SlideShare a Scribd company logo
Optimize Your Bottom Line: What You Need to Know About SEO (Search Engine Optimization) presented by seOverflow
www.festooljunkie.com  – went from brand new site to over 100K in revenue per month so far www.aycockmd.com  – plastic surgeon now obtaining 40-60 leads per month from their website not including phone calls  www.lawcolorado.net  – personal injury lawyer positioned for multi million dollar cases www.houstonapartmentinsiders.com  - apartment locating company, went from brand new site to 70% of a nice business in 12 months seOverhaul Your Business
Your SEO A-HA
seOverflow is a search engine optimization and pay per click marketing company in Denver, CO. We specialize in offering solutions that enable web design companies, marketing consultants, and other solution providers to offer high end SEO services to their clients. We are a Google Adwords Qualified Company, Yahoo Search Marketing Ambassadors, and SEMPO members. Who Is seOverflow?
The Search Engines want to return the most relevant results for every search query.  So, we have to demonstrate the relevance of our pages to them. What the Search Engines Want
How the SE’s determine relevance: By the titles and tags we place on our pages. By what they “see” when they spider our pages. By what we and others tell them the pages are about through the links to them. What the Search Engines Want
Wizardry or a myth. Keywords in the meta tags only. An overnight success. A one time activity. Something that can be successful without good incoming links. What SEO Is NOT:
Anatomy of The SERP Organic/Universal Results Pay  Per Click Local 7 Pack
Who Gets The Clicks? Search Engine Market Share
Organic vs PPC Who Gets The Clicks? Source: Enquiro, 2006
Organic vs Paid Search Advantages of Organic Search Advantages of Paid Search More traffic on the same keywords Quick to market Trusted more by the public Easy to cast a wide net Cheaper over the long term (for some) Ability to geo-target customers Not prone to click fraud Control over traffic levels
The ROI Of SEO
On-page Optimization – research, planning and implementation. Anything and everything that can be controlled on the website. Link Building (Off-page optimization) – the process of getting other websites to link to your website. Think of links as popularity votes. SEO From 30,000 Feet
On-page Optimization – research, planning and implementation. Anything and everything that can be controlled on the website. Link Building (Off-page optimization) – the process of getting other websites to link to your website. Think of links as popularity votes. SEO From 30,000 Feet
On-page Optimization Research, Planning and Implementation
DO NOT GUESS Information is available  for free regarding  volume, competition,  and more! Keyword Research: Don’t Just Guess
Keyword Research is the process of discovering for which keywords you should optimize. KW research is critical. Without it, your SEO efforts may be misdirected.  Keyword Research: The Cornerstone of SEO Keyword Research Steps 1. Brainstorming 2. Use Keyword Research Tools 3. Check The Competition Levels, Choose The Keywords
How much traffic does the keyword receive? How likely is someone using that keyword to reach your site going to convert into a customer/lead/sale? How competitive is the keyword? (use allintitle: operator) How much budget and time do you have? TOOL: Google Adwords Keyword Tool: https://adwords.google.com/select/KeywordToolExternal Is This A Good Keyword?
Keyword Research: The Long Tail
The Keyword Matrix is an optimization map showing which pages will be optimized for which keywords. Typically we target 1-5 closely related keywords per page. (3 on avg.) Many times we suggest adding new pages to existing sites. We use the keywords identified in the matrix as your main ‘rank checking’ keywords. The Keyword Matrix
The Keyword Matrix Example URL Keyword 1 Keyword 2 Keyword 3 /home.html donuts best donuts tasty donuts /chocolatedonuts.html chocolate donuts chocolate frosted donuts /sprinkedonuts.html sprinkle donuts rainbow sprinkle donuts chocolate sprinkle donuts
Spiderability Accessibility (Broken Links, W3C, File Size etc.) Title Tags Meta Tags H Tags Image Optimization Outbound Links Keyword Prominance Critical On-page Optimization Components
 
