This document summarizes a presentation on Sunway Berhad, a Malaysian conglomerate founded in 1978. It provides an introduction to the company and its divisions, as well as milestones, objectives, market share details, and 5-year financial highlights and business plan. The company aims to increase annual revenue by 10% and net profit by 12% through expanding its property development, construction, and other business segments. While targets for revenue growth can be met, efforts are needed to lower costs and improve gross profit margins to fully achieve financial objectives.

1. Presented by:
Lu Seng Hieng
Ishka Rogbeer
Tan Chew Yee
Teoh Beng Way
Bibiana Ellen Andai
Mohd Aizat Yusof
Ngee Wey Chern

2. INTRODUCTION
 Founded on the 26th January 1978
 Underwent several name changes and merging of small groups of
companies to form Sunway Berhad down the years
 Engaged in property and construction, but other divisions are
engaged in other businesses
 As at 1st April 2013, its market capitalisation stood at about RM3.8
billion
 Among the top 5 largest property stocks and top 100 largest
stocks in Malaysia
 The Group has 8000 strong workforce located in over 12 countries

3. CORPORATE MILESTONES
DATE MILESTONE
January 1978 Incorporation of Sunway Holdings
July 1982 Incorporation of Sunway City
February 1984 Listing of Sunway Holding
July 1996 Listing of Sunway City
June 1997 Listing of Sunway Construction
August 2004 Privatisation of Sunway Construction
July 2012 Listing of Sunway REIT
23rd August 2011 Merger of Sunway Holdings and Sunway City

4.  Malaysia’s 100 Leasing Graduate Employers on 22 November
2012
 By GTI Media
 South East Asia Property Awards 2012 on 21 November 2012
 By Ensign Media
 Malaysia’s Most Valuable Brand on 22 October 2012
 By Association of Accredited Advertising Agents Malaysia
 Malaysia Greentech Awards on 15 October 2012
 By Ministry of Energy, Green Technology and Water Malaysia and
Malaysian Green Technology Corporation
 Quality Assessment System n Construction (QLASSIC) on 2
August 2012
 By Construction Industry Development Board Malaysia

6. Integrated Properties
Property
Development
Property Investment
Leisure and
Hospitality
Construction
Strategic
Investments
Trading and
Manufacturing
Healthcare
Quarry and Building
Materials

7. MARKETING OBJECTIVES
• Sell more properties in Malaysia and Singapore.
• More land can be acquired to be developed
Property Development
• Increase the distribution per unit
• Increase the income
Property Investment
• Attract more visitors
• Able to win more awards
Leisure and Hospitality
• Secure more contracts
• Able to complete the project accordingly
Construction
• Increase the distribution point
• Gain more revenue
Trading and Manufacturing
• Create new product
• Increase the number of quarry
Building Material and Quarry
• Earn more profits
• Increase number of patient
Healthcare

8. MARKET SHARE DETAILS
Integrated Properties
• Core Service
• Revenues of RM 1,495 million (39%)
• Core Profit of RM 434 million (78%)
Construction
• 2nd Service
• Revenues of RM 1,274 million (33%)
• Core Profit of RM 65 million (12%)
Strategic Investments
• Last Service
• Revenues of RM 1,052 million (28%)
• Core Profit of RM 55 million (10%)

9. MARKET SHARE
39%
33%
28%
Revenue
Integrated Properties
Construction
Strategic investment
78%
12%
10%
Core profit before tax
Integrated properties
Contruction
Strategic investment

10. FINANCIAL OBJECTIVES
Our main financial goal is to
maximize shareholder’s stake by:
 Maintaining an annual growth
in turnover by at least 10%
 Steadily increasing the gross
profit margin by 3% every year
 Increasing the net profit by a
minimum of 12% annually

11. FINANCIAL OBJECTIVE CHART
2011 2012 2013 2014 2015
Revenue 3,691,712 3,849,215 4,234,137 4,657,550 5,123,305
Gross Profit 1,061,697 1,268,122 1,521,749 1,813,650 2,148,714
Net Profit 428,973 597,560 669,267 749,579 839,529
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
RM'000

