Giovanni Luca Randisi is an Online Marketing Manager and Global Head of CRM currently working at Cuponation in Munich, Germany. He received a Master's degree in Marketing Management from Università Commerciale Luigi Bocconi and has over 10 years of experience in marketing, product management, consulting and research. His expertise includes digital marketing strategy, CRM, data analysis, and optimization of marketing campaigns and processes.

1. Giovanni Luca Randisi
Date of birth: 02/07/1986, Agrigento (AG)
Address: Graf-Lehndorff Strasse 3a, 80803 Munchen , Germany
Mobile number: +49 1798243523
E-mail:giovanni.luca.randisi@gmail.com
Education
2008 – 2011
Università Commerciale Luigi Bocconi, Milan
Masters of Science in Marketing Management - Major: Product and Sales Management
Dissertation: Value capitalization of Customer Base, Customer's offer Strategic Management
2005 – 2008
Università Commerciale Luigi Bocconi, Milan
Bachelor of Science in Economics
Final paper: Logics and instruments for quality of life measurement
2007 – 2008
Universidade Catolica Portuguesa, Faculdade de Ciencias Economica e Empresariais Lisbon
Erasmus program in Lisbon
Business Strategy, Capital Market and Financial Institutions, Customer and Product Management
Work experience
May. 2013 – Present
CUPONATION – Online Marketing Manager- Global Head of CRM Department
Responsible of CRM, managing a department of 5 persons and reporting directly to the Managing
Director. I am responsible of developing the CRM Strategy, taking care of the implementation,
managing the team and the workforce, and continuously improving processes to gain effectiveness.
My main objectives are increase the performances, reduce lead times & lead generation costs, and
increase contents performances and customer loyalty. Responsible of tracking process, A/B testing,
campaigns optimization, technical improvement, reporting and new strategy development.
Apr. 2012 – Jan.2014
REINVENTAMI –Senior Consultant
Responsible of company business development & company marketing activities. Senior consultant
focused on digital marketing strategy, e-commerce development, traffic generation & conversion,
SEO, SEM, social media strategy, DEM, pricing & CRM, product & project Management. Worked
with several media agencies and web development agencies in Italy.
Sep.2011 – Mar. 2012
GYPROC SAINT-GOBAIN ITALY – Product Manager Plasters, Etics and Powder
Reported directly to Head of Marketing Department. Responsible for profitability of 5 product
lines. Responsible of the Roll-out projects from foreign nations to Italy, of Product portfolio
Optimization and production Turnaround. Helped the Supply Chain Director in the re-organization
of products stocks and in optimization of stocks level based on production capacity, transportation
costs and commercial areas needs in 13 factories. Member of the International Building Plaster
Community, International Joint Filler Community and the Innovation Board of Saint-Gobain Italy.
Feb.2011 – Sep. 2011
GYPROC SAINT-GOBAIN ITALY – Product Specialist
Reported directly to the Product Manager of Plasters and Etics Systems. Responsible for customer
portfolio analysis, product lifetime and profitability analysis, pricing and discount strategy. Helped
the Product Manager in the development process of new products and in optimization of the
product mix. Collaborated with the Innovation Director for implementing the project of a new web
based internal co-creation platform developed to speed up the innovation Roll-Out process.
Apr.2010 – Dec. 2010
SDA BOCCONI – MARKETING DEPARTMENT – Research Assistant, Web Consultant
Reported directly to Head of Marketing Department. Collaboration on “Green Marketing Survey”
responsible for survey implementation (statistical sample, data collection, data analysis and
results). Collaboration for implementing the project of a new web platform from the concept to the
final output consisting in a “Social Community Network” for SDA Bocconi Master Courses.
Sep. 2009 – Feb. 2010
UNIVERSITÀ BOCCONI , MARKETING DEPARTMENT– Research Assistant
Research Assistant at “Trade Fair Observatory”, a collaboration between Marketing Department
and Cermes (Research Center of Markets and Industrial Sectors).
Sep. 2009 – Jan. 2010
SDA BOCCONI – ALUMNI RELATIONS OFFICE – Trainee
Management and renewal of associate memberships, communication, updating and reporting ,
organizational support for events, updating and maintaining Alumni database, database analysis,
business benchmark.
Authorized the use of my personal data under the privacy law 675/96

2. Languages
English:
Level C1 – Business, Common European Framework
Advanced English course at HIA of San Diego, California (August – Sept.2008)
Portuguese:
Level B1, Common European Framework
DEPLE, Diploma Elementar de Português Língua Estrangeira, Inst. Camões Lisboa (Nov.2007)
Spanish:
Level B1, Common European Framework (Dec.2010)
Computer skills
May 2013
HTML - Basic knowledge of HTML language and coding.
May 2013
DB ARCHITECTURE - Knowledge on how to build an efficient database.
May 2013
REPORTING STRUCTURE - Knowledge on how to create useful Reports in VBA.
June 2008
SPSS - Theoretical study and practical knowledge of use on the statistical software.
June 2008
ECDL - Proficient in the use of the Microsoft Office Package.
General information
Acknowledgments:
Lombardia Region Academic Scholarship recipient for all five years of university studies.
European Union scholarship Recipient of the for Erasmus program (2007).
Finalist in national business game organized by Gruppo Bancario Credito Emiliano and Cesim.
Other:
Contribution to the writing of the book "Marketing & Sales Excellence", Egea, chapter "Focus on
Digital Marketing", and the Research Report "How to Create Value with Green Marketing".
Authorized the use of my personal data under the privacy law 675/96