Link Building Strategies For Finding and Acquiring Powerful Links
Link Building Defined Link Building is the practice of obtaining links from external websites into your own website in order to obtain higher search engine rankings and/or direct referrals.
Link Building
On-page Vs Off-Page
Link Building Basics Links as “votes” When another website links to yours, that site is essentially casting a “vote” for your website.  The more votes you have the better, although in this game the quality of the votes you receive is very important too. Not All Votes Are Equal: Some Link Quality Factors Page Rank (PR)* Keyword rich text link Number of outbound links on the page Age of the link Link becomes more trusted with time
Getting Links Start By Spying On Your Competitor’s Links Use OpenSiteExplorer to view most of the links coming into your competitor’s websites. http://www.opensiteexplorer.com Which of these links can you get?  Any idea generated by looking at their strategy?
Getting Links Directory Submissions Paid Directories Free Directories Niche Directories General Directories Content Creation and Publication In addition to articles, also consider creating videos, slideshows etc and distributing across the web Guest articles Article directories (ezinearticles.com) Guest blog posts
Getting Links Press Releases Not just a tool for the traditional PR company anymore Easy way to generate some text links for your product or service Press releases often will show up quite high in search results, at least for a while Exposure, plus a lasting link for relevant keywords Resource Pages Look within relevant industry Often can get these links for free Present your website as a resource that should be included in the owner’s list Quality
Getting Links Paid Links Against Google webmaster guidelines, much controversy Still a widely used technique Sponsorships Within relevant industry If your site deals with cars, consider sponsoring a car club Local Sponsorships Sports leagues, parks, etc.- the Page Rank surprise! Community Involvement
Links That Will Not Count 302 redirects Javascript No-followed links Links on pages that are not indexed
Local SEO Optimizing For the Google 7 Pack
Anatomy of The SERP Organic/Universal Results Pay  Per Click Local 7 Pack
The Keys To Local SEO Submit/claim and optimize your business listing with Google Place Pages (formerly Google Local Business center) and other search engines “ Locally Off-page Optimize” your business with citations and reviews “ Locally On-page Optimize” your website
Off-page Optimization For Local presented by seOverflow
Create free profiles on: Google Maps  www. google .com/ local /add   Yahoo Local  http://listings.local.yahoo.com/   Bing Local  https://ssl.bing.com/listings/ListingCenter.aspx **Check the status of current profiles with  www.GetListed.org  ** If you never do anything else, do this! Create Local Business Listings
A Google Maps Listing
Google Maps Dashboard
Use your main keyword phrase and complementary terms in your profile descriptions Grab the long tail by including: Your products and services The brands you carry The locations you serve Anything else important in your niche Optimize Your Biz Listings
Choose – or create – the right categories Give your listing attributes Optimize Your Biz Listings
Citations, aka  web references,  are web pages that cite or mention your business or web site.  They do not have to contain a link! Create Citations
Use the same name, address and phone number everywhere online and offline. Go to the sources of business data and standardize there. Use a local database directory - check out  UniversalBusinessListing.org or Localeze.com Standardization Builds Trust
Citations are important in building Google’s trust in the information it has about you. Citations can drive targeted traffic to your business. Citations are easier to get than links – many are free. Keep Creating Citations!
Reviews and Local Search  presented by seOverflow The Impact of Reviews on Local Search
“ Online reviews are second only to personal advice from a friend as the driver of purchase decisions;  user reviews are more influential  than third-party reviews. ("Web users and web community," Rubicon Consulting, Inc. October 2008)”  “ 81% of online  holiday shoppers read online customer reviews  (Nielson Online, December 2008)”  “ 86% of consumers read online business reviews  before  making purchasing decisions; 90% of whom say they  trust  these reviews. (Kudzu.com survey of 600 users, December 2008)” “ The Trust in Advertising survey of 26,000+ found that Consumer Recommendations are the  most credible form of advertising . ("Social Media Marketing: The Right Strategy for Tough Economic Times" Awareness, 2008)” Statistics from  BazaarVoice.com  See more at http://www.bazaarvoice.com/industryStats.html The Impact of Reviews
ONLY FROM HAPPY CUSTOMERS! Have a plan in place.  Use surveys and follow-up emails.  “ Bribe” people to submit reviews. Send reviewers to a variety of web sites. TIP: Ask for Reviews
On-page Optimization for Local Making Your Website Work in Local Search
Build relevance and trust in your  location+keywords. Do all the usual things when optimizing - title, description, h tags, content, good internal linking, etc – but with a  geographic  slant. On Page Optimization
Place your full street address and local phone number on all pages of your website. Optimize your  Contact  or  About  page for your business name and location. Use the hcard microformat to make your location unmistakable to the Search Engines. Where Are You?
If your business name doesn’t make it  very  clear where you are and what you do, then use a  tagline  to communicate that information to both humans and Search Engine spiders. TIP: Give Your Biz a Tagline
What’s Wrong With This?
Create a separate page for each location Use local info on each of these pages Link internally to location pages, using the right link text Use other terms on the page that will help the Search Engines understand where you are: street intersections, highway exits, what’s nearby, nicknames for neighborhoods, etc. TIP: For Multiple Locations:
Outsourcing Your SEO What To Do and Not To Do
Experience Ability to “see the light” of possible SEO opportunities Ability to diagnose and repair complex issues Time savings Additional revenue streams  (if outsourcing client work) Why Outsource SEO?
Guarantee rankings Use ‘black hat’ or hacker-ish techniques Only perform link building through reciprocal links and link farms Only optimize pages for search engines and not for visitors Don’t have good references that you can speak with Avoid SEO Firms That…
Got Any Questions? Write “pres” on your business card if you would like a copy emailed to you. Follow us on social media twitter.com/seoverflow facebook.com/seoverflow Linkedin.com/companies/seoverflow Q & A
http://www.stonetemple.com/articles/css-and-seo.shtml http://www.pearsonified.com/2007/01/get_53_percent_more_searches_with_one_tweak.php http://www.e-gain.co.uk/online_marketing/news_articles/Search%20Engine%20Marketing/4  http://www.seofaststart.com http://www.seomoz.org http://www.shimonsandler.com http://www.stonetemple.com/articles/css-and-seo.shtml http://blog.compete.com/2008/02/08/search-market-share-january-yahoo-microsoft-google-ask-aol-msn-live/ Sources

More Related Content

What's hot

Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...
Search Engine 101  Ranking, Results, Ranking, Optimization And Marketing Rev ...Search Engine 101  Ranking, Results, Ranking, Optimization And Marketing Rev ...
Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...
justinvh
 
Driving E-commerce Retail Sales
Driving E-commerce Retail SalesDriving E-commerce Retail Sales
Driving E-commerce Retail Sales
Inflow
 
How To Do SEO ? SEO for beginners
How To Do SEO ? SEO for beginnersHow To Do SEO ? SEO for beginners
How To Do SEO ? SEO for beginners
Benjamin Dubuc
 
Search Engine Marketing
Search Engine MarketingSearch Engine Marketing
Search Engine Marketing
merve_g_
 
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Stacy Sutton Williams
 
Seo types
Seo typesSeo types
Seo types
jose princely
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEO
Megha yadav
 
Local Search Sizzle
Local Search SizzleLocal Search Sizzle
Local Search Sizzle
Inflow
 
Web traffic analysis example
Web traffic analysis exampleWeb traffic analysis example
Web traffic analysis example
Enrique Delgado Itt
 
SEO Training Slides October 2016
SEO Training Slides October 2016SEO Training Slides October 2016
SEO Training Slides October 2016
Noisy Little Monkey
 
Google seo-search-engine-optimization-introduction-powerpoint-presentation
Google seo-search-engine-optimization-introduction-powerpoint-presentationGoogle seo-search-engine-optimization-introduction-powerpoint-presentation
Google seo-search-engine-optimization-introduction-powerpoint-presentation
Sandeep Sharma
 
SEO in a Two Algorithm World
SEO in a Two Algorithm WorldSEO in a Two Algorithm World
SEO in a Two Algorithm World
Rand Fishkin
 
Driving Traffic To Your Website
Driving Traffic To Your WebsiteDriving Traffic To Your Website
Driving Traffic To Your Website
Insivia
 
SEO + SEM Presentation
SEO + SEM PresentationSEO + SEM Presentation
SEO + SEM Presentation
Byrne Hobart
 
