The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused programme, reflecting the current challenges of the marketplace.The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalised/digitalised marketing environment.
In this context, the programme has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders.
The MDM was launched over six years ago, it was one of the first postgraduate programmes on digital marketing in Europe; during these years graduates have become leaders delivering value in different companies in Spain and abroad.
The MaastrichtMBA is a joint initiative of Maastricht School of Management (MSM) and Maastricht University School of Business and Economics. This internationally accredited MBA programme
combines evidence-based management education with
business relevance and networking in a learning setting
that is diverse, multicultural, challenging, and engaging.
Maastricht, a truly cosmopolitan city in the heart of
Europe, has been a world city, connected to world trade
and the epoch-making events of history for over 20
centuries. Named after the bridge (trade route) built by
the Romans 2,000 years ago across the river Meuse, and
known as the birthplace of the modern European single
currency, Maastricht is a forward-looking ‘UniverCity’.
It forms the perfect setting for a unique MBA experience.
The MaastrichtMBA is fl exibly available both
for full-time and part-time participants in
two complementary programme formats.
The one-year full-time residential format of the
MaastrichtMBA programme will prepare you to be
ahead of the curve in understanding and anticipating
how the societal context within which organisations
function will determine their success or failure. The
economic rise of emerging and developing economies
and their demographics, the threats and opportunities
of climate change, corporate social responsibility, and
the role of business in social inclusiveness are examples
of these societal contexts. The residential format of
the MaastrichtMBA thus offers you the opportunity to
develop a deeper understanding of these
environments and trends and their relationship with
the advanced economies.
The part-time executive format of the MaastrichtMBA
is concerned with responsible leadership, and will
encourage you to develop your personal skills as
managers and coaches. This involves a focus on the
development of the individual leader as well as an
analysis of the impact of managerial decisions on
organisations and society. The modular design of the
part-time executive format of the MaastrichtMBA will
enable you to perfectly combine your study with your
professional responsibilities.
BROADEN YOUR MIND AND
EXPAND YOUR NETWORK
To create opportunities for broader learning and
networking, the MaastrichtMBA also consists of
workshops in which participants in both the full-time
residential and the part-time executive formats
collaborate. These workshops focus on corporate
social responsibility (CSR), leadership, ethics, the
market and the state, innovation and change
management. When discussing these topics you will
incorporate your individual cultural and experiential
background, thereby enhancing your understanding
of the challenges and opportunities of the global
business landscape.
European Integrated Management Program (MBA)
European Multicultural Integrated Management Program, International MBA is a specialist, managerial programme designed especially for the managers who are working in international environment. The studies' programme, elaborated according to the latest standards, allows to know the ideas of global management, investment and finance, controlling, change management, leadership and directing of multicultural team, functioning of global organizations.
This MBA is executed in cooperation with the Krakow School of Business (University of Cracow).
Please also visit our website for more information: http://www.sgbs.ch/de/mba-diplome/akademische-mba-programme.html
This e- book deals with top 10 business analytics courses one can go for. Course details- https://www.henryharvin.com/business-analytics-course-with-python
Whether you are new to recruiting at the School or have a longstanding relationship with us, the guide will help you to maximise your recruitment strategy by outlining important calendar dates, detailing the full range of options you
can use to connect with our community and walking you through the logistics of the recruitment process.
Stoà was founded in 1988 by IRI Group ( Institute for Industrial Reconstruction) Among the partners supporting the start-up of Stoà was the Sloan School of Management of the Massachusetts Institute of Technology (MIT) . Under the guidance of this Business school, Stoà became an excellence center for management culture embedded both in the local milieu and in a wide circuit of international relationships. Romano Prodi Tiziano Treu David Norman Don Lessard Richard Locke David Ulrich Lester Thurow of MIT at Stoà
The MaastrichtMBA is a joint initiative of Maastricht School of Management (MSM) and Maastricht University School of Business and Economics. This internationally accredited MBA programme
combines evidence-based management education with
business relevance and networking in a learning setting
that is diverse, multicultural, challenging, and engaging.
Maastricht, a truly cosmopolitan city in the heart of
Europe, has been a world city, connected to world trade
and the epoch-making events of history for over 20
centuries. Named after the bridge (trade route) built by
the Romans 2,000 years ago across the river Meuse, and
known as the birthplace of the modern European single
currency, Maastricht is a forward-looking ‘UniverCity’.
It forms the perfect setting for a unique MBA experience.
The MaastrichtMBA is fl exibly available both
for full-time and part-time participants in
two complementary programme formats.
The one-year full-time residential format of the
MaastrichtMBA programme will prepare you to be
ahead of the curve in understanding and anticipating
how the societal context within which organisations
function will determine their success or failure. The
economic rise of emerging and developing economies
and their demographics, the threats and opportunities
of climate change, corporate social responsibility, and
the role of business in social inclusiveness are examples
of these societal contexts. The residential format of
the MaastrichtMBA thus offers you the opportunity to
develop a deeper understanding of these
environments and trends and their relationship with
the advanced economies.
The part-time executive format of the MaastrichtMBA
is concerned with responsible leadership, and will
encourage you to develop your personal skills as
managers and coaches. This involves a focus on the
development of the individual leader as well as an
analysis of the impact of managerial decisions on
organisations and society. The modular design of the
part-time executive format of the MaastrichtMBA will
enable you to perfectly combine your study with your
professional responsibilities.
BROADEN YOUR MIND AND
EXPAND YOUR NETWORK
To create opportunities for broader learning and
networking, the MaastrichtMBA also consists of
workshops in which participants in both the full-time
residential and the part-time executive formats
collaborate. These workshops focus on corporate
social responsibility (CSR), leadership, ethics, the
market and the state, innovation and change
management. When discussing these topics you will
incorporate your individual cultural and experiential
background, thereby enhancing your understanding
of the challenges and opportunities of the global
business landscape.
European Integrated Management Program (MBA)
European Multicultural Integrated Management Program, International MBA is a specialist, managerial programme designed especially for the managers who are working in international environment. The studies' programme, elaborated according to the latest standards, allows to know the ideas of global management, investment and finance, controlling, change management, leadership and directing of multicultural team, functioning of global organizations.
This MBA is executed in cooperation with the Krakow School of Business (University of Cracow).
