This presentation discusses the key points of the marketing strategy of telecommunication company named Banglalaink, as we know presentation doesn't explore the details.

1. Welcome To Our
presentation

3.  Overall Telecommunication industry of
Bangladesh
 Company Overview:
What is Banglalink
Behind Banglalink
Making A Difference

4. Date of inauguration February 2005
Date of operation February 2005
Total no of Regions 7
Total Customers 12.1 Million
Total no. of employee 5000
Manager 12%
Executives 11%
Engineers 8%
Senior Engineers 5%
Zonal Sales Manager 4%
Zonal Customer Care Manager 12%
Others 48%
Male 90%
Female 10%
Website www.banglalinkgsm.com
Coverage area 64 District
Revenue US$288 million (2008), 49.2% from
2007
Head Office: Banglalink Tigers’ Den Plot 4, SW
(H) Gulshan Avenue Dhaka – 1212,
Bangladesh

5. Vision Mission Core
Value

6. Sales & Marketing
Finance
Corporate Affairs & Strategic Planning
Human Resources
Billing & IT

7. Market
Needs
Market
Summary
Quality
Service
Customer
Service
Market
Growth
Service
At Low
Price

8. Age Range Income Range Package
22-30 4,500-10,000 Desh & Play
30-35 10,000-25,000 Desh &
Enterprise,Priyojon
35 & above 25,000 & above Desh &
Enterprise,Priyojon

9. Graphical Representation of the Overall Segmentation
44%
31%
17%
4% 4%
Over All Segmentation
Young People Moddle Income Group Sevice Holder House Wives Others

10. Operators Active Subscribers*
Grameen Phone Ltd. (GP) 40.021
Orascom Telecom Bangladesh
Limited (Banglalink)
25.883
Robi Axiata Limited (Robi) 21.039
Airtel Bangladesh Limited
(Airtel)
7.051
Pacific Bangladesh Telecom
Limited (Citycell)
1.536
Teletalk Bangladesh Ltd.
(Teletalk)
1.650
Total 97.180

11. Graphical Representation of the Market Share
41%
26%
22%
7% 2%2%
Market Share As On December 31,2013
Grameen Phone Banglalink Robi Airtel Teletalk Citycell

12. Factors Affecting Pricing Strategy:
Estimated
Demand
Competitive
Reaction
Cost

13. Graphical Representation of the People Response About Call Rate
16%
34%
16%
24%
6% 4%
Grameen Phone Banglalink Robi Airtel Citycell Teletalk

14. Print Media (Newspaper, Magazine, etc)
Broad Cast Media (TV Media, FM radios)
Online Media (Internet)
Display Media (Sign Board, Bill Board, etc)
Transit Advertising
Sales Promotion
Public Relation

15. Strength Weakness
Opportunuty Threat
SWOT

16. Prepaid Packages
PostPaid Packages
Priyojon Program
Internet Packages
Value Added Services

17. Target Customer
Corporate Social Responsibility

18. Query Time