The document summarizes a Master's degree program in Digital Advertising and Communication offered at IE Business School. The 13-month part-time program is taught both online and with residential periods in Madrid and London. It covers topics such as search engine optimization, social media, and mobile advertising. The program aims to provide both general management skills and specialized knowledge of the digital advertising sector.
I help companies to improve performances through technology and web.
Point of differentiation: Curiosity, Sympathy & Quantitative Marketing approach.
Specialist Subjects:
- Marketing,
- Customer Value Management,
- Customer Relationship Management,
- Pricing,
- Marketing Metrics and Analytics
- E-Commerce
- Technology in Retail
- Green Marketing,
E-Mail I giovanni.luca.randisi@gmail.com
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I help companies to improve performances through technology and web.
Point of differentiation: Curiosity, Sympathy & Quantitative Marketing approach.
Specialist Subjects:
- Marketing,
- Customer Value Management,
- Customer Relationship Management,
- Pricing,
- Marketing Metrics and Analytics
- E-Commerce
- Technology in Retail
- Green Marketing,
E-Mail I giovanni.luca.randisi@gmail.com
Mobile I +49 1798243523
Mobile I +39 389 8772808
Skype I giovanni.luca.randisi
Twitter I GianlucaRandisi
My personal CV with my Professional and Academic Experience including Online Marketing, Event Management, Entrepreneurship and Volunteering Projects.
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I help companies to improve performances through technology and web.
Point of differentiation: Curiosity, Sympathy & Quantitative Marketing approach.
Specialist Subjects:
- Marketing,
- Customer Value Management,
- Customer Relationship Management,
- Pricing,
- Marketing Metrics and Analytics
- E-Commerce
- Technology in Retail
- Green Marketing,
E-Mail I giovanni.luca.randisi@gmail.com
Mobile I +49 1798243523
Mobile I +39 389 8772808
Skype I giovanni.luca.randisi
Twitter I GianlucaRandisi
ASAE Annual2014 Selling Successfully in EuropePeter Turner
When ASME decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Hear about the sales and marketing strategy used, and how they tailored its courses to be more locally relevant to regional customers and members. Understand the connections, roles, and the impact the regional community had on the development of new products and services.
My personal CV with my Professional and Academic Experience including Online Marketing, Event Management, Entrepreneurship and Volunteering Projects.
You can contact me at: ioannisvaganof at gmail.com
Grad Jobs App brings the traditional graduate job directory into the digital age. With over 250 employers recruiting graduates every year across Australia, this easy to use app provides all the important information graduates need when applying for that dream job!
I help companies to improve performances through technology and web.
Point of differentiation: Curiosity, Sympathy & Quantitative Marketing approach.
Specialist Subjects:
- Marketing,
- Customer Value Management,
- Customer Relationship Management,
- Pricing,
- Marketing Metrics and Analytics
- E-Commerce
- Technology in Retail
- Green Marketing,
E-Mail I giovanni.luca.randisi@gmail.com
Mobile I +49 1798243523
Mobile I +39 389 8772808
Skype I giovanni.luca.randisi
Twitter I GianlucaRandisi
ASAE Annual2014 Selling Successfully in EuropePeter Turner
When ASME decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Hear about the sales and marketing strategy used, and how they tailored its courses to be more locally relevant to regional customers and members. Understand the connections, roles, and the impact the regional community had on the development of new products and services.
Discovering and Monitoring Product Features and the Opinions on them with OPI...Eirini Ntoutsi
Opinion stream mining encompasses methods for monitoring and understanding how people’s attitude towards products changes. Understanding which product features influence a buyer’s choice positively or
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The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused programme, reflecting the current challenges of the marketplace.The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalised/digitalised marketing environment.
In this context, the programme has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders.
The MDM was launched over six years ago, it was one of the first postgraduate programmes on digital marketing in Europe; during these years graduates have become leaders delivering value in different companies in Spain and abroad.
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Widely regarded as the language of international business, English is essential to today's commercial environment, both for companies seeking to trade overseas and for employees wishing to develop careers in global industries.
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Executive Programme in Digital Marketing & Social Media and Social media Anal...Harvish Varshan
Greetings!!
Executive Programme in Digital Marketing & Social Media Analytics from Indian Institute of Management Lucknow
Digital marketing and social media play a vital role in increasing marketing success by developing effective targeting, affordability, retargeting, and real time response. Firms can assess multiple attributes of the customers and make more effective strategic moves.
EPDMSMA offers learning modules in different sub-domains of the entire Digital Marketing sphere, which will provide a perfect learning platform for professionals interested in exploring and leveraging the power of digital marketing and social media.
