SEO Methodology
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This is our methodology that we use when ranking websites. We customized our approach based on past experience, best practices, and results.
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At Purplegator, our staff has been active in SEO since 2002. We grew a business from a start up to having 60,000 subscribers paying $9.99 per month to be members.
What are you getting from your current SEO agency? With Purplegator, you'll know what you are getting, because we will review it with you every month. While we will be able to share online statistics with you, we know that clicks and taps aren't the end all for your business. What you care about is SALES! And, at the end of the day, that's the only KPI goal that really matters.
Want to get real results from SEO? Contact Purplegator at sales@purplegator.com or call us at 888-76-GATOR.
Search engine optimization
SEO is divided into two parts: on-page and off-page optimization. On-page optimization involves technical elements like meta tags and keywords on individual pages. Off-page optimization focuses on activities beyond your own site like link building, social media, and guest posts to increase authority. Key steps for SEO include optimizing content, using analytics tools from Google, submitting to search console, building links, using social media, Google Ads, focusing on keywords and competitors, applying SEO to blogs, and monetizing the site.
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SEO is divided into two parts: on-page and off-page optimization. On-page optimization involves technical elements like meta tags and keywords on individual pages. Off-page optimization focuses on activities like link building, social media engagement, and guest blogging to increase a site's authority. Some of the most important steps for SEO include optimizing content, using analytics tools, link building, keyword research, and monetizing the site through ads.
Search engine optimization
Search engine optimization involves optimizing web pages to be found relevantly in search engine results. Key factors search engines consider include keywords, page titles, headers and body text. Tools like keyword research and link analysis help with optimization. Techniques involve on-page elements like keywords and off-page elements like getting links from other relevant sites. Directories and search engines should be submitted to for improved discoverability. Link popularity, or the number and quality of inbound links, is an important ranking signal for search engines.
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SManik Design is a reputed SEO Company in Delhi, India that provides best seo services with 100% ranking guaranteed at competitive prices. http://www.smanikdesign.com/seo-services-delhi/
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Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
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- 2. Work Streams Website Audit Competitor Analysis Keyword Research SEO Strategy and Tactics Link Building Reporting Continuous Improvement
- 3. Website Audit The website audit is a must when starting to work on a new project. You need to use software to crawl a website to see the issues which are preventing you from ranking. For example: Broken links on your website Your website is not searchable You have duplicate content Website code errors Not SEO friendly URLs Duplicate Title tags No meta descriptions
- 4. Competitor Analysis The competitor analysis lists who your online competitors are in the industry. We basically perform a website audit on the competitor’s websites. We gather information such as: Domain authority Page authority Number of backlinks Page rank Social media signals Keywords in title tags
- 5. Keyword Research This is one of the most important research activities in the process. Keywords are what drives user intent and web traffic to your website. When we perform keyword research we use a variety of tools. For example: Google AdWords Keyword Planner Google Autocomplete Bing Related Search Google Related Search SEM Rush Keyword Discovery Google Trends
- 6. SEO Strategy and Tactics Having an overall arching strategy for search engine optimization is important. You want to make sure that all of the operational work to rank your website is aligned to your overall objectives. We also work on building out the tactics that we are going to use to rank your website. For example: Blogger Outreach Press Release Distribution Infographic Distribution Document Sharing
- 7. Link Building Link building is still one of the strongest signals for search engines to understand the popularity of a website. You want to make sure that your links are: Diversified Come from reputable websites Use different combinations of anchor text Link to your domain and to deep pages on your website
- 8. Reporting Reporting on these activities is critical to understanding the success of your campaign. We provide weekly and monthly reports to keep you up to date will the work being performed. We communicate constantly with you through email, Skype, and have status calls.
- 9. Continuous Improvement We are continuously benchmarking our baseline project metrics with the current state of your SEO project. We implement new tactics, strategies, and are agile in making your business successful on the web.
- 10. Contact Us Ricky Singh, MBA AIRR Media http://www.airr.me Email – gsingh@airr.me