This slide have covered whole details conception about SEO

1. Topics Covered:
 What is Search Engine Optimization (SEO)
 What is Search Engine and why we use Search
Engines
 Why does my website need SEO
 Search Engine Functionally
 Order of SEO
 Career with SEO

3. …the process of maximizing
the number of visitors to a
particular website by
ensuring that the site
appears high on the list of
results returned by a search
engine.

4. “A Search Engine is one of the most important tools
that help you find information on the web. The utility
of Search Engines in web search lies in the fact that
they are responsible for retrieving large amounts of
information very easily, using certain keywords.
Potential customers will enter ’keywords’ in a
Search Engine and perform a search.”
What are Search Engines ?

8. SEO is not a service or process that can produce significant results in a few days,
or even a few months, like web design or software programming. A complex algorithm
determines how search engines list the results for any given search term or phrase.
There are 2 types of search results:
Organic -
Search Engine
Optimization
Paid -
Search Engine
Marketing
Long-term investment, these are
the things you do to your website
to make it findable. Builds over
time.
Best practices work even without
new efforts
Pay for ads to show based on
keyword phrases and other
targeting criteria.
Only works as long as you keep
paying for the ads.

9. Order Of SEO
Why 2 Comes After 1 and 3 Comes After 2
Things happen in an order for a
reason. This mentality is just the same
when it comes to performing SEO.
On-Page SEO vs. Off-Page SEO:
Which comes First?
Both are equally important, but it’s
vital that your company goes in the
correct order. On-page SEO should
be the first step; followed by off-page
SEO.

10. Let’s consider the difference
On-Page SEO: This refers to anything you can do to improve your own
website like: Meta-tags, content, navigation, cleaning up errors,
internal linking, alt tags, heading tags, sitemaps, etc.
Off-Page SEO: This refers to what can be done outside of a website to
maximize its performance for specific keywords/phrases by acquiring
backlinks.
***Most companies focus on off-page optimization and link
building in particular because it is what moves the needle
the most. However, these efforts will mean little if your
website’s on-page optimization is not in place.

12.  Keyword research / Topics Selection.
 Competitor analysis.
 Domain selection, Website installation
(hosting).
 On-page optimization.
 Social media marketing.
 Off-page optimization.
 Penalty recovery.

13.  Brand awareness
 Increase in targeted on-line traffic.
 Your 24/7/365 online marketing team
 Return over Investment (ROI)
 Continuous Visibility.
 Greater chance to get leads and sales
 Increases your revenue.
 The cheapest marketing tool, even on
the net.

14.  SEO analyst
 SEO manager
 On page specialist
 Off page specialist
 Freelancer/ Online Earn
 Start SEO business/Entrepreneur

15. Class Co-ordinator
M. Towfiqul Arafat
towfiq_arafat@yahoo.com