According to a 2015 report on B2B lead generation, 93% of the B2B buying process begins with an internet search. The report also found that having a robust social and digital presence allows potential leads to find companies more easily, and that social media conversations can increase the speed of closing deals by 20%. Additionally, the report showed that B2B companies generate 3 times more leads through social media than traditional channels.

1. five stats on using social media for
b2b lead generation
FROM: 2015 B2B LEAD GEN REPORT
pinpoint market research
and anderson jones pr
Anderson Jones PRpinpoint market research

2. 93% of the B2B buying process
begins with an internet search
A robust social and digital footprint lets leads find you
Anderson Jones PRpinpoint market research

3. social media
conversations
increase the
speed of
closing by
20%
Anderson Jones PRpinpoint market research

4. B2B companies
generate
3 times
more leads
through
social media
than traditional
channels
Anderson Jones PRpinpoint market research

5. 79% of the B2B c-suite finds their
content through blogs
a single source of knowledge gets you noticed
Anderson Jones PRpinpoint market research

6. 64% of B2B
marketers have
generated leads
via LinkedIn,
49% through
Facebook and
36% through
Twitter
Anderson Jones PRpinpoint market research

7. if you are
ready to make
it rain… let us
show you how
Statistics from the 2015 B2B LEAD GEN REPORT
developed by Pinpoint Market Research and
Anderson Jones PR.
Survey of 2,300 B2B marketers in the U.S.
841 SMBs; 1,112 mid-sized; 347 enterprise.
Industries include: consulting services, supply chain
software and management, information technology
software, healthcare software and communications
solutions, voice over ip solutions companies, web
development companies, continuous improvement
consultancies and automotive, healthcare, aerospace
health and safety solutions.
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www.pinpointmarketresearch.com
www.andersonjonespr.com
Anderson Jones PRpinpoint market research