This document discusses social media and provides statistics about major platforms like Twitter, Facebook, YouTube, and LinkedIn. It encourages organizations to engage on social media by establishing accounts, monitoring conversations, and regularly posting valuable content to engage followers. Best practices include designating staff to manage accounts, monitoring for mistakes or inappropriate content, and using social media to disseminate news, events and engage with members.
American League of Lobbyists Presentation on Social MediaMolly Nichelson
Here is a presentation I made to the American League of Lobbyists on May 10, 2010 on using social media for grassroots. Feel free to contact me with any questions!
Loose Connections and the Strength of Weak Ties: How to Use Twitter and Blogs...Philip Mai
Loose Connections & the Strength of Weak Ties: How to Use Twitter & Blogs to Enhance Your Professional Academic Profile. This is a Twitter and blogging 101 for novice. The advice is meant for academics who are thinking about venturing online but it can be useful to other professionals as well. Please let me know what you think. I would love to hear your feedback and advice.
Maximize Demosphere XVII focused on Twitter for non-profits. Basic tips were discussed as were best practices - all focued on non-profit organizations.
American League of Lobbyists Presentation on Social MediaMolly Nichelson
Here is a presentation I made to the American League of Lobbyists on May 10, 2010 on using social media for grassroots. Feel free to contact me with any questions!
Loose Connections and the Strength of Weak Ties: How to Use Twitter and Blogs...Philip Mai
Loose Connections & the Strength of Weak Ties: How to Use Twitter & Blogs to Enhance Your Professional Academic Profile. This is a Twitter and blogging 101 for novice. The advice is meant for academics who are thinking about venturing online but it can be useful to other professionals as well. Please let me know what you think. I would love to hear your feedback and advice.
Maximize Demosphere XVII focused on Twitter for non-profits. Basic tips were discussed as were best practices - all focued on non-profit organizations.
This is a presentation I gave in June 2009 to the Public Affairs Council on how to use Twitter and how we utilize it at the American College of Cardiology.
A social media walk through to help any new Twitter user get started. This will guide you from setting up a great profile to starting conversations with others to finding specific users to follow.
Twitter is a great place to find people who share interests with you, and build relationships. It is also a great place to listen to users to understand how they feel about certain topics. Whether you're a business or just looking to connecting with people, Twitter is a great place to do so. Twitter is a completely public platform so everything it open. Try not to feel weird joining in random people's tweets because it's typically ok. Join conversations that you are fluent in and understand.
Twitter: All You Need To Know--How To Use Twitter For Your BusinessVanksen
In this presentation, you will find an explanation of societal movements that make Twitter such a success, an explanation of the tool, all the details, tips and tricks, and most importantly how you can use Twitter for your business in an effective manner.
Key findings:
This network is used only by a minority, an interesting one at that, but still a minority...
- Little content is created on Twitter, even if it is an extraordinary tool for breaking news to spread quickly.
- Twitter is not a strategy by itself, but is a part of the bigger picture.
Twitter and Facebook are the new phenomena. Many Facebook users and other users fail to understand how Twitter could be used, especially if Facebook has done a wonderful job connecting to friends and family. This presentation clears up the confusion and unveils opportunities in front of you.
Presented at the Fort Bend Chamber, this expanded version of the original presentation contains strategies for engaging using Social Media and a glossary at the end with tools to use when starting out.
As always, contact Lach Mullen if you have any questions.
Slides for a presentation about Twitter to the Association of Women in Technology in Austin, Texas, on 10/14/2008. Slides for a diverse audience familiar with technology in general, but not necessarily with social technology or, specifically, Twitter.
Planning your Job Search from beginning to end requires a personalized Plan.
Ever wonder why some people are successful at finding a job and others are not?
And did you know there are New Rules all job seekers should be following in order to find a job?
Applying for jobs through the want ads, job sites and directly applying with the employer to fill out an application is not enough. You will need a job search plan to help you target how and where to find employment.
Job search planning is NOT a Science but an Art. The stages of the job search planning process work together to help you create a plan to finding a job that is a good fit for you.
