EUREKA
PRESENTATION
SEO SITE ANALYSIS &
RECOMENDATIONS
Contents
 Objective
 Strategy
 Keyword Analysis
 On-page & Off-page Optimization Strategy
 Result Estimation
Objective
 Higher search engine rankings for targeted
keywords
 Relevant Organic Traffic Generation via
proven & calculated way of content alteration
with the objective of content optimization
Strategy
 Identifying potential keywords relevant to specifications, features
& services of client business
 Keyword mapping to relevant website pages in order to improve
the website ranking for respective set of keywords
 Creating website content targeting relevant keywords, content
should be written Keeping in mind both, search engine and users
 Optimizing the sites to increase the traffics and generate more
Backlinks by the Off-Page activities (Article Submission, Social
Bookmarking, Free Press Release Submissions, One –way
Directories , Blog Comments
KEYWORD ANALYSIS
Keywords Google Ranking
Thermocouple manufacturer Not in top 3 pages of Google
rtd manufacturer Not in top 3 pages of Google
mineral insulated manufacturer Not in top 3 pages of Google
flanged thermocouple manufacturer Not in top 3 pages of Google
therocouple cable manufacturer Not in top 3 pages of Google
temperature Controller manufacturer Not in top 3 pages of Google
temperature transmitter manufacturer Not in top 3 pages of Google
high temperature thermocouple manufacturer Not in top 3 pages of Google
thermocouple for aluminum industry Not in top 3 pages of Google
On Page Optimization key
stratergy
Stage Website And Market Evaluation On Page Changes
 Discuss Key Business Objectives  Key phrase Research
Key Activities and
Deliveries
 Baseline Ranking & Traffic
Reports
 Key phrase Mapping
 Technical Analysis  Baseline
 Navigation and Design Analysis  Robots.txt
 Conversion Analysis  On-Page SEO Suggestions
 Page Load Time Analysis  New Content Recommendation
 Competition Analysis  Internal Linking
 Social Media Analysis  XML submissions
Off-Page Optimization Strategy
To build more back links for the website enabling brand a
website with higher rank performance.
Based on the current landscape some of the most effective techniques
would be
 Article Submission on Content Sharing Websites
 Social Bookmarking
 Free Press Release Submissions
 One –way Directories
 Blog Comments
Example of Article Submission
Websites
Writing an Articles
on Hot Topics
Websites
Percent
of Visits
(India)
Alexa
Rank in
India
Google
Page
Rank
Squidoo.com 23.1% 233 7
Hubpages.com 24.5% 183 6
EzineArticles.c
om
39.9% 121 6
More Examples
Social Bookmarking Website
Examples
Websites
Percent of
Visits
(India)
Alexa
Rank in
India
Google
Page
Rank
Reddit.com 12.6% 64 8
delicious.com 26.5% 300 8
diigo.com 37.4% 388 7
slashdot.org 33.9% 395 8
More Examples
Free Press Release Submission
Websites
Percent of
Visits
(India)
Alexa
Rank in
India
Google
Page
Rank
onlineprnews.co
m
64.8% 1159 4
free-press-
release.com
59.8% 713 5
More Examples
Directories Submissions
Websites
Percent
of
Visits
(India)
Alexa
Rank in
India
Google
Page
Rank
jayde.com 59.6% 785 6
botw.org 35.8% 2150 7
dir.yahoo.co 8.8% 5 8
More Examples
Off-Page Key Activities &
Deliverables
•Directory Submission - 25 Directories/month
•Article Submission - 3 Articles to 10 Article Directories
•Social Bookmarking - 5 Pages in Top 5 Social Bookmarking
Sites
•Press Release Writing and Distribution – 2 PR in 5 Free Press
Releases Websites
•Blog Comments – 2 comments Daily on latest blog post
Result Estimation
 Optimized Website Structure
 Top Rankings for most of the targeted keywords in 4 to 6
month
 Increase in Website Traffic
 Persuasive Content – Influencing Decision making ability
 Improve/Increase Market Exposure
 Brand Awareness/Visibility
 More Inquiries

Eureka Engineering Enterprises

  • 1.
