Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Th...HubSpot
Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads
Mind-blowing stats that prove marketers and salespeople have been getting it all wrong when it comes to acquiring new customers.
Epic Sales Enablement in a Content Marketing WorldShelly Lucas
The AMA says 90% of marketing-produced content doesn’t get used by sales. It’s a mighty hard statistic to swallow—and we definitely don’t think you should. Clearly, cranking out more material isn’t the answer. Stop feeding your content-producing machine for a minute. If you really want to increase sales library views, boost usage rates and accelerate sales, you need to change your approach.
Start by asking yourself a simple question: “Is my sales content actually sellable?”
In this exclusive white paper from Dun & Bradstreet, you’ll learn five key steps to selling sales teams on the content they actually need. More specifically, you’ll discover how to:
* Use data to make your content sales pitch shine
* Bring order to content chaos with sales enablement technologies
* Incorporate smart packaging to lift sales content usage rates
Read this white paper to get everything you need to start selling the sellers on your content today!
While every brand brings a unique set of goals, values, assets, and circumstances to the content marketing table, at least one thing is universal: We can all learn from the experiences of those who faced the same challenges and came out on top. Fortunately, when it comes to content marketing, there are plenty of amazing brands we can look to for guidance.
Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing — and inspire you to explore some new content marketing ideas of your own.
10 Growth Hacking Strategies for StartupsBrian Downard
If your looking for some effective early-traction growth strategies, check out these 10 super actionable growth hacks. This deck includes 10 great ways you can maximize your customer / user acquisition. Let me know what you think in the comment section!
Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Th...HubSpot
Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads
Mind-blowing stats that prove marketers and salespeople have been getting it all wrong when it comes to acquiring new customers.
Epic Sales Enablement in a Content Marketing WorldShelly Lucas
The AMA says 90% of marketing-produced content doesn’t get used by sales. It’s a mighty hard statistic to swallow—and we definitely don’t think you should. Clearly, cranking out more material isn’t the answer. Stop feeding your content-producing machine for a minute. If you really want to increase sales library views, boost usage rates and accelerate sales, you need to change your approach.
Start by asking yourself a simple question: “Is my sales content actually sellable?”
In this exclusive white paper from Dun & Bradstreet, you’ll learn five key steps to selling sales teams on the content they actually need. More specifically, you’ll discover how to:
* Use data to make your content sales pitch shine
* Bring order to content chaos with sales enablement technologies
* Incorporate smart packaging to lift sales content usage rates
Read this white paper to get everything you need to start selling the sellers on your content today!
While every brand brings a unique set of goals, values, assets, and circumstances to the content marketing table, at least one thing is universal: We can all learn from the experiences of those who faced the same challenges and came out on top. Fortunately, when it comes to content marketing, there are plenty of amazing brands we can look to for guidance.
Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing — and inspire you to explore some new content marketing ideas of your own.
10 Growth Hacking Strategies for StartupsBrian Downard
If your looking for some effective early-traction growth strategies, check out these 10 super actionable growth hacks. This deck includes 10 great ways you can maximize your customer / user acquisition. Let me know what you think in the comment section!
Inbound marketing is a methodology that uses numerous types of pull marketing – content marketing, events, SEO, blogs, social media and that's only the tip of the iceberg – to pull in new business. As opposed to outbound marketing, where marketers endeavor to discover clients, inbound marketing wins the consideration of clients and makes the organization simple to be found.
50 Proven PR Tactics to Generate Media Coverage for Your BusinessThe Buzz Factory PR
50 Proven PR Tactics to Generate Media Coverage for Your Business.
Thank you to all the businesses and marketers who have trusted The Buzz Factory (www.thebuzzfactory.co.uk) with their PR during our first 10 years.
But as the Carpenters once said: we’ve only just begun.
Together ...
Our clients - large and small - have already enjoyed many millions of pounds worth of coverage in return for a tiny fraction of its value in fees!
To celebrate, we’ve compiled selection of our favourite work; biggest successes; and super-shrewd PR tactics.
We hope it inspires you and your colleagues to ...
… focus on stories that your customers would genuinely miss if you didn’t share them!
So enjoy some Buzz Factory PR brain fuel to help ignite your very-own slice of media super-stardom.
Good luck!
Are you feeling the itch to refresh your inbound marketing campaigns, but unsure where to begin? Inbound is all about publishing helpful and interesting content your audience wants to consume, but with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming.
To help get the inspiration flowing, we’ve collected 32 examples of truly enviable inbound marketing. Whether you want to rethink your approach to social media, email, or blogging, we’ve curated top-notch examples to expand your thinking. Or, perhaps you are ready to experiment with a new medium for your content. Explore the video and microsite chapters to discover what the leaders in multimedia marketing are creating to share their stories.