Programme Highlights:
👉 Contextually designed 9-month
programme for working
👉 Learning-by-doing as
dominant pedagogy
👉 Campus immersion
module of 2 days
👉 IIM Lucknow Executive
Alumni status professionals
Course Duration:
👉 9 months | 114 hours online & 12 hours on-campus
Course Schedule (Online):
👉 Frequency: 3 hours per week
Sunday Sessions: 9:30 a.m. to 12:30 p.m. IST
You all know the power of social and internet marketing.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
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A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
5. Consistently ranked among the top 3 European business schools Accreditations: #3 World (In-company) Nov. 2005, The Economist #12 World October 2005, WSJ #5 Europe, #16 World May 2005, FT #3 Europe, # 5 World October 2006, FT #3 Europe, #11 World January 2007, FT Executive Education Executive MBA Full-time MBA IE Business School
7. Did you watch this year’s ad for the SuperBowl golden minute? It was a CGC (Consumer Generated Content) ad. A thousand Internet users developed and uploaded their proposals. This one got more votes than any other! Agenda
8. Denis Beausejour VP Advertising Worldwide P&G "I think there's going to be two kinds of agencies 10 years from now: digital agencies and dinosaur agencies". 1998 IE Business School
9. Introducción Social Internet, the user becomes key… Thus we came to… And the silent triumph of New Technologies… IE Business School
13. General management fundamentals + specific sports sector oriented topics General Management Fundamentals + Specific Digital Advertising Sector- Oriented Topics (15 specific subjects + 14 straight inputs form the net) Master in Digital Advertising and Communication
14. Master in Digital Advertising and Communication Search Engine Marketing & Optimization Competitive Strategy Humanities Master in Digital Advertising and Communication Emerging Media Advertising Usability & Design Leadership Skills Web Metrics and Analytics Financial Accounting & Management Accounting Campaign Management Communication & Awareness in Social Media Markets E - Research CRM Online and Business Intelligence Fundamentals of Financial Management Operations Management in Advertising Online Communication Concepts Fundamentals of Marketing Management Virtual Companies Legal Environment Control Finance & Economics Issues E- Operations Optimization E- Communication E- Advertising Management E- Marketing Strategy Legal Environment & Regulation Social Issues & Public Interactions Introduction and Trends in Online Advertising & E-Advertising Evolution Mobile Advertising & Metaverses and Advergaming
15. February 1st Residential Period Madrid 2 weeks March 3rd Residential Period Madrid 2 weeks September 2nd Residential Period London 1 - 2 weeks February - September Online Period September - March Online Period Virtual Companies Legal Environment Introduction & Trends in Online Advertising Online Communication Concepts Search Engine Optimization Search Engine Marketing E-Advertising Evolution Communication and Awareness in Social Media Financial Accounting Management Accounting Fundamentals of Marketing Management Humanities Seminars and Leadership Workshops Program Fundamentals of Financial Management Competitive Strategy Web Metrics and Analytics Campaign Management Operations Management in Advertising Emerging Media Advertising Mobile Advertising Usability and Design Metaverses and Advergaming Marketing Strategy and Plan Customer Intelligence General Management Courses Specialized Courses Specialized Courses General Management Courses Web Straight Inputs Conferences* *Conferences lead by High Level Speakers Program Structure Markets e-Research
16. Master in Digital Advertising and Communication Some members of our Faculty PhD, UCLA, USA. Academic Managing Director of Master in Digital Advertising and Communication at Instituto de Empresa Professor at Instituto de Empresa. Introduction & Trends in Online Advertising Enrique Dans Online Communication Concepts Joshua Novick Antevenio - CEO Metaverses and Advergaming Paul Fleming Barcelona Virtual - Founder Fleming, Torra & Associates - President Communication and Awareness in Social Media Julio Alonso Weblogs SL. – CEO and Founder
17. Some members of our Faculty Master in Digital Advertising and Communication Search Engine Optimization Rodrigo Miranda General Manager – SearchMedia Usability and Design Eric Reiss E-Reiss & Associates - Founder Emerging Media Advertising Anil de Mello Mobuzz - CEO & Chief Editor Business Development Director of Media Contacts – Havas Group MBA Part time – Instituto de Empresa Operations Management in Advertising Manuel Álvarez de la Gala
18. Master in Digital Advertising and Communication Some members of our Faculty Country Manager of ValueClick Media in Munich, Germany International Executive MBA, Instituto de Empresa Search Engine Marketing Thomas Mendrina Web Metrics and Analytics André Zimmermann Operations Director of Media Contacts Brasil – Havas Group E-advertising Evolution Manuel Alonso Coto Marketing Manager Executive Education. Former e-Marketing Manager IE Executive MBA, Instituto de Empresa Campaign Management David Gracia Director of E-business Development BBVA E-Bay – Former Head of Online Marketing
20. A Three-Stage Learning Process 1. Individual Preparation 2. Work Group Discussion 3. Class Discussion Time Learning Master in Digital Advertising and Communication
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23. Program Fee includes access to the Top European Fair focusing in Digital Advertising: London’s AdTech. We will be attending the Fair while in UK for our second residential period where we will also visit several of the most important digital agencies Master in Digital Advertising and Communication
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26. WORKING MET H ODOLOG Y ONLINE SESSION GROUP REPORT DELIVERY M Tu W Th F Sa Su M Tu W Th F Sa Su INDIVIDUAL PREPARATION AND TEAM WORK PREPARATION ONLINE CLASS DISCUSSION WITH THE PROFESSOR PREPARATION FA11, FMM9, EE10 SESSIONS CA6, FMM8, EE9
27. Master in Digital Advertising and Communication
32. GMAT or Admission Test Application Form Application process Rolling application process – no deadlines Admission is valid for two years Admissions Application Form Interview Admissions Decision