  • 2.
    Contents  Objective  Strategy Keyword Analysis  On-page & Off-page Optimization Strategy  Result Estimation
  • 3.
    Objective  Higher searchengine rankings for targeted keywords  Relevant Organic Traffic Generation via proven & calculated way of content alteration with the objective of content optimization
  • 4.
    Strategy  Identifying potentialkeywords relevant to specifications, features & services of client business  Keyword mapping to relevant website pages in order to improve the website ranking for respective set of keywords  Creating website content targeting relevant keywords, content should be written Keeping in mind both, search engine and users  Optimizing the sites to increase the traffics and generate more Backlinks by the Off-Page activities (Article Submission, Social Bookmarking, Free Press Release Submissions, One –way Directories , Blog Comments
  • 5.
    KEYWORD ANALYSIS Keywords GoogleRanking Thermocouple manufacturer Not in top 3 pages of Google rtd manufacturer Not in top 3 pages of Google mineral insulated manufacturer Not in top 3 pages of Google flanged thermocouple manufacturer Not in top 3 pages of Google therocouple cable manufacturer Not in top 3 pages of Google temperature Controller manufacturer Not in top 3 pages of Google temperature transmitter manufacturer Not in top 3 pages of Google high temperature thermocouple manufacturer Not in top 3 pages of Google thermocouple for aluminum industry Not in top 3 pages of Google
  • 6.
    On Page Optimizationkey stratergy Stage Website And Market Evaluation On Page Changes  Discuss Key Business Objectives  Key phrase Research Key Activities and Deliveries  Baseline Ranking & Traffic Reports  Key phrase Mapping  Technical Analysis  Baseline  Navigation and Design Analysis  Robots.txt  Conversion Analysis  On-Page SEO Suggestions  Page Load Time Analysis  New Content Recommendation  Competition Analysis  Internal Linking  Social Media Analysis  XML submissions
  • 7.
    Off-Page Optimization Strategy Tobuild more back links for the website enabling brand a website with higher rank performance. Based on the current landscape some of the most effective techniques would be  Article Submission on Content Sharing Websites  Social Bookmarking  Free Press Release Submissions  One –way Directories  Blog Comments
  • 8.
    Example of ArticleSubmission Websites Writing an Articles on Hot Topics Websites Percent of Visits (India) Alexa Rank in India Google Page Rank Squidoo.com 23.1% 233 7 Hubpages.com 24.5% 183 6 EzineArticles.c om 39.9% 121 6 More Examples
  • 9.
    Social Bookmarking Website Examples Websites Percentof Visits (India) Alexa Rank in India Google Page Rank Reddit.com 12.6% 64 8 delicious.com 26.5% 300 8 diigo.com 37.4% 388 7 slashdot.org 33.9% 395 8 More Examples
  • 10.
    Free Press ReleaseSubmission Websites Percent of Visits (India) Alexa Rank in India Google Page Rank onlineprnews.co m 64.8% 1159 4 free-press- release.com 59.8% 713 5 More Examples
  • 11.
    Directories Submissions Websites Percent of Visits (India) Alexa Rank in India Google Page Rank jayde.com59.6% 785 6 botw.org 35.8% 2150 7 dir.yahoo.co 8.8% 5 8 More Examples
  • 12.
    Off-Page Key Activities& Deliverables •Directory Submission - 25 Directories/month •Article Submission - 3 Articles to 10 Article Directories •Social Bookmarking - 5 Pages in Top 5 Social Bookmarking Sites •Press Release Writing and Distribution – 2 PR in 5 Free Press Releases Websites •Blog Comments – 2 comments Daily on latest blog post
  • 13.
    Result Estimation  OptimizedWebsite Structure  Top Rankings for most of the targeted keywords in 4 to 6 month  Increase in Website Traffic  Persuasive Content – Influencing Decision making ability  Improve/Increase Market Exposure  Brand Awareness/Visibility  More Inquiries