Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
This is a variation of the Infinite marketer series specifically tailored to retail marketers, and presented at the Texas A&M Retail Summit 2015. This is a forward to the upcoming book Infinite Marketer to be published in 2016
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
This is a variation of the Infinite marketer series specifically tailored to retail marketers, and presented at the Texas A&M Retail Summit 2015. This is a forward to the upcoming book Infinite Marketer to be published in 2016
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
Overview: The State of B2B Content Marketing IN NORTH AMERI CA
More. If one word could describe content marketing at the end of 2012, that would be it . According to the latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are spending more, using more tactics, and
distributing their content on more social networks than they have in years past. Unfortunately, there is also more uncertainty. B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
Marketing has changed and the number of channels and touch points deployed to reach customers is evolving and expanding at a fast pace. This paper showcases how with Digital Asset Management at the heart of the content marketing process,
organizations can keep up with the demand for “real-time” blockbuster content.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
Overview: The State of B2C Content Marketing IN NORTH AMERICA
Greetings Consumer Marketers,
In many ways, it’s a good year for B2C content marketers. Adoption rates of content marketing are on the rise and confidence has grown:
90% of B2C marketers are using content marketing, compared with 86% last year.
34% of B2C marketers consider themselves effective at content marketing—up from 32% last year.
B2C marketers have rated many tactics higher in effectiveness this year; in-person events and eNewsletters top the list of effective tactics.
B2C marketers are using all social platforms more often, with LinkedIn use registering the biggest jump (from 51% to 71%).
This confidence in content marketing also shows in terms of investment: 60% of B2C marketers plan to increase the amount they allocate to content marketing. Perhaps surprisingly, the least effective B2C marketers plan to increase their content marketing budgets more than the most effective ones (69% vs. 55%): another indication that marketers believe in the principles of content marketing, even if they have not quite figured out how to best execute.
Read on to discover not only how the B2C content marketing landscape has changed over the last year, but also to learn what the most effective B2C marketers are doing differently than their peers.
On with the content marketing revolution!
At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.
This is not a prediction — only a reminder for myself and my team.
The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.
What is your top-10 list of social media marketing trends in 2020?
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
Social Insights on the Telecommunications Industry Brandwatch
In our latest report, Social Insights on the Telecommunication Industry, we outline the industry’s leaders in social media, examine key customer service issues, and briefly discuss some of the many other ways that telecommunication businesses can use social intelligence to support their business.
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
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http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
El fan de Facebook para las principales marcas se valora en 174 dólares de media en 2013, un 28% más que en 2010. Zara ha quedado en primer lugar entre sus iguales, sólo superada por BMW y dos grandes retailers americanos (Walmart y Target). Cuando el consumo es frecuente disminuye el valor, como es el caso de Coca-Cola con 70 dólares.
http://www.alfonsogadea.com/
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall SponderMarshall Sponder
This LinkedIn Analytics presentation is part of my MBA class at Baruch College that I teach on Monday nights -- MKT 9715 - I will also be teaching the undergrad class next semester as well as the graduate class.
Custom Audiences: From Zero to Hero in 4 stepsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Overview: The State of B2B Content Marketing IN NORTH AMERI CA
More. If one word could describe content marketing at the end of 2012, that would be it . According to the latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are spending more, using more tactics, and
distributing their content on more social networks than they have in years past. Unfortunately, there is also more uncertainty. B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
Marketing has changed and the number of channels and touch points deployed to reach customers is evolving and expanding at a fast pace. This paper showcases how with Digital Asset Management at the heart of the content marketing process,
organizations can keep up with the demand for “real-time” blockbuster content.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
Overview: The State of B2C Content Marketing IN NORTH AMERICA
Greetings Consumer Marketers,
In many ways, it’s a good year for B2C content marketers. Adoption rates of content marketing are on the rise and confidence has grown:
90% of B2C marketers are using content marketing, compared with 86% last year.
34% of B2C marketers consider themselves effective at content marketing—up from 32% last year.
B2C marketers have rated many tactics higher in effectiveness this year; in-person events and eNewsletters top the list of effective tactics.
B2C marketers are using all social platforms more often, with LinkedIn use registering the biggest jump (from 51% to 71%).
This confidence in content marketing also shows in terms of investment: 60% of B2C marketers plan to increase the amount they allocate to content marketing. Perhaps surprisingly, the least effective B2C marketers plan to increase their content marketing budgets more than the most effective ones (69% vs. 55%): another indication that marketers believe in the principles of content marketing, even if they have not quite figured out how to best execute.
Read on to discover not only how the B2C content marketing landscape has changed over the last year, but also to learn what the most effective B2C marketers are doing differently than their peers.
On with the content marketing revolution!
At the beginning of every year, I always take notes on social media marketing trends that I should focus on for the coming twelve months.
