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Course Description
Delivered by leading specialists, this
digital marketing course is at the forefront
of Irish digital education today.
Students will graduate with strong
skills in digital marketing strategy and
implementation, as well as in-depth
knowledge of the digital landscape and
the latest digital tools and techniques.
Graduates will also have the ability to
confidently brief providers and suppliers
when contracting services.
The course covers all the key elements
including SEO, digital advertising, online
PR, online reputation management,
measurement, creation and
implementation of a digital marketing
campaign, project management and as
an overall project the creation of a digital
marketing strategy.
This course differs from other digital
marketing courses in that it is extremely
practical and you will work on live case
studies and projects, as well as hearing
from guest speakers from industry.
You will learn by doing, in computer labs
and through hands-on use of the latest
technologies and project management
tools used in the sector.
Highly valued by employers, the course
offers the reassurance of current content,
designed and delivered by leading
practitioners, but underpinned by the
academic rigour and quality system of a
third-level education provider.
Who is the course for?
This course is perfect for marketing
professionals who want to update their
understanding and skills in the vital
area of digital marketing. It is ideal for
those working in digital marketing who
wish to appreciate how digital marketing
complements other areas of marketing
communications. This certificate will also
be of interest to senior managers, business
owners, webmasters and IT staff who
are interested in better understanding
the digital landscape or who have direct
responsibility for promoting their business
online.
Entry Requirements
A degree or equivalent at level 8 in
marketing or a related field such as
business, communications, media, sales
etc. Applicants who hold a minimum level 8
or equivalent qualification in a non-cognate
field but with work experience in a related
area will also be eligible for entry onto
the course.
Award
Graduates will be awarded a Certificate in
Digital Marketing which is a Special Purpose
Award (30 ECTS credits) awarded by QQI
at level 8 on the National Framework of
Qualifications.
€ Spread the cost with
our direct debit plan
Location
Application
Indicative Schedule
2 semesters; 26 weeks
Sept 2015
€2,450
(Fees revised annually)
IFSC Campus
Apply online at
www.ncirl.ie
Two evenings per week
18.30 – 21.30.
The course may also be
offered in block delivery
Duration
Start Date
Fees
Factfile
School of Business
Certificate in Digital Marketing
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2. Digital Marketing Landscape
and Strategy
How the digital landscape has evolved and
the effect of new media and technologies
on consumer behaviour and expectations,
including legal implications and current
and near-future trends. It will also cover
where digital marketing sits within the
traditional marketing mix and how digital
marketing complements other areas
of marketing communications. A key
section of this part of the course will be
the development, implementation and
evaluation of a digital marketing strategy.
Project Management and Measurement
for Digital Marketing
This section will cover structured
approaches to web project management
and measurement. It will look at
measuring quantitative business
intelligence through site analytics,
permission based marketing and social
media monitoring.
Technology and User Experience
User experience design, writing for the
web, content strategy and the semantic
web will all be covered in this part of the
course.
Social Media Marketing and PR
Social strategy, the nature of social media
and the convergence of technology
and communications channels. Social
media for business, along with creating
and editing online video, audio and
podcasting. Online advertising and
online PR.
Course Content
In accordance with our quality assurance pro-
cesses we conduct a full programmatic review of
all our courses every 5 years. This current review
may result in some changes to the content of this
programme starting in September 2015.
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