Please also visit our website for more information: http://www.sgbs.ch/de/mba-diplome/akademische-mba-programme.html
This e- book deals with top 10 business analytics courses one can go for. Course details- https://www.henryharvin.com/business-analytics-course-with-python
Whether you are new to recruiting at the School or have a longstanding relationship with us, the guide will help you to maximise your recruitment strategy by outlining important calendar dates, detailing the full range of options you
can use to connect with our community and walking you through the logistics of the recruitment process.
Stoà was founded in 1988 by IRI Group ( Institute for Industrial Reconstruction) Among the partners supporting the start-up of Stoà was the Sloan School of Management of the Massachusetts Institute of Technology (MIT) . Under the guidance of this Business school, Stoà became an excellence center for management culture embedded both in the local milieu and in a wide circuit of international relationships. Romano Prodi Tiziano Treu David Norman Don Lessard Richard Locke David Ulrich Lester Thurow of MIT at Stoà
WHY THE ESADE MBA?
- Global experience
- Real world challenges
- Career development
- Tailor-made experience
- Our reputation & rankings
- Become a team player
International Executive Programs covering the main executive development topics such as Strategy, People and Performance Management, Marketing, Operations, Finance and Country Specific Programs.
One year Master of Business Administration in Dubai, Saudi, OmanFaisal Faruqui
Accelerate your career with one year Master of Business Administration program from Europe's top ranked university. Most affordable and flexible payment structure with online class delivery
If you are looking for a jump in the business vocation chain of importance or lifelong progress, an MBA would be more than worthwhile. Therefore, in India, a lion’s share of understudies and experienced experts think about MBA at some phase in their life. As per the Global Employer Survey 2019 outcomes (by QS Top Universities), Business and Management considers are among the main 5 attractive orders in the midst of the businesses.
The official brochure of the Master of Science in Business Administration of University of Rome Tor Vergata (Faculty of Economics). The Msc course is fully taught in English throughout 2 years, and offers 6 different specializations: Management, Entrepreneurship, Management Consulting, Supply Chain Management, Marketing & Sales Management and Control and Auditing.
En el marco de la presentación de la Academia de Inbound Marketing para el proximo año 2016, la Agencia de Inbound Mkt BIB 360 junto a DOTZERO SMART TRAINING lanzamos los nuevos cursos para capacitarse en Inbound Mkt, Content Mkt y todas las temáticas y conceptos que lo contienen.
WHY THE ESADE MBA?
- Global experience
- Real world challenges
- Career development
- Tailor-made experience
- Our reputation & rankings
- Become a team player
International Executive Programs covering the main executive development topics such as Strategy, People and Performance Management, Marketing, Operations, Finance and Country Specific Programs.
One year Master of Business Administration in Dubai, Saudi, OmanFaisal Faruqui
Accelerate your career with one year Master of Business Administration program from Europe's top ranked university. Most affordable and flexible payment structure with online class delivery
If you are looking for a jump in the business vocation chain of importance or lifelong progress, an MBA would be more than worthwhile. Therefore, in India, a lion’s share of understudies and experienced experts think about MBA at some phase in their life. As per the Global Employer Survey 2019 outcomes (by QS Top Universities), Business and Management considers are among the main 5 attractive orders in the midst of the businesses.
The official brochure of the Master of Science in Business Administration of University of Rome Tor Vergata (Faculty of Economics). The Msc course is fully taught in English throughout 2 years, and offers 6 different specializations: Management, Entrepreneurship, Management Consulting, Supply Chain Management, Marketing & Sales Management and Control and Auditing.
En el marco de la presentación de la Academia de Inbound Marketing para el proximo año 2016, la Agencia de Inbound Mkt BIB 360 junto a DOTZERO SMART TRAINING lanzamos los nuevos cursos para capacitarse en Inbound Mkt, Content Mkt y todas las temáticas y conceptos que lo contienen.
Meet the MaastrichtMBA class of 2015. LEARN, GROW AND NETWORK
IN THE HEART OF EUROPE
The MaastrichtMBA is a joint initiative of
Maastricht School of Management (MSM)
and Maastricht University School of Business
and Economics (SBE).
The MaastrichtMBA is fl exibly available both for
full-time and part-time participants. The full-time,
residential format of the MaastrichtMBA has been
developed for managers and entrepreneurs with at
least three years of postgraduate work experience, who
have a passion for the challenges of managing and
leading organizations in a multicultural, global context.
The program combines the latest management thinking
with practice and applied research, with an emphasis
on leading and managing in multicultural settings.
The program is ranked #2 in the Netherlands according
to Eduniversal’s Best Masters ranking, internationally
accredited by NVAO, ACBSP, IACBE and AMBA, and
draws on MSM’s 60-year experience in management and
business education. It was one of the three nominees for
the Nuffi c Orange Carpet Award in 2014, in recognition
for its contribution to the internationalization of higher
education in the Netherlands. And MSM won the 3rd prize
in the prestigious MBA Innovation Award competition
organized by the Association of MBA’s (AMBA).
Graduates from the program have assumed leading
and challenging positions in the private and public
sectors, and have successfully started their own
entrepreneurial ventures.
DEVELOPING GLOBAL
LEADERSHIP SKILLS
Global and multicultural leadership skills are vital assets
for today’s managers. Joining the MaastrichtMBA class
will challenge participants to develop their management
skills in a diverse, international and multicultural
environment. The more than two dozen nationalities
represented in a typical class of the full-time, residential
format of the MaastrichtMBA create a stimulating
learning environment inside and outside the classroom.
This will help participants develop their global and
multicultural leadership skills and expand their global
network. Maastricht’s proximity to other major European
countries and MSM’s global network of partner
institutions, including partnership of the Global Business
School Network (GBSN), only add to our attractiveness
as an international management school.
RESPONSIBLE MANAGEMENT
MSM subscribes to high ethical standards in business
and strongly promotes corporate social responsibility
(CSR) and sustainable development. We subscribe to
the Principles for Responsible Management Education
(PRME). With CSR and business ethics constituting an
integral part of the MBA curriculum, participants will be
trained to become a responsible and effective manager.
