Grameenphone is the largest telecommunications provider in Bangladesh. It was founded in 1997 as a subsidiary and has expanded infrastructure through a nationwide fiber optic network. The company aims to provide excellent communication services to improve people's lives. Grameenphone targets different customer segments with products like Grameenphone PCO for businesses and Grameenphone Inspire for professionals. It evaluates employee performance using a KPI system and targets to meet goals like quality service, customer excellence and profitable growth. While Grameenphone has high market share and subscriber base, it needs to focus on areas like capital efficiency, operational excellence and maintaining consistency to remain the market leader.

1. Welcome
WELCOME

2. Group D
Group Members
Tanvir Hasan (1610915030)
Raktim Das (1611637030)
Md. Ashraful Huq (1611512030)
Md. Rakibul Hasan (1612782030)

3. About
Type Subsidiary
Founded 1997
Headquarters GPHOUSE
Area served 64 districts and 442 thanas
Founder Iqbal Quadir & Dr. Mohammad Yunus

4. About
Grameenphone is
constantly investing and
expanding infrastructure
to ensure high quality
service for customers.
Nationwide fiber optic
network is a great
example of this and
speaks of relentless
commitment. It will
continue to strive to
provide an excellent

5. Cholo Bohu Dur
( Go Beyond)
Brand Promise

6. Corporate Communication Department
Grameenphone Ltd.
GPHOUSE
Basundhara R/A, Baridhara
Dhaka-1229

7. VISION & MISSION
V “Grameenphone understands people’s need best and will create and deliver
appropriate communication services to improve people’s life and make it easier”
M “Go Beyond”
Segmented approach in terms of produce and services, delivering superior benefits in
every phase of the customer’s experience (before, during and after sales), creating
optimum shareholder value

8. Goals And Objective
GGrameenphone’s goal is to make the cellular phone
affordable to the people of every level with lower cost.
OThe main objective of Grameenphoneis to serve better
network and coverage to its valuable subscribers and improve
their communication level.
 Treat customers with courtesy, respect and consideration at
all the times.
 Researching and resolving customer highlighted issues and
problems.

9. STAFFING
Promotion
 1 year is required to be eligible
 Employee has to achieve at least ME (Meet Expectation) in competency rating and
accomplish 100% in objective in the last year.
Transfer
 exposed to work within various departments/locations
Working Hours
 office hours are 9:30am to 6:30 [9 hours each day] with a one-hour lunch break,
Sunday through Thursday

10. RECRUITMENT PROCESS
 Job Advertisement
 The main objective of this process is to identify and attract the best possible
applicants available during that period of time.
 Final Interview
 A few candidates are called to face the final interview with the HOD (Head of
the Department) after interview. HOD selects the final candidates to whom a job
can be offered

11. TARGET CUSTOMERS
Targetted different consumer segments
 Grameenphone business "Grameenphone PCO“ and “Grameenphone
Smile” cater to the needs of the business segment.
 “Grameenphone inspire“ different professional groups of society with a
variety of special features
 Besides, Grameenphone also launched the premium telecom brand of
the country "Icon" in specifically targeting the high-end segment.

12. Organogram of Grameenphone

13. PERFORMANCE & EVALUATION
Performance Quality
Provide telecom service to the mass.
Mainly have two kinds of product prepaid and postpaid packages.
Grameenphone 3g is the newest addition to Grameenphone products.
Performance evaluation
Use a KPI system
Under this system they basically give the entire employee a certain targets to
meet.
For example in the ICON division of Grameenphone sales department all the
ICON Managers are given a certain number of sales target to meet.
To ensure that Grameenphone has a performance based culture going on in the
organization

14. ISSUES FOR POSITIVE PERFORMANCE
Growth of
Grameenphone
Capital
Efficiency:
Quality of Service
Customer Care
Customer
Excellence
Operational
Excellence
Profitable
Growth

15. ORGANIZATIONAL SYSTEM PERSPECTIVE
Science should be properly utilized
Maximum output
Maintaining harmony
Efficient efforts
Co-operation
Organize
Planning
Training
R A T I O
N A L
O P
E N

16. FINDINGS & ANALYSIS
Strength Analysis
High Market Growth& Second Highest(Now third) Subscriber Base
Created a 14 million client's base in under seven years (2005-2011). Acting
as a corporate goodwill for the organization.
Mobile Remittance: Grameenphone without precedent for Bangladesh
(and in South-Asia) propelled Mobile Remittance Service as a team with
Dhaka Bank Limited and Eastern Bank Limited. There are around 3.5
million transient laborers who make a yearly commitment of around BDT
700 billion to the national economy

17. FINDINGS & ANALYSIS
Weakness Analysis:
Different Mind
Sometimes, idea variety creates problem. In Grameenphone, it is highly
encouraged to innovate and apply new strategy for providing better services.
Sometimes, it could create problem because employees are used to with
previous strategy.
Complicated Pricing Structure
Grameenphone has lots of service packages. The pricing of these packages
and their billing policies are different. These are difficult to promote and hard
for the users to understand.

18. FINDINGS & ANALYSIS

19. RECOMMENDATIONS
We have already found from our observation Grameenphone customer care
maintains 91% service quality. They need to give concentration in PR and
communication department through communication formation to the target
customer.
Grameenphone can get the indications on which of the issues they will have to
pay more attention to hold the market share, to raise it and to increase the
public relations activities. Thus Grameenphone needs to maintain the
consistency of operational excellence and also increase capital efficiency and
future strive for being the market leader.

20. Decision Making Procedure
Role of the
Board
Board
Composition
Board
Meetings
Division of work for
the Board and Chief
Executive Officer
(CEO)

21. Leadership Quality
Grameenphone follows
participative leadership
style. There is a
supportive work in
environment. The
employees of this
organization can provide
their opinions that are
evaluated by the top
managers with
importance.

22. CONCLUSION
Grameenphone Company is still a growing company in spite of all
the success it has achieved so far. It holds a kind of a monopoly
position in the mobile telecommunications market. Completion is
always on the lookout for new ideas and schemes. In order to
maintain no: 1 position GP use to follow many strategies like
business level strategies, functional level strategies, global level
strategies & corporate level strategies.

23. Thank you