The document discusses search engine optimization (SEO) and its importance for increasing organic website traffic and rankings. It covers both on-page optimization techniques like optimizing content, title tags, and metadata, as well as off-page techniques like building high-quality backlinks from other relevant sites. The goal of SEO is to analyze keywords, optimize web pages for those keywords, and increase a site's authority and link popularity to rank well for target searches.

1. SEARCH ENGINE
OPTIMIZATION(SEO)
By
Surendra Mallemputi

2. Agenda
 What is Search Engine Optimization?
 Why to use Search Engine Optimization?
 How to do Search Engine Optimization?
 Factors that involves Search Engine Optimization.

3. What is Search Engine Optimization?
Search Engine Optimization is tactic used to make a
website/blog visible in Search Engines and increasing the
amount of organic traffic by obtaining a high rank results in
search engines.

4. Search Engines and their Search Share.

5. Why Search Engines are so important.
1) Search engines are the biggest resources of your
websites traffic.
2) Higher traffic means more visitors.
3) More visitors mean more customers and higher
profit

6. How to make a website visible in Google
 Here I am taking Google as an example.
 Every web page in internet will be crawled by Google
bots/spiders/crawlers.
 After Passing some tests, that web page will be indexed in
Google search form.
 Our aim is to make our website rank on Google 1st page,
 This Technique is called as SEO.

8. On Page
Optimization
Off Page
Optimization

9. On Page SEO
 On-page optimization (on-page SEO) is what can be
done on the pages of a website to maximize its
performance in the search engines for target keywords
related to the on-page content.
 On-page optimization stands for all of the techniques
and methods used on your website that is hosted on a
server.
 On-page optimization has an effect on your website
listing in natural results.

10. On page SEO Elements
 Content
 Title tags
 Meta tags
 ALT tags
 URL structure
 Internal Linking
 Keyword density
 Site maps

12. Keywords Research & Meta Tag Generation
 RESEARCH ON KEYWORDS
 Find the best keywords that describe your business and products
offered. The most searchable keywords terms by surfers.
 IMPROVE KEYWORDS PROMINENCE, DENSITY
 Keywords at the beginning of your page. Total keywords contained
within the total text the closeness between two or more keywords.
 META TITLE
 Make attractive and easy to understand title tag..
 META DESCRIPTIONS
 Describe about your business wisely so that surfer understand well
about your business.

13. Example Of Keyword Research

14. Off Page SEO
CONTINUED
 Off-page optimization (off-page SEO) is what can be
done off the pages of a website to maximize its
performance in search engines for target keywords
related to the on-page content
 Off-page optimization is the most important part in
search engines optimization because it gives back links
to your sites and it requires a lot of work on a daily
bases. It helps to maximize website performance in
search engine for target keyword

15. Backlinks
Backlinks -Basically Backlinks are of two types;
Do follow: These are the links which carry link juice.
No follow: These are the links which don’t carry link juice. However, No follow links are also good
if you are getting them from high PR (Page rank) websites or from a reputable website.

16. Link building
What is Link Popularity?
Link Popularity refers to the number of links pointing to your site
from other sites on the Web. Building links is one of the most important
factors in getting top placements on the major search engines
Why are links so important?
Now a days, inbound links are the one of most important factors for
getting a high keyword ranking, the most search engines are ranking
their search result based on the link popularity from your site.

17. Off page Elements
Search engine submission.
Social Bookmarking submission.
Article submission.
Press release submission.
Blog creation & Posting .
Forums & comment posting

18. Finally my website ranking
Good in Google
My online Business is Going
Well now
Yup….

19. Any Queries or Doubts?