The final section of this series covers information about the following tools: Google trends, keyword planner, URL shortener, and webmaster tools.

1. Google
Business
Tools
Free tools business can use from
Google.

2. Table
of
Contents
PageTitle Page Number
Developer Tools 4
Google Alerts 8
Google Analytics 13
Google Blogger 17
Google Calendar for Business 21
Google Correlate 24
Google Digital Garage 28
Google Drawings 32
Google Feedburner 37
Google for Retail Business 42
Google Forms 46
Google Groups 51

3. Table
of
Contents
PageTitle Page Number
Google Keep 56
Google My Business 60
Google PageSpeed 64
Google Resizer 67
Google Scholar 71
GoogleTrends 74
Hangouts for Business 80
Keyword Planner 84
Public Data Explorer 88
Think with Google 91
URL Shortener 95
Webmaster Tools 99
Work Cited 103

4. GoogleTrends
Compiled by Author from: profitbooks.net

5. Google
Trends
Every business needs to evolve with the
changing times
Companies need to determine what kind of
marketing language and descriptive
terminology to use for sales materials, website
copies, and search engine optimization
In addition to the Google Alerts, Google
Trends can be a great tool for helping
companies monitor industry trends
Compiled by Author from: profitbooks.net

6. Google
Trends
It enables
companies to
evaluate the
popularity of
certain terms, and
compare them
against other
keyword variations
They can also
analyze how the
keywords
popularity varies
over time and in
different
regions/languages
Google trends can
also show related
keywords, which
can be helpful in
getting new
suggestions
Compiled by Author from: profitbooks.net

7. Google
Trends
Advantages
Compiled by Author from: techadvisory.org
Check
Competitors
Choose the Best
Keywords
Find Sites and
Articles for Back
Linking
Identify Regions
with High
Interest on the
Keywords
Know the Hottest
Trends
Monitor your
Brand

8. Google
Trends
Advantages
Compiled by Author from: techadvisory.org
Check Competitors
• Companies can
compare themselves
to their competitors
and how they rank in
searches or what is
the public recall of
their brand
• Sometimes, a high
volume of traffic does
not necessarily
equate success
• It could also be that
there are negative
issues that attract
visitors to visit a
certain website
Choose the Best
Keywords
• Trends allows
companies to see
which keywords are
popular
• Companies can also
see which keywords
to use and more
Find Sites and Articles
for Back Linking
• When doing back
linking companies
need to try and
connect with trusted
sites that have an air
of authority
• The more places the
website is linked
from, the greater the
popularity it will have
in top search engines

9. Google
Trends
Advantages
Compiled by Author from: techadvisory.org
Identify Regions with High Interest on the Keywords
• Provides data about a specific region in which the keywords gathered significant
interest, companies can look into the findings and study the factors that affected the
patterns
• With this data, businesses can see what is working and what needs improvement
Know the HottestTrends
• Companies can discover what are the best online topics: this could drive content
generation and give ideas on what articles would most likely attract readers
• Just be sure to make the content relevant for your business or industry
Monitor your Brand
• GoogleTrends provides a detailed report on how the company is doing
• With the company’s name, information of “interest over time” via a graph and data
on how searchable the brand was on a per year scale, can be found
• The trends and patterns will give companies the opportunity to evaluate strategies
that have been implemented, and if there is a need to innovate or reinvent

10. Keyword Planner
Compiled by Author from: profitbooks.net

11. Keyword
Planner
If companies are
planning to advertising
on Google, Keyword
Planner will give them
an estimate of search
traffic and budgets
Its a great tool to find
out which keywords
people are searching
for more often
Companies can slice
and dice the data
based on geography,
gender, interest,
browser, mobile device
and more
Compiled by Author from: profitbooks.net

12. Keyword
Planner
Advantages
Compiled by Author from: adwords.google.com
Conduct
Keyword
Research
Create and
Share your
Plan
Discover New
Keywords
Reach the
Right
Customers
with the Right
Keywords

13. Keyword
Planner
Advantages
Compiled by Author from: adwords.google.com
Conduct
Keyword
Research
Get suggested bid
estimates and see
how often they are
searched
See how the
Keyword search
volume changes over
time
Companies can
narrow down their
list and set budgets
for what they want
Create and
Share your Plan
After the plan is
created, it can be
saved to their
accounts or it can
be shared with
others
Then companies can
create ad groups
and set bids for each
keyword before
turning campaigns
on
Discover New
Keywords
Start by searching
words or phrases
related to the
companies products
Keyword Planner
works to find the
keywords that are
most relevant
Companies can then
pick keywords they
like and add them to
their plan
Reach the Right
Customers with
the Right
Keywords
Get keyword ideas
to help build
campaigns with the
AdWords Keyword
Planner

14. URL Shortener
Compiled by Author from: profitbooks.net

15. URL
Shortener
Sometimes
sharing a long
URL on social
networks can be
difficult
This is
where Google’s
URL
Shortener comes
handy
Companies can
feed any long
URL to it and this
tool generates a
short link that
can be shared
anywhere
Not only that,
but they can get
detailed analytics
on a number of
clicks, referrers,
browsers,
country and more
Compiled by Author from: profitbooks.net