Why is content marketing critical for a healthy business?Scott MacFarland
Content has become noticeably more popular in
recent years. You have probably seen on many of
the social media channels the onslaught of articles,
infographics, blogs, photos, social posts and videos
all trying to communicate a message and compete
for the readers’ attention.
!
All types of companies, big and small as well as
entrepreneurs, and consultants are producing
content to let their voice be known, all while trying
to carve out their own slice of the market. It’s a
daunting task to say the least. What’s even more
challenging is the marketer’s job of trying to capture
the attention of the people most important to them
and measure the efficacy of their content.
Title Tag: Simple Instructions to Find the Best oneAnn Smarty
This one was supposed to go here: http://prosperityskitchen.com/
but I had to miss it and our most awesome community manager Deborah Anderson ran it instead of me: http://prosperityskitchen.com/deborah-anderson/
Introducing Content Marketing- The New Face of Digital Marketing. Inside this eBook, you will discover the topics about what is content marketing, why content marketing, types of content marketing, curating vs. creating content, use content to get social media.,leads and content marketing.
Is Facebook Failing Marketers or Are Marketers Failing to Leverage Facebook? ...HubSpot
The organic reach for brands’ content on Facebook is declining. Marketers now reach just 6% of their fans on Facebook organically! Marketers may spend more money to promote branded content but that would further reduce their social ROI.
Brands should instead focus on generating word-of-mouth promotion by enabling C2C interactions promoting the brand. Getting customers to talk about your brand, share their purchases, and write social reviews is the key to a profitable social media strategy. Turning customers into social brand ambassadors is the ultimate social objective marketers.
How to Negotiate the Value of Your InfluenceSensei Project
Chris Curley's SITSum (Social Influencers Travel Summit) presentation showing how an influencer can increase and prove their value of their social media postings for a brand.
RedSwan5 Digital Workshop for Marketing TeamsKim Donlan
If you aren't marketing from the customer's perspective, you are not doing as well as you could be. To help, we are sharing the core of our digital workshop for B2B marketing teams who need to creating a richer user and brand experience. This is for brands that have most of the pieces but perhaps in the wrong sequence, place or media type. This workshop is customized for clients who need to transition to a richer brand experience and stronger digital strategy. Contact Kim Donlan Kdonlan@RedSwan5.com
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...sitecmy
SITEC E-Commerce Course: Internet Marketing
Course Series: Getting Started 301
Internet marketing is the marketing of digital products, especially through online networks to promote products or services. These include mobile phones, display ads, and any digital media.
Online marketing has changed the way companies and brands use technology to market. As the growing number of platforms gradually integrate into everyday life and marketing programs, people tend to use more electronic devices than to visit physical stores, and online marketing has become commonplace and effective.
Company : Stelix Media
Guest Speaker : Stephy Yoong
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
Inbound marketing is a methodology that uses numerous types of pull marketing – content marketing, events, SEO, blogs, social media and that's only the tip of the iceberg – to pull in new business. As opposed to outbound marketing, where marketers endeavor to discover clients, inbound marketing wins the consideration of clients and makes the organization simple to be found.
50 Proven PR Tactics to Generate Media Coverage for Your BusinessThe Buzz Factory PR
50 Proven PR Tactics to Generate Media Coverage for Your Business.
Thank you to all the businesses and marketers who have trusted The Buzz Factory (www.thebuzzfactory.co.uk) with their PR during our first 10 years.
But as the Carpenters once said: we’ve only just begun.
Together ...
Our clients - large and small - have already enjoyed many millions of pounds worth of coverage in return for a tiny fraction of its value in fees!
To celebrate, we’ve compiled selection of our favourite work; biggest successes; and super-shrewd PR tactics.
We hope it inspires you and your colleagues to ...
… focus on stories that your customers would genuinely miss if you didn’t share them!
So enjoy some Buzz Factory PR brain fuel to help ignite your very-own slice of media super-stardom.
Good luck!
Are you feeling the itch to refresh your inbound marketing campaigns, but unsure where to begin? Inbound is all about publishing helpful and interesting content your audience wants to consume, but with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming.
To help get the inspiration flowing, we’ve collected 32 examples of truly enviable inbound marketing. Whether you want to rethink your approach to social media, email, or blogging, we’ve curated top-notch examples to expand your thinking. Or, perhaps you are ready to experiment with a new medium for your content. Explore the video and microsite chapters to discover what the leaders in multimedia marketing are creating to share their stories.
