Allister Frost Speaker Biography
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This document outlines the career experience and qualifications of Allister Frost. It summarizes that he is currently the founder and consultant of Wild Orange Media Ltd, providing marketing consultancy and training. Previously, he held senior marketing roles at Microsoft, where he was Head of Digital Marketing Strategy, and Kimberly-Clark, where he was Marketing Director. He has extensive experience in digital marketing, content marketing, and developing strategic directions.
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This document provides an overview of the Apache Software Foundation and the development process used by Apache projects known as "The Apache Way". It discusses how the Apache Foundation was formed from the original Apache Group in response to IBM's decision to use and contribute to the Apache HTTP Server. It describes the founding principles of being developer-focused and not-for-profit. Statistics are given on growth in members, projects and traffic to Apache sites. The consensus-based development process aims to reduce barriers to participation while improving quality through open and transparent decision making.
WattzOn Personal Energy Audit
The document discusses various topics related to climate change and energy use, including carbon footprints, energy independence plans, and consumer choices. It introduces Wattzon.com as a social network and wiki that allows users to measure their energy use, compare it to others, learn how to conserve energy, and make changes to reduce their impact. Key metrics provided include average household power usage in Watts and examples of how different daily activities contribute to an individual's energy footprint.
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The document summarizes the digital marketing strategy for a new MSc in Digital Marketing program at UCD Michael Smurfit Graduate Business School. The objectives are to increase awareness, position the program, and drive more applications. The strategy includes content creation, social media, events, and leveraging partnerships. Metrics like website traffic and inquiries will measure the performance of the digital marketing efforts to promote this new master's program.
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Trade marketing & trade engagement workshop
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A community helping youngsters to build their own empire.
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Erismbrand is a platform where students can monetize their talent
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The document outlines plans for launching a new Business Marketing Course at JFC Training College. Key points include:
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Wild Orange Media Client Project Examples
Allister Frost has experience providing keynote speeches around the world on topics related to marketing, consulting for global brands like Samsung and Sony, training and developing marketing teams, coaching companies and groups on marketing strategies, and lecturing at universities on marketing psychology and communications. He helps clients in diverse industries improve their commercial results through strategic marketing consultancy, training, coaching, and public speaking.
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Slides that accompanied the keynote presentation delivered by Allister Frost at Birmingham NEC, UK in November 2014 to the Legend Club Management Systems' Annual Customer Conference.
Email Marketing
How marketing is changing in the digital era, with perspectives on how consumers and buyers interact with brands,the shifting role of social media and some considerations for the future. As presented at Marketing Week Live in London in June 2014.
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This document provides 8 rules for social web marketing:
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Wild Orange Media at the Travel Tech Show Feb 2013
The document discusses the psychology of social media and digital marketing. It introduces the concept of the "Zero Moment of Truth" which refers to consumer research conducted online prior to purchase. It also references the "first moment of truth" which is seeing the product on the shelf, and the "second moment of truth" which is the post-purchase experience. The document suggests that digital marketing strategies need to influence consumers at all three of these moments to be successful.
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Social media has changed how people interact online through collaboration, sharing, and interaction on platforms like search, video sharing, wikis, and social networking. An average online hour now includes more time on social media sites and less on other activities. Younger generations especially rely on recommendations from friends on social media platforms over other forms of advertising and brand messages. For businesses, developing a social media strategy that focuses on social leadership, influential users, multiple interfaces, personality and learning from failures can help optimize social recommendations and reach wider audiences.
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
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Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Allister Frost Speaker Biography
- 1. BUSINESS EXPERIENCE FOUNDER & CONSULTANT WILD ORANGE MEDIA LTD | 2012- Providing consultancy and training support to a diverse mix of clients. Course Director and Advisor for marketing industry bodies including the CIM, IPA and ISBA. Keynote speaker and industry commentator. HEAD OF DIGITAL MARKETING STRATEGY MICROSOFT | 2003-2012 Setting the strategic direction for future marketing for Microsoft around the world. Directing marketing communications work for consumer, technical and partner audience groups. MARKETING DIRECTOR KIMBERLY-CLARK | 1993-2003 Leading advertising and marketing teams for well-loved consumer products including Andrex, Kleenex and Huggies. EDUCATION BA (Hons) 1st Class European Business Management Middlesex University Business School / 1989-1993 Diplôme d’Etudes Supérieures Européennes de Management École Supérieure de Commerce de Marseille Provence / 1993 Diploma in Marketing Chartered Institute of Marketing / 1993 Chartered Marketer and MCIM Chartered Institute of Marketing / 2011 AWARDS UK Digital Marketing Global Client Awards for Personality of the Year Outstanding Creativity BOC Global Events, 2013 Lester Wunderman, 2009 & 2011 Silver Direct Lion Top 50 UK Blogger Cannes Lions, 2010 Contender Content, 2014 SKILLS 5 6 7 8 9 10 Digital Marketing Content Marketing Technology Future Strategy Public Speaking STRENGTHS 5 6 7 8 9 10 Creativity Reliability Presentation Inspirational Leadership CITIZENSHIP Founder, Internet Safety School A voluntary community initiative that provides free education to parents so they can help keep their children safe online www.internetsafetyschool.com GET IN TOUCH www.wildorangemedia.com +44 208 123 5539 office@wildorangemedia.com twitter.com/allisterf uk.linkedin.com/in/allisterf Allister Frost is the founder of Wild Orange Media where he helps businesses adapt to our rapidly-changing world. Voted UK Digital Marketing Personality of the Year, he is an expert in improving marketing results by leveraging emerging channels and technologies to inspire profitable customer action. Since 2012, he has helped hundreds of organisations around the world including Coca-Cola, Sony, Alcon, Informa and Kia Motors. 24 24 24 24 24 Allister FROST Future of Marketing Expert