STONG LINKS TO BUSINESS
COMMUNITY
Pursuing an MBA degree is not only about management
thinking and case studies. Our strong links to the business
community will give participants exposure to the best
companies and organizations in
Welcome to the MBA with Human Resource Management program, a prestigious 12-month qualification accredited by Ofqual and delivered online by the London School of Business and Research (LSBR), UK. This dynamic program is carefully designed to equip you with the strategic leadership skills and specialized knowledge needed to excel in the field of Human Resource Management (HRM). With a focus on real-world applications and Ofqual's stamp of approval, this MBA provides a pathway to career advancement in the ever-evolving landscape of HRM.
Course Overview:
Our MBA with Human Resource Management program combines a robust foundation in general business management with a specialized focus on HRM strategies and practices. Delve into the intricacies of human capital management, talent acquisition, employee development, and organizational leadership, all within a flexible online learning environment.
Key Features:
Ofqual Accreditation: This program is accredited by Ofqual, ensuring that you receive a qualification recognized for its quality and adherence to rigorous standards.
Online Learning: Embrace the convenience of online education, allowing you to pursue your MBA from anywhere in the world. Our platform facilitates interactive learning experiences and collaboration with a global cohort.
Assignment-Based Assessment: Bid farewell to traditional exams. The assessment structure relies solely on assignments, providing a practical and relevant evaluation of your skills and knowledge.
Perfect for Working Professionals: Tailored for the needs of working professionals, this MBA offers the flexibility to seamlessly integrate your studies into your work schedule, making it an ideal qualification for those looking to advance their careers without disrupting their professional commitments.
Curriculum Highlights:
Strategic HRM: Explore strategic approaches to HRM, aligning human capital strategies with organizational goals for sustainable success.
Talent Management: Learn the art of attracting, developing, and retaining top talent to drive organizational growth and competitiveness.
Employee Relations: Gain insights into effective communication, conflict resolution, and employee engagement to foster a positive workplace culture.
Leadership in HR: Develop leadership skills specific to HRM, understanding the unique challenges and opportunities in managing human resources.
How to Enrol:
Enrolling in the MBA with Human Resource Management – 12 months is simple. Visit our website https://www.lsbr.uk/course/mba-with-human-resource-management-12-months/ to access detailed course information, entry requirements, and the enrollment process.
Manchester Metropolitan Global Online master's programmesKatherine Hyde
Manchester Met have launched a suite of Global Online master's programmes for 2017, empowering busy working professionals to study alongside existing personal and professional commitments in a flexible and accessible way.
Explore the various programmes on offer with our digital brochure OR contact our Global Enrolment team to find out more:
+44 (0) 161 880 4721
globalonlineenrolment@mmu.ac.uk
DIGITAL MARKETING INSTITUTE IN ROHINI DELHIrahuldmp
In the bustling cityscape of Rohini, the Digital Marketing Institute stands tall as a beacon of excellence, shaping the future of digital marketers
https://medium.com/@rahuldmp9/career-in-digital-marketing-436b4a4ff39b
You all know the power of social and internet marketing.
Know the Do's and Dont's and become a self sufficient guru in this field.
You don't need to be a marketer to know this.
Get in touch with www.computer-pride.co.ke for further details
MBA Education is an important decision and one that requires considerable thought. Traditionally, MBA was an option considered only after a few years of work experience, with one of the many tony Business Schools in India. In India, however, many freshers opt for MBA right after their graduation and write Management entrance exams in their final year of graduation itself.
The speed of economic and technological changes represents an increasing challenge in today’s global business environment. The capability of businesses to address this dynamic landscape with innovative and effective solutions will determine their success in the market place. Maastricht School of Management is launching a master class series to guide companies and organizations towards business excellence.Learn from senior practitioners from around the globe the latest insights, developments and best practices on four hot topics shaping today’s business landscape!
The master class series takes place from March - June 2014 at the Maastricht University Campus in Brussels, Belgium. See below the list of master classes.
The one-year full-time MBA program offered at Maastricht School of Management combines the latest knowledge in management theory with practice and applied research, with an emphasis on leadership and management in multicultural settings.
The program is designed for managers and entrepreneurs with at least three years of postgraduate work experience, who have a passion for the challenges faced by organisations in a globalized world.
Graduates from the one-year full-time MBA program assume leading and challenging positions in the private or public sector, and many have successfully started their own entrepreneurial venture.
La Economía Digital, sus nuevas tecnologías, innovaciones, su velocidad de cambio, la hiper-conectividad, la ingente información que crea.., ha transformado la sociedad, la economía, las empresa y las personas. La forma en la que nos comunicamos, nos relacionamos, compramos y vendemos. Por eso, las empresas de deben transformar y adaptar a esta nueva economía. Y la única manera es que los profesionales que formen parte de ellas, estén capacitados en las nuevas competencias y habilidades en la dirección y gestión de compañías en entornos digitales.
El Máster en Digital Business da respuesta a esta necesidad. Una formación integral que te permitirá impulsar el proceso de digitalización de tu empresa, adquirir una visión global del entorno digital o prepararte para el lanzamiento de tu propio negocio online.
Con una metodología basada en el aprendizaje práctico de la mano de expertos digitales en activo, durante los 9 meses profundizarás en la dirección y gestión de empresas en entornos digitales, la innovación digital y en el entendimiento de las tecnologías de más alto impacto, marketing digital y e-commerce, emprendimiento e intra-emprendimiento.
Una doble titulación europea que también te permitirá acceder al Banco de Profesionales de ICEMD y las Bolsas de Empleo de ICEMD y ESIC.
¿Quieres ser un experto en Digital Business?
Lo digital lo ha cambiado todo y ya es hora de recuperar el control de la relación de tu marca con tus clientes en un entorno digital. Descubre con el Máster en Marketing Digital de ICEMD las oportunidades de una revolución imparable, sus posibilidades de segmentación, de comunicación bidireccional, la medición de resultados, el acceso a un mercado global…
Seis completos módulos que te ayudarán a dominar las disciplinas más avanzadas y efectivas en Marketing, la Comunicación, la Publicidad y la Venta Online, de la mano de expertos digitales en activo. Todo el mundo del Marketing Digital en un sólo master, al final del cual tendrás todos los conocimientos necesarios para potenciar digitalmente tu negocio y darle un nuevo giro a tu carrera profesional.
Con una metodología basada en el aprendizaje práctico, durante los 9 meses de formación contarás con diferentes talleres monográficos de tech-briefing, usabilidad, optimización de landing pages o creación de emailings, así como proyectos con marcas reales y un trabajo final de investigación. Además durante el curso tendrás a tu disposición webminars, talleres magistrales, masterclasses y el Aula Virtual ICEMD, donde podrás continuar tu formación después de las clases.
