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Social marketing by the slice
The document discusses social marketing strategies for restaurants in the age of social media, emphasizing the importance of engaging customers through platforms like Instagram, Facebook, and Snapchat. It highlights the need for businesses to create appealing content, foster relationships, and respond to customer interactions to build loyalty. Additionally, it notes the influence of millennials on marketing strategies and the effectiveness of loyalty programs in driving customer engagement and sales.
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Social marketing by the slice
- 1. Social Marketing By The Slice RestaurantLoyalty Marketing in the Age of Social Media @ThrivePOS Kady White, Marketing Director Justin Stettner, Client Relations
- 2. Social by theNumbers
- 3. Instagram users have sharedmore than 40 Billion photos Snapchat users watch 10 Billion videos per day Facebook accounts for every 1 in 6 minutes spent online • 50 million+ businesses use Facebook Pages • 32% of users engage with brands regularly
- 4. But running yourbusiness already takes a lot of time and energy. It’s not unusual for marketing to plummet to the bottom of your to-do list.
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- 6. Facebook The Bread andButter
- 7. • No magicformula • Opportunity to provide fast, direct, and personal customer service • Choose your visuals wisely • TEST – it’s the only way to figure out what works • Don’t just sell – be interesting! • Don’t give away too much
- 8. Stay in step withyour customers who operate in a mobile- first world. Today's mobile diners can order anytime, anywhere—so be there when they're hungry.
- 9. Drive Visits atthe Point of Hunger Bring Them Back Create Crave
- 10. If you're lookingto build loyalty and keep people coming back, don't just give away product. The best thing to do is respond to people, talk to them like they're your friends and show your appreciation for them. To customers, that's worth more than a free sandwich.
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- 12. 5 Ways Restaurantscan use Instagram • Show the food • Show the look • Show culture • Contests • VIP Backstage Pass
- 13. • Create BrandAwareness • Announce special giveaways and partnerships • Highlight the more under-the-radar menu items and daily change-ups • Snap shots of your menu • Give back: offer customers the chance to “Pie it Forward” and buy a slice for the next customer • Facilitate sense of local pride and supporting local businesses by offering neighborhood discounts
- 14. Create a delectablemeal that customers want to share, brag about, and drool over (And don’t forget the #Hashtag)
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- 16. • Engage customersin conversation • Like most real life relationships, requires time and dedication • Start small, take it one conversation at a time • Say Thanks • Spam is best left as an edible meat • Avoid boring or off brand, but you’re not the only one offering a $5 beer special that day • Be creative
- 17. Connecting with peoplemeans reaching out and starting conversations with them. Too many restaurants sit back hoping that people come to talk to them. Don’t be afraid to initiate conversation. Just talk to people the way you would at your restaurant.
- 18. Google • Google Listingfor search & Maps • Keep it fresh with new photos and open hours • Build relationships by responding to reviews • Link to your website, online ordering, or menu
- 19. Snapchat VIPs Send secret,one-time passwords that can be redeemed for cool perks — skipping past lines, a free dessert, delivery fee waived. Gamify your Snaps Hide a deal somewhere in your Snapchats, giving people just 10 seconds to find it. Feed a friend Have customers send a snap of their meal to a friend with a written discount code and hashtag on it. Customers that participate get X% off their meal — and so does their friend. Get Feedback Hear what people have to say about their experiences. It’s a great way to get quick snippets of feedback.
- 20. Other Loyalty Tools Set itand Forget It
- 21. Restaurant Email Marketing •Think about what you want to communicate, and form a strategy • Find software that does the legwork for you • Start with a Thank You and a basic template • Use an attractive header image
- 22. Build Your List •Opt-in forms on your website • Offer a small reward for signing up • Share opt-in links on social • Gather emails via comment cards
- 23. Get Social Link yourwebsite and social channels Get Busy Factor in busy and slow times to your sends Get Permission Make sure you’re getting permission!
- 24. Mobile First • SMSText is out, Apps are in • Loyalty reward reminders • Surprise & Delight
- 25.
- 26. ROI is Tasty •Loyalty programs boost enrollment 3.38x • Increased ticket averages $2.14 • Over 2x more likely to return • Increased customer frequency 3.24x
- 27. Looking for Loyalty +Buying Power?
- 28. The M Word Marketingto Millennials Diverse Connected Sharing Culture Mobile
- 29. Marketing to Millennials • Bulkof the workforce • Loyalty is hard to win • but they tend to be the most loyal consumers when you do win • Authentic content • Interest over Wallet • Fun • Customer Service
- 30. 66% of millennialsfollow a company or brand in hopes of getting a coupon or discount. Something that millennials have mastered is the way to cut costs in this economically-driven time.
- 31. • 80% ofmillennials have their smartphone at their side, day and night. (Google, 2015)
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- 34. Get in Touch KadyWhite, kwhite@granburyrs.com Justin Stettner, jstettner@granburyrs.com @ThrivePOS www.thrivepos.com
- 35.