4. • The media refers to the communication channels
through which we disseminate news, music, movies,
education, promotional messages and other data.
• It includes physical and online newspapers and
magazines, television, radio, billboards, telephone, the
Internet, fax and billboards.
5. TYPES OF MEDIA
Media can be classified into following types:
• Print Media (Newspapers, Magazines)
• Broadcast Media (TV, Radio).
• Internet.
6. PRINT MEDIA
• Print media is one of the oldest and basic
forms of mass communication.
• It includes newspapers weeklies, magazines
monthlies and other forms of printed journals.
7. BROADCAST MEDIA
Broadcast media involves electronically sending information containing signals, print
messages and audio or video content to a vast group of recipients using television,
radio, newspapers, magazines and digital media including the Internet, emails and
texts.
8. INTERNET MEDIA
Form of media communication (such as websites for social networking and
microblogging) through which users create online communities to share information,
ideas, personal messages, and other content (such as videos)
9. PURPOSE OF MEDIA
Three main objectives of media are;
I. Awareness
II. Entertainment
III.Advertisement
10. Advantages of Media
• Education: Media can be used in almost any discipline to enhance learning, both in class, and also for out-
of-class assignments.
• Updated: People receive the latest news in a short time. Distance does not make a barrier in distributing
information to people from any place. People get daily news updates from media outlets, which keeps them
updated on the current trends and happenings worldwide.
• Gather knowledge: Media helps to increase knowledge about various subjects.
• Entertainment: Serves as a good source of entertainment. People get entertained through music and
television programs.
11. Disadvantages of Media
Addiction: Some television programs and internet media can be very addictive to most children and adults, leading
to a drop in productivity.
Health Concerns: Prolonged television watching or internet binging can lead to vision problems, and exposure to
loud noises by using headphones or earphones can lead to hearing defects.
Personal Injury: Some people decide to try the stunts that have been showcased in the media, which lead to
severe injuries.
Improper stuff : Some media topics are unsuitable for children; limiting access to such content can be challenging
for elders in specific scenarios.