This is not a prediction — only a reminder for myself and my team.
The world is forever changing, and this top-10 list is only the tip of an iceberg. So I hope I can hear your thoughts too.
What is your top-10 list of social media marketing trends in 2020?
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
Social Insights on the Telecommunications Industry Brandwatch
In our latest report, Social Insights on the Telecommunication Industry, we outline the industry’s leaders in social media, examine key customer service issues, and briefly discuss some of the many other ways that telecommunication businesses can use social intelligence to support their business.
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
El fan de Facebook para las principales marcas se valora en 174 dólares de media en 2013, un 28% más que en 2010. Zara ha quedado en primer lugar entre sus iguales, sólo superada por BMW y dos grandes retailers americanos (Walmart y Target). Cuando el consumo es frecuente disminuye el valor, como es el caso de Coca-Cola con 70 dólares.
http://www.alfonsogadea.com/
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall SponderMarshall Sponder
This LinkedIn Analytics presentation is part of my MBA class at Baruch College that I teach on Monday nights -- MKT 9715 - I will also be teaching the undergrad class next semester as well as the graduate class.
Custom Audiences: From Zero to Hero in 4 stepsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Smadex Media Kit includes all the location-aware mobile ad formats available in the Smadex platform, as well as the optimized landing pages templates to generate a perfect user experience when launching mobile ad campaigns.
Market coverage strategy is determined by the external and internal factors. Accordingly, the market coverage strategy includes: concentrated marketing strategy, undifferentiated marketing strategy, and differentiated marketing strategy. It is for the company to decide whether the whole market has to be covered with a single marketing mix or does different markets need a separate marketing mix.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
Insurance & strategies for promoting insurance product & servicesAnkit Gautam
This Ppt will give you all a Brief description of Insurance Sector its
Evolution, Services in Insurance Sector & Strategies for promoting Insurance products & Services in Market.
1-Insurance Marketing
AGENTS AND BROKERS
A successful sales force is the key to success in the financial services industry. Most insurance policies sold today are sold by agents and brokers.
Agents:An agent is someonewho legally represents the principal and has the authority to act on the principal’s behalf.
Brokers:A broker is someone who legally represents the insured even though he or she receives a commission from the insurer.
2-TYPES OF MARKETING SYSTEMS
Life Insurance Marketing
Distribution systems for the sale of life insurance have changed dramatically over time.
Major life insurance distribution systems:
Personal selling systems
Financial institution distribution systems
Direct response system
Other distribution systems
1-Personal Selling Systems:
2-Financial Institution Distribution Systems
3-Direct Response System
3-Property and Casualty Insurance Marketing
Independent agency system
Exclusive agency system
Direct writer
Direct response system
Multiple distribution systems
Social Commerce: The Winning Combination of Social Media and eCommercedevin simon
Nowadays, social networks have become an integral part of everyday life. Facebook, TikTok, Instagram, Snapchat, Twitter, Pinterest among others continue to engage users with relatable content, making them spend hours scrolling through their feed.
With almost 90% of Asia Pacific’s population surfing through mobile commerce, brands and retailers put this media to greater use, thus, inventing a fairly new concept called Social Commerce.
Since the recent boom and the exceptional rise in the number of smartphone users, numerous innovations have taken place from time to time. Here are some of the top things and trends of 2020 you should follow. Learn, adjust, and adapt.
Complete Guide on Content Marketing in 2016. Check out the key activities and trends which you should focus in content marketing in 2016. Strategize and marketing your content to increase your product or service marketing effectiveness.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge and Fully For Job Orientation Bases.
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsBusiness 2 Community
In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
IoT and OT Threat Landscape Report 2023Prayukth K V
Sectrio's IoT and OT threat landscape report 2023 gives you a comprehensive view of the emerging threats, risks, hacker groups, APTs and other cyber risks to IoT and OT-based deployments and infrastructure.
The detailed report does a deep dive into IoT and OT security aspects such as:
* How the evolving OT cyber threat environment impacts sectors such as manufacturing, defense, maritime, utilities and energy and pharmaceutical manufacturing
* Where are cyber threat emerging from and how are they impacting the threat environment?
* Regional cyber threat environment analysis across Europe, APAC, Middle East, Americas and Africa
* How are hackers using Artificial Intelligence to develop new malware, conduct scans and automate cyberattacks
* The Chinese cyber conveyor belt and its implications for you
* Security gaps that hackers and APT groups are exploiting
* How are CISOs responding to cyber threats
* What are APT actors targeting and how are they collaborating to achieve common goals
* How are hackers monetizing the stolen data
* Extensive information on APT actors from Russia, Iran, China, Pakistan and North Korea
Sectrio brought out the first global IoT and OT security report in 2018 and has been bringing out such reports every year. Unlike other cybersecurity vendors who do not have access to global cyber threat intelligence harvested from their own sources, Sectrio's threat intelligence is gathered from its own threat intelligence farm that is currently up and running in over 80 countries (excluding dark honeypots that are mobile and present in level A hotspots). Do not miss out on this report.
