2. Social media platforms –
These are hyperlinked in
the way they lead the user
to the correct page.
Streaming apps – Apps such
as Spotify will lead the user
to listen to the music
directly.
Tour dates – Hyperlink to
tour dates promoting the
artist. Giving easy
access to users looking
at seeing the artist live.
Website banner -
Promoting new
album. Giving
users easy
access to listen
to the whole
album
Contact – Leading
to another page on
the website that
has emails and
ways to contact
someone on the
artists team
Navigation bar - User
interface element within a
webpage that contains
links to other sections of
the website.
Media - Hyperlink to
music videos
previously made by
the artist
Social interaction –
Interaction with
fans about what
they think of the
album
Interactive music video-
Hyperlink to a 360 degree
music video mixes technology
and music making the artist
unique
Shop – Hyperlink to custom
merchandise of the artist
for fans to buy.
3. Banner leading to a
hyperlink to the app -
Mellogang is the official
app by the anonymous
DJ/producer Marshmello
featuring the latest
merchandise, tour
announcements, music
release, videos,
exclusive discounts and
more! Join the Mellogang
and be the first to know
all things Marshmello.
Banner leading to a
hyperlink to the app -
Where you can listen and
play along with
Marshmello's new album,
Joytime III!
EDM, Rap, Hip Hop, Rock,
Electronic-- you can play all
of Marshmello's hit songs in
one game, and with new
songs and characters being
released every week!
Tour dates -
Hyperlink to tour
dates for fans to
have direct access
to tickets for
upcoming
concerts.
4. Merchandise – Examples
of merchandise
alongside prices to show
the different variations.
As well as a hyperlink of
‘view product’ leading
the user to the page
where you can purchase
the product.
Hyperlink to merchandise store –
Easy access to the rest of
merchandise
Subscriptions – Sign up for updates
through email about the artist. Gaining
user engagement.
5. The use of colour
Blue - Blue provides a sense of
security, curbs appetite, and
stimulates productivity. The most
common colour used by conservative
brands looking to promote trust in
their products. By doing this
Marshmello is seen as wanting his fan
to trust the content that is being
produced as well as stimulating
productivity within his fans making
them want to be more creative.
Yellow - The colour yellow is a
spontaneous and unstable colour. It is
often associated with food and is
highly used in children’s products and
marketing advertisements aimed at
children. Perceived as a childish
colour by men, yellow is not a colour
that should be used when marketing
products to prestigious or wealthy
men. By using yellow Marshmello
shows how his product is creative and
for young adults to enjoy as it is fun
loving and fits in with pop culture.
6. The use of 360 degree music videos
360 videos are best watched on a Chrome browser or the YouTube
app on your mobile. You can manipulate the screen, either through
the movement of the head and body if you’re wearing a virtual
reality headset, or using your cursor to move around the screen .
Marshmello uses this on his website as a way of interacting with his
fans. The 360 degree video is used to make the audience feel like
they are watching the artist live. By including interactive elements
Marshmello is building a better relationship with his audience.
7. Neale - Identified genres by their use of
audience expectations and common
conventions. Particular features which are
characteristic of a genre are not normally
unique to it; it is their relative prominence,
combination and functions which are
distinctive (Neale, 1980); ‘Genres are
instances of repetition and difference‘
(Neale, 1980); ‘Difference is absolutely
essential to the economy of genre' (Neale,
1980) - Mere repetition would not attract
an audience. Therefore Marshmello using
interactive elements makes the website
different which is essential when compared
to other artists regularly.
8. Marshmello Website Analysis
Marshmello uses his website as a way of developing a
relationship with his audience through releasing new
information about possible tour dates or new music as
well as having interactive elements such as a 360 degree
video making the website overall unique and different.
This would also fit his brand identity which is unique and
different due to the DJ having no real self identity as he is
anonymous.