Una doble titulación europea que también te permitirá acceder al Banco de Profesionales de ICEMD y las Bolsas de Empleo de ICEMD y ESIC.
¿Quieres ser un experto en Digital Marketing?
Cliente contento, empresa contenta; no hay más misterio para llevar tu empresa más lejos. Las marcas ya no se anuncian, se relacionan con sus clientes, y este cambio de paradigma determinará el futuro éxito (o fracaso) de tu empresa. El Máster en Customer Experience Management (MICEMD) te ayudará a generar relaciones estables y rentables con tus clientes, ofreciéndote los conocimientos y herramientas necesarias para conocerlos, escucharlos y, finalmente, enamorarlos.
Seis completos módulos que te prepararán para poner al cliente en el centro de todas tus actividades de marketing: desde cómo entenderle, a su captación, recogida de datos y elaboración de una estrategia global de gestión, hasta la consecución de su fidelidad y engagement.
Con una metodología basada en el aprendizaje práctico de la mano de expertos digitales en activo, durante los 9 meses de formación aprenderás nuevos conceptos como la inteligencia competitiva, marketing automation, generación de leads o el neuromarketing.
Además de un proyecto con marcas reales y un trabajo final de investigación, tendrás también a tu disposición webminars, talleres magistrales, masterclasses y el Aula Virtual ICEMD, donde podrás continuar tu formación después de las clases.
Una doble titulación europea que también te permitirá acceder al Banco de Profesionales de ICEMD y las Bolsas de Empleo de ICEMD y ESIC.
Máster de Marketing Digital: Conviértete en un profesional digital global aprendiendo las estrategias, técnicas y prácticas de marketing y publicidad digital del entorno online actual.
Curso Especializado en Gestión de Televisión Digital y Contenidos AudiovisualesICEMD
El Curso en Televisión Digital formará a profesionales capaces de maximizar el potencial de los nuevos medios digitales en las estrategias de programación, gestión publicitaria, nuevos sistemas de distribución y ventas. Aprenderás a programar, promocionar y comunicar contenidos digitales, series y programas además de conocer la manera de explotarlos publicitariamente y diseñar campañas de marketing para desarrollar audiencias en múltiples pantallas.
Con una metodología basada en el aprendizaje práctico y la aplicabilidad real, al final del curso de Televisión Digital obtendrás una titulación que te permitirá acceder a titulaciones superiores ICEMD y configurar tu formación a medida.
Senior Management Program in Digital TechnologyICEMD
Estamos inmersos en la transformación digital de los negocios, todos los sectores de la economía se están viendo impactados por las tecnologías digitales. Si tu objetivo es poder liderar esta disrupción tecnológica en los negocios y asumir puestos de dirección dentro de este nuevo entorno, el cambio empieza con el Senior Management Program in Digital Technology de ICEMD.
Un programa intensivo de 48 horas impartido por expertos de empresas líderes de tecnología, que te permitirá impulsar el proceso de digitalización de tu empresa, usando las últimas tecnologías, como Inteligencia artificial, Blockchain, IoT, entre otras.
Al final este programa tendrás una visión global del entorno tecnológico digital actual y de todos los procesos implicados en él. Aprenderás las claves de como impacta la tecnología en el negocio y como diseñar nuevos modelos innovadores de negocio de base tecnológica.
Además, durante el SMP-DT se celebrarán dos afterwork con ponentes y compañeros, diseñados para reforzar el networking e intercambiar inquietudes y oportunidades comerciales. Finalizado con éxito el SMP-DT, los alumnos obtendrán la titulación Senior Management Program in Digital Technology otorgado por ICEMD – El Instituto de la Economía Digital de ESIC.
Senior Management Program in Digital InnovationICEMD
Haz de la innovación el motor del crecimiento de tu organización
Si buscas desarrollar un liderazgo más mentor y comprometido con la innovación en tu organización, el cambio empieza en ICEMD. Una formación integral que te permitirá gestionar con plenas garantías el proceso de innovación o liderar la transformación cultural que la Economía Digital exige.
Un programa intensivo de 48 horas impartido por expertos en innovación en activo, al final del cual tendrás una visión global de cómo se incorpora la innovación a la propia estrategia de la empresa, con especial hincapié en los cambios culturales necesarios y la importancia de las personas y los colaboradores que protagonizan los mismos. Asimismo, conocerás las técnicas y enfoques metodológicos más relevantes a lo largo de las diferentes fases del proceso de innovación
Además, durante el SMPDI se celebrarán dos afterwork con ponentes y compañeros, diseñados para reforzar el networking e intercambiar inquietudes y oportunidades comerciales.
Finalizado con éxito el SMP-DI, los alumnos obtendrán la titulación Senior Management Program in Digital Innovation otorgado por ICEMD – El Instituto de la Economía Digital de ESIC-
Programa Superior de Marketing Digital y Publicidad Interactiva. Integra y aprovecha al máximo los actuales medios digitales en las estrategias de marketing, ventas, publicidad y comunicación de marca.
El nuevo paradigma de las tecnologías de la información y comunicación, ha transformado la forma en la que los departamentos de Recursos Humanos se relacionan con todos sus stakeholders (empleados, clientes, proveedores y sociedad), impactando de lleno en las políticas y procedimientos de Recursos Humanos.
La gestión de millennials, la integración de aplicaciones como WhatsApp con la comunicación interna, la reputación de la marca en la mano de todos los empleados, el big data de empleados y clientes… si quieres conocer cómo impacta la tecnología en la gestión de personas y las experiencias de diferentes empresas, es el momento para saber dónde está tu empresa y qué acciones puedes llevar a cabo de forma inmediata para convertir a tus empleados en tu mejores clientes.
Un programa intensivo de 44 horas impartido por expertos digitales en activo en el que además, contarás con dos afterwork con ponentes y compañeros, diseñados para reforzar el networking e intercambiar conocimientos.
Finalizado con éxito el SMPDT, los alumnos obtendrán la titulación Senior Management Program in Digital Talent otorgado por ICEMD -El Instituto de la Economía Digital de ESIC-.
