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#GrowYourTXBusiness
The document discusses the significant growth of digital marketing, predicting a 14.7% increase in spending as companies shift focus from traditional advertising to online strategies. It emphasizes the importance of content marketing, where 80% of business decision-makers prefer information in articles over ads, and highlights successful case studies of companies leveraging marketing automation for growth. The information stresses that understanding competitor strategies and investing in digital assets can enhance marketing effectiveness and lead generation.
#GrowYourTXBusiness
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- 3. Digital Marketing Boom Digital marketingspending will increase by 14.7% over the next year. Source: 2014, Duke Fuqua School of Business http://www.demandmetric.com/content/content-marketing-infographic
- 4. Change Drivers Buyers ControllingSales Cycle Technology Improving Buyer’s Experience Online Time and Social Exploding
- 5. Texan Independent Texas BuyersLike to Do it themselves - Controlling Sales Cycle Post it , they’ll find ya!
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- 7. Buyers prefer informational content toads 80% of business decision makers prefer to get information in a series of articles versus an advertisement. Source: Exact Target Its why I exist!
- 8. Market Driving Demand forContent Marketing “57% of a typical purchase decision is made before a customer even talks to a supplier” 91% of B2B marketers” and 86% of B2C marketers use content marketing Source: Content Marketing Institute Source: Corporate Executive Board (1,400 B2B customers surveyed across industries) TOLD YA!
- 9. Social UpRising digital marketingin general by 14.7% over the next year, compared to a 1.1% decrease in traditional advertising spending. …social media’s share of total marketing spending from 9.9% to 13.5% Source: 2014, Duke Fuqua School of Business http://www.demandmetric.com/content/content-marketing-infographic
- 10. How Big IsOpportunity Jan 2015 over 18 billion organic searches US 3 Billion + Internet Users using 4 hours and 25 minutes a day 2 Billion + active social media accounts Source: WeareSocial.com
- 11. 2014 year overyear improved saw Digital Channels ..lead the way, with online display advertising, search engine optimization, mobile and social media Source: Blog.gleanster.com 2014 http://www.demandmetric.com/content/content-marketing-infographic Digital Marketing Shift
- 12. 78% CMOs think customcontent is the “future of marketing.” Source: Demand Metric, 2014, http://www.demandmetric.com/content/content-marketing-infographic
- 13. Tip #1 Content Marketingallows you to approach just like Outbound Lead Gen i.e. Target, Message, Measure, Nurturee – it’s just less expensive cost per lead for Inbound marketing than outbound marketing. Source: Hubspot, State of Inbound Marketing Report 2014 61% Lower
- 14. Tip #2 Strategy:Know what your competitor keywords are that you need to win; and what are they missing that you can win
- 15. Tip #3 Tip:Content Marketing (blogs, tweets, videos, web releases, infographics, etc.) are digital assets, keep working for you as long as they are live. On other hand pay per click ads are done once the spend is up.
- 16. 78 CMOs Source: http://hashtagify.me,March 15, 2015 Highest Twitter Popularity Correlations for term Marketing Is SEO and Social Media
- 17. 77 % CMOssay to increase revenues 77 % CMO say to increase lead quality Source: Blog.gleanster.com 2014 http://www.demandmetric.com/content/content-marketing-infographic Most Compelling Reasons to Implement Marketing Automation
- 18. Tip #4 Investin Marketing Automation Integrated Social Content
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- 20. Hot Iron SalesServices- Mission “Mission We team upto create a better future for companiesby helpingmarketing and salesteams alignand optimize their go-to-market programs using technology and the most effective sales processes anddigitalmarketing strategiesfor predictablegrowth.
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- 22. • Brian Flemingfounded in 2001 • Sales and Marketing as a Service Consultants– hired fractionally • Added Sales Outsourcing in 2004 • CRM Services in 2005 • Salesforce.com Specialization 2006 • Expanded into Data and Digital and Marketing Technology Services in 2010 • Added Zoho Consulting in 2012 • 2015 Growing Content Management Offerings Hot IronSales Services Background
- 23. • Go-To-Market Consultingand Services • Digital Marketing and Automation • Content and Social Marketing and Automation • SEO, SEM, Keyword Services • Lead Generation and Consulting • Sales Transformation and Automation • Sales and Marketing Effectiveness Services • Project and Agency Services Hot IronSales Services
- 24. Digital Marketing andMarketing Automation Point of View
- 25. Hot Iron’s MarketingAutomation Framework What’s Missing for You?
- 26. Recent Comments “Hot IronSales Services hasreallymade an impact. Brianhelped us define and shape our marketing strategies and helped us find our new markets and assistus building atruly smart, powerful lead engines. – Director of Marketing, Innowera “Brian Fleming dida truly incredible job {with our Salesforce.com implementation} and I thankthe team for their efforts in improving our business!” -CEO, MidSouth Modular
- 27. Case Study Sales results40% year over year growth Converted leads from nurturingup over 600% Grew marketing data base from1250 toover 120,000 Only workingmarketingPay perclick and eventson leadgen–needed towinorganic search marketingkeywords Limitedoutbound saleseffort,sales processes Hadno marketingand sales automation systems Websitetootechnical Modernizeall sales, marketingandgo-to-market programs. Providedata,contentmarketingand nurturing campaigns, SEO,SEM,Social Channels, marketing intelligenceandtools andautomation. Coach and developteamtoleverageleading technology drivensolutions fromZoho, Google, VerticalResponse,AdWordsothermarketing automationsolutions OrganicSearchleads yield higherqualityleads LeadNurturingmust bepersona-driventoraise conversions – relevancereallymeans something. Company: Startupsoftwarecompanyin datamanagementspace Results Business Challenges Solutions Lessons Learned
- 28. Success Stories AtAGlance Side by side helped Parago move up from #5 in the market to #1 in US in consumer rebate programs in less than 3 years – built lead gen programs, territory, sales development, new product development. Valued client for 5 years! Helped transform the sales playbook and the overall sales organization by consolidating 28 (many broken) sales processes into 1 for company struggling with sales change. Helped turn sales around up 3.8% for the year to $370M prepare and enable for future growth in emerging product lines. WebMD was conducting over 80 webinars a year with high cost, modest results. Helped develop better marketing campaigns, automate nurturing campaigns and the drive the time in half, and cost over 64% and increased sales last we discussed.
- 30. HOTIRONSALES.com brian@hotironsales.com linkedin.com/company/hot-iron-sales-services BrianFlemingTX Free SEO HighLevel Content Marketing and SEM Assessment