Wayne Pua worked at Capitalized to spread awareness of local sports teams through local media markets. He also helped drive engagement for Kmart's Facebook page by interacting with fans of the ICONic Boyz and encouraging them to like the page, which increased Kmart's positive feedback by 10%. At another job, Wayne created conversations with influencers, organized a holiday video for clients, and utilized engaging content for industry professionals. He also engaged with fans of another company, beating metrics from the previous year such as a 16% increase in new Facebook fans and a 20% increase in new Twitter followers while spending less on paid social media ads.

1. Wayne Pua

2. My Work at

3. Capitalized on important sports talk in local
markets to spread awareness of local handles

4. Looked for opportunities

5. Saw an opportunity

6. Capitalized on trending topics

7. Made a memory

8. Made personalized menus for winners
of a contest

9. My Work at

10. I helped drive “Likes” by talking with ICONic Boyz fans who posted on
Kmart’s wall and by asking them to tell their friends to like us so Kmart
will sell ICONic Boyz apparel.

11. Kmart has been receiving a lot more positive feedback since then. Positive
feedback has risen approximately 10%.

12. My Work at

13. Created Conversations with
Influencers

14. Organized a Holiday Video for Clients

15. Utilized Engaging Content for Industry
Professionals

16. My Work at

17. Engaged with Fans

18. Beat Numbers From The Year Before
• 16% increase in New Fan Growth for Facebook
• 3x the amount of Stories Created by 3x the amount of users
• 20% increase in New Follower Growth for Twitter
• 3x the amount of Retweets on Twitter
• Spent less money on Paid Reach/Social Ads

19. Shared Stories