1. The document outlines the steps an agency would take to audit a website for search engine optimization. This includes checking indexed pages, URLs, code errors, landing pages, competitors, on-page content, backlinks, social media presence, and analytics. 2. As part of the audit, the agency will analyze keyword efficiency, spam issues, page speeds, assigned keywords, competitors' strategies, the backlink profile, and social media impact. 3. The agency will provide recommendations on fixes and optimizations needed across the website to improve search engine rankings and drive more traffic.

1. 1.
2.
Start with the main seed keywords
or phrase matching your
business. Try to maintain 3 to 5
words phrase and be as precise
as possible
Specify and know the seed
keywords about your business
KEI – Keyword Efficiency Index
Pay attention from KEI which
shows how profitable the keyword
is.KEI is a relative metric, there is
no good or bad KEI, onlycompare
one with another depending
on objectives
Keywords
Next

2. You agency will check your
indexed pages on different search
engines. They will revise your
Robots.txt and make sure your
sitemap is well created and
uploaded correctly into Google,
Yahoo, Bing protocol.
1.
2. Your preferred agency will check
“returns errors”
(like 404 “not found”, 500 for
“internal error”, etc). They also
check Spam issues like Cloaking,
Virus, Doorway, Link farm.
Accessibility
Next

3. Your URL should be Static and
not dynamic. So a quick check
and pages listed must be done
so you will have 100% of your
Links search engine friendly
1.
Fix too long URLs will optimize
your pages and try to be
around 75 symbols
Make URLs descriptive and
effective
3.
2.
Urls &
Links
Next

4. Make sure your code is free
from HTML/CSS errors and
W3C friendly
1.
Check the page speed and send
recommendation to fix and
optimize, like browser caching,
file compression image size
and graphics, scripts
and JavaScript code. Heavy
2.
Code &
Performance
Next

5. 3.
Keep your landing page
optimized and conversion
friendly
1.
2. Assign keywords to each pages
and focus on specific keywords
for those pages
Drive traffic on that page based
on selling approach
Landing
pages
Next

6. Keep your friends close,
but your competitors closer.
Your agency will have to know
you competitors during
the audit and list them
for comparison.
1.
Compare and use keywords that
have less competition
3.
Check what keywords they are
using and how they build their
pages
2.
Competitors
Next

7. Rewrite title and missing title
Revise meta description
1.
2.
Stick to the best practice
in terms of content, media,
links and images
Optimize the page
3.
4.
Content
& on-page
Next

8. 1.
2.
3.
Analyze the back link profile
and set a relevant strategy
Optimize and get more
backlinks from guest blogs,
popular directories, from
social network.
Manage every backlinks
and improve the quality
Off-Pages
Factors
Next

9. 1.
2.
3.
Measure the impact on social
media and signals that can
be profitable for your website
Get more traffic from platforms
like Twitter, Facebook
and Pinterest
Setup a viral strategy
and send reports
Social
Media
Next

10. 1.
2.
3.
Collect data from
Google Analytics
Check your progress against
competitors
Gain more traffic and see your
page goes up with the right
approach
Tracking
End