Advanced seo-training(syllabus)
Advanced seo-training(syllabus)Advanced seo-training(syllabus)
Advanced seo-training(syllabus)
Shaheel khan
 
Beginning and Advanced SEO for Beginners Workshop
Beginning and Advanced SEO for Beginners WorkshopBeginning and Advanced SEO for Beginners Workshop
Beginning and Advanced SEO for Beginners Workshop
JohnBolyard.com
 
SEO Fundamentals & Process
SEO Fundamentals & ProcessSEO Fundamentals & Process
SEO Fundamentals & Process
Amish Keshwani
 
SEO 101 - Tips and Tactics for 2014
SEO 101 - Tips and Tactics for 2014SEO 101 - Tips and Tactics for 2014
SEO 101 - Tips and Tactics for 2014
Prosperity Media
 
Search Engine Optimization: Top Priority For Modern Marketers
Search Engine Optimization: Top Priority For Modern MarketersSearch Engine Optimization: Top Priority For Modern Marketers
Search Engine Optimization: Top Priority For Modern Marketers
Modern Marketing Partners
 
This Ain't Your Momma's Local Search
This Ain't Your Momma's Local SearchThis Ain't Your Momma's Local Search
This Ain't Your Momma's Local Search
Inflow
 

What's hot (20)

Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...
Search Engine 101  Ranking, Results, Ranking, Optimization And Marketing Rev ...Search Engine 101  Ranking, Results, Ranking, Optimization And Marketing Rev ...
Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...
 
Driving E-commerce Retail Sales
Driving E-commerce Retail SalesDriving E-commerce Retail Sales
Driving E-commerce Retail Sales
 
How To Do SEO ? SEO for beginners
How To Do SEO ? SEO for beginnersHow To Do SEO ? SEO for beginners
How To Do SEO ? SEO for beginners
 
Search Engine Marketing
Search Engine MarketingSearch Engine Marketing
Search Engine Marketing
 
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
 
Seo types
Seo typesSeo types
Seo types
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEO
 
Local Search Sizzle
Local Search SizzleLocal Search Sizzle
Local Search Sizzle
 
Web traffic analysis example
Web traffic analysis exampleWeb traffic analysis example
Web traffic analysis example
 
SEO Training Slides October 2016
SEO Training Slides October 2016SEO Training Slides October 2016
SEO Training Slides October 2016
 
Google seo-search-engine-optimization-introduction-powerpoint-presentation
Google seo-search-engine-optimization-introduction-powerpoint-presentationGoogle seo-search-engine-optimization-introduction-powerpoint-presentation
Google seo-search-engine-optimization-introduction-powerpoint-presentation
 
SEO in a Two Algorithm World
SEO in a Two Algorithm WorldSEO in a Two Algorithm World
SEO in a Two Algorithm World
 
Driving Traffic To Your Website
Driving Traffic To Your WebsiteDriving Traffic To Your Website
Driving Traffic To Your Website
 
SEO + SEM Presentation
SEO + SEM PresentationSEO + SEM Presentation
SEO + SEM Presentation
 
Advanced seo-training(syllabus)
Advanced seo-training(syllabus)Advanced seo-training(syllabus)
Advanced seo-training(syllabus)
 
Beginning and Advanced SEO for Beginners Workshop
Beginning and Advanced SEO for Beginners WorkshopBeginning and Advanced SEO for Beginners Workshop
Beginning and Advanced SEO for Beginners Workshop
 
SEO Fundamentals & Process
SEO Fundamentals & ProcessSEO Fundamentals & Process
SEO Fundamentals & Process
 
SEO 101 - Tips and Tactics for 2014
SEO 101 - Tips and Tactics for 2014SEO 101 - Tips and Tactics for 2014
SEO 101 - Tips and Tactics for 2014
 
Search Engine Optimization: Top Priority For Modern Marketers
Search Engine Optimization: Top Priority For Modern MarketersSearch Engine Optimization: Top Priority For Modern Marketers
Search Engine Optimization: Top Priority For Modern Marketers
 
This Ain't Your Momma's Local Search
This Ain't Your Momma's Local SearchThis Ain't Your Momma's Local Search
This Ain't Your Momma's Local Search
 

Similar to Optimize Your Bottom line: What You Need To Know About SEO

What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)
Top Business Services
 
Search Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
Search Engine Optimization Best Practices by Leslie Carruthers - The Search GuruSearch Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
Search Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
WorkSmart Integrated Marketing
 
Why Can't Anyone Find My Website?
Why Can't Anyone Find My Website?Why Can't Anyone Find My Website?
Why Can't Anyone Find My Website?
The URL Dr.
 
Web Wise: Search Overview Sage Nonprofit Webinar
Web Wise: Search Overview  Sage Nonprofit WebinarWeb Wise: Search Overview  Sage Nonprofit Webinar
Web Wise: Search Overview Sage Nonprofit Webinar
danielgonzalez
 
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...
Abila
 
Suvabrata1.pptx
Suvabrata1.pptxSuvabrata1.pptx
Suvabrata1.pptx
Suvabrata2
 
Web Site Marketing
Web Site MarketingWeb Site Marketing
Web Site Marketing
SCORE Greater Cincinnati
 
SEO Training | Introduction
SEO Training | IntroductionSEO Training | Introduction
SEO Training | Introduction
Carl Pantaleon
 
What you don't know about SEO CAN hurt you
What you don't know about SEO CAN hurt youWhat you don't know about SEO CAN hurt you
What you don't know about SEO CAN hurt you
Leading Results, Inc
 
Seo Pow Point
Seo Pow PointSeo Pow Point
Seo Pow Point
CGS Infotech
 
Diy SEO
Diy SEODiy SEO
Seo Next Presentation
Seo Next PresentationSeo Next Presentation
Seo Next Presentation
peteseonext
 
Search Engine Optimization Starter Guide
Search Engine Optimization Starter GuideSearch Engine Optimization Starter Guide
Search Engine Optimization Starter Guide
Brittany Fullenkamp
 
what-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdfwhat-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdf
VanakkamDigital
 
What and Why SEO with Right Strategy
What and Why SEO with Right StrategyWhat and Why SEO with Right Strategy
What and Why SEO with Right Strategy
Abdul Malick
 
Micro Share Web Seminar
Micro Share Web SeminarMicro Share Web Seminar
Micro Share Web Seminar
bjschimmel
 
Basic seo essentials
Basic seo essentialsBasic seo essentials
Basic seo essentials
Sapan Kumar Shaw
 
Grow Your Business with Google
Grow Your Business with GoogleGrow Your Business with Google
Grow Your Business with Google
Visionary Marketing
 
SEO Tutorial
SEO TutorialSEO Tutorial
MasterLink Seminar
MasterLink SeminarMasterLink Seminar
MasterLink Seminar
Masterlink Interactive
 

Similar to Optimize Your Bottom line: What You Need To Know About SEO (20)

What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)
 
Search Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
Search Engine Optimization Best Practices by Leslie Carruthers - The Search GuruSearch Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
Search Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
 
Why Can't Anyone Find My Website?
Why Can't Anyone Find My Website?Why Can't Anyone Find My Website?
Why Can't Anyone Find My Website?
 
