SEO involves building keywords associated with a business to increase natural rankings and bring in customers. An e-cigarette company client aimed to rank highly for keywords like "e-cigarette" within 6 months. Through a comprehensive SEO approach including optimized blog posts, articles, and press releases linking back to the site, the client doubled their customer base from 250,000 to 500,000 in 6 months and improved their rankings and page rank. Regular optimized content is recommended to continue improving SEO.

1. Search Engine Optimization Mysti Reutlinger

3. All businesses must determine their primary focus of their Web site.

4. If selling a niche product, the example used here is electronic cigarettes, the content and keywords utilized on the Web site must fall within that niche.

5. Keywords selected by one of my clients: e-cigarette, e-cig, eCigarette, eCig, electronic cigarette, smoking alternative

7. For all businesses, having keywords that rank in the top 100 within 6 months is desirable.

8. Page rank increase based off where a Web site currently ranks. (To check your Web site page rank, visit http://www.prchecker.info ) For a Web site ranked 0/10 – 4/10, an increase of 1-5 page ranks is achievable within 6 months provided organic content is utilized.

9. The ultimate goal of all businesses is to increase sales. Through a comprehensive approach to SEO, organic leads are generated leading you to close the prospect.

11. Keyword density too high will result in Google pulling your Web site from their system. Google is quick to remove sites that have an overall keyword density greater than or equal to 6%. Google favors Web sites with a keyword density of 2-4 percent.

12. All content on your Web site must be honed in a 1-3% keyword density fashion.

14. E-cig - 237

15. eCigarette - 635

16. eCig - 493

17. electronic cigarette - 377

18. smoking alternative – 196

19. Google Page Rank – 4

20. Starting rank in blue.

22. E-cig – 24

23. ECigarette – 20

24. ECig – 20

25. electronic cigarette – 3

26. smoking alternative – 25

27. Google Page Rank – 6

29. E-cig - 237

30. eCigarette - 635

31. eCig - 493

32. electronic cigarette - 377

33. smoking alternative – 196

35. E-cig - 24

36. eCigarette - 20

37. eCig - 20

38. electronic cigarette - 3

39. smoking alternative – 25

40. Google Page Rank – 6

42. 300 SEO articles over 6 months submitted to top-20 article content sites with reviews of products and services, all keyword specific with links to their Web site and specific products.

43. Press releases created launching new product and services as needed. Releases created for Web release maintain SEO percentage and keywords.

45. November 2011 – The customer base of this client grew to 500,000 purchases per month!

46. Noting the search engine traffic – beginning rate of 1%, now 25% and climbing.

48. Included 300-500 words, based on your preferred keywords

49. Search Engine Optimized at 1-2%

50. Search keywords included

51. SEO Titling

52. Captivating royalty-free photo included from one of three Web sites - all meeting copyright standards

53. Link building within your own Web site, one link every 125-150 words as recommended by Google

55. These articles will appear on outsourced Web sites with a Google Page Rank greater than or equal to a 5

56. Articles will be focused on reviews on services offered by yourself and your team.

57. Search Engine Optimized

58. Outside sources linking in further increases ranking of your own Web site with Google

59. 300-600 words

61. Because of how the algorithm functions, it is necessary to have content linking into your Web site – the main www address, services pages, and popular posts.

63. All blog content generated can be delivered via email as a Microsoft Word Document or directly on your Web site with a log-in to your Wordpress theme (as a Ghost-written piece or credited.)

64. All article submissions will be delivered after submission via link. I maintain accounts on the top 50 article sites as well as have stable writers willing to publish in their niche's.