This document provides an overview of digital marketing. It discusses key topics like what digital marketing is, why it's important, and different tactics like digital advertising, search engine marketing, social media marketing, mobile marketing, and content marketing. It emphasizes that digital marketing allows businesses to connect with customers online and measure the effectiveness of their efforts through analytics.
a lot of business owners and marketers in Indonesia haven't not know comprehensively about digital marketing. whereas all the activities of marketing, promotion and branding can be done with a more interactive through digital channels. So this is the introduction that i've made for them. please enjoy.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
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Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers are struggling to overcome with daily. Read more about our presentation on the current B2B content marketing trends this 2020.
Check out our original blog post here: https://digitalmarketingphilippines.com/b2b-content-marketing-trends-in-2020-infographic/
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
a lot of business owners and marketers in Indonesia haven't not know comprehensively about digital marketing. whereas all the activities of marketing, promotion and branding can be done with a more interactive through digital channels. So this is the introduction that i've made for them. please enjoy.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers are struggling to overcome with daily. Read more about our presentation on the current B2B content marketing trends this 2020.
Check out our original blog post here: https://digitalmarketingphilippines.com/b2b-content-marketing-trends-in-2020-infographic/
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
eMarketer Webinar: Integrating Search and Display—Tactics for More Effective ...eMarketer
Join eMarketer Principal Analyst David Hallerman and learn how to improve the process of buying, integrating and measuring search and display advertising.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Overview: The State of B2C Content Marketing IN NORTH AMERICA
Greetings Consumer Marketers,
In many ways, it’s a good year for B2C content marketers. Adoption rates of content marketing are on the rise and confidence has grown:
90% of B2C marketers are using content marketing, compared with 86% last year.
34% of B2C marketers consider themselves effective at content marketing—up from 32% last year.
B2C marketers have rated many tactics higher in effectiveness this year; in-person events and eNewsletters top the list of effective tactics.
B2C marketers are using all social platforms more often, with LinkedIn use registering the biggest jump (from 51% to 71%).
This confidence in content marketing also shows in terms of investment: 60% of B2C marketers plan to increase the amount they allocate to content marketing. Perhaps surprisingly, the least effective B2C marketers plan to increase their content marketing budgets more than the most effective ones (69% vs. 55%): another indication that marketers believe in the principles of content marketing, even if they have not quite figured out how to best execute.
Read on to discover not only how the B2C content marketing landscape has changed over the last year, but also to learn what the most effective B2C marketers are doing differently than their peers.
On with the content marketing revolution!
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
50 Digital Marketing Metrics for CMOs, CDOs, CIOs and CFOsVala Afshar
These 50 metrics are must haves for any CMOs, CDOs, CIOs and CFOs. They help to illustrate why marketing is important and how marketing will help your organization.
Digital marketing is more than SEO and social media, you can actually try more strategies that might better suit your taste! Discover about with this slideshow!
To keep up with such shifts, marketers need to develop new marketing plans that are fresh, compelling and attuned to the heartbeat of the new marketplace. Here's a great read for SEM Trends this 2021.
Full blog here - https://digitalmarketingphilippines.com/search-engine-marketing-trends-2021-mid-year-report-infographic/
Digital marketing agency in toronto provide different methods to boost your business in the market. The role of marketing gives best impact on your business and also growing viral in whole market. that‘s why all marketer prefer digital marketing.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
eMarketer Webinar: Integrating Search and Display—Tactics for More Effective ...eMarketer
Join eMarketer Principal Analyst David Hallerman and learn how to improve the process of buying, integrating and measuring search and display advertising.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Overview: The State of B2C Content Marketing IN NORTH AMERICA
Greetings Consumer Marketers,
In many ways, it’s a good year for B2C content marketers. Adoption rates of content marketing are on the rise and confidence has grown:
90% of B2C marketers are using content marketing, compared with 86% last year.
34% of B2C marketers consider themselves effective at content marketing—up from 32% last year.
B2C marketers have rated many tactics higher in effectiveness this year; in-person events and eNewsletters top the list of effective tactics.
B2C marketers are using all social platforms more often, with LinkedIn use registering the biggest jump (from 51% to 71%).
This confidence in content marketing also shows in terms of investment: 60% of B2C marketers plan to increase the amount they allocate to content marketing. Perhaps surprisingly, the least effective B2C marketers plan to increase their content marketing budgets more than the most effective ones (69% vs. 55%): another indication that marketers believe in the principles of content marketing, even if they have not quite figured out how to best execute.