Why is content marketing critical for a healthy business?Scott MacFarland
Content has become noticeably more popular in
recent years. You have probably seen on many of
the social media channels the onslaught of articles,
infographics, blogs, photos, social posts and videos
all trying to communicate a message and compete
for the readers’ attention.
!
All types of companies, big and small as well as
entrepreneurs, and consultants are producing
content to let their voice be known, all while trying
to carve out their own slice of the market. It’s a
daunting task to say the least. What’s even more
challenging is the marketer’s job of trying to capture
the attention of the people most important to them
and measure the efficacy of their content.
Title Tag: Simple Instructions to Find the Best oneAnn Smarty
This one was supposed to go here: http://prosperityskitchen.com/
but I had to miss it and our most awesome community manager Deborah Anderson ran it instead of me: http://prosperityskitchen.com/deborah-anderson/
Introducing Content Marketing- The New Face of Digital Marketing. Inside this eBook, you will discover the topics about what is content marketing, why content marketing, types of content marketing, curating vs. creating content, use content to get social media.,leads and content marketing.
Is Facebook Failing Marketers or Are Marketers Failing to Leverage Facebook? ...HubSpot
The organic reach for brands’ content on Facebook is declining. Marketers now reach just 6% of their fans on Facebook organically! Marketers may spend more money to promote branded content but that would further reduce their social ROI.
Brands should instead focus on generating word-of-mouth promotion by enabling C2C interactions promoting the brand. Getting customers to talk about your brand, share their purchases, and write social reviews is the key to a profitable social media strategy. Turning customers into social brand ambassadors is the ultimate social objective marketers.
How to Negotiate the Value of Your InfluenceSensei Project
Chris Curley's SITSum (Social Influencers Travel Summit) presentation showing how an influencer can increase and prove their value of their social media postings for a brand.
RedSwan5 Digital Workshop for Marketing TeamsKim Donlan
If you aren't marketing from the customer's perspective, you are not doing as well as you could be. To help, we are sharing the core of our digital workshop for B2B marketing teams who need to creating a richer user and brand experience. This is for brands that have most of the pieces but perhaps in the wrong sequence, place or media type. This workshop is customized for clients who need to transition to a richer brand experience and stronger digital strategy. Contact Kim Donlan Kdonlan@RedSwan5.com
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...sitecmy
SITEC E-Commerce Course: Internet Marketing
Course Series: Getting Started 301
Internet marketing is the marketing of digital products, especially through online networks to promote products or services. These include mobile phones, display ads, and any digital media.
Online marketing has changed the way companies and brands use technology to market. As the growing number of platforms gradually integrate into everyday life and marketing programs, people tend to use more electronic devices than to visit physical stores, and online marketing has become commonplace and effective.
Company : Stelix Media
Guest Speaker : Stephy Yoong
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
It's back! Content Marketing World's annual conference ebook featuring a large number of our incredible speakers offering their insights on content marketing, how to level up and advance, how best to amplify your message and so much more. Check out what your favorite content marketers have to say on these topics and also meet some new faces to CMWorld. CMWorld 2018 is going to be epic - be sure to join us there! Game On!
Answering the question - What is digital PR?
Here we breakdown this loaded question into it's official definition, that activities it involves, how to measure the success of these activities and who should be in charge of your digital PR.
If you have any more questions, please feel free to contact us at https://toplinecomms.com/contact
The question of social media ROI comes up often. The problem is not about measuring social media ROI because I believe it is quite easy to prove. The real problem is that too often people ignore their key corporate objectives and where and how social media marketing can complement their efforts to achieve those objectives.
Marketing To The Rural Sector In New Zealand Using Social MediaMoshSocialMedia
Developing relationships within the rural sector via social media.
This course was packed with practical exercises reinforcing the basic principles and concepts of social media, with a focus on how to increase engagement with the rural sector.
You need to understand where to invest your time and resources in order to nurture your social media community. What platforms should you be using? What type of content is going to engage your audience?
● Overview of the major platforms. Which platforms should you be investing in? Facebook, LinkedIn, Instagram, YouTube, Google+, Pinterest, Twitter, Snapchat?
● Setting objectives and creating focus. Having a purpose rather than just ‘being’ on social media
● Social media etiquette/protocols
● Content:
- Balance: creation, curation and reaction
- The social media ‘equity’ philosophy: branding vs being helpful vs selling
● How to create a content development framework
● Using advertising to reach your audience don’t be afraid to ‘Pay to Play’
● Measuring success. How to work out your ROI.
With so many platforms to choose from, how do you know where to start? Or which one is best for your content? Senior strategists Kim Stockley and Lauren Zoltick uncovered the who, what, where, when, and why of your small business’s social media strategy. Business owners left with an understanding of social media best practices including how to understand your audience, develop a brand voice, and maximize your content’s reach.
