This document outlines a search engine optimization (SEO) proposal to help improve a website's search engine rankings. It includes an analysis of the current site and recommendations. The proposal details on-page and off-page optimization tasks like keyword research, meta tags, submissions to search engines, and backlink building. It estimates the costs at Rs. 12,500 per month and a timeline of 5-6 months to achieve first page rankings for 10-15 keywords on Google and other search engines. Maintaining rankings through ongoing optimization and reporting is also included.

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Search Engine Optimizationand Positioning
TABLE OF CONTENTS
 Introduction.
 Website analysisandrecommendations.
 HighSearch Engine Ranking.
 Off-page SearchEngine Optimizationtasks.
 On-page SearchEngine Optimizationrecommendations.
 Creatingdiversified Backlinksforthe website.
 Achievingposition on1st
page of Google Search.
INTRODUCTION
Between85%to 90% of all Website traffic comes from the search engines and directories. Using those
handy-dandysubmissionservicesthatwill submityoursite to1000 search enginesforamere Rs. 1,500/-
won’t take care of this traffic. Just because your Website is listed in the search engines doesn’t mean
that yourcustomerscan find it. In fact, several search engines will actually penalize your site for using
Blackhat, Greyhat or Spammy, methods. Only manual “search Engine Optimization and Positioning”
effortsendupworking. Thisisbecause these efforts are custom tailored to your site and are designed
to give the engines what they want and need in order to find your site among your competitors and
other sites related to your category.
Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a
fewtagsthat containyour importantkeywords.Itisanart anda science,because it is applying creative
techniques based on an in-depth study of the Search Engine Algorithms.
We are committedtomeetingthe SearchEngine Optimization&Positioningneeds of your Website and
propose a campaignplan.Ourgoal will be to meet your Search Engine Optimization outsourcing needs
thoroughly and professionally.
Includedwithinthisproposal isadetailedScope of Work outlining specific proposed activities and fees
for yourreview.The Scope of Work will include recommendations for On-Site Optimization and allied
webpromotion&developmentactivitiestomake yourWebsite SearchEngine friendly, submission and
tracking to over all major and support Search Engines and Directories.
On projectcompletionyourWebsite will be more accessible onthe Internetintermsof Top rankings for
specific keywords across the major search engines.

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WEBSITE ANALYSIS AND RECOMMENDATIONS
Website / Web Page Ranking
Ranking relies on the uniquely democratic nature of the web by using its vast link structure as an
indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a
vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page
receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves
"important" weigh more heavily and help to make other pages "important."
Important,high-qualitysitesreceive ahigherRanking,whichGoogle rememberseach time it conducts a
search
BRAND BUILDING – SOCIAL MEDIA
According to “Convince and Convert”, a leading digital media and consulting company that provides
advice andcounsel to leadingbusinesses world-wide, 22 percent of world population use social media
multiple times a day, making it one of the best mediums on which to build your brand.
Pinterest
Pinterest is by the far the best platform for promoting brand awareness, as nearly three quarters of
adultsworldwideuse the site. Pinterestisa great platform for promoting virtually any brand, due to its
very heterogeneous user base.
HIGH SEARCH ENGINE RANKING
Six Months plan foryour Website thatuseskeyphrasesandassureshigh rankingsinGoogle primarily,as
it is the largest search engine along with other popular Search Engines like Bing, etc.
The foundation for any successful Internet marketing campaign is high Search Engine Ranking.
MediaMetrix, a third-party traffic-monitoring firm, reports that over 90% of all Search Engine traffic
comesfromthe majorengines.OurSEOservice givesyoursite abetterchance to be foundwhenpeople
are searching for Keywords related to your business.
This service enables a client to meet a respectable level of placement within the first four to five
months.
Maintenance and Follow-up:
We will create a series of descriptions and titles based off the client’s key phrase list that will ensure
solid placement within these locations once established. After submission to search engines, we will
engage in a process of inclusion verification and follow-up submissions where required.

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Performance Reports:
We will provide a detailed report every month. Will also perform the following tasks:
Utilizingthe bestmethodssothatyoursite descriptionpersuadeswebuserstovisit your site and, more
importantly,appeals to the computer logic employed by the search engines which influences the sort
order of the site’s placement in a query list.
Modifying, editing, eliminating, and augmenting keywords, taking advantage of the best use of
keywords to direct searches to your website.
SEARCH ENGINEOPTIMIZATIONTASKS
Benchmark current traffic and search engine positioning
Analyze current traffic trends through log analysis software. If not feasible, the Website will have to
install any industry standard server log analyzing software (Free).
Create Baseline Search Engine visibility index.
Analyze searchengine positioningbefore submission.Objective here is to carry out a thorough study on
current search engine positions and current effective keywords/ key phrases where the Website has
achieved consistent, respectable rankings across submitted-to search engines.
 Collectionof newKeywords&Analysis
 Analyze popularkeywordsincategoryacrossmajorsearchengines.
 Create versionsof Metatags and keywordsfordifferentsearchengines
 Create site-wide Metatagsaccordingto requirementandspecificationsof differentsearch
enginesanddirectories.
 SubmissionCycle
 Methodical manual submissiontoGoogle andotherSearchEnginesadheringtotheirsubmission
cycles.
 Linkpopularitybuildingcampaign
 To achieve high positiononSERPs (SearchEngine ResultPages)
ACHIEVING TOP RANKINGS AND POSITION
OptimizationTechniques - Methodsto Improve Rankings

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We use the followingtechniques to achieving top rankings – recommending meta tags and page titles.
We will perform manual submission, select paid submissions and paid directory listings and reciprocal
linking (usually avoided).
We have a content focus approach to Search Engine Optimization and Positioning, because Google
bases site popularity on the number of in-bound links, back linking is gaining in significance. Not as
stronglyas Google,butotherspider-basedsearchenginesuse link popularity as an important aspect to
intheiralgorithmtorank websites.Toensure thatthe site achieves top ranking we create a very strong
link Promotion campaign.
Major directorieslike Yahoo, LookSmart and ODP uses title, description and category to which the site
belongstorank Websites, thisisthe sole reason we tookeepcomplete focuson title and description to
achieve top rankings.
Total Cost per month
Monthlycharges: Rs.12,500/- (RupeesTwelveThousandFiveHundred) only permonth,for10 to 15
keywords,payablemonthlyinadvance.
Timeline toachieve 1st
Page Ranking: 5-6 months(resultscanbe visiblewithin3-4months)
NOTE: If, by any chance,you have budgetary constraint, Rankings for the Website canstill be
achieved,but the timeframe to Rank it will increase proportionately.