Web Wise: Search Overview Sage Nonprofit Webinar
Web Wise: Search Overview  Sage Nonprofit WebinarWeb Wise: Search Overview  Sage Nonprofit Webinar
Web Wise: Search Overview Sage Nonprofit Webinar
 
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...
 
Suvabrata1.pptx
Suvabrata1.pptxSuvabrata1.pptx
Suvabrata1.pptx
 
Web Site Marketing
Web Site MarketingWeb Site Marketing
Web Site Marketing
 
SEO Training | Introduction
SEO Training | IntroductionSEO Training | Introduction
SEO Training | Introduction
 
What you don't know about SEO CAN hurt you
What you don't know about SEO CAN hurt youWhat you don't know about SEO CAN hurt you
What you don't know about SEO CAN hurt you
 
Seo Pow Point
Seo Pow PointSeo Pow Point
Seo Pow Point
 
Diy SEO
Diy SEODiy SEO
Diy SEO
 
Seo Next Presentation
Seo Next PresentationSeo Next Presentation
Seo Next Presentation
 
Search Engine Optimization Starter Guide
Search Engine Optimization Starter GuideSearch Engine Optimization Starter Guide
Search Engine Optimization Starter Guide
 
what-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdfwhat-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdf
 
What and Why SEO with Right Strategy
What and Why SEO with Right StrategyWhat and Why SEO with Right Strategy
What and Why SEO with Right Strategy
 
Micro Share Web Seminar
Micro Share Web SeminarMicro Share Web Seminar
Micro Share Web Seminar
 
Basic seo essentials
Basic seo essentialsBasic seo essentials
Basic seo essentials
 
Grow Your Business with Google
Grow Your Business with GoogleGrow Your Business with Google
Grow Your Business with Google
 
SEO Tutorial
SEO TutorialSEO Tutorial
SEO Tutorial
 
MasterLink Seminar
MasterLink SeminarMasterLink Seminar
MasterLink Seminar
 

More from Inflow

Local Search Ranking Factors OMS Denver 2011
Local Search Ranking Factors OMS Denver 2011Local Search Ranking Factors OMS Denver 2011
Local Search Ranking Factors OMS Denver 2011
Inflow
 
Local Search Ranking Factors - OMS Denver 2011
Local Search Ranking Factors - OMS Denver 2011Local Search Ranking Factors - OMS Denver 2011
Local Search Ranking Factors - OMS Denver 2011
Inflow
 
Tracking Local Search - SMX Toronto 2011
Tracking Local Search - SMX Toronto 2011Tracking Local Search - SMX Toronto 2011
Tracking Local Search - SMX Toronto 2011
Inflow
 
Smx West 2011 Competing In Local Search
Smx West 2011 Competing In Local SearchSmx West 2011 Competing In Local Search
Smx West 2011 Competing In Local Search
Inflow
 
Analytics For Local Search - SMX Advanced London 2010
Analytics For Local Search - SMX Advanced London 2010Analytics For Local Search - SMX Advanced London 2010
Analytics For Local Search - SMX Advanced London 2010
Inflow
 
7 Characteristics of an SEO Friendly CMS
7 Characteristics of an SEO Friendly CMS7 Characteristics of an SEO Friendly CMS
7 Characteristics of an SEO Friendly CMS
Inflow
 
Corporate Counsel: How To Use Social Media To Find Jobs
Corporate Counsel: How To Use Social Media To Find JobsCorporate Counsel: How To Use Social Media To Find Jobs
Corporate Counsel: How To Use Social Media To Find Jobs
Inflow
 
Mary Bowling Searchfest Local Search Presentation
Mary Bowling Searchfest Local Search PresentationMary Bowling Searchfest Local Search Presentation
Mary Bowling Searchfest Local Search Presentation
Inflow
 
Keyword Research and Link Bait With New Tools
Keyword Research and Link Bait With New ToolsKeyword Research and Link Bait With New Tools
Keyword Research and Link Bait With New Tools
Inflow
 

More from Inflow (9)

Local Search Ranking Factors OMS Denver 2011
Local Search Ranking Factors OMS Denver 2011Local Search Ranking Factors OMS Denver 2011
Local Search Ranking Factors OMS Denver 2011
 
Local Search Ranking Factors - OMS Denver 2011
Local Search Ranking Factors - OMS Denver 2011Local Search Ranking Factors - OMS Denver 2011
Local Search Ranking Factors - OMS Denver 2011
 
Tracking Local Search - SMX Toronto 2011
Tracking Local Search - SMX Toronto 2011Tracking Local Search - SMX Toronto 2011
Tracking Local Search - SMX Toronto 2011
 
Smx West 2011 Competing In Local Search
Smx West 2011 Competing In Local SearchSmx West 2011 Competing In Local Search
Smx West 2011 Competing In Local Search
 
Analytics For Local Search - SMX Advanced London 2010
Analytics For Local Search - SMX Advanced London 2010Analytics For Local Search - SMX Advanced London 2010
Analytics For Local Search - SMX Advanced London 2010
 
7 Characteristics of an SEO Friendly CMS
7 Characteristics of an SEO Friendly CMS7 Characteristics of an SEO Friendly CMS
7 Characteristics of an SEO Friendly CMS
 
