Video Marketing promises to be 2016's most effective digital marketing tool. Here's some ideas on how you can utilise video and animation within your business or organisation

1. VIDEO
MARKETING
2016's
trends and ideas

2. CASE
STUDIES &
TESTIMONIALS
#1

3. 'It has been proven that other
people are more trusting of a non
biased outside source than a
company employee'
­Syndacast
Capture genuine feedback from happy customers
and create short video case studies.
Provide insight; discover why and how they chose to work with your company.
Deploy content across all platforms for maximum coverage.

4. #2
VIDEO THROUGHOUT
THE SALES FUNNEL

5. '60% OF ALL AUDIENCE ARE
VISUAL LEARNERS'
­ Codefuel
Keep target audiences on the hook through
relevant and appropriate content,
before, during and after the sale.

6. #3
PRODUCT
DEMONSTRATOR VIDEOS

7. 'Shoppers who view product
videos are twice as likely to
purchase than non­viewers .'
­Adobe
Providing potential customers with informative videos
and animation, will make it easier for them to both
understand and buy your products or services.

8. #4
CUSTOMERINSIGHT&
CONVERSATIONS

9. 'Those who use video are
growing 49% quicker than
those that don't.'
­ Aberdeen Group
Start a dialogue with your customers
and social networks. What are the
hot trends and burning topics that
would stimulate conversation and
drive 'social shares'?

10. #5
EVENT
CAPTURE

11. 'In July 2015, Periscope
users were watching 40
years' worth of videos
every day.'
­ Periscope
Video streaming via social networks is one of this
years hottest trends. What events could you
broadcast in order to build new
audiences and followers?

12. #6
INTERACTIVE
VIDEO

13. 'By 2017, 74% of all internet traffic will be video.'
­ Syndacast
It is now possible to create interactive
journeys through video
and animation. Using intuitive links and
additional layers of information, your
audiences can easily navigate through
content and discover what they need.

14. #7
SHORTFORM
VIDEO

15. 'Video on mobile is up a whopping
844% since 2012.'
­ Ooyala
Take advantage of the plethora of free social
networks available by developing a multi-
platform Video Marketing approach. Successful
campaigns will deploy a variety of content
designed for each popular social channel.

16. #8
TOP TIPS AND
'HOW TO' VIDEOS

17. 'YouTube accounts for over
28% of all Google searches.'
­ Google
In a recent study, 'how to videos'
were rated as one of the most
effective forms of video content.
Develop a branded YouTube channel
which helps customers better engage
with your products and services. Use
a professional production company to
ensure quality levels are high.

18. #9
MEET THE
TEAM

19. 'Sites with video have an extra two
minutes dwell time compared to
those that don’t.'
­ Reelnreel.com
Your 'about us' page is likely to be
one of your most visited website
pages. This is the ideal place to
introduce your team to prospective
customers. Let them meet the team
and put a face to the name before
you meet in person.

20. #10
VIDEO WITHIN
AUTOMATION
PROGRAMS

21. 78% of people watch videos
online every week.'
­ Forbes
Software which tracks a website viewer's behaviour and
positions appropriate adverts, is now a reality. Ride this wave
of technology and seek to deploy video content within
targeted online marketing. Like it or not, the timely integation
of relevant video, as we surf the web, will become an
increasingly prevalent online 'interruption'.

22. Discover
VIDEO MARKETING
With Three Motion
info@threemotion.co.uk www.threemotion.co.uk