The full report can be downloaded from https://sectrio.com/iot-security-reports/2023-ot-iot-threat-landscape-report/
How do you market products and services that are based on new tech? How do you drive adoption, scale and customer experience? How can you reach audiences in tough markets while keeping the cost per lead low? How do you market IoT, Blockchain and AI based products? Find out in this deck. I have used real life use cases and examples here.
State of the internet of things (IoT) market 2016 editionPrayukth K V
2015 was the year IoT gained legitimacy.
Businesses budged off a “start small think big” mindset.
In 2016, they’re building IoT into future strategies and
business models. Companies across all industries now
have IoT squarely on their radar. The worldwide Internet
of Things market spend will grow from $591.7 billion
in 2014 to $1.3 trillion in 2019 with a compound annual
growth rate of 17%. The installed base of IoT endpoints
will grow from 9.7 billion in 2014 to more than 25.6 billion
in 2019, hitting 30 billion in 20201.
Architecture for India's Smart Cities projectPrayukth K V
India is working towards having 100 smart cities in the near future. The thrust is on leveraging smart solutions and strategies that enable cities to use technology, information and data to improve infrastructure, deliver better civic amenities, services and governance to citizens. This Smart Cities Architecture can serve as primer for this effort.
The Fintech 100 includes leading 50 fintech
companies across the globe, and the most intriguing
50 ‘emerging stars’ – exciting new fintechs with bold,
disruptive and potentially game-changing ideas –
expanding on the success of last year’s list. Presented here strictly for academic purposes...
Drones and the Internet of Things: realising the potential of airborne comput...Prayukth K V
This paper focuses on services and applications provided to mobile users using airborne computing infrastructure. Concepts such as drones-as-a-service and flyin,fly-out
infrastructure, and note data management and system
design issues that arise in these scenarios are discussed. Issues of Big Data arising from such applications, optimising the configuration of airborne and ground infrastructure to provide the best QoS and QoE, situation-awareness, scalability, reliability, scheduling for efficiency, interaction with users and drones using physical annotations are outlined.
Evolving a wearables marketing strategy in 2015Prayukth K V
How marketers can work towards integrating wearables such as Apple Smartwatch, Googles Glass and personal healthcare devices into their marketing gameplan
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
2. 2016 Social Marketing Planning Guide 2
Introduction
Our 2016 Social Planning Guide is designed to give you
everything you need to tackle 2016’s challenges and
opportunities both strategically and tactically.
We hope all this information gives you food for thought
and helps you innovate and succeed in the year to come!
• A roster of which trends will and won’t survive 2015
• An exploration of fresh trends you should think
about in 2016
• A checklist to help you get started with your
planning today
• Some examples of common social objectives and
KPI’s for major brands
• A list of resources to consider as you put together
your 2016 plan, including Top LinkedIn Groups to
Join, Best Twitter Lists to Subscribe to, and more
INTHISGUIDE
3. 2016 Social Marketing Planning Guide 3
A Look Back: The Trends of 2015
Before we look forward, let’s take a look back and find out
which 2015 trends are going strong and which are on their
way out.
Video Is the Most Popular Kid at the Party
As Mary Meeker reported in her annual 2015 Internet Trends
Report, video consumption is growing steadily.
The growth rate of consumer Internet traffic slowed between
2013 and 2014 (from 24% to 21%), but global video
consumption makes up 64% of that traffic as of Q1 2015.
These findings are backed up by our Facebook Industry Report,
which revealed that video sharing increased by 43% among top
brands in Q1 2015.
Facebook, where videos are greatly favored in the newsfeed
algorithm, has seen especially high growth in the video category.
4. 2016 Social Marketing Planning Guide 4
Video consumption shows no sign of slowing, and will continue
into 2015. Brands are beginning to understand that they have
to use high-quality multimedia to cut through the social noise
and grab attention.
Brands will continue to raise the bar on creativity as
new technologies become available to them, debuting
engagement-generating campaigns like Target’s spooky
YouTube 360 video and Broadway’s backstage content.
Speed from Ads to Buying Increases
Social networks like Pinterest, Facebook, and Twitter are
continuing to bake stronger call-to-action buttons and
conversion mechanisms into their products.
IN2016
5. 2016 Social Marketing Planning Guide 5
Pinterest has partnered with e-commerce software providers
Bigcommerce, Magento, IBM Commerce, Shopify, and
Demandware to give merchants the ability to sell products
through Pinterest’s Buyable Pin program (available only on
iPhone and iPad as of now).