Corporate Counsel: How To Use Social Media To Find Jobs
Corporate Counsel: How To Use Social Media To Find JobsCorporate Counsel: How To Use Social Media To Find Jobs
Corporate Counsel: How To Use Social Media To Find Jobs
 
Mary Bowling Searchfest Local Search Presentation
Mary Bowling Searchfest Local Search PresentationMary Bowling Searchfest Local Search Presentation
Mary Bowling Searchfest Local Search Presentation
 
Keyword Research and Link Bait With New Tools
Keyword Research and Link Bait With New ToolsKeyword Research and Link Bait With New Tools
Keyword Research and Link Bait With New Tools
 

Recently uploaded

Uranus_versus_other_planets_compared.pptx
Uranus_versus_other_planets_compared.pptxUranus_versus_other_planets_compared.pptx
Uranus_versus_other_planets_compared.pptx
vavahoshmand
 
Taming the Mind Embracing Mindfulness with Mental Noting
Taming the Mind Embracing Mindfulness with Mental NotingTaming the Mind Embracing Mindfulness with Mental Noting
Taming the Mind Embracing Mindfulness with Mental Noting
SarahWawrzyniak1
 
UOL biyezheng degree offer diploma Transcript
UOL biyezheng degree offer diploma TranscriptUOL biyezheng degree offer diploma Transcript
UOL biyezheng degree offer diploma Transcript
gygab
 
For all the dogs and idiots that play with me
For all the dogs and idiots that play with meFor all the dogs and idiots that play with me
For all the dogs and idiots that play with me
salmi ewwww
 
High Profile Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Ser...
High Profile Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Ser...High Profile Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Ser...
High Profile Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Ser...
shanihomely
 
7 Rules For A Successful Life presentation by Rohit Chandra Thakur
7 Rules For A Successful Life presentation by Rohit Chandra Thakur7 Rules For A Successful Life presentation by Rohit Chandra Thakur
7 Rules For A Successful Life presentation by Rohit Chandra Thakur
Rohit Chandra
 
The Most Helpful Book Ever Published!!!!
The Most Helpful Book Ever Published!!!!The Most Helpful Book Ever Published!!!!
The Most Helpful Book Ever Published!!!!
THOMASANTTI1
 
Life 3.0-Being Human in the Age of Artificial Intelligence.pdf
Life 3.0-Being Human in the Age of Artificial Intelligence.pdfLife 3.0-Being Human in the Age of Artificial Intelligence.pdf
Life 3.0-Being Human in the Age of Artificial Intelligence.pdf
Dragan704596
 
What Are Machiavellianism, Psychopathy, and Narcissism?
What Are Machiavellianism, Psychopathy, and Narcissism?What Are Machiavellianism, Psychopathy, and Narcissism?
What Are Machiavellianism, Psychopathy, and Narcissism?
digitalsole
 
What is Amul milk made of? Why is it unnaturally thick and ...
What is Amul milk made of? Why is it unnaturally thick and ...What is Amul milk made of? Why is it unnaturally thick and ...
What is Amul milk made of? Why is it unnaturally thick and ...
chetankumar9855
 
Private Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And...
Private Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And...Private Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And...
Private Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And...
3610stuck
 
The Benefits of Mindfulness Practices for Mental Clarity and Focus.pptx
The Benefits of Mindfulness Practices for Mental Clarity and Focus.pptxThe Benefits of Mindfulness Practices for Mental Clarity and Focus.pptx
The Benefits of Mindfulness Practices for Mental Clarity and Focus.pptx
Vinod Adani
 
Vadodara Girls Call Vadodara 0X0000000X Unlimited Short Providing Girls Servi...
Vadodara Girls Call Vadodara 0X0000000X Unlimited Short Providing Girls Servi...Vadodara Girls Call Vadodara 0X0000000X Unlimited Short Providing Girls Servi...
Vadodara Girls Call Vadodara 0X0000000X Unlimited Short Providing Girls Servi...
rachitkumar09887
 
13The Eight Coolest Inventions From the 2024 Consumer
13The Eight Coolest Inventions From the 2024 Consumer13The Eight Coolest Inventions From the 2024 Consumer
13The Eight Coolest Inventions From the 2024 Consumer
aryansarma368
 
How to Manage Self Care in Daily Lives of Yours?
How to Manage Self Care in Daily Lives of Yours?How to Manage Self Care in Daily Lives of Yours?
How to Manage Self Care in Daily Lives of Yours?
StrengthsTheatre
 
High Girls Call Chennai 000XX00000 Provide Best And Top Girl Service And No1 ...
High Girls Call Chennai 000XX00000 Provide Best And Top Girl Service And No1 ...High Girls Call Chennai 000XX00000 Provide Best And Top Girl Service And No1 ...
High Girls Call Chennai 000XX00000 Provide Best And Top Girl Service And No1 ...
rajvarma123614
 
Girls Call Bhubaneswar 000XX00000 Provide Best And Top Girl Service And No1 i...
Girls Call Bhubaneswar 000XX00000 Provide Best And Top Girl Service And No1 i...Girls Call Bhubaneswar 000XX00000 Provide Best And Top Girl Service And No1 i...
Girls Call Bhubaneswar 000XX00000 Provide Best And Top Girl Service And No1 i...
rawankhanlove256
 
Mysore Girls Call Mysore 0X0000000X Unlimited Short Providing Girls Service A...
Mysore Girls Call Mysore 0X0000000X Unlimited Short Providing Girls Service A...Mysore Girls Call Mysore 0X0000000X Unlimited Short Providing Girls Service A...
Mysore Girls Call Mysore 0X0000000X Unlimited Short Providing Girls Service A...
rachitkumar09887
 
KCL biyezheng degree offer diploma Transcript
KCL biyezheng degree offer diploma TranscriptKCL biyezheng degree offer diploma Transcript
KCL biyezheng degree offer diploma Transcript
gygab
 
UofM degree offer diploma Transcript
UofM degree offer diploma TranscriptUofM degree offer diploma Transcript
UofM degree offer diploma Transcript
eoavyq
 

Recently uploaded (20)

Uranus_versus_other_planets_compared.pptx
Uranus_versus_other_planets_compared.pptxUranus_versus_other_planets_compared.pptx
Uranus_versus_other_planets_compared.pptx
 
Taming the Mind Embracing Mindfulness with Mental Noting
Taming the Mind Embracing Mindfulness with Mental NotingTaming the Mind Embracing Mindfulness with Mental Noting
Taming the Mind Embracing Mindfulness with Mental Noting
 
UOL biyezheng degree offer diploma Transcript
UOL biyezheng degree offer diploma TranscriptUOL biyezheng degree offer diploma Transcript
UOL biyezheng degree offer diploma Transcript
 
For all the dogs and idiots that play with me
For all the dogs and idiots that play with meFor all the dogs and idiots that play with me
For all the dogs and idiots that play with me
 
High Profile Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Ser...
High Profile Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Ser...High Profile Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Ser...
High Profile Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Ser...
 
