The document discusses search engine optimization (SEO) and its importance for increasing organic website traffic and rankings. It covers both on-page optimization techniques like optimizing content, title tags, and metadata, as well as off-page techniques like building high-quality backlinks from other relevant sites. The goal of SEO is to analyze keywords, optimize web pages for those keywords, and increase a site's authority and link popularity to rank well for target searches.
PlanetAsia.org presents the 4 essential elements needed to build a website that will perform well in search engine rankings. These elements are text and design content, reasonable keyword business targets, effective use of meta data and website architecture.
PlanetAsia.org presents the 4 essential elements needed to build a website that will perform well in search engine rankings. These elements are text and design content, reasonable keyword business targets, effective use of meta data and website architecture.
SEO 101: Obstacles, Opportunities and the FutureRichDD
An SEO 101 overview with a look at some examples of present day challenges and areas of improvement. Also a look at the future of SEO and potential areas for future optimization
On-Page Optimization Checklist
• Keywords rich domain name and url structure:
Select a domain name with targeted business keywords. This would help to quick ranking on search engine
• Meta tag Optimization:
Create unique title, description with related targeted keywords.
• Header Tags Optimization :
Header tag i.e. H1 to H3 tags would helps to get good search engine ranking.
• Alt Tags & Image Title Tags Optimization :
You should optimize alt tags and image tags for better image ranking on image search engine.
• Internal Navigation optimization:
Targeted keywords internal navigation is help more indexing and ranking page on search engine.
• Content Optimization :
For better optimization content should be more than 350 words. 500 or more words content is suitable for better optimization
• Keyword Density :
For targeted keywords, Keyword density should be 2-5% for keywords ranking on search engine
• Xml sitemap creation:
For quick search engine indexing xml sitemap is very essential for every website. For all sites, the XML Sitemap helps the search engine identify the real content on your site that you want considered for indexation.
• Google Analytics Setup:
For tracking visitors add google analytics code on every page of your website
• Webmaster Tools setup:
Webmaster tools help us to improve indexing, removing bugs, keywords visibility for the websites.
• Avoid the following On-Page SEO Mistakes:
Duplicate Meta Data & content
Keyword Spamming
Hidden Text & links
Building links from blacklisted sites.
With whole lots of ups and downs, 2013 was a thrilling one for SEO (Search Engine Optimization) and 2014 is expected to turn out even more exciting. Given the changes made by the Panda, Penguin and Hummingbird algorithm updates, here are top 10 tips and techniques that will help marketers get ahead in the SEO game in the coming year.
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFICAndrew Maff
On March 13th, Andrew Maff sat down with Brandon Till of TrustPilot to talk about the best ways to reduce customer acquisition costs with an off-page SEO strategy to increase organic traffic.
These slides are from a webinar where we dove deep into off-page SEO.
Why?
Because off-page SEO has become more important than on-page SEO, it's starting to help reduce customer acquisition costs by driving paid advertising costs down.
We touched on every aspect we could think of to show e-commerce sellers the benefit of off-page SEO with backlink building, relationship building, social proof and much more!
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
SEO vs SEA: Which is better For Business? by SEO agency in Caledonpikdigitalcanada
Boosting website traffic for business is essential. But there are many option to do that, and some of the best are SEO and SEA. SEO agency in Caledon will explain what other similarities and differences are between Search Engine Optimization (SEO) and Search Engine Advertising (SEA) and which discipline is the better one.
SEO 101: Obstacles, Opportunities and the FutureRichDD
An SEO 101 overview with a look at some examples of present day challenges and areas of improvement. Also a look at the future of SEO and potential areas for future optimization
On-Page Optimization Checklist
• Keywords rich domain name and url structure:
Select a domain name with targeted business keywords. This would help to quick ranking on search engine
• Meta tag Optimization:
Create unique title, description with related targeted keywords.
• Header Tags Optimization :
Header tag i.e. H1 to H3 tags would helps to get good search engine ranking.
• Alt Tags & Image Title Tags Optimization :
You should optimize alt tags and image tags for better image ranking on image search engine.
• Internal Navigation optimization:
Targeted keywords internal navigation is help more indexing and ranking page on search engine.
• Content Optimization :
For better optimization content should be more than 350 words. 500 or more words content is suitable for better optimization
• Keyword Density :
For targeted keywords, Keyword density should be 2-5% for keywords ranking on search engine
• Xml sitemap creation:
For quick search engine indexing xml sitemap is very essential for every website. For all sites, the XML Sitemap helps the search engine identify the real content on your site that you want considered for indexation.
• Google Analytics Setup:
For tracking visitors add google analytics code on every page of your website
• Webmaster Tools setup:
Webmaster tools help us to improve indexing, removing bugs, keywords visibility for the websites.
