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#BYBC2017 email marketing
This document provides tips and strategies for building an effective email marketing campaign, including growing an email list, generating sales through emails, nurturing customer relationships after sales, and maintaining list hygiene. It discusses techniques like using forms, offers, and social media to expand the email list, segmenting the list for targeted messaging, using scarcity and urgency in sales emails, and turning customers into advocates through ongoing communication. The overall message is that steady, consistent work focusing on one strategy at a time is key to email marketing success.
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#BYBC2017 email marketing
- 1. Building an Email MarketingGold Mine Phil Hollows CEO, FeedBlitz @phollows
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- 3. There’s Gold inTham Thar Inboxes! You are reaching the inbox. Aren’t you?
- 4. Prospecting: Grow YourList Text “Phil Sent Me” to 781.262.3877
- 5. Grow Your List •Text / SMS • Forms: Location, location, location • Offers and incentives • The power of the negative choice • Popups and penalties • Divide and conquer • Be ethical: Consent counts • Attend to the unsubscribes • Beyond the blog: Integrate social
- 6. Digging in theDirt Hi ho, hi ho, it’s off to work you go
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- 9. It’s all about“You”
- 10. It’s all about“You” copyhackers.com copyblogger.com sethgodin.com
- 12. No Products? NoProblem! • Passive income from content marketing: The Newsletter • Generate traffic spikes for web-based, social monetization • Affiliate links (check your program’s ToS) • Sponsorships • Email advertising • Update your media kit • Open rate of 20% or better
- 13. Dig Deeper, WorkHarder: Email to Sell • Use the products you have – don’t wait for the products you want • Bundle, baby, bundle • Sell what you have to fund what you want • Determine when and where to sell them • Pre-activation landing page (check your inbox, meanwhile…) • Post-activation landing page (you made it! Here’s a 1-time deal…) • Plan your sales paths • Product A -> Bundle B -> Subscription C • Expand you channel with your affiliate program
- 14. Sales 101 • Motivate •Identify the problem • Agitate • Solve it • What works: • Trust • Relevance • Scarcity / urgency • FOMO • ONE call to action (CTA) • Target!
- 15. Know Your Buyer •Don’t target every visitor • Target the ONE person who will buy from you • Know what they’ve done • Tag – Product history • Tag – Sales value • Tag – Campaign source • Target, Target, Target • New / existing customer • Low / High value • Recency
- 16. Product Launches &the Sideway Sales Letter • Long form copy pages work but … • Split into three or more emails to your list • Last call to action is to your long form sales page • Use a multi channel approach to drive signups • When? • For important launches or sales
- 17. StudioJewel: Annual BirthdaySale • Social, blog: Something special is coming, join my list • Facebook live: Here’s me at work, join my list • Six email sequence: • Countdown sequence: Birthday! Deal! … 3, 2, 1 • 1 hour warning • It’s ON! • The Results?
- 18. StudioJewel: Two Weeks’Sales in 47 Minutes • Sideways sales letter • List-only offer: • 47% off • Only on Lisa’s birthday • Only 9:00pm to 9:47pm • Generated ~ 2 weeks worth of sales in just 47 minutes Visit www.StudioJewel.com • Trust: Personal • Deal: 47% off • Scarcity: Only 47 minutes • Deadline: No other chances • Inclusion: List only, prior buyers
- 19. Cuddle Up: NurturingAfter you Close the Deal • Turn purchasers into a customers • Turn customers into a fans • Turn fans into advocates • How to say “thank you” • How to move to the next funnel • Surveys, demos, value, advice …. to the next call to action
- 20. The Art ofthe Unexpected Delight • Anniversary, birthday? Special offer, just for you • On my list? One day flash sale • Holiday coming up? Be ready • The call to action doesn’t have to be a sale • The email address is what matters • The history is what matters • Ask for the order in baby steps
- 21. List Hygiene Is itsomething I can talk about in front of the kids?
- 22. Easy Wins Landing pageand shopping cart monetization
- 23. Succeed Slowly. Do thework. Succeed on your terms.
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