These partners make software that businesses use to set up
and run online stores, allowing Pinterest to sign up way more
merchants than it could on its own. Pinterest says there are now
60 million pins displaying products that can be bought right on
Pinterest, from merchants big and small, including Macy’s and
Bloomingdale’s.
Facebook has put a real emphasis on enhanced CTA buttons
for ads in 2015. Along with adding a relevant headline and ad
text based on what you want people to do after seeing your
ad, you can also include a call-to-action button and choose
from the Sign Up call-to-action button delivered a 2.5x higher
conversion rate versus other comparable social placements
aimed to drive new user acquisition.” five actions: Shop Now,
Learn More, Sign Up, Book Now, or Download.
According to Brian Kim, Director of Acquisition at Dollar
Shave Club,
Over the course of a three-week test, the Sign Up call-
to-action button delivered a 2.5x higher conversion rate
versus other comparable social placements aimed to
drive new user acquisition.
”
“
6. 2016 Social Marketing Planning Guide 6
Twitter doesn’t just want to be a communication platform: it
wants to be a shopping destination. In June, Nike, Target, HBO,
and other brands set up mini e-commerce landing pages with
pricing and research information.
Later, Twitter expanded its “Buy” button capability by making
a deal with digital payment company Stripe to power mobile
commerce for brands including Warby Parker and Saks Fifth
Avenue. In fall 2015, Twitter began using e-commerce payment
companies Shopify, Bigcommerce, and Demandware to
empower shopping-enabled tweets from major retailers eager
to drive holiday sales. Best Buy, Adidas, and PacSun signed
on immediately.
IN2016
This trend will only grow stronger as brands (especially retail
and e-commerce brands) request a shorter distance between
their social content and a purchase point for social users, and
social networks will expand features to accommodate them.
7. 2016 Social Marketing Planning Guide 7
User-Generated Content Is a Social Marketer’s BFF
In 2015, UGC (User-Generated Content) has dominated
across all channels, from reporting news, to giving reviews, to
writing/blogging, to audio content (ahem, SoundCloud), to
even video gaming on networks like Twitch. Social media is
the ideal medium for sourcing and then spreading UGC.
The brightest brands on social are continuing to find
novel ways to encourage social followers to submit their
own content by running successful contests and hashtag
campaigns, and engaging back when followers do engage.
Pinterest Growth Continues to Be Strong
2015 was a great year for Pinterest growth, both in terms of
new feature releases and usage, and 2016 promises to continue
the growth that this blooming social network has seen.
IN2016
Pinterest will expand the brand usage of its “Buy It” button,
make greater use of its location data from Place Pins, and find
additional ways we can’t even think of right now to increase
revenue and hit the goal of $2.8 billion revenue by 2018 that
the social network has set for itself (according to TechCrunch).
8. 2016 Social Marketing Planning Guide 8
Real-Time Access Is Top-of-Mind
If the rise of Periscope, the sustained popularity of Snapchat
Stories, and the new, well-received Twitter Moments have
taught us anything, it’s that social users want access to
information and events as they are unfolding.
The more immediate, the better.IN2016
IN2016
Brands are going to continue to
take UGC further, designing UGC-
fostering apps like DeBeers did and
driving downloads of those apps
through social campaigns.
Brands will continue to see their audiences wanting (and
expecting) unprecedented real-time access. Brands
will also expand their offerings to meet the other major
audience desire: optionality. Social users not only want
real-time access, they also want the ability to choose
exactly what they’re accessing, and they want to have
many different content types to choose from.
9. 2016 Social Marketing Planning Guide 9
More time will be spent by consumers across social platforms in 2016, requiring
brands, publications, nonprofits, and government agencies to invest in
experiences native to each channel instead of using these networks to solely drive
traffic to owned properties. Marketers in the coming year will have to get better
at being where the customer is most active.
-- Brian Honigman, CEO of Honigman Media”
“
10. 2016 Social Marketing Planning Guide 10
Serious social marketers have seen the light. They know how consistent benchmarking and a holistic view of their own campaigns
and their competitors’ campaigns on the relevant social channels can help them make better business decisions, and they’re putting
these lessons into practice.
IN2016
Social marketers will ask for more budget from CMO’s
and other executives so that they can deliver on their
promises to the larger business. This means that social
teams will have to be clearer than ever about the goals
and results of their campaigns, which will, in turn,
prompt a deeper investment in more sophisticated
social analytics solutions, providing social marketers
with the answers they’re looking for.
11. 2016 Social Marketing Planning Guide 11
Social listening and proactive community management will become
increasingly important for brands looking to grow, nurture and reap the
benefits of an engaged community. Social will no longer be driven by the
quantity of your social audience but the quality of its members instead.