7 Rules For A Successful Life presentation by Rohit Chandra Thakur
7 Rules For A Successful Life presentation by Rohit Chandra Thakur7 Rules For A Successful Life presentation by Rohit Chandra Thakur
7 Rules For A Successful Life presentation by Rohit Chandra Thakur
 
The Most Helpful Book Ever Published!!!!
The Most Helpful Book Ever Published!!!!The Most Helpful Book Ever Published!!!!
The Most Helpful Book Ever Published!!!!
 
Life 3.0-Being Human in the Age of Artificial Intelligence.pdf
Life 3.0-Being Human in the Age of Artificial Intelligence.pdfLife 3.0-Being Human in the Age of Artificial Intelligence.pdf
Life 3.0-Being Human in the Age of Artificial Intelligence.pdf
 
What Are Machiavellianism, Psychopathy, and Narcissism?
What Are Machiavellianism, Psychopathy, and Narcissism?What Are Machiavellianism, Psychopathy, and Narcissism?
What Are Machiavellianism, Psychopathy, and Narcissism?
 
What is Amul milk made of? Why is it unnaturally thick and ...
What is Amul milk made of? Why is it unnaturally thick and ...What is Amul milk made of? Why is it unnaturally thick and ...
What is Amul milk made of? Why is it unnaturally thick and ...
 
Private Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And...
Private Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And...Private Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And...
Private Girls Call Mumbai 🛵🚡9910780858 💃 Choose Best And Top Girl Service And...
 
The Benefits of Mindfulness Practices for Mental Clarity and Focus.pptx
The Benefits of Mindfulness Practices for Mental Clarity and Focus.pptxThe Benefits of Mindfulness Practices for Mental Clarity and Focus.pptx
The Benefits of Mindfulness Practices for Mental Clarity and Focus.pptx
 
Vadodara Girls Call Vadodara 0X0000000X Unlimited Short Providing Girls Servi...
Vadodara Girls Call Vadodara 0X0000000X Unlimited Short Providing Girls Servi...Vadodara Girls Call Vadodara 0X0000000X Unlimited Short Providing Girls Servi...
Vadodara Girls Call Vadodara 0X0000000X Unlimited Short Providing Girls Servi...
 
13The Eight Coolest Inventions From the 2024 Consumer
13The Eight Coolest Inventions From the 2024 Consumer13The Eight Coolest Inventions From the 2024 Consumer
13The Eight Coolest Inventions From the 2024 Consumer
 
How to Manage Self Care in Daily Lives of Yours?
How to Manage Self Care in Daily Lives of Yours?How to Manage Self Care in Daily Lives of Yours?
How to Manage Self Care in Daily Lives of Yours?
 
High Girls Call Chennai 000XX00000 Provide Best And Top Girl Service And No1 ...
High Girls Call Chennai 000XX00000 Provide Best And Top Girl Service And No1 ...High Girls Call Chennai 000XX00000 Provide Best And Top Girl Service And No1 ...
High Girls Call Chennai 000XX00000 Provide Best And Top Girl Service And No1 ...
 
Girls Call Bhubaneswar 000XX00000 Provide Best And Top Girl Service And No1 i...
Girls Call Bhubaneswar 000XX00000 Provide Best And Top Girl Service And No1 i...Girls Call Bhubaneswar 000XX00000 Provide Best And Top Girl Service And No1 i...
Girls Call Bhubaneswar 000XX00000 Provide Best And Top Girl Service And No1 i...
 
Mysore Girls Call Mysore 0X0000000X Unlimited Short Providing Girls Service A...
Mysore Girls Call Mysore 0X0000000X Unlimited Short Providing Girls Service A...Mysore Girls Call Mysore 0X0000000X Unlimited Short Providing Girls Service A...
Mysore Girls Call Mysore 0X0000000X Unlimited Short Providing Girls Service A...
 
KCL biyezheng degree offer diploma Transcript
KCL biyezheng degree offer diploma TranscriptKCL biyezheng degree offer diploma Transcript
KCL biyezheng degree offer diploma Transcript
 
UofM degree offer diploma Transcript
UofM degree offer diploma TranscriptUofM degree offer diploma Transcript
UofM degree offer diploma Transcript
 