Programa Superior en Internet de las Cosas e Industria 4.0ICEMD
Domina las tecnologías y la metodología para la digitalización de una empresa industrial
El término Industria 4.0 surgió en Alemania en 2011 para designar al conjunto de tecnologías y procesos de producción que comienzan a diseñar lo que será la industria del futuro. La digitalización y la automatización de las unidades productivas están dando lugar a las “fábricas inteligentes”, o “ciberfábricas”.
Estos nuevos procesos de producción se sirven de tecnologías relacionadas con el Big Data, el “Internet de las Cosas“, la realidad aumentada, los sistemas ciberfísicos o la robótica colaborativa y son el punto de partida para la llamada 4ª Revolución Industrial.
En un escenario en el que la transformación digital está revolucionando todos los sectores de la economía, necesitamos adaptarnos a este nuevo entorno rápidamente, y pocos saben aún cómo implementarlo, con el Programa Superior en Internet de las Cosas e Industria 4.0. aprenderás los pilares básicos de cómo ponerlo en marcha.
Programa Superior Customer Experience ManagementICEMD
El Programa Superior de Customer Experience Management enseña a dirigir y gestionar la Experiencia del Cliente en todos sus Momentos de la Verdad dentro de la relación con la marca.
Oferta Formativa ICEMD-ESIC del año 2017 - 2018. Formación superior en Analytics, Comunicación Digital, Contact Center, Customer Centric Marketing, Digital Business, e-Commerce, Emprendimiento Digital, Inbound Marketing, Big Data, Marketing Digital, Mobile Marketing, Redes Sociales, Innovación Digital, Customer Experience, Healthcare Digital Marketing
Aprende los conocimientos necesarios a nivel conceptual y práctico para que puedas implementar en empresas y negocios, un sistema de seguridad informática integral y perimetral, apoyado por el uso de Software Libre.
Desarrollarás y adquirirás habilidades prácticas para la realización de auditorías de sistemas intrusivos, usando las técnicas de la Auditoria de T.I del tipo “Hacking Ético y/o Test de Penetración”.
Además, aprende a gestionar un Red Team y su integración con el resto de unidades de negocio de la organización.
El incremento del número de normativas y regulaciones que impacta sobre las corporaciones, no sólo en número sino en complejidad, hace necesario que las mismas sepan cómo establecer una cultura de cumplimiento eficaz y operativa. No sólo así se evitarán multas y sanciones cuantiosas, que en términos reputacionales pueden afectar gravemente a la imagen corporativa, sino que además este enfoque se convertirá en un habilitador de negocio y un generador de excelencia de marca.
Actualmente hay regulaciones con un notable impacto en negocio, siendo un claro ejemplo el Reglamento Europeo de Protección de Datos, del cual se derivan claras e importantes obligaciones para la alta dirección, unidades de negocio y personal técnico. Asimismo, la responsabilidad penal de la persona jurídica y su enlace con los riesgos tecnológicos son otro claro ejemplo de cómo Compliance, Tecnología y Negocio se entretejen de forma directa.
Programa Superior en Realidad Virtual y AumentadaICEMD
Conviértete en un experto en el desarrollo de proyectos y creación de contenidos en Realidad Virtual y Aumentada
La Realidad Virtual y Aumentada tienen el potencial de convertirse en la próxima plataforma informática. Todos los casos de usos son ejemplos donde la Realidad Virtual (donde el usuario está inmerso en un mundo virtual) y la Realidad Aumentada (donde la información digital se superpone sobre el mundo físico) pueden remodelar las formas existentes de hacer las cosas- desde comprar una nueva casa a interactuar con un doctor o ver un concierto.
En este Programa Superior se mostrarán los conceptos, las técnicas, e implementaciones para poder empezar a desarrollar este tipo de proyectos de RV/RA.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
4. 4
Training the professionals
demanded by the business
community for more than 50 years:
this has been, and will continue to
be, our mission as educators.
We are one of the leading business schools in Spain, with an experience of over fifty years training business
and marketing professionals. We strive to incentivize, promote, and maintain a direct relationship with
the business environment in order to provide you with a practical academic training which focuses on
the needs of the labor market. We offer training with values, to engage successfully as a highly qualified
professional with excellent command and knowledge of the latest trends.
Leading in business and marketing training
66,000+
Alumni
12 Campuses
in Spain
and strategic
alliances in
4 continents
Agreements with
125+
universities
5 AREAS:
Undergraduate Degree
Graduate
Executive Education
Publishing House
Language School
ESIC is a member of AACSB International—the Association to Advance Collegiate Schools of Business.
The quality of our programs is endorsed by national and international accreditations and certifications:
5. 5
Latest positions in rankings:
ESIC systematically appears in most well-known international rankings of business
education. This provides an external and objective recognition of the School’s training
quality over the last 50+ years.
U-Multirank 2017/18
ESIC is positioned 29th among 492 higher education
institutions for Graduate Business Studies in the world.
Youth Incorporated Global
B-School Rankings 2017
ESIC is ranked within the top 100 MBAs in the
world, and more importantly within the top 50 for
Marketing (Master in Marketing Management,
MIM), Finance (Master in Finance, MDF), and
for the Executive MBA (EMBA). MDF) y Executive
MBA, EMBA.
QS Global 250 Business Schools 2017
ESIC’s EMBA appears in this ranking of the top 100
EMBAs in the world, occupying the 29th position in
Europe.
QS Return on Investment 2015
ESIC’s MBAs stand out among 46 European MBA
programs in this ranking; they appear in the top
position in two of the six categories, ‘employment
within 3 months of graduation’ and ‘shortest payback
period’. They also appear within the top 15 in most of
the categories, and first in Spain in all areas except
two in which it appears second and third. Details of
key categories follow:
- Employed within 3 months of graduation, position 1
- Shortest payback period, position 1
- 10-year Return on Investment, position 8
- 20-year Return on Investment, position 8
- Fostering entrepreneurship, position 11
- Salary uplift, position 15
QS Global 100 EMBA Ranking 2017
ESIC’s EMBA appears in this ranking of the top 100
EMBAs in the world, occupying the 29th position in
Europe.
Bloomberg Business Week ranking
of Best Business Schools 2017
ESIC’s International MBA (IMBA) appears in the
27th position among International MBAs.
Merco Talent & Companies report 2017
ESIC appears in the 3rd position in education
among the 5 most renowned Spanish Business
Schools in the 2017 version of this ranking which
measures the reputation and talent development
of companies. In the same ranking, ESIC appears
in the 72th position among the top 100 companies
with the strongest reputation in Spain (2017).