12. 5 YEAR FINANCIAL HIGHLIGHT
2011 2012 2013 2014 2015
RM'000 RM'000 RM'000 RM'000 RM'000
Revenue 3,691,712 3,849,215
4,234,137 4,657,550 5,123,305
Cost of Sales (2,630,015) (2,581,093)
(2,921,554) (3,213,710) (3,535,081)
Gross Profit 1,061,697 1,268,122
1,312,582 1,443,841 1,588,225
Other Incomes 193,292 220,297 254,048
279,453 307,398
Administrative Expense (447,251) (457,139)
(508,096) (558,906) (614,797)
Selling and Marketing Expenses (136,012) (136,659)
(169,365) (186,302) (204,932)
Other Expenses (305,391) (391,125)
(381,072) (419,180) (461,097)
Operating Profit 366,335 503,496
508,096 558,906 614,797
Finance Income 27,503 22,709
42,341 46,576 51,233
Finance Costs (80,943) (99,557)
(105,853) (116,439) (128,083)
Share of results of associates 99,689 152,307
169,365 186,302 204,932
Share of results of jointly controlled entities 85,949 143,987
127,024 139,727 153,699
Profit before tax 498,533 722,942
740,974 815,071 896,578
Income Tax Expense (69,560) (125,382)
(105,853) (116,439) (128,083)
Net Profit 428,973 597,560
635,120 698,633 768,496

13. FORECASTING ASSUMPTIONS FOR 5 YEAR BUSINESS PLAN
 Revenue will be forecasted at an
estimated 10% increase p.a.
 Cost of Sales is at 71% and 67% of
revenue for 2011 and 2012
respectively. Hence an average of
69% will be used for forecasting 2013-
2015.
 Using the same average percentage
principle as above, the other items will
be estimated using the percentages in
the table on the right.
 Overall, it is assumed that the trend
will be constant during the 3 year
Item
% of
revenu
e
Other Incomes 6
Administrative Expense 12
Selling and Marketing Expenses 4
Other Expenses 9
Finance Income 1
Finance Costs 2.5
Share of results of associates 4
Share of results of jointly controlled
entities
3
Income Tax Expense 2.5

14. 5 YEAR BUSINESS PLAN CHART
2011 2012 2013 2014 2015
Revenue 3,691,712 3,849,215 4,234,137 4,657,550 5,123,305
Gross Profit 1,061,697 1,268,122 1,312,582 1,443,841 1,588,225
Net Profit 428,973 597,560 635,120 698,633 768,496
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
AmountinRM’000

15. FINANCIAL OBJECTIVES V/S BUSINESS PLAN
Business Year 2011 2012 2013 2014 2015
% Increase in Turnover (Target) - 4 10 10 10
% Increase in Turnover (Forecast) - 4 10 10 10
% Gross Profit Margin (Target) 29 33 36 39 42
% Gross Profit Margin (Forecast) 29 33 31 31 31
% Increase in Net Profit (Target) - 39 12 12 12
% Increase in Net Profit (Forecast) - 39 6 10 10

16. CONCLUSION
 Sunway Berhad has many different branches and therefore it is difficult to pin point
problems and recommend solutions to improve the overall finance of the company
 Instead of analyzing the overall financial statement of the whole company, it would be
wiser to analyze the annual report of the different branches separately
 It will then be easier to find out specific areas that requires improvement in each branch
 By studying the published annual reports, it can be observed that 2011 was at a low point
for Sunway Berhad. However, as from 2012 the situation of the company started getting
better.
 The main objective of the company should therefore be to continue this trend for the
upcoming years by continuously maximizing the turnover, gross profit margin and net
profit.
 By comparing the financial objectives with the 5 year business plan, it can be observed
that even though it is possible to meet the targeted 10% increase in turnover, Sunway
Berhad should find ways to decrease the overall cost of sales, so as to have an