Adx Seo


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Adx Seo

  1. 1. Organic SEO <ul><li>Increasing our PageRank without Pay-Per-Click </li></ul>
  2. 2. Overview <ul><li>Basic SEO Terms </li></ul><ul><li>How to Improve ADX’s PageRank </li></ul><ul><ul><li>Inbound Links </li></ul></ul><ul><ul><li>Offsite Links </li></ul></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Fresh Content </li></ul></ul>Heather Steele Summer 2008
  3. 3. SEO Terms <ul><li>SEO: Search Engine Optimization, the practice of using content, code, and external factors to increase a site’s visibility in search engines. </li></ul><ul><li>Organic SEO: The practice of using non-paid methods to increase a site’s visibility. </li></ul><ul><li>PageRank: Google’s scoring system for websites. PageRank is based largely on links (inbound and offsite), but is determined by a complex algorithm. (Score of 1-10) </li></ul><ul><li>Inbound Links: Links from an outside site to </li></ul><ul><li>Offsite Links: Links from to an outside site. </li></ul><ul><li>Keywords: Important words in the content and metadata of the site. Search engines index websites by keywords and we search for websites by using keywords. </li></ul><ul><li>*More terms in the SEO Survival Guide </li></ul>Heather Steele Summer 2008
  4. 4. Improving Our PageRank <ul><li>Inbound Links </li></ul><ul><li>Offsite Links </li></ul><ul><li>Keywords </li></ul><ul><li>Content </li></ul>Heather Steele Summer 2008
  5. 5. Inbound Links Heather Steele Summer 2008 <ul><li>Obtaining quality inbound links is probably the fastest and most efficient way to increase our search engine rank. </li></ul><ul><li>Media, .gov, and .edu are the strongest sources of inbound links. </li></ul><ul><li>Most of our existing links are from 2003 or older. </li></ul>
  6. 6. Inbound Links <ul><li>ADX vs Competitors </li></ul>Heather Steele Summer 2008 ADX DirectEDI SPS Commerce Inbound Links 102 321 960 Domains 65 128 329
  7. 7. Inbound Links <ul><li>How to Improve </li></ul><ul><li>Press Releases </li></ul><ul><li>Ask for links </li></ul><ul><ul><li>Hubs </li></ul></ul><ul><ul><li>Suppliers </li></ul></ul>Heather Steele Summer 2008
  8. 8. Offsite Links <ul><li>Search Engines consider offsite links to be nearly as important as inbound links. </li></ul><ul><li>Offsite links establish credibility and help search engines determine a sites purpose </li></ul>Heather Steele Summer 2008
  9. 9. Offsite Links <ul><li>ADX vs Competitors </li></ul><ul><li>ADX: 1 offsite link </li></ul><ul><li>Direct EDI: 1 </li></ul><ul><li>SPS Commerce: 5 </li></ul>Heather Steele Summer 2008
  10. 10. Offsite Links <ul><li>How to Improve </li></ul><ul><ul><li>News Feeds </li></ul></ul><ul><ul><li>Hubs </li></ul></ul><ul><ul><li>Suppliers </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul>Heather Steele Summer 2008
  11. 11. Keywords <ul><li>Words and phrases that relate to our site and company. </li></ul><ul><li>Used by search engines to index our site, used by searchers to find our site. </li></ul>Heather Steele Summer 2008
  12. 12. Keywords <ul><li>Decide what keywords work </li></ul><ul><li>Use them in headings, links, and content </li></ul><ul><li>Continue to analyze keywords </li></ul>Heather Steele Summer 2008
  13. 14. Content <ul><li>The driving force of a website. </li></ul><ul><li>The reason we have a website. </li></ul>Heather Steele Summer 2008
  14. 15. Content <ul><li>How do we keep Content Fresh? </li></ul><ul><ul><li>Company News (help from Press Releases) </li></ul></ul><ul><ul><li>Newsletter style blogging </li></ul></ul>Heather Steele Summer 2008
  15. 16. Organic SEO <ul><li>Get in Touch </li></ul><ul><li>email: [email_address] </li></ul><ul><li>phone: 214-680-0654 </li></ul><ul><li>aim: SteeleADX </li></ul><ul><li>Twitter: Steelengen </li></ul><ul><li>LinkedIN: </li></ul>