The ancillary texts and main media product work together effectively to promote an image of the three artists as powerful, independent women. All of the texts use the same pink font and color scheme to attract a target female audience. They also portray consistent personalities for each artist through similar poses, expressions, and shots of the trio coming together. Links and references to social media in the magazine ad and music video further connect the pieces by creating entry points for the audience. The coordinated presentation across the texts helps make the artists and their message recognizable and relatable to teenage girls.
Presiding Officer Training module 2024 lok sabha elections
A2 media portfolio evaluation 2
1. HOW EFFECTIVE IS THE COMBINATION
OF YOUR MAIN PRODUCT AND
ANCILLARY TEXTS?
2. The type of font used is also very ‘showbiz’, as it looks like spot
lights or aluminous lights. Along with the fact that the artists
names are underneath the title ( suggesting a film or show), the
typography creates a girly image of the band and relates to a
‘powerful women’ ideology that most girl bands try to create, as
they are about to put on a show for the audience, and all three
texts are promoting this.
I have combined my main media product with my ancillary texts through the
use of typography. For the magazine advert, front cover and inside cover of
the digipak, and the opening sequence of the music video, the title of the
song – bang bang – is written in bright pink, large text. For the advert and
front cover of the digipak, I have also used the same font to ensure that the
audience will see it, remember it and subsequently recognise it when they see
the other media text somewhere else.
The colour scheme used for the font, will attract primarily,
a female audience which is my target audience. The all work
together through synergy to make my products
recognisable and memorable for my target audience.
3. My music video and ancillary texts work together in promoting an
‘independent woman’ ideology of the three artists. All tree media
texts include shots/images of the three individual artists coming
together to make one powerful girl group.
Their poses, appearances and facial expressions are the same
throughout the texts, making them familiar to an audience. Having
separate personalities for each artists creates more entry points of
personal identity for the audience.
The attitudes portrayed though the images/shots used suggests
what he whole album ad music video will be like. The audience can
see that the artists are powerful women through the long shots and
close ups used on the digipak and magazine advert. The shots
emphasise their outfits, makeup ad appearance. This is then
reinforced by the actions and symbolism used in the music video.
The artists put their hands on their hips, have seductive dance
routines, and have suggestive outfits – such as the spikey necklace
Nicki Minaj has on.
He ancillary texts work together with the music video in this case to
portray certain personalities of each artist, to attract ad relate to as
many people as possible, widening the audience.
4. My magazine advert works together with he music video to create more entry points
for the audience, through media convergence. The advert includes links to each artists
official website, and social networking icons at the bottom of the page. This video also
includes a reference to social network, and the internet, when it sows a clip of one of
the artists phones, writing a tweet. The texts work together in this way, to attract the
right target audience of teenagers. This is appropriate as teenagers are most likely to
use social networking sites, and the internet.
The links on the magazine advert creates entry points for the audience to access the
artists a different way than watching the video or buying the digipak. The music video
then uses this, and the clip of the phone relates to the audience, as they will try find the
artists on twitter, they may relate as they have the same phone, or personal identify with
them more as they are more like a normal person than a famous celebrity.
Through this, my products are effective in relating to their target audience, as it makes
it seem like the artists are just like the average teenager who uses social networking to
talk to their friends. The more in contact the artists are with their fans, the larger their
fan base becomes.
5. The colour scheme used was the same for the main media
product and both ancillary texts. Everything was done in pinks
and purples, as the texts needed to work together to attract the
same target audience of teenage girls. Having the same colour
scheme, also connotes the genre of ‘pop’ music, as bright
sharp colours and lighting are a common convention of the
pop genre of music. This is an example of synergy
as my products are using a convention similar to existing
media products, to promote each of my productions
separately, but also as a whole. Pinks and purples primarily
attract a female audience.
Having this specific colour scheme suggests what the music
video will be like, as the audience will automatically think it
will be girly and quite cheesy. His is the main product and
ancillary texts working together to attract the target audience,
and is effective in making the artists more relatable.