Read on to discover not only how the B2C content marketing landscape has changed over the last year, but also to learn what the most effective B2C marketers are doing differently than their peers.
On with the content marketing revolution!
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
50 Digital Marketing Metrics for CMOs, CDOs, CIOs and CFOsVala Afshar
These 50 metrics are must haves for any CMOs, CDOs, CIOs and CFOs. They help to illustrate why marketing is important and how marketing will help your organization.
Digital marketing is more than SEO and social media, you can actually try more strategies that might better suit your taste! Discover about with this slideshow!
To keep up with such shifts, marketers need to develop new marketing plans that are fresh, compelling and attuned to the heartbeat of the new marketplace. Here's a great read for SEM Trends this 2021.
Full blog here - https://digitalmarketingphilippines.com/search-engine-marketing-trends-2021-mid-year-report-infographic/
Digital marketing agency in toronto provide different methods to boost your business in the market. The role of marketing gives best impact on your business and also growing viral in whole market. that‘s why all marketer prefer digital marketing.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Lead Generation | Best Practices for B2B Lead Generationrevenuewave0
Effective lead generation involves employing diverse strategies such as content marketing, SEO, and social media targeting a defined audience. Compelling content, optimized landing pages, CRM integration, and continuous testing optimize conversions. Using analytics, lead scoring, and automation tools helps in personalized engagement, improving overall results and nurturing potential leads efficiently. www.revenuewave.io
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
If you want to improve your lead generation capabilities, it's important that you know the facts.
Learn more about lead generation at: http://pureb2b.com/blog
Online Marketing 101: How to Grow Your Audience in a Digital AgeJonathan Berthold
Online Marketing 101: How to Reach Your Audience in a Digital Age. This is a presentation prepared to explain some of the major channel of online marketing and how marketers and businesses alike can leverage some of the growing trends in the industry. This presentation provides some basic facts and figures on eight channels in particular: search engine optimization, search engine marketing (SEM / PPC), display advertising, social media marketing, influencer marketing, content marketing, email marketing, and mobile advertising.
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In this presentation you will get a complete insight of the digital marketing and its types.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
3. AN OVERVIEW OF DIGITAL MARKETING
What is Digital Marketing?
Why Digital Marketing?
How to do Digital Marketing
Digital Advertising
Search Engine Marketing
Social Media Marketing
Mobile Marketing
Content Marketing
Measure Your Digital Marketing
5. DIGITAL
MARKETING
DEFINED
People are spending more and
more time online.
The average American spends
10 hours and 39 minutes staring
at a screen (CNN).
The way people shop and buy has
been transformed by this shift.
Thus, marketers are following the
customers online through digital
marketing.
Digital marketing is a broad term
referring to all online marketing,
leveraging many digital channels
to connect with prospects and
current customers.
6. YOUR DIGITAL MARKETING ASSETS
A business has a huge spectrum of assets in digital marketing. These include, per Hubspot:
Website
Blog posts
ebooks
Whitepapers
Infographics
Interactive tools
Social media accounts
Earned online coverage (via social media, PR, reviews)
Online brochures and lookbooks
Pitch decks
Branding assets (logos, fonts)
This overview offers an overview of the main tactics in digital marketing. But first, let’s talk about
the value of digital marketing.
8. THE DIGITAL
LANDSCAPEEvery minute:
• An estimated 650,000
search queries are made on
Google
• More than 700 videos are
hosted on YouTube
• Over 700,000 status
updates and 500,000
comments are posted on
Facebook
• Over 65,000 tweets are
made worldwide
• Approximately 180 million
e-mails are sent.
— Technavio
9. FORECASTING DIGITAL MARKETING
SPENDING
Forrester forecasts an
increase from 57.29
billion US dollars in
2014 to 103.37 billion
US. dollars in 2019.
Why this growth?
• A recovering
economy boosting
tech confidence
• Media proliferation
giving advertisers
more options
• Performance proofs
driving marketers to
better trust digital.
11. THE DIGITAL AD
LANDSCAPE 64.6% of people click on Google ads
when they are looking to buy an item
online.
The average conversion rate in
AdWords across all industries is 2.7%
on the search network and 0.89% on
the display network.
The average clickthrough rate in
AdWords across all industries is 1.91%
for search and 0.35% for display.
YouTube’s net U.S. video ad revenues
account for 18.9% of the U.S. digital
video ad market.
15% of viewers believe a video ad
should be no more than 15 seconds in
length.