El Mundo 2017 ranking of graduate
programs
ESIC’s Master in Marketing, Master in Advertising
and Public Relations, Master in Human Resources
and Organizational Development, and Master in
International Trade & Business have been ranked
in the top positions of their categories by El Mundo
since 2012.
Poets & Quants 2017
ESIC has been recognized as the 61st best
business school in the world delivering
International MBA programs within the new
edition of the “International MBA programs
2017” ranking. Among European business
schools, ESIC is ranked in the 34th position.
CNN Expansion Ranking of the top
international MBA programs 2018
The MBAs from ESIC are included in the elite of 71
international programs, occupying the 42nd position
in MBA.
America Economia MBA Global 2017
ESIC’s MBAs appear 18th in the ranking of the best
49 programs for Latin American students.
7. 7
It has been over 20 years now, from the very moment the digital world took its first timid
steps, that ESIC Business & Marketing School intuited the immense possibilities in, and the
enormity of, the revolution that was before us. And it decided to lead, through ICEMD.
That is why ICEMD – ESIC’s Institute of the Digital Economy – is much more than a
commitment to the training in all the skills and capacities necessary in the digital
environment.
The central axis of the Digital Transformation of Organizations resides in the interaction
between digital technologies, digital management and digital marketing. The key to
success is in knowing how to manage the impact of this interaction on the stakeholders of
a company, on the company’s processes and on its business model. The training provided
by ICEMD, ESIC Business & Marketing School’s Institute of the Digital Economy, covers all the
skills and capacities that students, professionals, executives and entrepreneurs will need to
confidently implement the digital transformation of their organizations.
More than 2,500 students are trained each year at the Institute. They are the ones who truly
make ICEMD today, the largest source of digital talent in Spain and they are also, with their
acquired know-how, the ones who are the protagonists in a changing world that is shaking
the very foundations of everything learned up to now. This is one of the reasons we have
become a reference in Europe in the field of digital education and one of the principal
institutions to which organizations come to select their specialized professionals.
Certainly a consequence of all this are the more than 500 professionals, all of them
renowned experts in their fields and an active part of the aforementioned digital
transformation, who teach in the more than 100 face-to-face, online or in-company training
courses.
Over these past 20+ years we have seen and contributed to a change in the world of
business, the economy and communications. Our aim is to continue playing an active role
and being an engine vis-á-vis this exciting challenge by placing in the market professionals
who can turn their companies into machines that are perfectly connected to and aligned
with the challenges and possibilities of the digital ecosystem.
ICEMD – The Institute for the Digital Economy of ESIC Business & Marketing School – is the
only institute in Spain certified to award its students with Pan-European Industry qualifications
granted by FEDMA (Federation of European Data Driven Marketing) in Brussels. We are
certified to award Pan European Certificates and Diplomas in Digital Marketing, Digital
Business, Relationship Marketing, Customer Experience Management and Customer Service
Management.
We were digital natives; now we can be whatever need to be, come what may.
ICEMD, digital natives
8. 8
The Master in Digital Marketing is one of the first digital marketing trainings in Europe. This
practice-driven programme provides participants with the necessary skills and knowledge to
become a highly competitive professional in any marketing and business environment.
The MDM delivers a practical understanding of the key pillars around the implementation
of a digital marketing strategy and how an effective strategic vision can bring significant
value to a company. By managing and analyzing data participants develop, throughout
the programme, a clear solid performance during the decision-making and problem-solving
process.
A further objective of this program is to create the opportunity of learning and working with
like-minded professionals, networking, and developing cross-cultural awareness. Graduates
from the MDM are equipped with a global vision and enough capabilities to become future
online marketing managers and executives at national or international companies.
Madrid and Barcelona
Spain is home to seven of the FT Global 500 companies and six of the Euro Stoxx 50. In
addition, the country offers the opportunity to develop and strengthen business links with
China and Latin America thanks to its close relationship with these regions. Madrid and
Barcelona are cosmopolitan cities of great cultural and historical interest. They are also
among of Europe’s most important cities and major business and financial centre.
Master in
Digital
Marketing
9. 9
Learn, integrate, apply and critically evaluate core concepts
and tools in the digital marketing discipline to develop innovative
strategies in order to address current and emerging business
problems, as well as key analytical methods to design, implement
and optimize digital marketing strategies.
Develop a holistic view of the digital marketing discipline and its
applications in the company; also, learn to critically assess digital
marketing aspects of local and global business contexts as an input
on current and emerging business decisions.
Develop the skills to critically assess your own and team
performances and propose strategies for improvement; develop
the skills to operate in different social and cultural environments.
Recognise the role of human and ethical values in business; develop
action plans that demonstrate awareness of broader trends and
demonstrate written communication skills essential in business and
other settings.
Demonstrate effective use of the communication skills that are
essential in business and other settings as well as determine effective
use of inter-personal skills and the drive to work independently
needed in business and other settings.
Objetives
10. 10
MDM
Structure of
the Program
Two unique options to strengthen the participants’
professional development
Participants should choose between one of the following two options*
to complement their professional development:
The International Business Experience in London
The International Business Experience strengthens participants’ aca-
demic and professional development by enriching their profile with
first-hand contact with the British business, university, and sociocultural
environments while supporting the development of an international
network. CIM - The Chartered Institute of Marketing - is the leading
international professional marketing body and it is located in Lon-
don, the world’s most international city and one of Europe’s centers
of innovation. The trip, which lasts around four days, includes visits to
British international companies, seminars, and conferences from British
businesswomen/men and lecturers; as well as meetings with peers to
explore joint opportunities and visits to cultural and historic sites. The
program will help you dive in to innovation using a real-world challen-
ge, generate ideas in collaboration with others and build prototypes
that lead to business solutions; as well as, provide you with a global
international approach with in-depth experience in the British business
marketplace.
The Professional Graduate Studies Diploma
Upon the successful completion of a complementary program and
corresponding examinations, participants will also receive the “Level 7
Professional Graduate Studies Diploma in Marketing” from the Char-
tered Institute of Marketing (CIM, www.cim.ac.uk), the world’s largest
organization of professional marketers with over 40,000 members
worldwide. It is a unique combination of a marketing degree plus a
professional qualification and gives graduates a distinct competitive
edge for their future professional development based on both acade-
mic knowledge and practical orientation. Level 7 Professional Gra-
duate Studies Diploma in Marketing is a challenging, high-level mar-
keting qualification and it is recognised at Master’s level equivalent
by the Scottish Credit and Qualifications Framework and the Open
University in the UK, using the UK higher education benchmarks. The
Professional Graduate Studies Diploma in Marketing is also recognised
in the European Union by the European Qualifications Framework.
