The document provides an overview of search engine optimization (SEO) presented at a meetup. It defines SEO as optimizing websites to rank highly in search engine results. Key points covered include the importance of SEO given that 97% of searchers don't look past the first page of results, common SEO myths, and on-page and off-page optimization techniques like keyword research and link building. The presenter emphasizes that while some see SEO as expensive, the costs of being invisible to 97% of searchers is even greater.

1. Google Page One SEO
Because It’s A Small World After All!

2. TNewTech Meetup: 08/09/2016
Lonn Dugan
BIG Marketing Solutions LLC
Digital / Traditional Marketing Consultant
Toledo SEO Wizard, Webmaster, Hostmaster
WordPress Designer / Developer

3. Google Page One SEO
A Quick Survey: Do You…
Make Things You Want To Share With Others?
Design or Manage Websites?
Know Quite A Bit About SEO?
Know Very Little About SEO?
Want To Know More About SEO?
How Many Don’t Care About SEO?

4. Google Page One SEO
Agenda:
What Is SEO Anyway
Why Is SEO Important
Myths and Rumors
Techniques & Tactics
Keyword Selection
On Page and Off Page SEO
Tracking Results

5. Google Page One SEO
SEO Means Search Engine Optimization

6. Google Page One SEO
Kinds Of Search Engine Optimization
Natural or Organic Search Engine Optimization (SEO)
Search Engine Results Placement (SERP)
Paid Placement or Pay Per Click (PPC)
When People Search For Your Name, Your Product, Your Research
Topic, Or Etc, Can They Find You? If Your Site is Optimized To
Please The Search Engine Gods Then You Will Rank Highly.
If Not, You Will Be Invisible

7. Google Page One SEO
Why I Focus On Google
Variations Include
Google Has About a 70% Share of the Search Market

8. Google Page One SEO
Agenda:
What Is SEO Anyway
Why Is SEO Important
Myths and Rumors
Techniques & Tactics
Keyword Selection
On Page and Off Page SEO
Tracking Results

9. Google Page One SEO
97% of Google Searchers Never Go Past Page
One!

10. Google Page One SEO
If You Want To Reach The World & Tell A Story…
You Don’t Want To Be 97% Invisible !

11. Google Page One SEO
A Beautiful Website Without Good SEO
Can Be Compared to a Shopping Mall …
…Without Roads To Get There

12. Google Page One SEO
Maybe You Want To Change The World! Maybe You Can?
But Nothing Happens Until You Can Communicate With Others.

13. Google Page One SEO
The Internet Offers The Single Most Cost Effective Way In the
World to Communicate With Others!

14. Google Page One SEO
Agenda:
What Is SEO Anyway
Why Is SEO Important
Myths and Rumors
Techniques & Tactics
Keyword Selection
On Page and Off Page SEO
Tracking Results

15. Google Page One SEO
There Is a Lot Of Misinformation Out There.
Some Misinformation Is From The Search Engines.
They Don’t Want You To Know Exactly
How They Rank Websites.
Because Then People Game The System.

16. Google Page One SEO
Common Myths:
Meta Tags Don’t Matter <meta = “bull”>
Img Alt Tags Don’t Matter (alt img = “bull”>
The More Keywords On The Page The Better
Once You Rank, You Will Stay There, Free
Get a Nice SEO Myths PDF by Sharing Your Card With Me
Before You Go

17. Google Page One SEO
Agenda:
What Is SEO Anyway
Why Is SEO Important
Myths and Rumors
Techniques & Tactics
Keyword Selection
On Page and Off Page SEO
Tracking Results

18. Google Page One SEO
Techniques and Strategies: Old School Works!
The Secret is Well Thought Out Congruency.
If Your Site Seems Intelligently On Point To Google, You Will Rank Well.
People Are Not Searching For You, or Your Company, or Your Invention By Name
Get A Domain Name That Contains Your Keywords
Name The Pages Using Keywords
Start The Page With <H1> Headline tags with Keywords
The First Few Sentences On the Page Should Be Packed With Kewords,
In Priority Order!

19. Google Page One SEO
Agenda:
What Is SEO Anyway
Why Is SEO Important
Myths and Rumors
Techniques & Tactics
Keyword Selection
On Page and Off Page SEO
Tracking Results

20. Google Page One SEO
Keywords Can Make Or Break Your SEO / SERP
It’s Not Important What You Call Your Product
It’s More Important To Know
What Buyers Call Your Product. And To Know How Many Searches
Are Done Per Month For Your Potential Keywords.
Which Search Terms Are Most Used? Try GoogleTrends.com

21. Google Page One SEO
Keywords Can Make Or Break Your SEO / SERP

22. Google Page One SEO
I Will Email a Nice Keyword Tool From Semrush
If You Share Your Business Card With Me Tonight.

24. Google Page One SEO
Agenda:
What Is SEO Anyway
Why Is SEO Important
Myths and Rumors
Techniques & Tactics
Keyword Selection
On Page and Off Page SEO
Tracking Results

25. Google Page One SEO
On Page / Off Page SEO
When you manage meta tags, title tags, description
tags, alt img tags and content on the web page, these
are “ON PAGE” elements of SEO.
When You Start a Facebook Page, Twitter Page, Blog,
or Write Articles For Other Sites or Blogs, These Are
“OFF PAGE” efforts.

26. Google Page One SEO
On Page / Off Page SEO
When Linking To Your Site
From Social Media or Elsewere:
Don’t Use “Click Here” or “Domain.com” As The Link.
Use Your Keywords As The Link Text! The Words In The
Link Are Called “Anchor Text”. When The Words In The
Link Are Relevant To Both The Social Media Page Or Blog
You Post On, and The Page You Are Linking To, You Get
More “Link Juice” or Link Power.

27. Google Page One SEO
Agenda:
What Is SEO Anyway
Why Is SEO Important
Myths and Rumors
Techniques & Tactics
Keyword Selection
On Page and Off Page SEO
Tracking Your Results

28. Google Page One SEO
Tools To Track Results
Google Search Console / Google Analytics
www.Semrush.com & www.WebGrader.com
I will send a nice list if you leave me your card tonight.

29. Google Page One SEO
Let’s See These Things In Practice:

30. Google Page One SEO
Right Click On Any Web Page, Choose “View Source”

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35. Google Page One SEO
That Was a 5 Minute Primer. 15 Minutes of Googling & You
Can Know More “ABOUT” SEO. But 15 Years Of Experience
Tells Me A Professional Can Get The Job Done Better &
Faster!

36. Google Page One SEO
Some People Think SEO Work is Expensive.
But What Is The Cost of Being 97% Invisible ?

37. Google Page One SEO
The End. Thank You.

38. TNewTech Meetup: 08/09/2016
Lonn Dugan
BIG Marketing Solutions LLC
We Build Affordable Websites That Work
With Professional SEO Included!
Launch As Fast As One Week!