This case study details a successful on-page and technical SEO project that achieved over 10x growth in organic clicks on a client's website in less than two months. The strategy implemented included a comprehensive SEO audit, keyword research, custom meta tags, image optimization, and improved internal linking, which collectively boosted organic clicks from 96 to 1016 per month. The results demonstrate the potential for significant organic growth through targeted SEO efforts, particularly in moderately competitive industries.

1. On-Page & Technical SEO Case Study
Achieving a 10X+ Organic Growth
(in Clicks) with On-page & Technical
SEO Work on a new client project
(in less than 2 months)
www.JoannaVaiou.com

2. Technical SEO
Audit on a 89
pages website.
Started with a
61% score and
took it to an
89% score for
the technical
part (as of
now).
Did not touch
core web vitals
(yet).
www.JoannaVaiou.com

3. I designed and applied custom On-Page SEO Strategy for 89
individual website pages on a Wordpress website.
The On-Page SEO strategy included the following:
1. Checking current organic status for each, finding strengths and weaknesses through
Search Console and AHREFS
2. Keyword Research through AHREFS Tool (Traditional & Competition research)
3. Setting main target keywords and secondary ones
4. Crafting custom & unique Meta Title, Meta Description, Google & User-friendly URL,
H1,H2,H3 (heading tags) for each page
5. Applying the necessary 301 redirects wherever I changed the url to a friendlier one
6. Optimizing at least one image per single page/post for the main and secondary target
keywords (image file names, re-uploading them, image title, image alt title, image
description and caption)
7. Went to Google.com, typed > “ site:domain.com “main keyword” “ to find relevant
internal pages mentioning the main target keyword in their content, in order to create
internal links to each page and increase their relevancy factor in Google’s eyes.
8. I consulted my Client’s team copywriting responsible person on what type of content
should be written for each of the 89 pages.
www.JoannaVaiou.com

4. We started with a 96 Organic clicks metric the month before my (and my assistants’)
work started (July 2020). There was only one search console account for the wrong
url version of the website from what the canonical version was. So I had to save that
information and create a new Search Console account that would track the
canonical url version of the site, where our work is applied on. The new account
started counting from zero.
www.JoannaVaiou.com

5. In the first month of our work, we increased the organic
clicks from 96/m to 860/m. This is a 9X Growth.
www.JoannaVaiou.com

6. From when we started (early Aug 2020) through today, we increased
the organic clicks from 96/m to 1016/m. This is a 10X+ Growth in less
than 2 months of On-Page and Technical SEO (TEAM) work.
www.JoannaVaiou.com

7. What about organic keywords visibility & rankings distribution in this
timeframe? How did we progress when it comes to the number of
organic keywords for which the website appears on the first 100
organic results on Google?
www.JoannaVaiou.com

8. The “after”: Organic keywords visibility and distribution on the first
100 Google results NOW.
www.JoannaVaiou.com

9. Last Notes – How to Use this Information
1. If you are a company interested in getting your website in a better
shape on Google, technically and visibility wise, and you also are
in a medium competition industry, you should expect similar
results of organic growth and from your SEO Specialist to deliver
the progress report, exactly like I presented to you here in this
file. Your SEO Specialist should set clear expectations (yours and
theirs).
2. If you are an SEO Specialist, you can and should expect from
yourself to deliver this type of growth to companies wanting to
initially optimize their website status in the eyes of users and of
course Google. If your client is in a high-end niche, this means
that you can get them a positive ROI for their investment in your
talents within the first two months and before the Monthly SEO
Ongoing work begins.
www.JoannaVaiou.com

10. Like, Comment, or Share (if you found my presentation helpful).
Thank you!
https://www.JoannaVaiou.com/contact/