Optimize Your Bottom line: What You Need To Know About SEO

  • 1. Optimize Your Bottom Line: What You Need to Know About SEO (Search Engine Optimization) presented by seOverflow
  • 2. www.festooljunkie.com – went from brand new site to over 100K in revenue per month so far www.aycockmd.com – plastic surgeon now obtaining 40-60 leads per month from their website not including phone calls www.lawcolorado.net – personal injury lawyer positioned for multi million dollar cases www.houstonapartmentinsiders.com - apartment locating company, went from brand new site to 70% of a nice business in 12 months seOverhaul Your Business
  • 4. seOverflow is a search engine optimization and pay per click marketing company in Denver, CO. We specialize in offering solutions that enable web design companies, marketing consultants, and other solution providers to offer high end SEO services to their clients. We are a Google Adwords Qualified Company, Yahoo Search Marketing Ambassadors, and SEMPO members. Who Is seOverflow?
  • 5. The Search Engines want to return the most relevant results for every search query. So, we have to demonstrate the relevance of our pages to them. What the Search Engines Want
  • 6. How the SE’s determine relevance: By the titles and tags we place on our pages. By what they “see” when they spider our pages. By what we and others tell them the pages are about through the links to them. What the Search Engines Want
  • 7. Wizardry or a myth. Keywords in the meta tags only. An overnight success. A one time activity. Something that can be successful without good incoming links. What SEO Is NOT:
  • 8. Anatomy of The SERP Organic/Universal Results Pay Per Click Local 7 Pack
  • 9. Who Gets The Clicks? Search Engine Market Share
  • 10. Organic vs PPC Who Gets The Clicks? Source: Enquiro, 2006
  • 11. Organic vs Paid Search Advantages of Organic Search Advantages of Paid Search More traffic on the same keywords Quick to market Trusted more by the public Easy to cast a wide net Cheaper over the long term (for some) Ability to geo-target customers Not prone to click fraud Control over traffic levels
  • 12. The ROI Of SEO
  • 13. On-page Optimization – research, planning and implementation. Anything and everything that can be controlled on the website. Link Building (Off-page optimization) – the process of getting other websites to link to your website. Think of links as popularity votes. SEO From 30,000 Feet
  • 14. On-page Optimization – research, planning and implementation. Anything and everything that can be controlled on the website. Link Building (Off-page optimization) – the process of getting other websites to link to your website. Think of links as popularity votes. SEO From 30,000 Feet
  • 15. On-page Optimization Research, Planning and Implementation
  • 16. DO NOT GUESS Information is available for free regarding volume, competition, and more! Keyword Research: Don’t Just Guess
  • 17. Keyword Research is the process of discovering for which keywords you should optimize. KW research is critical. Without it, your SEO efforts may be misdirected. Keyword Research: The Cornerstone of SEO Keyword Research Steps 1. Brainstorming 2. Use Keyword Research Tools 3. Check The Competition Levels, Choose The Keywords
  • 18. How much traffic does the keyword receive? How likely is someone using that keyword to reach your site going to convert into a customer/lead/sale? How competitive is the keyword? (use allintitle: operator) How much budget and time do you have? TOOL: Google Adwords Keyword Tool: https://adwords.google.com/select/KeywordToolExternal Is This A Good Keyword?
  • 20. The Keyword Matrix is an optimization map showing which pages will be optimized for which keywords. Typically we target 1-5 closely related keywords per page. (3 on avg.) Many times we suggest adding new pages to existing sites. We use the keywords identified in the matrix as your main ‘rank checking’ keywords. The Keyword Matrix
  • 21. The Keyword Matrix Example URL Keyword 1 Keyword 2 Keyword 3 /home.html donuts best donuts tasty donuts /chocolatedonuts.html chocolate donuts chocolate frosted donuts /sprinkedonuts.html sprinkle donuts rainbow sprinkle donuts chocolate sprinkle donuts
  • 22. Spiderability Accessibility (Broken Links, W3C, File Size etc.) Title Tags Meta Tags H Tags Image Optimization Outbound Links Keyword Prominance Critical On-page Optimization Components
  • 23.  
  • 24. Link Building Strategies For Finding and Acquiring Powerful Links
  • 25. Link Building Defined Link Building is the practice of obtaining links from external websites into your own website in order to obtain higher search engine rankings and/or direct referrals.
  • 28. Link Building Basics Links as “votes” When another website links to yours, that site is essentially casting a “vote” for your website. The more votes you have the better, although in this game the quality of the votes you receive is very important too. Not All Votes Are Equal: Some Link Quality Factors Page Rank (PR)* Keyword rich text link Number of outbound links on the page Age of the link Link becomes more trusted with time
  • 29. Getting Links Start By Spying On Your Competitor’s Links Use OpenSiteExplorer to view most of the links coming into your competitor’s websites. http://www.opensiteexplorer.com Which of these links can you get? Any idea generated by looking at their strategy?
  • 30. Getting Links Directory Submissions Paid Directories Free Directories Niche Directories General Directories Content Creation and Publication In addition to articles, also consider creating videos, slideshows etc and distributing across the web Guest articles Article directories (ezinearticles.com) Guest blog posts
  • 31. Getting Links Press Releases Not just a tool for the traditional PR company anymore Easy way to generate some text links for your product or service Press releases often will show up quite high in search results, at least for a while Exposure, plus a lasting link for relevant keywords Resource Pages Look within relevant industry Often can get these links for free Present your website as a resource that should be included in the owner’s list Quality
  • 32. Getting Links Paid Links Against Google webmaster guidelines, much controversy Still a widely used technique Sponsorships Within relevant industry If your site deals with cars, consider sponsoring a car club Local Sponsorships Sports leagues, parks, etc.- the Page Rank surprise! Community Involvement
  • 33. Links That Will Not Count 302 redirects Javascript No-followed links Links on pages that are not indexed
  • 34. Local SEO Optimizing For the Google 7 Pack
  • 35. Anatomy of The SERP Organic/Universal Results Pay Per Click Local 7 Pack
  • 36. The Keys To Local SEO Submit/claim and optimize your business listing with Google Place Pages (formerly Google Local Business center) and other search engines “ Locally Off-page Optimize” your business with citations and reviews “ Locally On-page Optimize” your website
  • 37. Off-page Optimization For Local presented by seOverflow
  • 38. Create free profiles on: Google Maps www. google .com/ local /add Yahoo Local http://listings.local.yahoo.com/ Bing Local https://ssl.bing.com/listings/ListingCenter.aspx **Check the status of current profiles with www.GetListed.org ** If you never do anything else, do this! Create Local Business Listings
  • 39. A Google Maps Listing
  • 41. Use your main keyword phrase and complementary terms in your profile descriptions Grab the long tail by including: Your products and services The brands you carry The locations you serve Anything else important in your niche Optimize Your Biz Listings
  • 42. Choose – or create – the right categories Give your listing attributes Optimize Your Biz Listings
  • 43. Citations, aka web references, are web pages that cite or mention your business or web site. They do not have to contain a link! Create Citations
  • 44. Use the same name, address and phone number everywhere online and offline. Go to the sources of business data and standardize there. Use a local database directory - check out UniversalBusinessListing.org or Localeze.com Standardization Builds Trust
  • 45. Citations are important in building Google’s trust in the information it has about you. Citations can drive targeted traffic to your business. Citations are easier to get than links – many are free. Keep Creating Citations!
  • 46. Reviews and Local Search presented by seOverflow The Impact of Reviews on Local Search
  • 47. “ Online reviews are second only to personal advice from a friend as the driver of purchase decisions; user reviews are more influential than third-party reviews. ("Web users and web community," Rubicon Consulting, Inc. October 2008)” “ 81% of online holiday shoppers read online customer reviews (Nielson Online, December 2008)” “ 86% of consumers read online business reviews before making purchasing decisions; 90% of whom say they trust these reviews. (Kudzu.com survey of 600 users, December 2008)” “ The Trust in Advertising survey of 26,000+ found that Consumer Recommendations are the most credible form of advertising . ("Social Media Marketing: The Right Strategy for Tough Economic Times" Awareness, 2008)” Statistics from BazaarVoice.com See more at http://www.bazaarvoice.com/industryStats.html The Impact of Reviews
  • 48. ONLY FROM HAPPY CUSTOMERS! Have a plan in place. Use surveys and follow-up emails. “ Bribe” people to submit reviews. Send reviewers to a variety of web sites. TIP: Ask for Reviews
  • 49. On-page Optimization for Local Making Your Website Work in Local Search
  • 50. Build relevance and trust in your location+keywords. Do all the usual things when optimizing - title, description, h tags, content, good internal linking, etc – but with a geographic slant. On Page Optimization
  • 51. Place your full street address and local phone number on all pages of your website. Optimize your Contact or About page for your business name and location. Use the hcard microformat to make your location unmistakable to the Search Engines. Where Are You?
  • 52. If your business name doesn’t make it very clear where you are and what you do, then use a tagline to communicate that information to both humans and Search Engine spiders. TIP: Give Your Biz a Tagline
  • 54. Create a separate page for each location Use local info on each of these pages Link internally to location pages, using the right link text Use other terms on the page that will help the Search Engines understand where you are: street intersections, highway exits, what’s nearby, nicknames for neighborhoods, etc. TIP: For Multiple Locations:
  • 55. Outsourcing Your SEO What To Do and Not To Do
  • 56. Experience Ability to “see the light” of possible SEO opportunities Ability to diagnose and repair complex issues Time savings Additional revenue streams (if outsourcing client work) Why Outsource SEO?
  • 57. Guarantee rankings Use ‘black hat’ or hacker-ish techniques Only perform link building through reciprocal links and link farms Only optimize pages for search engines and not for visitors Don’t have good references that you can speak with Avoid SEO Firms That…
  • 58. Got Any Questions? Write “pres” on your business card if you would like a copy emailed to you. Follow us on social media twitter.com/seoverflow facebook.com/seoverflow Linkedin.com/companies/seoverflow Q & A
  • 59. http://www.stonetemple.com/articles/css-and-seo.shtml http://www.pearsonified.com/2007/01/get_53_percent_more_searches_with_one_tweak.php http://www.e-gain.co.uk/online_marketing/news_articles/Search%20Engine%20Marketing/4 http://www.seofaststart.com http://www.seomoz.org http://www.shimonsandler.com http://www.stonetemple.com/articles/css-and-seo.shtml http://blog.compete.com/2008/02/08/search-market-share-january-yahoo-microsoft-google-ask-aol-msn-live/ Sources