16. URL
Shortener
Advantages
Compiled by Author from: goo.gl
Shorten

17. URL
Shortener
Advantages
Compiled by Author from: goo.gl
Learn
Understand and
visualize the
audience
Shorten
Shorten the URL
so it’s ready to be
shared
everywhere
Track
Analytics help
companies know
where the clicks
are coming from

18. WebmasterTools
Compiled by Author from: profitbooks.net

19. Webmaster
Tools
GoogleWebmaster
Tools is a useful product
that gives valuable
information
Some of this tools
include; SiteTraffic, Site
Health, Optimization
suggestions and various
other resources
Companies can submit
their webpages as well
as their sitemap to
Google’s index
Compiled by Author from: profitbooks.net

20. Webmaster
Tools
Advantages
Compiled by Author from: google.com
Abusive
Experiences
Ad
Experience
Report
Search
Console
Testing
Tools

21. Webmaster
Tools
Advantages
Compiled by Author from: google.com
Abusive
Experiences
This allows
companies to
view its
abusive
experience
status and
view
examples of
issues that
need fixing
Ad
Experience
Report
See if the ad
experiences
on your site
violate the
Better Ads
Standards
Search
Console
Analyze
clicks from
Google
Search, get
alerts for
critical errors
or issues, and
test whether
Google can
successfully
understand
the content
Testing
Tools
Types of
tools:
structured
data testing
tool,
structured
data markup
helper and
email
markup
tester
validate

22. Work
Cited
 “25 Free GoogleTools For Business -ThatYou Never Heard
About.” ProfitBooks.net, 19 May 2017,
www.profitbooks.net/google-for-business-free-tools/.
 “5 Benefits of Using FeedBurner With WordPress.” Code Envato
Tuts , code.tutsplus.com/articles/5-benefits-of-using-feedburner-
with-wordpress--wp-29609.
 “5 ReasonsYou Should Be Using Google Alerts.” OPEN Forum, 29
Nov. 2011, www.americanexpress.com/us/small-
business/openforum/articles/5-reasons-you-should-be-using-
google-alerts/.
 “About PageSpeed Insights | PageSpeed Insights | Google
Developers.” Google, Google,
developers.google.com/speed/docs/insights/about?hl=en-
US&utm_source=PSI&utm_medium=incoming-
link&utm_campaign=PSI.
 “Benefits of GoogleTrends.” TechAdvisory.org,
www.techadvisory.org/2014/04/the-benefits-of-google-trends/.
 “Blogger.” Blogger.com - Create a unique and beautiful blog. It's
easy and free., www.blogger.com/about/?r=1-null_user.

23. Work
Cited
 “Boost your digital knowledge.” LearnOnline Marketing - Free
TrainingCourse From Google,
learndigital.withgoogle.com/digitalgarage/.
 Dashevsky, Evan “7 ReasonsYou Might ActuallyWant to Use
Google Keep.” PCMAG, 12 May 2015,
www.pcmag.com/article2/0,2817,2483894,00.asp.
 “Get the latest data, insights and inspiration from
Google.” Think with Google APAC,
apac.thinkwithgoogle.com/index.html.
 “Google Analytics Solutions - Marketing Analytics &
Measurement.” Google, Google,
www.google.com/analytics/#?modal_active=none.
 “Google Calendar vs. Google Calendar for
Business.” Chron.com, smallbusiness.chron.com/google-
calendar-vs-google-calendar-business-61343.html.
 “Google Correlate.” Google Correlate, Google,
www.google.com/trends/correlate/.

24. Work
Cited
 “Google Developers.” Google Developers,Google,
developers.google.com/products/.
 “Google Forms .” Google, Google,
www.google.com/forms/about/.
 “Google Groups.” Google Groups, Google,
groups.google.com/forum/#!overview.
 “Google for Retail - Local and Online Retail Marketing
Solutions.” Google, Google,
www.google.com/retail/#?modal_active=none.
 “Google My Business - GetYour Free Business Listing on
Google.” Google, Google, www.google.com/business/.
 “Google Scholar: Advantages/Limitations of Google
Scholar.” ResearchGuides,
libguides.ecu.edu/c.php?g=89754&p=656912.

25. Work
Cited
 “Google URL Shortener.” Google URL Shortener, goo.gl/.
 “Hangouts.” Google Hangouts, Google, hangouts.google.com/.
 “Introducing Resizer.” Google Design,
design.google/library/introducing-resizer/.
 “Keyword Research & Strategy with Keyword Planner.” Google
AdWords, Google, adwords.google.com/home/tools/keyword-
planner/.
 “Resizer.” Resizer - Material Design,
material.io/resizer/#device=window&width=840.
 “WebmasterTools.” Google Search Console, Google,
www.google.com/webmasters/tools/ad-experience-
unverified?hl=en.
 “Wondrous Ways to Use Google Drawings.” TechNotes Blog -
TCEA, 23 July 2016, www.tcea.org/blog/google-drawings/.