— Hubspot
12. THE ESSENTIALS OF DIGITAL
ADVERTISING There are two main types of digital ad: display and Pay-Per-Click
(PPC).
Display: These paid ads are shown on specific websites based on
keywords you’ve selected — they can be text, image, or video ads.
PPC: Links shown on search engine result pages with your ranking
on the page based on factors such as your bidding price, keyword
relevance, landing page relevance and more.
Display and Pay Per Click (PPC) ads are scalable and can be more
immediate and timely. This makes them a good way to try out ideas.
Tip: Don’t take a set and sit approach after buying your ad. Pay
attention to the keyword and analytic data that lets you gauge each ad’s
success. Optimize your ads on an ongoing basis based on what you
learn.
13. UNDERSTANDING DIGITAL AD
REVENUES
Some 87% of people say there
are more ads than two years
ago.
Best practices for digital
advertising:
Get the viewer’s focused
attention by being relevant
and personal.
Offer the ad viewers value —
entertainment or information.
Be simple, and retain
consistency across channels
in terms of message, theme or
style.
16. THE SEARCH
ENGINE
LANDSCAPE
The impact of search engines:
The first position on Google
search results on desktop has
a 34.36% clickthrough rate.
44% of people go directly to
Amazon to start their product
searches, compared to 34%
who use search engines.
51% of smartphone users have
discovered a new company or
product when conducting a
search on their smartphone.
— Hubspot
17. THE ESSENTIALS OF SEARCH ENGINE
ADVERTISING An often-cited statistic from Forrester research tells us 93% of all online experiences
begin with a search engine.
In serving up the response to the user query, search engines are typically looking at
several main things:
Relevance. How well your web page relates to the user’s search query and its context
such as their location, their search history and time of search.
Quality. Whether or not the page provides useful content.
User experience. Considers the navigability of the site, relevance of links, and user
satisfaction with the site as well as device compatibility and site speed.
Site authority. With good internal linking users will be drawn further into the site,
which supports relevancy and reduces bounce rates.
Tip: Competition is fierce for top billing on a search engine results page. Do careful
keyword research, optimize your site to provide what the search engine is looking for,
incorporate quality links, and leverage title tags and meta descriptions to help your
business gain more visibility.
20. GLOBAL SOCIAL
MEDIA 97% of online adults globally say
they have visited or used a social
network within the last month.
1 in 3 minutes spent online is
devoted to social networking and
messaging.
Daily average time spent social
networking is 1 hour and 51
minutes.
Facebook remains by far the top
service globally for membership
(82%), but YouTube maintains a
lead for visitors/users (85%).
–Global Web Index
21. THE ESSENTIALS OF SOCIAL MEDIA
MARKETING The primary goal of this outlet is to nurture relationships with
current and prospective customers and foster brand loyalty.
With social media you can build brand awareness and visibility
while distributing your business’s thought leadership, news,
ideas, and offers.
Social media can also improve your search engine rankings by
increasing third-party links and mentions.
Tip: Social media lets you be where your audience is, but focus
on making a human connection to shorten the buy cycle and
encourage brand evangelism rather than trying to sell, sell, sell.
24. MOBILE
MARKETING
MATTERS
Mobile use is on the rise:
There were more than 7 billion mobile
subscriptions in 2015, with 3.2 billion
people globally using the Internet.
eMarketer estimated that nearly 2.6
billion people — over 1/3 of
consumers worldwide — will use
Smartphones by 2018.
70% of mobile searches lead to
action within an hour.
75% of users prefer mobile-friendly
sites.
67% of mobile users are more likely
to buy from a mobile-friendly site.
– “Responsive Web Design”
25. ESSENTIALS OF MOBILE MARKETING
Buyers today can’t be without their mobile devices, so your marketing needs
to be there too.
In fact, according to SmartInsights, “57% of users are ‘multiscreening,’
accessing websites on both their desktop and mobile devices”
(“Responsive”).
Make website and marketing more mobile responsive by making sure:
Visitors can quickly find information, regardless of screen size.
Load speeds aren’t compromised by large image or video files or
overambitious design
Prospects are able to easily locate and perform the Call-to-Action
Tip: Google prefers responsive design, so you will have greater SEO success
if your site is mobile-friendly and adapts, fits, and retracts to accommodate a
variety of devices.
27. THE CONTENT
LANDSCAPE 70% of B2B marketers plan to
create more content in 2017
compared to 2016.
The average B2B marketer uses
8 content marketing tactics.
B2B marketers distribute content
via an average of six channels
with the top four being: email
(93%), LinkedIn (89%), Twitter
(77%), Facebook (76%).