The RESEARCH Stage is all about YOU, your skills and what you want/need from an employer to be productive. You will need to Research Companies to learn who they are as a business, their goals and their needs. The NETWORKING Stage is about selling your skills in a 2 minute pitch that will connect you with strangers who will later become part of your professional contacts. The COVER LETTER is a short personalized letter invites the reader to take a closer look at your individualized resume. At the RESUME Stage it’s all about your accomplishments. An individualized skill based resume targets the needs of the employer and gets you the interview. They call the INTERVIEW Stage the most critical stage of the job search planning process. Preparation, preparation, and more preparation before, during, and after the interview are very important to getting the job.
Finding a job will vary for everyone pending the industry and job title you are searching for. According to career development and outplacement agencies like the Five O’clock Club statistics show that for professionals and middle managers it can take 4 to 6 months on average to find a job they want. And for career changes it takes longer. And for people currently employed, it usually takes longer to find a new job because they do not work as hard at the job hunt.
Remember, it can take 35 to 40 hours every week with practice, practice and more practice before you will see results. Therefore, AIM for the job you want and put your Plan into Action.
Remember when you are job searching you are in the business of one…..YOU!
This is a presentation I gave in June 2009 to the Public Affairs Council on how to use Twitter and how we utilize it at the American College of Cardiology.
A social media walk through to help any new Twitter user get started. This will guide you from setting up a great profile to starting conversations with others to finding specific users to follow.
Twitter is a great place to find people who share interests with you, and build relationships. It is also a great place to listen to users to understand how they feel about certain topics. Whether you're a business or just looking to connecting with people, Twitter is a great place to do so. Twitter is a completely public platform so everything it open. Try not to feel weird joining in random people's tweets because it's typically ok. Join conversations that you are fluent in and understand.
Twitter: All You Need To Know--How To Use Twitter For Your BusinessVanksen
In this presentation, you will find an explanation of societal movements that make Twitter such a success, an explanation of the tool, all the details, tips and tricks, and most importantly how you can use Twitter for your business in an effective manner.
Key findings:
This network is used only by a minority, an interesting one at that, but still a minority...
- Little content is created on Twitter, even if it is an extraordinary tool for breaking news to spread quickly.
- Twitter is not a strategy by itself, but is a part of the bigger picture.
Twitter and Facebook are the new phenomena. Many Facebook users and other users fail to understand how Twitter could be used, especially if Facebook has done a wonderful job connecting to friends and family. This presentation clears up the confusion and unveils opportunities in front of you.
Presented at the Fort Bend Chamber, this expanded version of the original presentation contains strategies for engaging using Social Media and a glossary at the end with tools to use when starting out.
As always, contact Lach Mullen if you have any questions.
Slides for a presentation about Twitter to the Association of Women in Technology in Austin, Texas, on 10/14/2008. Slides for a diverse audience familiar with technology in general, but not necessarily with social technology or, specifically, Twitter.
Planning your Job Search from beginning to end requires a personalized Plan.
Ever wonder why some people are successful at finding a job and others are not?
And did you know there are New Rules all job seekers should be following in order to find a job?
Applying for jobs through the want ads, job sites and directly applying with the employer to fill out an application is not enough. You will need a job search plan to help you target how and where to find employment.
Job search planning is NOT a Science but an Art. The stages of the job search planning process work together to help you create a plan to finding a job that is a good fit for you.
The RESEARCH Stage is all about YOU, your skills and what you want/need from an employer to be productive. You will need to Research Companies to learn who they are as a business, their goals and their needs. The NETWORKING Stage is about selling your skills in a 2 minute pitch that will connect you with strangers who will later become part of your professional contacts. The COVER LETTER is a short personalized letter invites the reader to take a closer look at your individualized resume. At the RESUME Stage it’s all about your accomplishments. An individualized skill based resume targets the needs of the employer and gets you the interview. They call the INTERVIEW Stage the most critical stage of the job search planning process. Preparation, preparation, and more preparation before, during, and after the interview are very important to getting the job.
