These factors exist within a marketing firm and an organization has control over them. This infographic includes: company image & brand equity and more.

1. INTERNAL
ENVIRONMENTAL
FACTORS
Refers to factors existing within a marketing firm
Also called controllable factors, because the company has
control over them
Each department in an organization can affect marketing
These factors have a direct bearing on marketing
efficiency and are important for product introduction
S o u r c e s : h t t p : / / s m a l l b u s i n e s s . c h r o n . c o m / c a n - a f f e c t - m a r k e t i n g - 3 0 9 9 7 . h t m l
& h t t p s : / / e b s t u d i e s . w o r d p r e s s . c o m / 2 0 1 2 / 0 7 / 1 9 / v a r i o u s - e n v i r o n m e n t a l - f a c t o r s - a f f e c t i n g -
m a r k e t i n g - f u n c t i o n
A good image can help a company sell a product but
a bad image can cause consumers to leave
This impacts the ability to raise finances, form joint
ventures and launch a new product to the public
It can also impact entering purchase or sales
contracts
They are responsible for producing the desired
quality and quantity of products
Factors which influence the competitiveness of a
firm are production capacity technology, efficiency
of the productive apparatus, and distribution
logistics
COMPANY IMAGE & BRAND EQUITY
MANUFACTURING
PURCHASING
RESEARCH & DEVELOPMENT
TOP MANAGEMENT
Factors Affecting
Marketing:
1:
2:
3:
4:
5:
Purchasing refers to procurement of goods and
services from some external agencies
It is the strategic activity of the business
Research and Development refers to making sure
the design of the product is safe and attractive
To determine a companies ability to innovate and
compete they focus on the technological capabilities
This includes: the organizational structure, Board
of Director, professionalization of management and
more
Marketing decisions and their implementation are
impacted by: the amount of support the top
management has from employees and others