The final section of the colors in marketing series. In this section there's information about the symbolism of colors in China and India, as well as a look at companies and their use of colors.
With colors having different meanings between the east and west, marketers need to be careful when choosing colors for products or company logos.In section 3 of 4, there's information about the colors red to yellow and more.
In Content marketing part 6 of 7, there's information about best practices, what to do for content marketing on different mediums, what not to do, advantages and disadvantages.
Part 2 of 3 in Target Marketing: Hispanics in the US. In this section there are more statistics for marketers to consider as well as information about reaching Hispanic consumers and more.
This SlideShares discusses how to correctly market to Hispanics in the US. In this first section there's information about demographics, statistics and a market overview. This part can help marketers become more informed about this growing demographic.
With colors having different meanings between the east and west, marketers need to be careful when choosing colors for products or company logos.In section 3 of 4, there's information about the colors red to yellow and more.
In Content marketing part 6 of 7, there's information about best practices, what to do for content marketing on different mediums, what not to do, advantages and disadvantages.
Part 2 of 3 in Target Marketing: Hispanics in the US. In this section there are more statistics for marketers to consider as well as information about reaching Hispanic consumers and more.
This SlideShares discusses how to correctly market to Hispanics in the US. In this first section there's information about demographics, statistics and a market overview. This part can help marketers become more informed about this growing demographic.
The final part of Target Marketing: Hispanics in the US. In this section there's information about best practices, marketing to Hispanic Millennials and women. There's also information about growth sectors and trends that will impact how companies market to Hispanics.
In the final section of Marketing Trends 2017, marketers will find information about trends and statistics that affect: video marketing, visual marketing, and more.
UX by the numbers: The meaning and value of numbers in UXUXPA UK
Dr Simone Stumpf from City University
Quantitative analysis and summative statistics can be powerful tools in UX but their use needs to be carefully considered. Quantitative results are not context-free – a number may be the answer to the wrong question. Much more important than understanding the answer is understanding the question in order to choose the right method to capture and analyse quantitative data.
The first section of Marketing Trends 2017. Check out this section for trends that will impact content marketing, digital marketing, marketing automation and more.
Color is one the most important things in our daily life. Guides us, into perceiving a richer world.
This work, shows how color is perceived by humans, and how can we use this information to guide some design decisions.
You will learn how to better use colors in the design of everything, with more scientific knowledge and less subjective opinions.
its the best ppt on slideshare for save the mother earth..please first download it and then start the presentation on powerpoint ... it contains almost 3d materials and pictures you will love ...these pictures cant view on the site ..so please download it and then see !! i have included all the animated photos which took me hours to find on internet.. arranged step by step ...THE BEST PPT EVER.. all credits goes to me !!! if you like my ppt please subscribe and send me mails on gupta.arpit389@gmail.com
Presented at Hofstra University on 3/9/12 in the Leo Guthart Cultural Center Theater. Topics discussed included the evolution of marketing, advertising, and how to best use social media for personal branding use.
Did you know that colors have different meanings around the world? In section 2 of 4, there's details about the significance of colors, how colors affect us and more information that is useful when using colors in marketing.
Did you know that 96% of consumers focus on visual appearance of a product before buying it? This SlideShare series will cover information about marketing and colors. Part 1 of 4 includes statistics to color schemes and more.
The final part of Target Marketing: Hispanics in the US. In this section there's information about best practices, marketing to Hispanic Millennials and women. There's also information about growth sectors and trends that will impact how companies market to Hispanics.
In the final section of Marketing Trends 2017, marketers will find information about trends and statistics that affect: video marketing, visual marketing, and more.
UX by the numbers: The meaning and value of numbers in UXUXPA UK
Dr Simone Stumpf from City University
Quantitative analysis and summative statistics can be powerful tools in UX but their use needs to be carefully considered. Quantitative results are not context-free – a number may be the answer to the wrong question. Much more important than understanding the answer is understanding the question in order to choose the right method to capture and analyse quantitative data.
The first section of Marketing Trends 2017. Check out this section for trends that will impact content marketing, digital marketing, marketing automation and more.
Color is one the most important things in our daily life. Guides us, into perceiving a richer world.
This work, shows how color is perceived by humans, and how can we use this information to guide some design decisions.
You will learn how to better use colors in the design of everything, with more scientific knowledge and less subjective opinions.
its the best ppt on slideshare for save the mother earth..please first download it and then start the presentation on powerpoint ... it contains almost 3d materials and pictures you will love ...these pictures cant view on the site ..so please download it and then see !! i have included all the animated photos which took me hours to find on internet.. arranged step by step ...THE BEST PPT EVER.. all credits goes to me !!! if you like my ppt please subscribe and send me mails on gupta.arpit389@gmail.com
Presented at Hofstra University on 3/9/12 in the Leo Guthart Cultural Center Theater. Topics discussed included the evolution of marketing, advertising, and how to best use social media for personal branding use.
Did you know that colors have different meanings around the world? In section 2 of 4, there's details about the significance of colors, how colors affect us and more information that is useful when using colors in marketing.