Finding a job will vary for everyone pending the industry and job title you are searching for. According to career development and outplacement agencies like the Five O’clock Club statistics show that for professionals and middle managers it can take 4 to 6 months on average to find a job they want. And for career changes it takes longer. And for people currently employed, it usually takes longer to find a new job because they do not work as hard at the job hunt.
Remember, it can take 35 to 40 hours every week with practice, practice and more practice before you will see results. Therefore, AIM for the job you want and put your Plan into Action.
Remember when you are job searching you are in the business of one…..YOU!
Online Lead Generation Formula: Connect > Convert > CultivateMarketing Results
Success with online lead generation comes down to much more than just traffic generation.
In this presentation, online lead generation expert Will Swayne shares his sales growth blueprint, tested in more than 98 industries over 10+ years.
Inside you'll learn how to:
- Massively scale your website traffic
- Spend less on digital marketing with better results
- Convert more clicks into cash
and ultimately build a “Sales Lead Machine” that fills your business with ideal customers and clients.
Each point is illustrated with actual examples and real case studies, leaving you with an actionable plan for improving your results.
This cheatsheet gives you a process and suggested script outline to conduct qualitative research with ideal customers for conversion research purposes.
This interview format allows you to discover the points of differentiation that your best customers use to select you over the competition.
Once you understand these benefits, you can reverse engineer your inbound marketing process to attract more ideal customers.
This presentation talks about the effects of learner-centered teaching in the English classes on students' learning outcomes particularly their learning skills and strategies.
Public Affairs Council: Balancing Your Personal and Professional Life OnlineMolly Nichelson
Ever wonder how to balance your professional and personal voices online? By no means am I an expert, but here is what I presented to the Public Affairs Council National Grassroots Conference in January 2010.
I put together this slide set for my classmates at USC in the International Public Policy and Management Program (IPPAM) in the Price School of Public Policy. As most are foreign nationals, they wanted to learn more about our Presidential elections. It was a great refresher for myself as well. Feel free to enjoy and share.
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
NonProfits can use Twitter to successfully engage donors, create event buzz, recruit volunteers, and gain exposure. Find out how to best use this powerful tool.
Use and Applications of Social Media in ResearchHarris Lygidakis
This is a presentation about the Use and Applications of Social Media in Medical Research.
A big thanks to the #hcsmanz community and all the Twitter and Social Media users that made this presentation possible by providing valuable material.
What is social media?
Where does Twitter fit?
What are the key things to know about Twitter?
Top 3 good, bad, useful and examples of how Twitter is being used in third sector (voluntary and community / non-profit organisations)
Introduction to social media for journalistsJessica Stahl
The latest iteration of the introduction to social media that I do before jumping into skills training on specific platforms. I've tried a lot of different variations, but I've found that emphasizing social media's use for sourcing information is not only a revelation for most people (who tend to think of what they should put out on social media rather than what they can take it), but also gets at the heart of how it can enhance their work.
John Blue - Notes for Social Media 101, 2018 University of Scouting, Indianap...John Blue
Notes for Social Media 101, 2018 University of Scouting - John Blue, Indianapolis, IN, USA
This is a basic review of social media for Scout leaders to help them understand the opportunities and issues of social media for Scouting. Covered are tips and guidelines Scouts and leaders should follow to have a safe and helpful use of social media.
Updated to include some new and updated links, guidelines, and platform changes.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Social Media Presentation for Catholic Organizations
1. An Introduction to Social Media Molly NichelsonAmerican College of Cardiology2400 N Street, NWWashington, D.C. 20037Email:mnichels@acc.orgPhone: (202) 375-6470
3. By show of hands… How many of your organizations / companies use at least use one social networking platform?
4. By show of hands… How many of you use at least use one social networking platform?
5. By show of hands… How many of your companies / organizations have: 1.) Facebook fan page(s) 2.) Twitter account(s) 3.) LinkedIn account 4.) YouTube account 5.) SlideShare account
6. By show of hands… How many of you have: 1.) Facebook fan page(s) 2.) Twitter account(s) 3.) LinkedIn account 4.) YouTube account 5.) SlideShare account