(*) Included in the fees, unless the two options are chosen together for
which extra fees apply.
12. 12
The MDM
at a Glance
Diplomas awarded
upon completion
Teaching
methods
“Master in Digital Marketing” from ESIC
Business & Marketing School.
“European Diploma in Digital
Marketing” from FEDMA - Federation of
European Direct & Interactive
Marketing.
Student-centered learning guided by
educators, tutors, and mentors to
understand, practice, reflect, and
apply both subject-specific knowledge
and transferable skills. The aim is to
create a virtuous cycle of
action-feedback-analysis-action for
participants. All teaching is delivered in
English.
Individual
Final project
The final project gives participants the
opportunity to apply the knowledge and
experience acquired during the program.
There are three options:
- A full business plan
- A marketing plan + a semester abroad
in one of ESIC's partner institutions
- A marketing plan + 6-month
internship/project in a company*
*(the latter subject to availability for
non-Spanish speakers).
Student
profile
Professionals and graduates from different disciplines
who aim to work as digital (marketing) managers in
international contexts.
Entrepreneurs intending to work in digital and
international markets. And all those interested in
learning how to manage an international digital
business successfully.
13. 13
Further double
degree options
After completing the MDM you can
continue your studies for one year in
Shanghai and receive the MBA
degree from Shanghai University.
Average
class profile
26 years average age.
Represented in the MDM across the
years, including Chinese, Russian,
Indian, Venezuelan, Kazakhstan,
Mexican, Spanish, Moroccan, French,
Lebanese, German, Italian, among
others.
%
Virtual
classroom
E-learning platform. Includes:
- Academic information: programmed
sessions, dates and time.
- Attendance record
- Pre-session documentation
- Lecturers’ in-class & extra material
- Class & Faculty chat
- Webconference: Webinar and Online
sessions (if applicable)
- Pending tasks alerts
- Additional resources
Real projects
for companies
Modules include the development of a
project for a company carried out in
groups and presented to the firm as
part of the assessment. There are 6
projects throughout the program.
14. 14
Selected profiles of faculty members
Master in DIGITAL MARKETING [MDM]
The faculty members in this program combine a crafted balance between academic
background and practitioner experience. They have proven professional experience with
more than five years in senior management positions (in academia and/or in a major
company).
MDM
Program Director
& Faculty Members
Professional
experience
500+ Digital Marketing
Professionals
Master and
Doctorate qualified
International
Experience
15. 15
Jose Luis Ferrero
Marketing Communications and
eCommerce Digital Senior Manager, Philips
PDD, IESE; Master in Marketing and Sales
Management, ESIC; Bachelor Degree
in Economics, University of Valencia;
Marketing Communications and
eCommerce Digital Senior Manager, Philips
Lighting; Vicepresident, CDCE.
MDM - Program Director
Raul Arrabales
PhD in Science and Computer Technology, Universidad Carlos III; MBA, Escuela de Organización
Industrial; Bachelor Degree in Computer Engineering, Universidad Carlos III; Analytics Senior Manager,
Accenture; former Solution Manager, Analytics & Insights, Altran.
Michael de Jose Belzunce
PhD in Economics and Business, European University of Madrid; PDD, IESE; Master in Auditing, Camara
de Comercio de Madrid; Master in Financial Management, CESEM; Bachelor Degree in Business
Administration, ICADE; Bachelor Degree in Law, Universidad de Deusto; Director of Information
Technology and Chief Digital Officer, Grupo Leche Pascual; Digital Learning Pills, Co-founder & CEO.
Alan Butt Philip
PhD in Philosophy, Politics and Economics, Oxford University; Bachelor Degree in Philosophy, Politics
and Economics, Oxford University; Former special adviser to the House of Lords Select Committee on
the European Communities responsible for regional policy and the structural funds; Honorary Jean
Monnet Reader in European integration, University of Bath; Convenor and a trustee, John Stuart Mill
Institute.
Carlos Victor Costa
PhD in Communications, Universidad Complutense de Madrid; Master in Communications,
Universidad Complutense de Madrid; Executive MBA in Marketing - PUC-RJ; BA Advertising
- UFRJ. Currently Head of Strategic Marketing & Communications - University of Arts London.
Previously director at Millward Brown Vermeer; director in consultancies in Spain (TerritorioCreativo,
Llorente&Cuenca, Millward Brown) and director of marketing & communications in large
organizations in Brazil (Praxair, Petrobras, Dell).
Olga Fernandez
Master in Abnormal and Health Psychology, and Forensic Psychology, Universidad Complutense.
Master in Executive Coaching and Management, IE; Bachelor Degree in Psychology, Richmond
International University; former HR Manager, Carrefour.
Gaston Fornes
PhD in Management, University of Bath; MBA, Universidad Adolfo Ibáñez; Bachelor Degree in Business
Administration, Universidad Nacional de Cuyo; Principal Fellow of the UK Higher Education Academy;
recipient of the Liupan Mountain Friendship Award by the Ningxia (China) Government and of the
“Foreign Expert Award” by the Shanghai Government; Fellow of the London School of Economics.
Member of the Board and Chair of International Development ESIC.
16. 16
Santiago Hermosa
Master in Digital Marketing, ESIC-ICEMD; Degree in Journalism Universidad Complutense de Madrid;
Diploma in Database Web Programming by the Bickenhall College of London. Former Project
Manager at Electronic Arts UK; former Head of SEO & Social Division at WCRS London; Founder & CEO
of dobleO.
Justo Hidalgo
Spanish. PhD in Data Science, University of A Coruña, Spain; MSc Computer Science, Universidad
Autónoma de Madrid, Spain; Co-founder and CEO at 24symbols (2010-); Board at Tetuan Valley;
Product Innovation, Management and Strategy consultant and instructor at ESIC ICEMD; former VP
Product Management and Consulting at Denodo Technologies (Palo Alto, CA) (2004-2011); Treasurer
at Internet Society, Spanish Chapter (2003-2007).
