When there are so many similar product with almost the same features, the buyers are always confused which one to choose. That is when you add your value to the product.

2. Product Parity
A B

3. Build Genuine Relations
 Make them feel that they know you better than
making them feel you are better.
• F.O.R.M.

4. Get New Insights
 Can your product help the buyer
 Do they have ability to buy it?

5. Provide New Prospective
 Combine your knowledge about the prospect with
your knowledge of product and then give suggestions
 Back up with examples

6. Resolve Objections
 Ask questions
 Make sure you are on the same page! PAY ATTENTION
 Ask follow up questions, make sure you fully
understand

7. Stop Closing and Provide Value
 It is more powerful when the buyer asks what is the
next step or how we begin with than you asking for
sale.

8. THANK YOU !