7. What would you like us to talk about? Don’t be shy! Interactivity is key!
9. Social Media Statistics Twitter Twitter claims to have 175m registered users Unclear what percentage regularly user the service Twitter now states that 95m tweets are written each day There are nearly 4m tweets per hour
10. Social Media Statistics Facebook Facebook officially hit the half-billion member mark last year Facebook has 50 percent of their users logging on each day, meaning at least 250m users every 24 hours Facebook users accessing the site through mobile devices now tops 200m And these folks are twice as active than non-mobile users
11. Social Media Statistics Facebook People on Facebook install 20m applications every day The average Facebook user creates 90 pieces of content each month Facebook is still growing: More than 30bn pieces of content is shared each month, which is an average of 7bn pieces a week.
12. Social Media Statistics Facebook People on Facebook install 20m applications every day The average Facebook user creates 90 pieces of content each month Facebook is still growing: More than 30bn pieces of content is shared each month, which is an average of 7bn pieces a week.
13. Social Media Statistics YouTube More than 24 hours of video is uploaded to YouTube every minute. There are more than 2bn video views on YouTube every 24 hours. Where I got all this data: http://econsultancy.com/us/blog/7334-social-media-statistics-one-year-later
14. “Why should I care, why should I care (about social media)?”
15. Why Should I Care? Because it’s where people are And they’re spending a ton of time on it It’s the new way of communicating Enhances the ‘old’ ways of communicating It’s all ages – not just for young folks "I Hope I Die Before I Get Old” OK, not really, but it worked with Pete Townshend, no?
16. But I have a website Sure…and you should! And make sure it has an RSS feed! But my folks aren’t on social media Sure about that? Run your list through Facebook! Why Should I Care?
17. “OK, I get it – I want to do social media! What next?” Answer? You need to listen to the King.
18. The King of Social Media says, “Stop, look and listen, baby, that’s my philosophy….”And if you can name that song, you get a peanut butter and banana sandwich!
19. STOP: Questions to Ask The audience – who I want to engage & how? What are my goals? What are the right sites to be on? And how do they differ? What is my comfort level? Technology Time Commitment Sharing & interacting
20. STOP: Questions to Ask What are the legal implications? Are you grassroots professionals contacting members of Congress directly? How can this help my career? Hinder? How will you be viewed by peers? How will this intel you share on social networking sites be used by opposing groups?
21. LOOK: Questions to Ask What are other groups doing? Look up like-minded groups and not so like-minded groups How are they leveraging the new medium? Look at your resources Who will manage it? Who will be committed to the daily care and feeding your social media sites?
22. LISTEN: Questions to Ask Listen to the pros and cons from peers and colleagues Learn from other group’s mistakes Know there are valid concerns – and know how to defend your use of social media Listen…with an open mind about the new technologies These technologies are not for young people anymore I mean, the King does this from his grave…http://twitter.com/ElvisPresley
24. Social Networking Sites Facebook Can be personal, professional or a blend of the two I have two pages Professional Personal Twitter Can be personal, professional or a blend of the two I manage accounts @Cardiology @MollyNichelson 24
25. Social Networking Sites SlideShare Share your PowerPoint presentations Be seen as an expert Search other people’s presentations Foursquare (or other geolocating sites) Check in to places and earn badges Connect with your friends and see where they are LinkedIn Purely professional Great way to engage your peers! 25
30. Twitter Applications 30 Feeding your RSS feeds to Your Twitter Account: Ping.fm – http://ping.fm Tweetlater – http://tweetlater.com Hootsuite -- http://hootsuite.com
31. Twitter Terminology: Hashtag 31 Use a hashtag (#) before a word in a post allows you to tag that post for that word This allows your word to be more readily searched Can help bring you new followers and help you find more followers & monitor conversations
33. RSS Feed Twitter Accounts 33 There is NO way you can keep up with all the tweets Put individual feeds of key Tweeters in to Google Reader Catch up on Tweets throughout the day, if possible, and interact!