Jose Martin Diaz
Spanish. Bachelor in Business Administration and Bachelor in Law, Universidad Pontificia Comillas ICAI-
ICADE; Specialized Course in Digital Marketing, ICEMD-ESIC. Head of Digital (Continental Europe) at
Iberdrola Clientes. Viceroy Brand Manager; Flor de Esgueva Brand Manager (Lactalis); Carlsberg &
Mahou Sin Alcohol Marketing Assistant (Mahou – San Miguel).
Andy McDuff
HND Computer Science & Management Studies; CEO, Conversion Makers; Co-Founder, The Social Ads
Company; OMCP and MecLabs Certified Practitioner; former Senior Manager, Amadeus; former Client
Director, British Telecom.
Sergio Morcillo
Spanish. Executive Master in Digital Business, ESADE; Advanced Management degree, Instituto de
Empresa; Bachelor Degree in Business Administration, in Spain and Denmark; languages and wide
experience in eCommerce, Sales, Marketing and project management in multinationals, with
deep knowledge of the FMCG and Entertainment Industries; eCommerce & Business Development
Manager, 20th Century Fox Home Entertainment; Startup Advisor, Eventeas.com; Marketing & Sales
roles, Diageo; L´Oreal Paris and British American Tobacco.
Gerardo Mochales
PhD, Universidad Complutense; PDD, Harvard University; MBA, Kellogg School of Management;
Bachelor Degree in Economics and Business Administration, ICADE; Former Marketing, Communication,
and Institutional Relations Director at Acciona, and Marketing Director at Coca Cola.
Elodie Pradeilles
Grade de Master, Business Administration and Marketing ISG, Ecole de Commerce. Degree in
Marketing, ISG. Managing Director, Infinity Media Solutions. Former Marketing Director, Alain Afflelou
Spain and France.
David Tomas
Entrepreneurial Master Program EO, MIT enterprise forum; Bachelor Degree in Engineering, Universidad
de Lleida; Co-founder, Cyber click and InboundCycle; Named by IESE and GEW in 2012 one of the
most influential entrepreneurs under 40; Business angel on Trip4real, sold to Airbnb; External adviser to
Deporvillage; Member of the Board of Directors, aDigital; Author of “The Happiest Company in the
World”, Empresa Activa (2015).
David Villaseca
Master in Marketing and Sales Management, ESIC; Bachelor Degree in Business Administration & Law,
Carlos III University; Global Head of Digital Strategy, BBVA; former Marketing Manager Operations, The
Coca Cola Company, Atlanta. USA.
*Subject to change
17. 17
Possible destinations
to complete
the studies
(Different options at each destination, see final project)
There are around 100 carefully selected international options for you to
personalize your MDM experience.
ARGENTINA
BRAZIL
COLOMBIA
MÉXICO
PERÚ
POLAND
ESTONIA
FRANCE
PORTUGAL
MOROCCO
UNITED
KINGDOM
PUERTO RICO
USA
GERMANY
SLOVAK
REPUBLIK
HUNGARY
ITALY
SOUTH INDIA
NORTH INDIA
SOUTH
KOREA
SOUTH CHINA
WEST CHINA EAST CHINA
NORTH CHINA
RUSSIA
FINLAND
CHILE
18. 18
Additional
Services
ICEMD Entrepreneurs
ICEMD promotes activities aimed at encouraging entrepreneurial behaviors. These are based
on the recognition of the value of business networking and
self-employment.
ICEMD Entrepreneurs’ services:
Investor Meeting
ICEMD Investor Meeting
facilitates access to funding
to students and alumni for
projects. The business proposals
are presented to ICEMD’s
Entrepreneurship Committee;
the outstanding projects will be
selected.
Training
Extensive training, designed to
discover the stages within the
development of a new digital
project.
Networking
Digital entrepreneurship
meetings for ICEMD and ESIC’s
students and alumni that help
participants to get first-hand
exposure to the challenges and
keys in start-ups.
Mentoring
Access to ICEMD’s pool of talent in
the digital economy.
Renowned professionals will mentor
you through the process of setting
up a digital project.
19. 19
Encouraging entrepreneurship
ESIC offers help and support for graduates in their professional
development after finishing the program of studies. The Professional
Development Unit is responsible for giving advice, services, and
related resources to help participants and graduates to meet their
career aspirations. This service is available from the moment they
enrol in the School until their retirement; i.e. graduates can use the
Professional Development Unit during their whole
professional life. Every academic year the Professional Development
Unit processes more than 2,000 placements/internships and another
3,500 job opportunities.
ESIC Entrepreneurship Center provides the environment, facilities, support, and advice for
participants to develop their business ideas.
Around 7% of MBA graduates start their own business at graduation which places ESIC in the
1st position in Spain and 11th position in Europe in the creation of companies, according to QS.
The ESIC Alumni network was created in 1972. It aims to maintain, promote, and strengthen
professional links among ESIC’s graduates and public and private organizations, and support
the development and progress of their members and the institutions they belong to.
There are more than 60,000 former students working in different positions worldwide.
ESIC Language School offers language training (general
and/or business oriented) in French, Chinese, Spanish, and
English. The School is an official examination center for the
most renowned language examinations like DELE, TOEFL,
or Cambridge.
LANGUAGES
20. 20
REGISTER
IN ICEMD
Conditions and special promotions
in training programmes.
Lifelong learning & Networking.
Access to more than 200 articles,
interviews, cases...
MADRID
902 918 912
admisiones@icemd.com
BARCELONA
93 414 44 44
info.barcelona@esic.edu
VALENCIA
96 339 02 31
info.valencia@esic.edu
NAVARRA
948 29 01 55
info.pamplona@esic.edu
ZARAGOZA
976 35 07 14
info.zaragoza@esic.edu
SEVILLA
95 446 00 03
info.sevilla@esic.edu
BILBAO
94 470 24 86
formacion@camarabilbao.com
MÁLAGA
95 202 03 69
info.malaga@esic.edu
GRANADA
958 22 29 14
master@esgerencia.com
ESIC-IESIDE
VIGO
986 493 252
vigo@ieside.edu
ESIC-IESIDE
A CORUÑA
981 185 035
coruna@ieside.edu
www.esic.edu
www.icemd.com
BUSINESS&MARKETINGSCHOOL
MDM
5
th
Edition.02/2018
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