The document provides comprehensive insights into content marketing, including statistics, effective strategies, and best practices for engaging with target audiences. It emphasizes the importance of aligning content with audience interests and values, while also highlighting common pitfalls to avoid in content creation. Additionally, the document discusses the advantages and disadvantages of content marketing, emphasizing the necessity of quality over quantity in content output.

1. Information about content marketing from
statistics to ideas for marketers to use.

2. Table of Contents:
PageTitle: Page Number:
Content Marketing Statistics: 3
Overview 4
Usage & Effectiveness 23
Marketing Metrics: 37
Effective Strategy Creation: 57
ContentCreation: 63
ContentGoals 64
Types of Content to Create 70
Creation Steps 97
How to Create Content 104
Content Readability: 132
PageTitle: Page Number:
Social Media: 150
IdealWord Count 151
RepurposingContent 159
Best Practices: 168
Top Practices 169
Pros & Cons 181
Tips 186
Trends 193
Content Marketing Ideas 199
Content Success 213
Work Cited: 229

3. Best Practices:
Be Helpful Be Concise AddVisuals
Craft
Compelling
CTA’s
Engage
Readers
Compiled byAuthor: marketingprofs.com

4. What to Do:
Align OriginalTopicsWith
YourTarget Audience’s
Interests:
Maximizes the efficacy of
the content over a longer
period
When you do this & publish
on a monthly or quarterly
basis, you gain credibility as
a trustworthy resource
Can be long-form content
or short pieces
Compiled byAuthor: skyword.com

5. What to Do:
AlignYour
Company With
YourTarget
Audience’sValues
With this you can
create more
opportunities to
connect
You can build
lasting relationships
with your audience
Leverage Industry
Experts &
Influencers For
Market Insights
Industry influencers
can extend the
reach of your
content
They know what
others are talking
about out in your
field & that will help
drive your strategy
Compiled byAuthor: skyword.com

6. What to Do:
Target Content to Stages of
the Buyer’s Journey
Certain content types, topics,
& design elements are
integral to reaching
audiences at different stages
of the buyer’s journey
News content is a great way
to reach wider audiences
Social content (think
infographics) is ideal for
engaging audiences
eBooks or guides can be
effective in generating leads
Compiled byAuthor: skyword.com

7. What to Do:
Have a blog
for your
website
Write
quality
content
Maintain a
schedule
Target
keywords in
your blog
Encourage
social
sharing
Compiled byAuthor: visual.ly/
Blogging:

8. What to Do:
Keep them
visually
appealing
Have numbers,
stats, pie
charts, bar
graphs
Promote it on
social media
outlets
Tell a story
Make them
embeddable
Compiled byAuthor: visual.ly/
Infographics:

9. What to Do:
Have
something
new to say
Take time to
create a
headline
Don’t have
mistakes or
errors
Use the
correct
format
Cite sources
for stats or
surveys
Compiled byAuthor: visual.ly/
Press Release:

10. What Not to Do:
• Content shouldn’t talk exclusively about the products you sell
• Instead discuss the industry as a whole
AlignYour Products WithYourTarget
Audience
• Don’t try to turn your content into a sales pitch, consumers will notice
• Instead make your content meaningful & thought-provoking
TurnYour Content Into a Press
Release or Advertisement
• Don’t go over board & use too many statistics from research or polls
• This can cause your data to look unreliable
Use Industry Stats that MakeYour
Company Sound Like the Answer to
Everyone’s Problems
• Don’t try to convert consumers right of the bat
• Instead focus on reaching audiences then when they are ready you
can use CTAs, inbound links, & gated content to convert them
Go Crazy With Conversion
Opportunities
Compiled byAuthor: skyword.com

11. What Not to Do:
Don’t blog
for quantity
but for
quality
Don’t publish
a badly
written blog
Don’t copy
content &
duplicate
your own
content
Don’t write
lengthy
paragraphs
instead keep
it short &
easy to read
Compiled byAuthor: visual.ly/
Blogging:

12. What Not to Do:
Don’t copy
an existing
infographics
Don’t
confuse
readers with
too much
information
Don’t create
offensive
infographics
that are not
safe for work
Don’t make a
horizontal
infographic
Compiled byAuthor: visual.ly/
Infographics:

13. What Not to Do:
Don’t
include a
bunch of
links in your
press release
Don’t turn it
into a sales
pitch
Don’t make
up
information
Don’t ignore
PR
guidelines
Compiled byAuthor: visual.ly/
Press Release:

14. Advantages:
You become a source for information & an expert in the field
Consumers are more likely to choose the company they got the most information from
when they need it
Your content will attract qualified clients & customers, not people who are simply
browsing
It helps in promoting your business & creates brand awareness
Compiled byAuthor: linkedin.com

15. Advantages:
People will see your brand & get to know you as a familiar face
Content marketing can increase the conversion rate for your
business by giving them the information needed to act
Content can be reused in many different mediums extending the life
of the content
Compiled byAuthor: linkedin.com

16. Disadvantages:
Requires effort
to produce
content that
people want to
read, watch or
use
It requires time &
commitment
It is a long-term
strategy in order
to build trust & a
following
It isn’t free, you’ll
need
professionals to
keep your
content available
to prospects &
customers
Compiled byAuthor: linkedin.com

17. Disadvantages:
Creating
engaging
content can be
difficult on a
regular basis
You’ll need to
find creative
ways to say the
same thing &/or
expand beyond
your product or
service
Being creative
will help you
stay valuable,
relevant &
consistent
Compiled byAuthor: linkedin.com