34. Using Twitter Annual Meetings / Hearings Live Tweet programs Use the Twitter ‘handle’ of the person talking Use hashtags 34
35. Using Twitter Retweet Others Shows your followers you’re watching & engaging Gives credibility to your organization Passes along messages to your groups – amplifies the message! 35
36. Using Twitter Campaigns Create a hashtag (and see if it’s being used!) Advertise it! Retweet those who use it & thank them! Send tweets to your members & thank them for using the hashtag! 36
37. Best Practices & Advice 37 Know that you WILL make mistakes You will NOT have full control Use your own voice Don’t turn your Twitter account in to an RSS feed Be a HUMAN behind your account Give something of value to your audience Coupons, advice, articles, thanks
38. Best Practices & Advice Realize that Twitter is like a radio station in which there is a ‘drive time’ Retweeting is totally fine to catch the different time zones
39. Best Practices & Advice 39 And know when you send a tweet, it’s out there…and it’s searchable! http://search.twitter.com
40. Best Practices & Advice 40 Following & Followers Be judicious, but don’t be a snob either Don’t get freaked out by who’s following you If someone is wacky, block them And did I mention there are reporters on Twitter…and they may follow you? http://journalistsontwitter.wetpaint.com/
41. Best Practices & Advice 41 Monitor, Monitor, Monitor! Don’t throw stuff out and then don’t react; monitor your account and who’s following you Have an RSS feed on your #hashmarks & company’s name http://search.twitter.com See what’s popular on Twitter Trending topics
43. Work Twitter Account Company Twitter Page: @Cardiology Updates on news stories RSS Feed of CEO’s Blog ACC Advocacy issues Engaging MOCs Feeds to my work Facebook page for ACC members, staff and MOCs I run it, but it’s the voice of the ACC Advocacy Department Engage people personally via DM
44. How We Use Twitter Send news articles Show that we’re on top of the healthcare issues Members Media Other healthcare groups RSS feed CEO’s blog (Lewin Report) 44
45. How We Use Twitter Highlight member and advocacy achievements & grassroots pushes Interact with members of Congress http://tweetcongress.org Gray area as there may be legal implications I have ceased in doing this as I am not registered – I urge caution! Still teaching our members about Twitter Have included our link in alerts 45
47. Making the Most of Facebook 47 Who is your audience? Members of Congress, businesses, peers, journalists What do you want to share? And what will be of interest to them? How do you want to engage this group? Action alerts Attend events Spread the message
48. Finding Facebook Friends 48 Finding People Take the time to find those members of Congress on Facebook Find out about townhalls, look at their videos…get intel! Find out if you have members / employees on Facebook Run your email address book in Facebook. You’ll be surprised who’s on
53. Best Practices & Advice 53 Monitor, Monitor, Monitor! Don’t throw stuff out and then don’t react; monitor your account and who’s following you See what other people are posting and post it to your page
54. Best Practices & Advice Make it interesting! Feed your Twitter account to Facebook Gets them interested in Twitter & hits them with stuff that they may not see via email Share events, links and semi-personal stuff about yourself Helps your members / employees connect with you & this helps your grassroots efforts!
57. LinkedIn Show your professional side Engage your peers in groups Really can expand your horizons and link with cool people Meet new people & broaden your horizons Link your professional Twitter feed to your LinkedIn account Link your PowerPoint presentations via SlideShare Toot your horn!
58. Parting Thoughts Personal and professional benefits of engaging in social networking can be huge I’m a big proponent, and greatly enjoy the folks I interact with online Overcoming fear and realizing you’re human as is everyone else can be difficult Think about the tools and how you can use them
60. Reading Up on Social Media Social Media Websites http://mashable.com/ http://www.smartbrief.com/ http://www.twitip.com/ http://www.readwriteweb.com/ http://www.chrisbrogan.com/ http://social-media-university-global.org/ http://beth.typepad.com/ (for non-profits) http://www.socialfish.org/ (for non-profits) 60
61. Stay in Touch! Molly NichelsonAmerican College of Cardiology2400 N Street, NWWashington, D.C. 20037Email:mnichels@acc.orgPhone: (202) 375-6470 Work Twitter:@CardiologyPersonal Twitter:@MollyNichelson SlideShare:mollynichelsonLinkedIn:mollynichelson