This document provides tips for using Facebook to turn fans into customers. It suggests engaging fans with quality content, keeping conversations going with questions, offering products for sale on Facebook, turning coupons into games to attract more fans, giving away free products or holding creative sweepstakes to generate interest, using lucky coupons or contests tied to email capture, and creating automated email responders to regularly offer deals to subscribers. The keys to success are offering unique prizes people want to win, giving non-winners a discount, and collecting leads through email signups. A social media agency can help with custom Facebook pages, campaigns, contests, email marketing, and more.

1. How To Turn Facebook Fans Into Customers

2. Facebook is the #2 most visited site on the web 500,000,000 users worldwide each month 57% female 47% male Fastest growing demographic 35+ Facebook Stats Review Do you have a Facebook Profile?

3. More than 5 billion pieces of content (web links, new stories, blogs posts, notes, photo albums etc.) shared each week More than 3.5 million events created each month More than 1.5 million local businesses have Facebook fan pages Facebook Content Review Do you have a Facebook Fan Page?

4. Tip #1 Keep Them Engaged Provide content your audience will enjoy Be seen as a “thought leader” and “expert” in your industry Be the “go to” place for great content Building trust brings sales Online Resources: Blog Directory: http://www.technorati.com Post Automation: http://www.hootsuite.com Do you use Hootsuite?

5. Tip #2 Keep The Conversation Going Engage them with conversation Once per day post a question, tell them about an issue or inspire them with a story related to your product or service Online Resources Surveys: http://www.surveymonkey.com Motivational Quotes: http://www.thinkexist.com Do you ask your fans questions?

6. Tip #3 Offer E-Commerce “ Social Commerce” is the hot new term and many businesses are offering their products and services for sale on Facebook Benefits: Customer stays on Facebook, can share their purchases with friends on their wall Online Resources E-commerce Provider: http:// www.payvment.com Have you seen a company sell on Facebook?

7. Tip #4: Turn your coupons into a game After the “like” fans were presented a surprise coupon value: 10-20% or free shipping 1000’s of new fans Turned a standard coupon into something fun Have you received a coupon on Facebook?

8. Tip #5: Free Product Giveaways After the “like” they offered a voucher for free chocolate dipped strawberries. Required a trip to the store to redeem. 170k+ new fans, doubled their sales and helped to promote their new store.

9. Tip #6: Creative Sweepstakes Asked entrants to put together a “list” of what they would buy if they won the $500. Results: Encouraged thousands of people to not only visit the Zappos site but to create a list of their favorite items on Zappos, which, in turn, encouraged many consumers to buy.

10. Tip #7: Lucky Coupons “ Feel Good Bucks” when redeemed at the store the coupons were anywhere from $1 off up to cash prizes of $10,000! Jamba was able to generate huge interest in their campaign and drive tens of thousands of consumers to purchase at their stores.

11. Tip #8 PPC Ad & Landing Page Technique “ Your Song in a Movie” Contest on Facebook

12. Top #9 Facebook Reveal Tab Landing Pages Before the “like” After the “like”

13. Tip #10: Sweepstakes With Coupon Offer 100 customers won a $500 shopping spree. They also offered $1 off coupon for filling out the entry Encouraged users to interact with the fanpage and drove them to the store to buy products

14. Tip #11 Create Auto-responder salesman Create an automated email marketing system that sends a special offer every 7 days to your email subscribers Link it to a secret page on your website where they can make this purchase Offer this to the “first 5 customers to respond” create a sense of urgency Online Resources Email: http://www.mailchimp.com Email: http:// www.aweber.com Do you use email auto-responders?

15. Takeaways What product or service can you giveaway? Do you have an email database to collect these leads? How many leads would make this a success?

16. Keys to Success Offer Unique Prizes – ask yourself would you like to win it? Offer the losers a special discount offer for the same product or service just for playing Be sure you are collecting leads through an email signup form

17. How Can Web Media Expert Help? Create Custom Facebook Landing Pages Create and Manage Facebook PPC Campaigns Design, Setup and Manage Facebook Contests Offer Training for Hootesuite, MailChimp, etc. Design and Setup Email Marketing Auto-Responders Creation of a 12 Month Social Media Marketing Plan Social Media Monthly Community Management – includes design and setup of all social channels, content writing, press releases, weekly contests, monthly reports, guaranteed leads etc.

18. Questions and Answers What questions can I help answer? Thank you for participating! Michelle Hummel Web Media Expert LLC Phone: 513-325-6070 [email_address]