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SEO Services Sales Pitch
The document provides an overview of search engine optimization (SEO) presented at a meetup. It defines SEO as optimizing websites to rank highly in search engine results. Key points covered include the importance of SEO given that 97% of searchers don't look past the first page of results, common SEO myths, and on-page and off-page optimization techniques like keyword research and link building. The presenter emphasizes that while some see SEO as expensive, the costs of being invisible to 97% of searchers is even greater.
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- 1. Google Page OneSEO Because It’s A Small World After All!
- 2. TNewTech Meetup: 08/09/2016 LonnDugan BIG Marketing Solutions LLC Digital / Traditional Marketing Consultant Toledo SEO Wizard, Webmaster, Hostmaster WordPress Designer / Developer
- 3. Google Page OneSEO A Quick Survey: Do You… Make Things You Want To Share With Others? Design or Manage Websites? Know Quite A Bit About SEO? Know Very Little About SEO? Want To Know More About SEO? How Many Don’t Care About SEO?
- 4. Google Page OneSEO Agenda: What Is SEO Anyway Why Is SEO Important Myths and Rumors Techniques & Tactics Keyword Selection On Page and Off Page SEO Tracking Results
- 5. Google Page OneSEO SEO Means Search Engine Optimization
- 6. Google Page OneSEO Kinds Of Search Engine Optimization Natural or Organic Search Engine Optimization (SEO) Search Engine Results Placement (SERP) Paid Placement or Pay Per Click (PPC) When People Search For Your Name, Your Product, Your Research Topic, Or Etc, Can They Find You? If Your Site is Optimized To Please The Search Engine Gods Then You Will Rank Highly. If Not, You Will Be Invisible
- 7. Google Page OneSEO Why I Focus On Google Variations Include Google Has About a 70% Share of the Search Market
- 8. Google Page OneSEO Agenda: What Is SEO Anyway Why Is SEO Important Myths and Rumors Techniques & Tactics Keyword Selection On Page and Off Page SEO Tracking Results
- 9. Google Page OneSEO 97% of Google Searchers Never Go Past Page One!
- 10. Google Page OneSEO If You Want To Reach The World & Tell A Story… You Don’t Want To Be 97% Invisible !
- 11. Google Page OneSEO A Beautiful Website Without Good SEO Can Be Compared to a Shopping Mall … …Without Roads To Get There
- 12. Google Page OneSEO Maybe You Want To Change The World! Maybe You Can? But Nothing Happens Until You Can Communicate With Others.
- 13. Google Page OneSEO The Internet Offers The Single Most Cost Effective Way In the World to Communicate With Others!
- 14. Google Page OneSEO Agenda: What Is SEO Anyway Why Is SEO Important Myths and Rumors Techniques & Tactics Keyword Selection On Page and Off Page SEO Tracking Results
- 15. Google Page OneSEO There Is a Lot Of Misinformation Out There. Some Misinformation Is From The Search Engines. They Don’t Want You To Know Exactly How They Rank Websites. Because Then People Game The System.
- 16. Google Page OneSEO Common Myths: Meta Tags Don’t Matter <meta = “bull”> Img Alt Tags Don’t Matter (alt img = “bull”> The More Keywords On The Page The Better Once You Rank, You Will Stay There, Free Get a Nice SEO Myths PDF by Sharing Your Card With Me Before You Go
- 17. Google Page OneSEO Agenda: What Is SEO Anyway Why Is SEO Important Myths and Rumors Techniques & Tactics Keyword Selection On Page and Off Page SEO Tracking Results
- 18. Google Page OneSEO Techniques and Strategies: Old School Works! The Secret is Well Thought Out Congruency. If Your Site Seems Intelligently On Point To Google, You Will Rank Well. People Are Not Searching For You, or Your Company, or Your Invention By Name Get A Domain Name That Contains Your Keywords Name The Pages Using Keywords Start The Page With <H1> Headline tags with Keywords The First Few Sentences On the Page Should Be Packed With Kewords, In Priority Order!
- 19. Google Page OneSEO Agenda: What Is SEO Anyway Why Is SEO Important Myths and Rumors Techniques & Tactics Keyword Selection On Page and Off Page SEO Tracking Results
- 20. Google Page OneSEO Keywords Can Make Or Break Your SEO / SERP It’s Not Important What You Call Your Product It’s More Important To Know What Buyers Call Your Product. And To Know How Many Searches Are Done Per Month For Your Potential Keywords. Which Search Terms Are Most Used? Try GoogleTrends.com
- 21. Google Page OneSEO Keywords Can Make Or Break Your SEO / SERP
- 22. Google Page OneSEO I Will Email a Nice Keyword Tool From Semrush If You Share Your Business Card With Me Tonight.
- 24. Google Page OneSEO Agenda: What Is SEO Anyway Why Is SEO Important Myths and Rumors Techniques & Tactics Keyword Selection On Page and Off Page SEO Tracking Results
- 25. Google Page OneSEO On Page / Off Page SEO When you manage meta tags, title tags, description tags, alt img tags and content on the web page, these are “ON PAGE” elements of SEO. When You Start a Facebook Page, Twitter Page, Blog, or Write Articles For Other Sites or Blogs, These Are “OFF PAGE” efforts.
- 26. Google Page OneSEO On Page / Off Page SEO When Linking To Your Site From Social Media or Elsewere: Don’t Use “Click Here” or “Domain.com” As The Link. Use Your Keywords As The Link Text! The Words In The Link Are Called “Anchor Text”. When The Words In The Link Are Relevant To Both The Social Media Page Or Blog You Post On, and The Page You Are Linking To, You Get More “Link Juice” or Link Power.
- 27. Google Page OneSEO Agenda: What Is SEO Anyway Why Is SEO Important Myths and Rumors Techniques & Tactics Keyword Selection On Page and Off Page SEO Tracking Your Results
- 28. Google Page OneSEO Tools To Track Results Google Search Console / Google Analytics www.Semrush.com & www.WebGrader.com I will send a nice list if you leave me your card tonight.
- 29. Google Page OneSEO Let’s See These Things In Practice:
- 30. Google Page OneSEO Right Click On Any Web Page, Choose “View Source”
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- 35. Google Page OneSEO That Was a 5 Minute Primer. 15 Minutes of Googling & You Can Know More “ABOUT” SEO. But 15 Years Of Experience Tells Me A Professional Can Get The Job Done Better & Faster!
- 36. Google Page OneSEO Some People Think SEO Work is Expensive. But What Is The Cost of Being 97% Invisible ?
- 37. Google Page OneSEO The End. Thank You.
- 38. TNewTech Meetup: 08/09/2016 LonnDugan BIG Marketing Solutions LLC We Build Affordable Websites That Work With Professional SEO Included! Launch As Fast As One Week!