Pran, established in 1981 in Bangladesh, is a leading processor of fruits and vegetables, admired for its contribution to socio-economic development and its export of products to over 106 countries. The company markets fruit juices in various flavors, targeting a wide audience, and offers a diverse range of candies for children. While customers appreciate Pran for its low prices and packaging, some express dissatisfaction with taste and competitors like Square and ACI Foods.

1. PRESENTATIONTOPICS
PRAN RFL Group of Company

2. GROUP MEMBERS
Name ID

3. PRAN
 ‘PRAN’ has started its operation in 1981
 as a processors fruit and vegetable in Bangladesh.
 Over the years, the company has not only grown in stature but
also contributed significantly to the overall socio-economic
development of the country.
 “PRAN” is currently one of the most admired food & beverages
brands among the millions of people of Bangladesh
 other 106 countries of the world where PRAN Products are
regularly being exported.

4. TWO PRODUCTS OF
PRAN

5. CONTINUED
 One Is :
Juice
 And NumberTwo Is :
Candy

6. DIFFERENCE
Juice
 The delicious, natural and
sweet taste fruit juice
 PransTarget Market for Juice is
each and Every person
 They marketed juice under 3
types of name
 Main flavor for juice is : Mango
, Apple , Orange & Mix Fruit
 Juice are found at local market
in Glass bottle , Pet bottle,
Aseptic pack ,Tin Can
Candy
 The tasty , yummy and various
flavor fruit and milk- chocolate
candy
 a full variety of kids
 The marketed Candy under 29
types of name
 Candy Flavors are : Chocolate ,
Mango , Orange, Cola , Milk
and Mix Fruit
 Candy are found at local
market in Jar and Poly .

7. CUSTOMERS
 Pran global Brand. It’s mother country is Bangladesh.Customers are
satisfy and Dissatisfy from these points of view :
 Satisfaction:
 Low Price
 Various types of Price Range
 Availability
 Packaging
 Advertisement
 AndTheir Social Responsibility
 Dissatisfaction
 Taste
Negative News

8. COMPETITORS
 PRAN is Bangladesh’s largest grower and processor of fruits and
vegetables.Their contract growers cultivate the choosy fruits
and vegetables which are processed in our modern and hygienic
factories to highest quality & international standards. InThat
Case Pran Have some Strong Competitors Because of
Competitive advantage doing this type of business in
Bangladesh.
Close Competitors of PRAN-RFL group:
 Square food and beverage
 ACI Foods and Beverage
 AKIJ food and beverage

9. CONCLUSION
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