Marxists believe the transition from capitalism to socialism is inevitable. Marxism views capitalism as dehumanizing, where workers have no rights over the products they create and become commodities themselves. Marx saw communism as solving "the riddle of history" by ending the exploitation of workers. He analyzed how societies change through modes of production and class struggles between owners and workers. Marx lived in poverty in London and felt capitalism destroyed its own markets by keeping wages low while overproducing goods. He argued consciousness is determined by social and economic conditions rather than individual thinking.

2. WHAT IS IT?
 Marxists believe that the transition from capitalism to socialism is an inevitable
part of the development of human society.
 The global media raised questions on how we interpret Marx’s work.
Communism hasn’t transformed the leading world economies of the 20th
century the way he predicted.
 The term capitalism is essentially the refinement of the economic liberalism.
Society has moved from a body of self-sufficient private producers to an
isolated mass of workers with no rights to the product they make.
 Marxism is also a economic doctrine, it’s a theory of revolution and the basic
explanation for how societies go through change. Marxist believe that they have
the analytical tools to understand the historical changes as well as predicting
the future.
 Marx said “communism is the riddle of history solved.”

3. ECONOMIC AND PHILOSOPHIC MANUSCRIPTS
(1844)
“The worker becomes all the poorer the more wealth
he produces, the more his production increases in
power and range. The worker becomes an ever
cheaper commodity the more commodities he
creates. With the increasing value of the world of
things proceeds in direct proportion to the
devaluation of the world of men. Labour produces
not only commodities; it produces itself and the
worker as a commodity and does so in the
proportion in which it produces commodities
generally.”

4.  Karl Marx remained as the most influential modern thinker. Marx is
knows to be the founder of the modern study of history, sociology and
economics. Marx lived in London for 40 years but never felt at home
and never learned the English language.
 “my house is a hospital and the crisis is so disrupting that it requires all
my attention. My wife is ill, Jennychen is ill and Lenchen has a kind of
nervous fever. I couldn’t call a doctor because I have no money for the
medicine. For ten days I have managed to feed the family on bread
and potatoes, but it is doubtful whether I can get hold of any today.
How can I deal with all the devilish filth?”
 Marxs life shows why he has so much anger against capitalism, as he
feels capitalism destroys its own markets. Wages are at a minimum to
ensure maximum profit, but people cant afford goods, so supply
becomes greater than demand.

5. MATERIALISM
 The mode of production determines the general character of the social, political
and spiritual processes of life. It is not the consciousness but social existence
that determines consciousness. Marx suggested that individuals don’t think
independently; rather, the great majority repeat the simple dominant ideas of
their time in place of thinking.
 For example the hypodermic syringe theory, the more someone is fed a
representation through either society or the news for example, the more the
person will believe it. This is showing the audience to be passive.
 We need to make sure that we are showing out target audience that our clothes
are good quality and that you will look good in them. We will be using the uses
and gratifications model, this is where the audience uses a form of media to
satisfy a need of theirs, either to be educated, to identify with characters or
situations, to be entertained, to distract themselves or to escape their troubles.

6. WHAT DO OUR AUDIENCE WANT?
 Our audience will want to be educated on the new fashion items
coming in from our brand Ellie-May , they will then use our adverts to
socially interact with others about he up coming trends, but they will
then also interact distract them from the daily troubles which they see
on the media by showing them something that they want to see and
know about which is fashion.

7. CLASS
 Marx said the class that controls the mode of production also controls
the state. Marx didn’t spend much time examining the state or political
institutions. Political life is an illusion or distortion of reality, so why
study the distortion?
 For Marx, Political life is an illusion. Between the owners of the means
of production those who have to sell their labour to the owners to earn
a living. Society is more and more splitting up into two hostile camps,
directly facing each other. The bourgeois which ahs the simplified
class of the antagonisms.

8.  In Marxism there is no accounting for an industrialist like henry ford , who
granted his workers the unheard of wage of $5.00 per day, because, ‘if I don’t
pay them enough to buy my cars, who is going to buy them?’
 Mazlish, p117
 “Marx argues that the very questionable position that economic motives are the
only ones that determine the behaviour of human beings in society” Sigmund
Freud