Read more at: https://isl.co/2017/08/small-biz-big-impact-four-key-steps-to-build-your-brand
How to maximize your online exposure on a start up budget Red Rock
The first things to da it to utilize all the free tools then build out your persuasion architecture.
The more focused your reputation and the greater your visibility within your target client group, the more valuable your brand.
Reputation x Visibility = Brand Strength
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The French Revolution Class 9 Study Material pdf free download
Analytics 101: How to Measure Success - 2019 MFCF
1. Analytics 101:
How to Measure Success
Jodi Buresh, CFE
Director of Partnerships, Saffire
1
2. But in 2009, we got contacted by an event, and we decided this is where we want to
be. We provide events with websites and ticketing in a simple, integrated platform.
2
13. All integrated into sales reports that you can view by Product, Date, Location
…
And even on your smart phone.
13
14. WE’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!
14
15. LET’S TALK.
I know you’re all busy. If you’re anything like me, there are probably about 100 things
on your to do list, all with seemingly of equal priority.
15
16. WEBSITE ANALYSIS.
First off ---
A beautiful website is just that! BEAUTIFUL
However, you can't judge a website by its cover. To truly know how successful your
website is, you need to dive into the data and analytics.
While measuring success can't always be about the pretty colors, fonts and textures.
Data and the analytics is what you really need to dive into to see if your website is a
success.
16
18. STEP #1
Show of hands – how many of you are utilizing Google Analytics or some sort of an
analytics software to measure your website?
18
19. TOOLS
You need the right tools to do the job! If you have a plugged toilet, what do you use?
A Plunger – you would never use a wrench to unplug a toilet right?
It’s the same with analyzing the website – you can’t analyze it by just guessing
Kind of like guessing how many are in attendance at your fair – right?
19
20. If you don’t have it yet – that is your #1 Takeaway for today – you can not analyze any
data without the right tools!
20
21. TRAFFIC
You need to be keeping track of how many people are visiting your site –
Where are they visiting from?
• Are they coming from a google search engine
• Are they coming from a social media page?
• Are they coming from an ad that you have paid for on the internet
21
22. TRACK the TRAFFIC
• Organic Search Engines
• Social Media Pages
• Paid ads
• Referral Links (MFCF)
Source: https://square2marketing.com
https://www.square2marketing.com
You need to be keeping track of how many people are visiting your site –
Where are they visiting from?
• Are they coming from a google search engine
• Are they coming from a social media page?
• Are they coming from an ad that you have paid for on the internet
22
23. Here is Saffire.com’s analytics page – we preach this to our clients – this is the first
thing that pops up when they open their website platform to make changes to their
website.
23
24. This is kind of a big deal too – and for Saffire – we hit this YESTERDAY – and it’s
something we celebrated within our TEAM – We hit over 1 million page views so far
this year. This is by far the most we have hit.
24
26. GOOD CTA’s
• Tell them what you want them to do
• Test them – use different placement, size, design – what is
driving them to CLICK
• Use Different colors that stand out
• TEST! TEST! TEST!
Source: https://square2marketing.com
https://www.square2marketing.com
Calls-to-action (CTAs) are a critical aspect of every web page. You need to direct your
visitors to the next thing you want them to do (i.e., download now, view more, add to
cart).
If your CTAs are not being clicked, you need to make changes so your visitors take the
next step toward becoming customers.
CTAs offer a great opportunity to do some A/B testing with placement, size, design
and text to analyze what is driving users to click through.
Try to use colors that stand out but don't look spammy.
Make your CTAs seem intriguing enough to click while still looking valuable and not
like ads. It's a balancing game, but do some testing and you'll figure out the right way
to go about it.
26
28. S-M-A-R-T GOALS
• S = Specific
• M = Measurable
• A = Attainable
• R = Realistic
• T = Timely
The first thing you should always ask before kicking off any project is, "What are the
goals?" Tracking your progress toward those goals is just as important. All goals
should be SMART— specific, measurable, attainable, realistic and timely.
Deeming your website a success is about more than just how it looks from the
outside. Actually measuring its success requires an in-depth look at the analytics and
data.
Luckily, tons of data and resources are right at your fingertips. Don't waste anymore
time. Start digging into those analytics today!