Editor's Notes

  1. Give example of ranking for keyword which no one searches on or would not convert Example: You are a personal injury lawyer, but you rank well for ‘denver lawyer’ You may get calls for divorces
  2. Give example of ranking for keyword which no one searches on or would not convert Example: You are a personal injury lawyer, but you rank well for ‘denver lawyer’ You may get calls for divorces
  3. Can be expanded into URL 2 for indented listing targeting
  4. Popularity contest, with the more popular kids votes counting more than everyone else. Also can think of some votes as “superdelegate” votes and carrying more weight. CNN vs your little brother’s myspace. Relevancy matters too- a site that has content relating to yours will be a better link than from a random site. The fewer number of links on page, the more juice each link carries- that is the “PR Pie” pieces are all bigger. Probably familiar with the Page Rank (free SearchStatus plug in on FF). But don’t get carried away with the PR, as Google only calculates this every so often. Look at it, but don’t obsess. Again, be more concerned with the number of outgoing links on the page. No follows don’t count on SERPS- use Firefox no-follow plugin. Can get it at http://www.quirk.biz/searchstatus Text links better Age of link, and to some extent the page. Age can equal trust. Links age like fine wine and fancy cheese
  5. Paid- SevenSeek, Octopedia. Multiple purchasing options for listings. Free- you get what you pay for, but still can find some good ones if you look Niche- industry specific, paid and free. Google good tool to find these: industry + directory General- wide variety of categories, everything from Plastic Surgeons to Power Tools Make sure category is indexed- R click, SEO Open (plug in), Google, Google Cache Article sites- content should be well written, but no need to make it “social media style” -good way to get some text links if article is accepted EASY- turn an article into a slideshow using powerpoint (Slideshare.net) Guest Articles- articles used to offer content to other sites for links- many websites are content hungry!
  6. PR Web, other sites- be ready to spend money for this service. Great for site launch, product or service launch. Treat resource pages almost like a directory- consider relevance, indexed/not indexed, PR, total number of links, etc.
  7. Paid links- a bit controversial so go about it the right way. Where is the line drawn? Look for sites indicating they are in it to make money. Google ads, advertising opportunities, existing outbound text links. Find a relevant site and contact. Ideally want text link. Have something specific in mind when you contact. Know your budget. Do NOT fail to consider PR in the sense we discussed earlier, outbound link#, and indexed before you contact. Do not get talked into something you do not want- it’s the internet and there will be other sites. No link brokers, no sponsored posts/reviews.
  8. 302- some directories want to track clicks, so they send to page on their site first, then redirect to your site 301 and 302 are http status codes: 301 permanently moved and the code tells SEs to transfer the links and their value to new site (these are ok), 302 temporarily moved and code tells SEs to keep links and values pointing to temporarily redirected page (these not OK) Javascript- links in flash and javascript not spiderable No follows useless for link building. Reminder of FF plug in for no follows Page doesn’t necessarily need to be currently indexed, but make sure it CAN be indexed- Ex: pages behind form based navigation are no good (store locator)