• Avoid the following On-Page SEO Mistakes:
Duplicate Meta Data & content
Keyword Spamming
Hidden Text & links
Building links from blacklisted sites.
With whole lots of ups and downs, 2013 was a thrilling one for SEO (Search Engine Optimization) and 2014 is expected to turn out even more exciting. Given the changes made by the Panda, Penguin and Hummingbird algorithm updates, here are top 10 tips and techniques that will help marketers get ahead in the SEO game in the coming year.
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFICAndrew Maff
On March 13th, Andrew Maff sat down with Brandon Till of TrustPilot to talk about the best ways to reduce customer acquisition costs with an off-page SEO strategy to increase organic traffic.
These slides are from a webinar where we dove deep into off-page SEO.
Why?
Because off-page SEO has become more important than on-page SEO, it's starting to help reduce customer acquisition costs by driving paid advertising costs down.
We touched on every aspect we could think of to show e-commerce sellers the benefit of off-page SEO with backlink building, relationship building, social proof and much more!
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
SEO vs SEA: Which is better For Business? by SEO agency in Caledonpikdigitalcanada
Boosting website traffic for business is essential. But there are many option to do that, and some of the best are SEO and SEA. SEO agency in Caledon will explain what other similarities and differences are between Search Engine Optimization (SEO) and Search Engine Advertising (SEA) and which discipline is the better one.
Learn Digital Maketing With Mr. Mahesh Gangurde. Simple SEO Techniques By Mahesh Gangurde.Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular Keywords
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
This all-inclusive guide for beginners will cover everything you need to know about SEO ( Search Engine Optimisation )Easily Learn local, On-page, and Off-page SEO.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
The basic things that begginers should know in SEO. Simplified explanation of basic search engine optimization and other SEO terms that you should know.
Search Engine Optimization – Introduction to SEO, On-Page and Off-Page Optimization, Role of
Keywords in SEO, Organic vs Non-Organic SEO, Blogging as marketing strategy, Types of Blogs
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
2. Agenda
What is Search Engine Optimization?
Why to use Search Engine Optimization?
How to do Search Engine Optimization?
Factors that involves Search Engine Optimization.
3. What is Search Engine Optimization?
Search Engine Optimization is tactic used to make a
website/blog visible in Search Engines and increasing the
amount of organic traffic by obtaining a high rank results in
search engines.
5. Why Search Engines are so important.
1) Search engines are the biggest resources of your
websites traffic.
2) Higher traffic means more visitors.
3) More visitors mean more customers and higher
profit
6. How to make a website visible in Google
Here I am taking Google as an example.
Every web page in internet will be crawled by Google
bots/spiders/crawlers.
After Passing some tests, that web page will be indexed in
Google search form.
Our aim is to make our website rank on Google 1st page,
This Technique is called as SEO.
9. On Page SEO
On-page optimization (on-page SEO) is what can be
done on the pages of a website to maximize its
performance in the search engines for target keywords
related to the on-page content.
On-page optimization stands for all of the techniques
and methods used on your website that is hosted on a
server.
On-page optimization has an effect on your website
listing in natural results.
10. On page SEO Elements
Content
Title tags
Meta tags
ALT tags
URL structure
Internal Linking
Keyword density
Site maps
11.
12. Keywords Research & Meta Tag Generation
RESEARCH ON KEYWORDS
Find the best keywords that describe your business and products
offered. The most searchable keywords terms by surfers.
IMPROVE KEYWORDS PROMINENCE, DENSITY
Keywords at the beginning of your page. Total keywords contained
within the total text the closeness between two or more keywords.
META TITLE
Make attractive and easy to understand title tag..
META DESCRIPTIONS
Describe about your business wisely so that surfer understand well
about your business.
14. Off Page SEO
CONTINUED
Off-page optimization (off-page SEO) is what can be
done off the pages of a website to maximize its
performance in search engines for target keywords
related to the on-page content
Off-page optimization is the most important part in
search engines optimization because it gives back links
to your sites and it requires a lot of work on a daily
bases. It helps to maximize website performance in
search engine for target keyword
15. Backlinks
Backlinks -Basically Backlinks are of two types;
Do follow: These are the links which carry link juice.
No follow: These are the links which don’t carry link juice. However, No follow links are also good
if you are getting them from high PR (Page rank) websites or from a reputable website.
16. Link building
What is Link Popularity?
Link Popularity refers to the number of links pointing to your site
from other sites on the Web. Building links is one of the most important
factors in getting top placements on the major search engines
Why are links so important?
Now a days, inbound links are the one of most important factors for
getting a high keyword ranking, the most search engines are ranking
their search result based on the link popularity from your site.
17. Off page Elements
Search engine submission.
Social Bookmarking submission.
Article submission.
Press release submission.
Blog creation & Posting .
Forums & comment posting
18. Finally my website ranking
Good in Google
My online Business is Going
Well now
Yup….