– Content Marketing Institute
28. ESSENTIALS OF CONTENT MARKETING
Content marketing focuses on “creating and distributing
valuable, relevant, and consistent content to attract and retain
a clearly-defined audience.”
B2B marketers use content at all stages of the buyer’s journey.
The strategy is to inform, educate, and delight rather than to
always be selling.
Types of content include: blog, whitepaper, presentation,
webinar, ebook, infographic, template, spreadsheet and more.
Tip: Focusing on the audience’s needs instead of simply
pitching your product can increase sales, reduce your
marketing costs, and enhance customer fit and loyalty (CMI).
29. UNDERSTANDING CONTENT
MARKETING SUCCESS
Content is everywhere —
your digital ads, on social,
driving search engine
marketing, in PR, and
supporting inbound
marketing.
Best practices for content
marketing:
Have a strategy in place.
Focus on quantity over
quality.
Know your audience.
Target your channel
distribution.
Track relevant metrics.
32. KEY METRICS FOR MEASURING
DIGITAL MARKETING SUCCESS One key reason for the embrace of digital marketing is the
access to analytical data to gauge success.
Determine your core metrics based on your marketing goals.
Number of social shares could be a performance indicator
for content seeking to increase awareness, but this same
metric would say little about your conversion success.
Or, if you want to increase sales, look at SEO landing page
conversion rates or the number of sales qualified leads
coming from display advertising.
Tip: Don’t get caught up in numbers of hits, downloads, page
views, or followers. These don’t speak to conversion!
33. “ It’s much easier to double your
business by doubling your conversion
rate than by doubling your traffic.”
-Jeff Eisenberg
34. Successful digital marketing requires knowing your audience —
their pain points, questions and concerns — and knowing how
and where to reach that audience.
Successful digital marketing starts a conversation, informs,
educates, and delights in an authentic, honest way that builds a
relationship with prospective customers turning them into buyers
who can become loyal advocates of your brand.
Successful digital marketing is within reach. YOUR CTA
HERE>>>
35. Bianchini, D. (2011, November 21), 10 Stats to justify SEO. https://www.searchenginejournal.com/10-stats-to-justify-seo/36762/
CMI. (n.d.). What is Content Marketing? http://contentmarketinginstitute.com/what-is-content-marketing/
CMI and MarketingProfs. (2017). B2B Content Marketing: Benchmarks, Budgets and Trends — North America.
http://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/
CMI and MarketingProfs. (2016). B2B Content Marketing: Benchmarks, Budgets and Trends — North America.
CNN. (2016, July 29). Americans Devote More Than 10 Hours a Day to Screen Time, and Growing.
http://www.cnn.com/2016/06/30/health/americans-screen-time-nielsen/
eMarketer. (2017, February 21). B2B Social Media 2017: Tying Efforts Back to Larger Business Goals.
https://www.emarketer.com/Report/B2B-Social-Media-2017-Tying-Efforts-Back-Larger-Business-Goals/2001984
eMarketer. (2015, April 15). Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015.
https://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357
Forrester Research’s Harnois, J. (2014, Dec. 29). US Digital Marketing Forecast, 2014 – 2019.
http://www.slideshare.net/JeffHarnoisMS/us-digital-marketing-forecast-2014-to-2019
Hubspot’s Lucy Alexander. (2016, Sept. 1). What is Digital Marketing? https://blog.hubspot.com/marketing/what-is-digital-
marketing#sm.0000sz3hmn1771d0oqkzsc6whscit
Minnium, P. (2016, Feb. 26). 10 Best Practices for Digital Ad Breakthrough. http://marketingland.com/10-best-practices-digital-ad-
breakthrough-165619
Responsive Web Design Statistics That Matter. (2016, Feb. 20). http://www.ironpaper.com/webintel/articles/responsive-web-design-
statistics-that-matter/
Statista. (2016), Digital Ad Spending US 2016: Dossier. http://www.statista.com/statistics/456679/digital- advertising-revenue-format-
digital-market-outlook- worldwide/Global Web Index. (n.d.). GWI Social Q2 2106: Flagship Report Series.
http://insight.globalwebindex.net/social
Technavio. (2016, July 26). Global Digital Marketing Spending Market: 2016 – 2020. http://www.technavio.com/report/global-media-
and-entertainment-services-digital-marketing-spending-market
U.S. Dept. of Commerce (2017, Feb. 17). Quarterly Retail E-Commerce Sales.
https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf
SOURCES