The document discusses the effective use of Twitter for businesses, highlighting that 241 million people use the platform monthly and the benefits of engaging with small and medium-sized businesses (SMBs). It offers strategies for building community, engaging with influencers, and using tools like Hootsuite for management and analytics. Additionally, it emphasizes the importance of rich media and active participation in conversations for enhancing visibility and connection with the audience.

1. Twitter
for
the
Power
User

2. Twitter
• Urban
dwellers
• Average
household
income
+$100k
• 241
million
monthly
users,
over
100
million
daily
users
• 73%
of
consumers
report
increased
confidence
in
a
SMB
after
following
and
reading
tweets
• 57%
of
consumers
have
discovered
a
new
SMB
on
Twitter
• The
most
common
reason
someone
tweets
at
an
SMB
is
to
share
a
positive
experience.

3. Twitter
• 6
types
of
conversations
• none
are
purely
1
to
1

4. Examples

5. Kelly
Robinson
Mixes
one-­‐on-­‐one
interactions
with
content
redistribution,
self-­‐published
articles
and
personal
interests
(4sq
check-­‐ins,
home
décor,
fitness)

6. Renee
Fishman
Real
estate
trends,
productivity
tips,
professional
and
personal
anecdotes.
*rich
media

7. Finding
Your
Community

8. Twitter
for
Business
Building
a
community
without
paying
them
or
asking
them
to
join.
• How
you
find
them
• How
you
maintain
and
find
more
• How
to
engage
and
interact

9. Advanced
Search

10. Beyond
the
Mention:
Search
Operators

11. • Make
private
lists
for
listening
• Public
lists
for
accolades
• Favorite
Vendors
• Thought
Leaders
• Best
Neighborhood
Spots
Determining
Influencers
1. Look
at
their
lists
2. Follower
counts
are
OK
• are
they
real
followers?
• search
their
handle,
who’s
RTing
their
content?
Engaging
and
Creating
Advocates

12. Live
Tweeting
• Join
TweetUps
• Industry
(#ICNY)
• Fashion
• Fitness
• Food
(#NYFWF)
• Pre-­‐Event
Prep
• Figure
out
the
hashtag
• Follow/list
speakers
and
attendees
• Tweet
a
few
days
out
you’ll
be
there
• At
the
event
• Have
a
mix
of
content
• rich
and
text
• Post-­‐Event
• reach
out
and
thank
people
of
interest

13. Semantics
Most
ReTweeted
you
twi(er
please
retweet
post
blog
social
free
media
help
please
retweet
great
social
media
10
follow
how
to
top
blog
post
check
out
new
blog
post
Least
ReTweeted
Science
of
ReTweets,
Dan
Zarella
game
going
haha
lol
but
watching
work
home
night
bed
well
sleep
gonna
hey
tomorrow
:red
some
back
bored
listening

14. Hootsuite

15. Setting
Up
Your
Account
Navigate
to
hootsuite.com
Connect
your
Twi(er
account

16. The
Dashboard

17. Streams

18. Streams

19. Analytics

20. Hootsuite:
Takeaways
• Use
streams
to
segment
searches,
lists
and
conversations
• Use
Tabs
to
organize
your
streams
• Schedule
Tweets
in
advance
when
you
know
you
won’t
be
active
• Install
the
Hootlet
Button
to
make
Tweeting
easier

21. Twitter
Tools
ManageFlitter:
Manage
your
community,
sort
by
influence,
activity,
follow/following,
etc.
WeFollow:
Find
Influencers
FollowerWonk:
Analyze
influencers
and
their
followers
Tweriod:
Determines
what
time
your
followers
are
on
Twitter
so
you
can
reach
the
most
people.
Tweetreach:
Impressions,
reach
and
contributor
data
for
phrases,
keywords,
screen
names
and
links.
Topsy:
Search
engine
for
Twitter.

22. Rosemary
Dorsett
Social
Media
Manager
rodorsett@nylmedia.com
slideshare.net/nylmedia