18. Work Cited:
• "12 Creative #ContentMarketing IdeasThat Don." Lifehack RSS. N.p., n.d.Web. 25 Aug. 2016. <http://www.lifehack.org/416267/12-creative-
contentmarketing-ideas-that-dont-require-a-blog-infographic?ref=pp>
• "12 #ContentMarketingTrendsThatWill Dominate 2016 - #Infographic." Digital information world. N.p., n.d.Web. 25Aug. 2016.
<http://www.digitalinformationworld.com/2016/01/infographic-content-marketing-predictions-12-trends-for-2016.html>.
• "5 Content MarketingTips for 2016." SlideShare. N.p., 22 Dec. 2015.Web. 25Aug. 2016. <http://www.slideshare.net/CiceronHQ/5-content-marketing-
tips-to-stand-out-in-2016-infographic>.
• “ 6 Steps to Creating Great Content Guide and Infographic. SocialMediadd. N.p., n.d.Web. 25 Aug. 2016. <http://www.socialmediadd.com/content-
creation-infographic-guide_a/374.htm>.
• B2B Content Marketing: 2016 Benchmarks, Budgets andTrends. 2016. Content Marketing Institute, Marketingprfs, Brightcove. PDF. 25 August 2016.
<http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf>.
• "BuildingYour 2016 Content Strategy - ZenContent." ZenContent. N.p., 12 Feb. 2016.Web. 25Aug. 2016. <http://zencontent.com/2016/02/13/building-
your-2016-content-strategy/>.
• "ContentMarketingTips: 10 Fundamentals Of ReadableContent - #infographic." Digital Information World. N.p., n.d.Web. 25Aug. 2016.
<http://www.digitalinformationworld.com/2015/10/infographic-10-fundamentals-of-readable-content.html>.
• DeMers, Jayson. "The 7 Basic PrinciplesThat DictateContent Marketing Success." The Huffington Post.TheHuffingtonPost.com, n.d.Web. 25 Aug. 2016.
<http://www.huffingtonpost.com/jayson-demers/the-7-basic-principles-
th_b_11432784.html?utm_content=buffere49b2&%3Butm_medium=social&%3Butm_source=linkedin.com&%3Butm_campaign=buffer>.
• Deshpande, Pawan. "29 Essential Content Marketing Metrics." The Huffington Post.TheHuffingtonPost.com, n.d.Web. 25 Aug. 2016.
<http://www.huffingtonpost.com/pawan-deshpande/29-essential-content-mark_b_7784822.html>.
• “Dos and Don'ts of B2B Content Marketing." The Content Standard by Skyword. N.p., 13Aug. 2014.Web. 25 Aug. 2016.
<http://www.skyword.com/contentstandard/marketing/the-dos-and-donts-of-b2b-content-marketing/>.
• "Do's and Dont's of Content Marketing." Visually. N.p., n.d.Web. 25Aug. 2016. <http://visual.ly/dos-and-donts-content-marketing>.

19. Work Cited:
• "Expert AdviceOn DevelopingAn Effective Content Marketing Strategy."Expert Advice On Developing An Effective Content Marketing Strategy. N.p., n.d.
Web. 25Aug. 2016. <http://www.digitalinformationworld.com/2015/04/developing-a-content-strategy.html>.
• "How Much ShouldYour Content Marketing Really Cost?" Brian Honigman. N.p., 28 July 2015.Web. 25Aug. 2016.
<http://www.brianhonigman.com/true-content-marketing-cost/>.
• “IdealWord Counts for Social Media Posts [Infographic]." MarketingProfs. N.p., n.d.Web. 25Aug.
2016.<http://www.marketingprofs.com/chirp/2016/29671/the-ideal-word-counts-for-social-media-posts-infographic>.
• "INFOGRAPHIC:The Secret to Content Marketing." SocialTimes. N.p., n.d.Web. 25Aug. 2016. <http://www.adweek.com/socialtimes/infographic-the-
secret-to-content-marketing/619639>.
• Meldey, Norma. "PROS ANDCONS OF CONTENT MARKETING." LinkedIn. N.p., 5Oct. 2015.Web. 25 Aug. 2016. <https://www.linkedin.com/pulse/pros-
cons-content-marketing-norma-medley>.
• “Mixology of Content Marketing - #Infographic." The Mixology of Content Marketing - #Infographic. N.p., n.d.Web. 25Aug. 2016.
<http://www.digitalinformationworld.com/2015/10/infographic-the-mixology-of-content-marketing.html>.
• Montini, Laura. "The StaggeringCost of Content Marketing (Infographic)."Inc.com. N.p., n.d.Web. 25Aug. 2016. <http://www.inc.com/laura-
montini/infographic/how-much-marketing-really-costs.html>.
• "SCALEYOUR CONTENT MARKETINGTOGROW LEADSAND REVENUE."Content Curation & Content Marketing Platform. N.p., n.d.Web. 25Aug. 2016.
<http://www.curata.com/>.
• “What ContentTypes ShouldYou Create? [Infographic]." MarketingProfs. N.p., n.d.Web. 25 Aug. 2016.
<http://www.marketingprofs.com/chirp/2016/29204/what-content-types-should-you-create-infographic>.
• "What Is Content Marketing?" Content Marketing Institute. N.p., n.d.Web. 25 Aug. 2016. <http://contentmarketinginstitute.com/what-is-content-
marketing/>.

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13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com