Did you know that 96% of consumers focus on visual appearance of a product before buying it? This SlideShare series will cover information about marketing and colors. Part 1 of 4 includes statistics to color schemes and more.
"Millennial's are killing the napkin industry, aren't buying homes, want every company to be 'do-gooders'," but, do they really? Check out this new PowerPoint for some more famous myths about millennial's and what is actually happening in today's world!
The second section to this series covers information about programmatic buying digital audio. Here you'll find: facts of programmatic buying, tips to improve campaigns, trends and more.
As marketers we need to always keep learning. If it's revisiting material we worked on in school or learning something new, taking courses online can be a great way to stay up to date in our industry. Take a look this SlideShare for further details.
The next section in this series includes information about: Google keep, Google my business, Google pagespeed, and Google resizer, Check out the SlideShare for more information.
Check out this second installment of Google Business Tools to find information about: Google calendar for business, correlate, digital garage and feedburner.
Here are three main market forces that are currently affecting marketing. From international transactions to supply and demand, these factors can affect how successful your marketing can be.
These factors exist within a marketing firm and an organization has control over them. This infographic includes: company image & brand equity and more.
External factors are beyond the control of a firm and its success depends on its adaptability of the environment. These are a few factors that will impact marketing.
In this PowerPoint we explore eleven creative design trends for 2018 from shutterstock.com. These trends can help marketers and designers create ads, websites and more.
There are many factors that affect how marketers market their products to their audiences. In this first infographic of this series, we cover environmental factors such as competition, consumer trends and more.
Did you know that 51.40% of consumers find mobile phones to be the most popular device? Check out this PowerPoint with more statistics and trends that will affect marketing in 2018.
In this new series, we discuss multi-channel and omni-channel marketing. Part one covers information about multi-channel marketing, which includes; the definition, users and more.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
1. THE WORLD OF COLORS:
An overview of what colors symbolize and mean in China and India. As well as a
look at color and companies usage.
2. TABLE OF CONTENTS:
Page Title: Page Number:
I. Colors & Marketing 3
A. Facts & Statistics 4
B. Color Based on Gender &
Shoppers
19
C. How to Use Color 24
II. Color Profiles 30
A. Color Profile: Black 31
B. Color Profile: Blue 37
C. Color Profile: Green 43
D. Color Profile: Orange 49
E. Color Profile: Purple 55
Page Title: Page Number:
F. Color Profile: Red 61
G. Color Profile: White 67
H. Color Profile: Yellow 73
I. Color Profile: Others 79
III. Color Symbolism Around the World 86
A. Color Symbolism: China 87
B. Color Symbolism: India 106
C. Color Symbolism: Japan 120
IV. Company Profiles 129
V. The World of Color: Overall 140
VI. Work Cited 144
9. COLOR SYMBOLISM:
INDIA-
Black is:
A lack of
appeal and
desirability
Used to ward off
evil
Associated with
absence of energy
& death
काली
Compiled By author from: sensationalcolor.com & empower-yourself-with-color-psychology.com
10. COLOR SYMBOLISM:
INDIA-
Green is:
A representation
of nature
A manifestation
of God himself
The color of
Islam
हरा
Compiled By author from: sensationalcolor.com & empower-yourself-with-color-psychology.com
11. COLOR SYMBOLISM:
INDIA-
Red is:
A sign of a married
woman
Red has a deep
meaning in the Indian
psyche
Used in wedding
ceremonies because it
is the color of purity
लाल
Compiled By author from: sensationalcolor.com & empower-yourself-with-color-psychology.com
12. COLOR SYMBOLISM:
INDIA-
Saffron:
Symbolic of knowledge
burning ignorance
Symbolizes the quest
for knowledge of
Godhead
When worn symbolizes
the quest for light
Compiled By author from: sensationalcolor.com & empower-yourself-with-color-psychology.com & ishtadevata.com & sanskritimagazine.com
के सर
13. COLOR SYMBOLISM:
INDIA-
White:
Known as the absence
of color
Symbol of sorrow in
death of family
member
Traditionally the only
color a widow is
allowed to wear
सफे द
Compiled By author from: sensationalcolor.com & empower-yourself-with-color-psychology.com
14. COLOR SYMBOLISM:
INDIA-
Yellow:
Girls that are single
wear it to attract a
companion
It represents spring
and activates the
mind
The Symbol of a
Merchant
Compiled By author from: sensationalcolor.com & empower-yourself-with-color-psychology.com & wou.edu
पीला
15. COMPANY PROFILES:
COLOR USAGE-
Red & yellow are
most appealing to
children
Red-
Increases appetite
& creates sense of
urgency
Yellow-
Color of cheeriness
& optimism
The letter M-
creates a positive
atmosphere around
the brand
These colors used together can cause agitation & this helps facilitate faster customer turnover
Red-
Gets customers to
order and leave
faster
Compiled By author from: digitalinformationworld.com
McDonalds:
16. COMPANY PROFILES:
COLOR USAGE-
The Mascot for McDonalds:
Named Ronald McDonald
A Clown dressed in yellow & red
Stimulates excitement, energy & high levels of visual
appeal for children
Compiled By author from: digitalinformationworld.com
McDonalds:
17. COMPANY PROFILES:
COLOR USAGE-
Green:
The only top
global brand that
uses green as its
primary color
Mermaid:
Stimulates the
customers
associations with
nature
Relaxing:
Green promotes a
sense of relaxation
& a way to de-
stress
Starbucks:
Compiled By author from: digitalinformationworld.com
18. COMPANY PROFILES:
COLOR USAGE-
Orange:
Cheerful, warm &
draws in impulsive
shoppers
Fanta:
Is making new
flavors that will
encompass all the
colors
Favorite:
Made in different
colors but orange
is responsible for
70% of the sales
Having Multiple colored cans means a wider target audience
Fanta:
Compiled By author from: digitalinformationworld.com
25. WORK CITED:
• "Color Psychology In Marketing: The Complete Guide [Free Download]." CoSchedule Blog The Ultimate Guide To Using Color Psychology In Marketing Free Color Schemes Comments. N.p., 2016. Web. 05 July 2016.
