2. In the digipak advert for Olly
Murs’ there is a consistent
theme throughout the advert
and his actual digipak as his
typography is the same that
appear son the digipak. This is
effective because it allows the
audience to make a link
between the two media texts
on first glance as the texts is
very memorable due to the
large bold font.
There is a large photograph of
Olly Murs on the advert which
shows him with open body
language as he stands straight
and looks towards the camera.
This gives him a sense of
power as he stands up with a
lot of confidence ad this shows
his importance to the digipak
that is being advertised as he is
the unique selling point and
purpose of the digipak. It also
reflects his personality as he is
known for his happy and
confident personality.
On the advert it
promotes the most
successful and latest
song from the album
which will help the
target identify the
artist from the song
and they will know
what to expect from
the rest of the album.
He also promotes his
own personal website
as this gives him an
opportunity to
advertise all the
different media texts
he is responsible for.
This will help him
keep in contact with
his fans in several
different ways and
allow him to promoted
different aspects
through different
media platforms.