This document discusses email marketing strategies and best practices. It covers defining email marketing, essential elements like compelling subject lines and calls to action, metrics to track success, common mistakes to avoid, and trends for the future of email marketing like increased social engagement and video. The overall message is that email marketing has evolved into an effective personalized communication tool when done properly by following best practices around content, list segmentation, and analytics.

1. Email Marketing
www.boscoanthony.com

2. Definition
•Communication strategy
through a series of emails
delivering content,
information and marketing
offers.

3. Email Marketing Stigma
•One Big Sales Pitch
•Spamming
•Deliverability | Filters
•List Saturation

4. Email Marketing
Essentials
• Intriguing Subject Lines
• Attention Grabbing Email
• Compelling content and value
• Consistent call to Action
• Promote Engagement

5. Best Practises
• Creating Brand Loyalty
• Lifetime value of a customer
• Lead Generation Tool
• Have an opt in, squeeze page and data
• Giving away value
• Influence buying decisions

6. Content Strategies
• Content Curation
• Blogging
• Strategies / Value
• Entertaining
• Visual Engagement

7. Email Marketing Metrics
•Open rate •Analytics
•Bounce rate •Retention
•Call to Action •Social Reaction
•Link Activity • Comments

8. Mistakes To Avoid
• No Human Touch
• Selling too soon
• 1990 Sales copy pitch
• Staying current with your list

9. Platforms
• Constant Contact
• A - Weber
• Mail Chimp
• Get Response
• I Contact

10. 2012 Trends
• Mobility
• Social Engagement
• Visual Recognition and Engagement
• Less Formal
• Video!
• 6 Deposits of Awesomeness!

11. Analysis of Email
Marketing
• Email Marketing has evolved
• It is a personalized form of communication
• Virtual Receipts / Confirmation
• Security
• Human Trend VS technological adaptation

12. List Segmentation
• Auto Responders
• Creating Lists
• Smarter Marketing
• Better Analytics
• Effective Scheduling
• Cater to your audience