3. Colour Scheme
Red is a very emotionally intense
colour it is associated with
energy, leadership, courage,
strength, power, determination as
well as passion, desire, and love.
Red not only represents the artist
as the above attributes but it also
brings text and images to the
foreground and makes everything
stand out.
Black is a mysterious colour associated with power
and the unknown. Black connotes strength and
authority; it is considered to be a very formal
colour which represents the artist as more then
just a fun person making pop music but also
elegant. The final reason for us choosing black in
our colour scheme is because it contrasts well
with bright colours. Combined with red and white
are very powerful colours, black gives a very
powerful yet intriguing colour scheme.
White is often associated with purity
and elegance, it is considered to be
the colour of perfection representing
the artist as perfect. In advertising,
white is associated with coolness it is
also an appropriate colour for
charitable organizations which
relates to the artist well as he has a
charity as mentioned on the website.
One of the most consistent features in our products are the colours, we decided to use three
colours: Red Black and White. By using the same colours across all of the products we ensured
that they all link together and a consistent house style is created.
5. Design
The main similarities between the three products is the colour scheme, the font, the simplicity,
logo and repetition of the artist in order to create a persona.
We used the same two fonts across the three products again to maintain a consistent house
style as well which ensures the audience know that the products are linked.
All three products are pretty simplistic, they don't break any conventions of each product for
example the website has a navigation bar, the music video has lip sync and the digipak has
copyright information. We used the logo of the bird on the digipak and the website so they are
linked however as it was not a commonly used convention we did not use the logo in the music
video. The artists is the main focus in all of the products to ensure the audience know what each
product is for the promotion of the video.
8. Mise-En-Scene
A regularly used
convention which
has been utilised
in our video is the
artist frequently
changing of
clothes. An
example of this in
a previous video is
Taylor Swifts You
Belong With Me.
9. A setting
convention which
was used in Taylor
Swifts Love story
was the castle.
Although we did
not use a castle we
set it around
Wolloton Hall. The
castle is symbolic
of a fairy tale love
story.
Mise-En-Scene
10. Mise-En-Scene
The audience have
been positioned to
support the artist in his
journey of love by
making him the centre
of every shot. An
example of this used in
a previous video is
Justin Biebers Boyfriend
video as her is the star
persona.
The only prop used was
a pink flowers, which is
widely known as a
symbol of love. We only
used one prop to
highlights its
significance as well as
making the video less
cheesy and so it does
not confuse the
audience.
12. How the products are easily identifiable to the
audience?
Are we happy with the end result?
We are happy with all three of our products as they are
unique but they follow a link and reflect each other. When
creating the products we ensured that they follow the
conventions of each product as can be seen in the next
three slides.
13. How the products are easily identifiable to the
audience? Are we happy with the end result?
Our products will be easily identified by the audience for
several different reasons. To begin with, they all follow the
same house style, they are all promoting the same artist
and they follow common conventions. They all follow their
conventions. They all follow a specific house-style which is
consistent through all three products. The same artists
has been used on all of the products therefore they share
similar pictures or logos.
WEBSITE
DIGIPAK
VIDEO
14. The Demographic for our products
The age demographic for our products is
people in the age range of 8 to 18 because
they are in they
are in the E category being students and or
unemployed meaning they are constantly
online and listening to music. We expect
mostly for the female gender to be the
demographic for the products because the
artists is a teenage male and he is good
looking.
15. The Psychographic for our products
The psychographics for
our products are aspiring,
mostly young people that
look to music artists for
inspiration in their
appearance, fashion and
trends.
16. The Audience Theory for our products
The hypodermic model theory could be applied to
our products as the audience is passive, they accept
what they see or what is portrayed to them. For
example the video follows a romantic genre which
would encourage the audience to be more romantic.
18. The artist is dressed
fashionable
The emotions link to the
lyrics
Both the lyrics and video are
based on love
Can be associated with
teenagers
The music is upbeat
The video lasts between 3
and 5 minutes
Chorus hooks are used
Common
conventions of a
music video are:
19. The artist is dressed
fashionable
They are portrayed as being
happy
Both the lyrics and video are
based on love
Can be associated with
teenagers
The music is upbeat
The video lasts between 3
and 5 minutes
Chorus hooks are used
20. Common
conventions of a
music website are:
Social media bar
Gallery
Artists
Promotion
Navigation Bar
Search Bar
Artist Name
Login Area
22. Main Image
Barcode
Title of the Digipak
The artists name
Logo
Copyright
Information
Track list
Common
conventions of a
digipak are:
23. Main Image
Barcode Title of the Digipak
The artists name
LogoCopyright
Information
Price of the Digipak
Track list
Conventions applied
to our product are:
25. Narrative Theory
The video narrowly follows Todorovs internal structure
as the audience follow his love journey. The video
follows the equilibrium artist trying to get the attention of a
female, the disruption which is the female constantly
walking away from him, the resolution and new equilibrium
which is her accepting the flower.
26. Ideology/Message
Our video breaks a popular pop convention of the use of
voyeurism. This is because we as directors are trying to
promote individuals being themselves without using their
sexuality, despite what society suggests. We created a more
realistic video which will still be viewed by teenagers The moral
message of the video is love can be innocent rather then purely
sexual.
27. Laura Mulvey Male Gaze
The feminist theory of the male gaze could be applied to our video
as we use many long and close up shots which focus wholly on the
artist and actress. However, we do not believe we have presented
them in a sexual manner as previously said as we wanted to break
the voyeurism convention of Pop videos. An example of the male
gaze being use is in Robin Thicke’s Blurred lines video and Miley
Cyrus’s Wrecking Ball video.