--Jacob Curtis, Marketing Director at CON2R ”
“
12. 2016 Social Marketing Planning Guide 12
Influencer Marketing Continues to Grow
Influencer marketing has shifted from a successful strategy
employed by visionary marketers to a mainstay in the field
of social marketing. It has been proven in study after study
that people look at fellow consumers--instead of directly at
companies--to inform purchasing decisions, which means that
companies must use influencers on platforms like YouTube,
Instagram, Snapchat, and Pinterest to gain the traction they’re
looking for.
A 2015 Tomoson study found that 59% of marketers were planning to
increase their influencer marketing budgets over the next 12 months.
IN2016
Influencer marketing will continue to be the fastest-growing
online customer acquisition method--and the most cost-
effective method. Techniques to cross-collaborate audiences
will expand as 2016 influencers move beyond blogging to
become ultra-active on social.
These techniques will include Instagram takeovers and releasing
product lines, like Emily of Cupcakes and Cashmere did in 2015
with her home decor line and YouTubers did in 2015 with book
deals and makeup lines that let them tour the country with
stops to meet their fans.
Influencers will also deepen their forays into event hosting,
bringing audiences to meet bloggers and social stars in real life.
This is a win-win for everyone involved because the store that
hosts the event brings in store traffic, the blogger gets paid to
host the event and/or gets an outfit for the event, and fans get
to meet an influencer and get a discount on in-store retail that
night only.
13. 2016 Social Marketing Planning Guide 13
For example, our Senior Marketing Manager of Paid Media
Danie Zaika shares:
So Over
Follower Count as Your Primary KPI
Promoted Accounts on Twitter (where your account shows
up as a suggested account to follow) have fallen by the
wayside. This is symptomatic of a larger change: marketers
have moved away from caring about follower count as a
primary KPI, unless their business goals are directly tied to
audience size. For instance, if you are a blogger who gets
paid to wear clothes and post pictures on Instagram, then
Instagram follower count still matters because that’s how
you sell ads.
But follower count just isn’t as important anymore, so
people are less willing to pay for followers because they’re
finding more valuable areas to invest that ad spend in.
We don’t do Promoted Accounts anymore,
because if I have $10k to spend on Twitter
Ads, I’m going to put that into promoted
tweets to generate engagement and/or
leads for the Sales team, rather than just
get more followers.
”
“
14. 2016 Social Marketing Planning Guide 14
Facebook TechWire
Remember FB Techwire? Probably not. Last year, Facebook’s
attempt to become the primary resource for technology
journalists never really took off. While still active, FB Techwire
didn’t pick up the steam we all expected it to, probably
due to the already-saturated space and sources which tech
journalists generally turn to.
However, following the same initiative to hold your attention
and become your primary media resource, Facebook has
been busy establishing itself as not only a place for people to
post relevant links to news articles, but as a place for media
organizations to publish original content: to be the place
where content lives.
By building tools for publishers and entertainers, Facebook
is looking to bring videos, photos, and articles inside its
own walls.
15. 2016 Social Marketing Planning Guide 15
Opting Out of Pay-to-Play
Brands no longer have the luxury of not putting serious dollars
into social marketing. Most brands do not see a significant yield
on major networks like Facebook and Twitter without infusing
their accounts with ad spend.
However, following the same initiative to hold your attention
and become your primary media resource,
2016 will be the year of Social Intelligence: brands are coming to grips with the
(sad) reality that social is a pay-to-play field now, especially when dealing with
competitors who may already have budget set aside for this. These brands will
then start spending more and more on social (tools, advertising, marketing, etc.),
and to justify the costs they’ll need tools to measure (1) how much is needed,
and (2) the return on investment. Social ROI will no longer be the “dirty word”
mentioned at conferences, nor will it be a mysterious formula anymore.
- Ben Donkor, Social Media Analyst, Microsoft
”
“
Facebook has been busy establishing itself as not only a place
for people to post relevant links to news articles, but as a place
for media organizations to publish original content: to be the
place where content lives. By building tools for publishers and
entertainers, Facebook is looking to bring videos, photos, and
articles inside its own walls.
16. 2016 Social Marketing Planning Guide 16
Social Analytics as a Second Thought
This one fits in perfectly with our last “so over” trend. Social
marketers can no longer consider social analytics a second-tier
priority. To be taken seriously, you have to make social analytics
a centerpiece of your social program.
You have to put analytics first.
The challenges identified from our survey of social marketers
range from integrations, resources, content creation, and
budget, to measurement, consolidation, and help with decision
making. But these are just the symptoms of the real problems
social marketers are facing.
PLAN: Analyze the landscape and craft a strategic content plan.
OPTIMIZE: Ongoing measurement fuels the planning process for future strategies.
MEASURE: Identify your plan’s progress toward success and it’s impact on the business.
