This document discusses whether social media advertising is worth the money. It begins by providing some statistics on Facebook users and mobile advertising revenue. It then discusses different types of social media advertising like boosted posts and Facebook ads. It explains how to set up targeted Facebook ad campaigns, including selecting objectives, audiences, budgets, and locations. It also discusses how Facebook pixels can be used to track ad performance. Finally, it provides some case studies and tips for evaluating if social media advertising is achieving goals and getting a return on investment.

1. Social Media Advertising
Is It Worth The Money?
Jodi Buresh, CFE
Director of Partnerships, Saffire

13. LET’S GET STARTED.

14. Over
monthly active Facebook users
September 2019
Source: http://zephoria.com

15. Over
daily active Facebook users
September 2019
Source: http://zephoria.com

16. Mobile advertising revenue
represents approximately
Source: http://zephoria.com
of advertising revenue

17. New profiles
created every second
Source: http://zephoria.com

21. Social Media
Advertising
Targeting

22. BOOSTED POST
• A boostedpost is the most basic advertising you can do on Facebook
• You are allocating your advertising budget to a post already on your
page
• Boosted posts are typically used when the goal is to achieve audience
engagement such as post likes, shares and comments.

26. FACEBOOK AD
• More advanced way to advertise
• Requires a Facebook Ad Manager Account
• Greater Options that include: likes, clicks to website, app installs, app
engagement, website conversions, event responses, offer claims, video views &
local awareness.
• Call to Action Buttons

29. How many of you manage your
organization’s social media?

30. How Do You Spend
Marketing Resources?

31. STATISTICS
Source: EventMB
Published Nov 5, 2019

32. STATISTICS
Source: EventMB
Published Nov 5, 2019

33. STATISTICS
Source: EventMB
Published Nov 5, 2019

34. STATISTICS
Source: EventMB
Published Nov 5, 2019

35. STATISTICS
Source: EventMB
Published Nov 5, 2019

37. KNOW YOUR CUSTOMER

40. FACEBOOK ADVERTISING/TARGETING

41. ADS MANAGER STEPS
1. Setup a Business Manager Account
2. Navigate FacebookAds Manager
3. Select an Ad Objective
4. Select Your Audience
5. Set Your Budget
6. Decide where to run your ad
7. Create Your Ad
8. Place Your Order
9. Monitor Performance
Source: Facebook Business
Ads Help Center

42. DETAILED TARGETING
Detailed targeting is a targeting option available in the
"Audience" section of ad set creation that allows you to
refine the group of people we show your ads to. You can do
this with information such as additional demographics,
interests and behaviors Source: Facebook Business
Ads Help Center

43. DETAILED TARGETING
• Ads they Click
• Pages they engage with
• Activities and travel preferences
• Age, gender, location
Source: Facebook Business
Ads Help Center

44. DETAILED TARGETING STEPS
1. AFTER you choose a campaign objective
2. Select your Audience (location, age, gender etc)
3. Select the Detailed Targeting (interests, behaviors, demographics)
4. Narrow Audience
LOCATION TARGETING STEPSSource: Facebook Business
Ads Help Center

45. DETAILED TARGETING

47. REGROUP
• Goals – Increase Revenue
• Set a Budget
• Advertising vs Targeting
• Boosted Post vs Facebook Ads

49. FACEBOOK PIXELS

50. HOW DOES IT WORK?

52. CASE STUDIES

53. CASE STUDIES

54. CASE STUDIES

55. CASE STUDIES

56. CASE STUDIES

57. CASE STUDIES

58. “KEEP UP”

64. More Free Online Marketing Tips!
Website www.saffire.com
Facebook TeamSaffire
Twitter @TeamSaffire
Instagram TeamSaffire
YouTube saffirestudio
Questions?

65. Jodi Buresh, CFE
Director of Partnerships, Saffire
jodi@saffire.com