28
33. SOCIAL
MEDIA PLAN
Audit
Current
Presence Know Your
Customer
Choose
Networks
Posting
Strategy
Create
Content
Analyze &
Test
When coming up with your social media plan – you really should think it through – its
still having GOALS
Your’ goal might be different than someone elses –
I could stand up here and tell you that your goal should be to have more content
Should be to have engagement
Should be to have click throughs
But each of you have different goals. So I can’t set those for you – you need to do
that.
https://www.ducttapemarketing.com/social-media-marketing-plan/
https://blog.bufferapp.com/social-media-marketing-plan
33
34. AUDIT CURRENT SOCIAL MEDIA PRESENCE
Know where you are before determining the start line.
34
35. WHAT TO CONSIDER WHEN AUDITING
• Which networks are you currently active on
• Are your networks optimized (photo and cover images, bio, URL, etc.)
• Which networks are currently bringing you the most value
• How do your profiles compare to your competitors’ profiles
Source: http://www.ducttapemarketing.com
https://www.ducttapemarketing.com/social-media-marketing-plan/
35
36. COMPLETE EXISTING PROFILES
• Completed profiles show professionalism, cohesive branding,
and signal to visitors that you’re serious about engaging
• Check and update existing social media profiles monthly:
• Profile photos
• Cover photos
• Bio information
• Profile information
Source: https://blog.bufferapp.com
https://blog.bufferapp.com/social-media-marketing-plan
One of our monthly checks is to visit each of our social media profiles and make sure
that our profile photos, cover photos, bio, and profile info are up-to-date and
complete. It’s a key part to our social media audit. A completed profile shows
professionalism, cohesive branding, and a signal to visitors that you’re serious about
engaging.
36
37. ANALYZE AND TEST
If you’re not measuring, you’re not marketing.
If you’re not measuring, you’re not marketing.
37
40. METRICS
THREE KEY
TO FOCUS ON
What are businesses and organizations spending in sponsor dollars these days and
what would it take for you to see some of those dollars?
40
41. FACEBOOK METRICS
• 1.Total interactions – How many times was a #hashtag used?
• 2.Total reach – How many followers potentially saw your post (including
reposts)
• 3.Engagement - How many likes, retweets, & shares were there of the post
41
48. TICKETING ANALYSIS.
I know you’re all busy. If you’re anything like me, there are probably about 100 things
on your to do list, all with seemingly of equal priority.
48
51. Products / Offerings
What???
Where???
How???
Brainstorming – Get everyone involved, pull a group together from diverse group
(interns, volunteers as well as staff) What do they pay for entertainment, how far out
do they plan – how big a discount will make them buy early??
51
52. SO Many Options for our entertainment dollar – How do you make your event stand
out
If you’re an annual event, or maybe you have 2 or 3 ticketed events a year, you’re
competing against other options that are ticketed every single weekend or maybe
every single day.
We as consumers start to develop expectations for how ticket purchasing should go,
and you don’t want to be at a disadvantage just because you don’t do it as often.
There’s even some room to surprise and delight your customers with a few well-
thought out plans for executing a ticketed event.
52
53. LEARNING ABOUT THE EVENT
Communicating to the right customers at the right time
53
54. CREATE A ROLLOUT PLAN
• Set an Announcement Date
• Determine Your Pre-Sale Audiences
• Set Pre-Sale Dates & Communication
• Promote the Public On-Sale Date
• Go back and do it again (Shhhh – just for you offers)
54
57. TELL PARTNERS ABOUT SALES EARLY
They will help you
advertise!
Speaking of early…
Tell the media, sponsors and other partners early. They love exclusivity too, so give
them the chance to “scoop” your story. That way, you won’t only be counting on your
email and social media following. You’ll be using theirs too!
Hint: When deciding who to alert about your sale, use as one factor how many
Facebook (or twitter) followers they have. That way, if they put it out there, it will
reach the biggest audience.
57
64. BUILDING YOUR EMAIL LIST
Source: www.marketingprofs.com
https://www.marketingprofs.com/chirp/2017/31985/seven-tips-for-building-a-killer-
email-list-infographic?adref=nlt052417
63
67. 98% OPENS
Text blasts get
Compared to 22% for emails.
…In the first 3 minutes!
And what about those Digits????
And you have ticket purchasers phone numbers – so try text blasts – there are some
great providers out there that provide text marketing – give it a shot and then
measure the results in your reporting just like you do with email!!
66
68. Let’s share.
And as promised, since we’re at a conference, and this is a place to share, and learn
from one another, I want to provide a moment for us to ask me or each other
anything about online marketing success, challenges and ways we’ve overcome them.
Anyone?
67
69. Thank you.
jodi@saffire.com
More Online Tips
Website www.saffire.com
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THANK YOU!
Don’t forget to drop off a business card with me today, and we’ll be sharing these
presentation slides as a follow-up! And of course don’t be shy, swing by our booth at
the tradeshow later as well!
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