EXECUTE: Implement the plan by simply publishing content across channels.
At our core, all social marketers want to be successful at their
job. They want to fulfill basic needs of feeling accomplished
and achieving full potential. They want to do their best work
and get recognized for it.
17. 2016 Social Marketing Planning Guide 17
The cyclical marketing process provides the framework for
how marketers work, and how to improve, but there are still
questions and problems that show up time and time again.
As we talked to marketers and dove into this core focus of
how they can do their best work, we started to see some key
themes emerge. As we broke down every survey, conversation,
and need we encountered, we saw these themes fit into four
fundamental areas: “The Four Problems.”
The easiest problem to organize and solve is #4, improving
workflow, but prioritizing this problem is dangerous. “Doing
more” is something we fundamentally understand and can
easily wrap our brains around. Social marketers prioritize
publishing over analytics in order to increase efficiency in their
high-volume roles. A bias for action causes them to ignore the
need for informed decision making.
Doing more for the sake of doing more doesn’t add value to
your social programs. It just helps you create more problems,
even quicker.
Problem #1
How do I get better results?
Problem #3
How do I prove the value?
Problem #2
What else should I be doing?
Problem #4
How do I improve workflow?
You may not be doing more, but you’re doing more of what
you know works. And if you don’t know it works, you will soon,
because you’re focused on insight instead of a quicker way to
make the wrong choices.
Complete analytics need to address needs throughout the full
marketing process, not just the execution phase.
18. 2016 Social Marketing Planning Guide 18
Prioritizing Workflow Prioritizing Analytics
An Efficient Way of
Getting Things Done
You Know What Works
and What Doesn’t
You Don’t Know if it’s
The Right Stuff
You’re Able to Plan
More Efficiently
But It’s Been Done Well
So You Keep Doing It
You Work Smarter,
Not Quicker
You Make Decisions
With Confidence
Here Is The Issue: Here Is The Solution:
The difference between a successful social team and an
unsuccessful social team is how smoothly it moves through the
process of research, execution, and measurement.
When done well, this process results in a flywheel effect of
social momentum.
A complete social analytics strategy will help you understand
everything from your audience and competitors to the impact
of your brand activity on your audience and overall business
goals, but this takes time. It’s important to focus on the areas
that can have the biggest impact, and abandon metrics that
don’t provide real insight.
19. 2016 Social Marketing Planning Guide 19
Fresh 2016 Trends to Think About
As with any new development, the key to success is testing and
experimentation. Here are the fresh trends heating up in 2016,
and some guidance on how your brand can harness them.
Snapchat and Periscope Should Be Taken Seriously
Use Cases to Inspire You:
General Electric uses Snapchat to connect its social audience with
Bill Nye the Science Guy
CoverGirl uses Snapchat to connect its social audience to its
website and larger digital campaign
Sony Pictures uses Snapchat to connect its social audience to a
one-off event, the release of the new James Bond movie
Burberry uses Snapchat to preview its new collection ahead of
London Fashion Week
Use Cases to Inspire You:
Horror movie producer Jason Blum uses Periscope to debut
Fifteen, “a live horror experience.”
Royal Caribbean uses Periscope to target millennials
Doritos uses Periscope for a limited-time, 12-hour campaign
BMW uses Periscope to debut an interactive live-action adventure
IN2016
What were once considered “fringe” social networks
will continue to expand and have direct use for
marketers of all stripes. Snapchat and Periscope are
terrific examples of social networks that will go from
experimental to established in 2016.
20. 2016 Social Marketing Planning Guide 20
B2B Marketers Will Have More Ad Options
Facebook and Twitter will be rolling out more B2B ad products
because there’s a huge market of advertisers that are already
using social ads and an even bigger market of advertisers who
would use social ads but are hesitant because of the inherent
B2C nature of most social ad products.
A lot of marketers are hearing, for example, “Facebook
ads don’t work for B2B,” so they’re not even trying. B2B is
an untapped market for social networks, and a significant
opportunity to generate more ad revenue.
What Your Brand Can Try:
If you’re a B2B marketer, experiment with new offerings from
social networks in 2016, even if you haven’t been successful on
that network in the past.
Remember that channels, platforms, and tactics that were
unsuccessful for other or even most marketers might be your
bread and butter. When you hear “X doesn’t work for B2B,”
immediately add it to your list of things to test. A lot of “big
wins” come from channels where there aren’t a lot of other B2B
advertisers (more for you!).
IN2016
Social ad platforms are going to get more focused on
B2B. Twitter and Facebook are going to focus more
on B2B ad products. B2B marketers will have more
options that align with their business goals in 2016.
21. 2016 Social Marketing Planning Guide 21
Facebook’s new Search FYI leverages the over 1.5 billion
searches per day and over 2 trillion posts in their index to
help Facebook users find out what the world is saying about
various topics. What does this mean in layman’s terms?