<http://coschedule.com/blog/color-psychology-marketing/>.
• "Color Symbolism in Hinduism." WOU.edu. WOU, n.d. Web. 5 July 2016. PDF <http://www.wou.edu/wp/exhibits/files/2015/07/hinduism.pdf>.
• "Cultural Color." Empowered By Color. N.p., n.d. Web. 05 July 2016. <http://www.empower-yourself-with-color-psychology.com/cultural-color.html>.
• "Guide to the Countries of the World :: Nations Online Project." Your Guide to the World. N.p., n.d. Web. 05 July 2016. <http://www.nationsonline.org/>.
• "How Colors Influence People: The Psychology Of Color In Business Marketing." How Colors Influence People: The Psychology Of Color In Business Marketing. N.p., n.d. Web. 05 July
2016.<http://www.digitalinformationworld.com/2013/08/how-colors-influence-people-psychology.html>.
• "Infographic : What Your Web Design Says About You." Designzzz. N.p., 2011. Web. 05 July 2016.<http://www.designzzz.com/infographic-what-your-web-design-says-about-you/>.
• "India | A Country of Symbolic Colors." Sensational Color. N.p., 2007. Web. 05 July 2016.<http://www.sensationalcolor.com/color-meaning/color-around-the-world/india-country-symbolic-colors-1935#.V2Ge-rsrKM9>.
• "Japan: It's Better in Color - Tofugu." Tofugu. 2012. Web. 01 Mar. 2016. <http://www.tofugu.com/2012/06/28/japan-its-better-in-color/>.
• "Japanese Colors Vocabulary - Learn Japanese Colors Vocabulary." About.com Education. Web. 01 Mar. 2016. <http://japanese.about.com/od/japanesevocabulary/a/Colors.htm>.
• Marie. "What Does Your Colour Choice Say about Your Brand?" Writeontrack.ie. N.p., 21 Mar. 2012. Web. 5 July 2016.<http://www.writeontrack.ie/branding/what-does-your-colour-choice-say-about-your-brand/>.
• Mathers, Cassandra. "What Is the Meaning of Color in Japanese Culture?" EHow. Demand Media. Web. 01 Mar. 2016. <http://www.ehow.com/about_6658499_meaning-color-japanese-culture_.html>.
• "Power of Color #infographic." ~ Visualistan. N.p., n.d. Web. 05 July 2016.<http://www.visualistan.com/2014/06/the-power-of-color-infographic.html>.
• "Psychology of Colors in Marketing - BrandonGaille.com." BrandonGaillecom. N.p., n.d. Web. 05 July 2016.<http://brandongaille.com/psychology-colors-marketing/>.
• "Psychology of Colour in Marketing and Branding." Econsultancy. Econsultancy, n.d. Web. 5 July 2016. Infographic
4imprint<https://assets.econsultancy.com/images/0007/2375/4imprint_Colour_IG_NCTA.jpeg>.
• "Role of Color in Marketing | Pamorama." Pamorama. N.p., 2013. Web. 05 July 2016.<http://pamorama.net/2013/04/21/the-role-of-color-in-marketing-infographics/>.
• "Significance & Meaning of ORANGE Color!" Sanskriti Indian Culture. N.p., 2014. Web. 05 July 2016. <http://www.sanskritimagazine.com/culture/why-orange-color-is-used/>.
• "Significance Of Saffron In Hinduism." Ishta Devata Blog. N.p., 2015. Web. 05 July 2016. <https://www.ishtadevata.com/blog/significance-saffron-hinduism.html>.
• "True Colors Infographic - Breakdown of Color Preferences by Gender." True Colors Infographic - Breakdown of Color Preferences by Gender. N.p., n.d. Web. 05 July 2016.<https://blog.kissmetrics.com/gender-and-color/>.
• "What Brand Colors Say About Your Business – Marketo." Marketo Marketing Blog Best Practices and Thought Leadership. N.p., 2012. Web. 05 July 2016.<http://blog.marketo.com/2012/06/true-colors-what-your-brand-colors-
say-about-your-business.html>.
26. CONTACT US FOR THE FULL
PRESENTATION:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com
