July/Aug - Attended 7 shows, interviews with SFTV, 15 – 30 stores expected. Following up on leads, using editorial as entrée FBI – Successful email with FBI, discussing seminar. In conversation with CAA, William Morris, IASC, Channel Advisor. Outreach to others. Affiliate stores – The Statement Boot, PC Fashion, working tech to accelerate store creation (embed widget, image management, auto price lookup Affiliate stores – Talking to Zappos, Heels.com, ShuzSociety, Sephora, eDressMe about editorial and brand profiles Affiliate stores – Loading ice.com, sony, fresh pair Direct Mail – Initial testing surfaced Lisa Kline, “increase sales with video” New trendspotters – Randi Spoon (Zac Posen intern, Syracuse student), Joshua Ephraim (Jewelry wholesaler). Incentive now performance based with higher upside PR – Cal Apparel News Article