• Better search suggestions: Facebook now offers timely,
personalized search suggestions to highlight what’s
happening right now so users can follow popular stories
as they unfold.
• Public posts + posts from friends: When users search,
they’ll now see the most recent, relevant public posts,
along with posts from friends.
• Find public conversations: Users can now easily find
public posts about a link and check out an aggregate
overview of sentiment.
IN2016
Social ad platforms are going to get more focused on B2B.
Twitter and Facebook are going to focus more on B2B ad
products. B2B marketers will have more options that align
with their business goals in 2016.
What Your Brand Can Try:
Just as we recommended in our 2015 planning guide when
it came to taking advantage of Facebook Trending Topics,
if you’re a B2B marketer, you can leverage Facebook’s
expanded search feature by jumping on breaking news and
giving your own brand’s spin on what people are talking
about now.
There is significant opportunity for expanded reach with this
developing feature. d’
Brands Will Have Expanded Reach with Facebook Search
22. 2016 Social Marketing Planning Guide 22
Top LinkedIn Groups to Join
• Social Media Marketing: The largest and most active
social media marketing group on LinkedIn, with over
1,000,000 members as of October 2015, including 20
subgroups.
• Digital Marketing: Group discussions cover all areas of the
digital marketing landscape and include topics such as
social media marketing and mobile marketing.
• Social Media Today: The online forum and discussion
group for Social Media Today.
• Advertising Age: A group for discussing social media,
digital media, CMO strategies, and data-driven marketing
by the renowned publication.
• Harvard Business Review: HBR is an invaluable resource
for understanding the latest marketing research findings
and developments, and this group is the place to be if
you want to stay up-to-date.
• Social Media News & Tech: Chris Voss’s beloved group for
all things social media.
IN2016
• VentureBeat: A great group to join if you want to stay on the
cutting edge of tech news.
• eMarketer: eMarketer is the industry’s leading research firm,
providing data, insights, and perspectives for marketing
in a digital world. Discussions in this group will help you
understand how consumers spend their time and money,
and what you can do to reach them.
• Content Marketing Institute: Social marketing and content
marketing are becoming more and more inseparable. In
this group, you can share and discuss all things Content
Marketing. Post relevant content articles, ask questions,
share experiences, and more.
• Marketing Communication: A group for Marcom
professionals on a broader level.
Top LinkedIn Thought Leaders to Follow
• Jeff Weiner, CEO at LinkedIn: Keeps his finger on the pulse
of relevant developments in business and on social.
• Oprah, CEO, Producer, Publisher, Actress, and Innovator:
Shares tales and lessons of how she manifested her success.
Your 2016 Resources
23. 2016 Social Marketing Planning Guide 23
• Deepak Goel, CEO & Co-founder @ iMET and BFG Corp:
Gives great advice to social marketers of all stripes.
• Arianna Huffington, President and Editor-in-Chief at The
Huffington Post Media Group: Offers business advice and
insight into the media industry.
• Geoffrey Colon, Communications Designer @ Microsoft, and
Author (“Disruptive Marketing”): Talks about social marketing
metrics and authenticity.
• Vincent Washington, Social Media Manager at UPS: Uses
sports analogies to share insight about various issues in social
marketing.
• Keith Ferrazzi, CEO at Ferrazzi Greenlight and Owner, Ferrazzi
Greenlight: Shares practices that improve relationships and
business success.
• Gary Vaynerchuk, Entrepreneur, Investor, Best-Selling Author,
Speaker: Reveals business lessons from his extensive, varied
careers and enterprises.
• Beth Comstock, CMO at GE: Communicates tried-and-true
career advice for thriving in the Marcomm industry.
• Clara Shih, CEO and Co-founder of Hearsay Social: Gives
insight into social marketing and being a woman in the
industry.
• VentureBeat: A great group to join if you want to stay on the
cutting edge of tech news.
• eMarketer: eMarketer is the industry’s leading research firm,
providing data, insights, and perspectives for marketing
in a digital world. Discussions in this group will help you
understand how consumers spend their time and money,
and what you can do to reach them.
• Content Marketing Institute: Social marketing and content
marketing are becoming more and more inseparable. In
this group, you can share and discuss all things Content
Marketing. Post relevant content articles, ask questions,
share experiences, and more.
• Marketing Communication: A group for Marcom
professionals on a broader level.
Best Twitter Lists to Subscribe to
• Featured in ML: CMO’s, CEO’s, strategists, marketing
directors, and others who have been interviewed by
MarketingLand.
• Top 50 RTd via Marketers: The top 50 people most
retweeted by digital marketers.
24. 2016 Social Marketing Planning Guide 24
• Social Media Top List: A public list by Scott Monty, Strategic
Communications Consultant.
• CMO: A public list by Miles Jennings. Marketing executives
and Chief Marketing Officers on Twitter.
• Bloggers: A public list by Social Media Today. Bloggers
regularly published on SocialMediaToday.com.
• SFE 2014 Attendees: A public list by Social Fresh.
• Influencers: A public list by LinkedIn Pulse. List of all LinkedIn
influencers on Twitter.
• Brands: A public list by Digiday.
• Tech News People: A public list by Robert Scoble. The
journalists who make tech and media news. Mostly pros, but
also a few bloggers who do great work.
• Social Media Networks: A public list by Social Media
Examiner. The official Twitter accounts of the largest social
media networks.
Blogs That Deserve Your Attention in 2016
• Bits: The Business of Technology: The New York Times’ tech
blog. Great, reliable resource for staying up-to-date with the
business.
• Social Media Examiner: The world’s largest online social
media magazine.
• MarketingProfs: Trusted by 600,000 professionals globally,
MarketingProfs helps marketers stay ahead of the curve.
• Buffer: Thoughts on sharing, creating, analyzing, and
converting with social.
• SocialTimes: From breaking Facebook news to the latest
Twitter trends and beyond, SocialTimes brings you scoops
and tips to keep you socially aware.
• Social Fresh: A social media education blog, inspiring
people to create better businesses through social media.
• Business2Community: Breaking news and top trends in
Social Media, Digital Marketing, Content Marketing, Social
Selling, Social Business and More.
• FastCompany: The world’s leading progressive business
media brand, with a unique editorial focus on innovation in
technology, ethonomics (ethical economics), leadership, and
design.
• AdAge: The leading global source of news, intelligence,
and conversation for the marketing and media community.
• Simply Measured: Social news for better decision-making
and exceptional results
25. 2016 Social Marketing Planning Guide 25
Email Lists You Should Subscribe to in 2016
• SocialMedia.Org: The Big List is the official newsletter of
SocialMedia.org, the community for social media leaders at
the world’s greatest brands. Each week, they share a hand-
picked collection of news on social media leaders: what they’re
working on, career changes, and conferences where they’re
meeting up.
• The Next Web: A free weekly digest from Editor-at-Large
Martin Bryant with the latest industry news.
• TechCrunch Daily: The latest headlines, delivered to you daily.
• Marketing Land: Keep up with the latest interactive marketing
news, views, and how-to’s through Marketing Land’s weekly
digest newsletters. Each email newsletter rounds up everything
that Marketing Land has published on the topic in the previous
week, including links to news stories and columns by expert
practitioners.
• Entrepreneur: A pupu platter of high-caliber newsletter
options, including Best of the Week, Tech Tactics, and Sales
& Marketing.
• HuffPost Social Media: All things happening right this minute
in social media.
• Social Fresh Tips: Over 20,000 social marketers receive this
newsletter full of expert tips, tactics, and tricks.
• Content Marketzine: A social media marketing newsletter
from the Brafton blog.
• Convince and Convert: Comprehensive and useful articles,
.pdfs, videos, podcasts, and more. Each week, Convince
and Convert sends four emails, and you can change
the amount you receive at any time. Monday – Digital
Marketing; Tuesday – Social Media; Wednesday – Content
Marketing.
• Simply Measured: A weekly newsletter to help you stay
informed and generate better results for your business.’
Get Started Today Checklist
Set your objectives. For example, to increase brand
awareness or drive web conversions
Choose your KPI’s. For example, if your objective were
“brand awareness,” a KPI could be: generate 3,000
impressions per day by EOQ. If your objective were “drive
web conversions,” a KPI could be: drive 2,000 visits to our
campaign landing page by 3/1/16.
26. 2016 Social Marketing Planning Guide 26
Conclusion
We’ve walked you through the latest trends and the
dying ones, given you a practical checklist to start
planning with today, and offered up some terrific
resources to turn to as you develop your plan on social
and beyond.
We hope our 2016 Social Planning
Guide gave you a running start–now
get out there and conquer!
Pick your tools. Choose which solutions you’ll use at
every stage of the REM cycle--research, execution, and
measure--and become comfortable with them.
Have lunch. Take your mentor and/or other people in
your industry out to lunch and ask them how they’re
thinking about the year ahead.
Start creating content. It’s never too early to create
content for a campaign you know you’re beginning
in 2016. If there’s a lynchpin blog post or webpage
integration you’re going to need, contact the relevant
teams to get the ball rolling.
Begin a microcampaign. If you have some innovative
ideas for 2016, put together a microcampaign to test
them before you begin executing it in 2016.
Follow and sign up. Take advantage of the resources
we’ve listed in the previous section so that you’re well-
informed throughout 2016.