The document discusses the management functions and strategic planning of Robi, a telecommunications company in Bangladesh, emphasizing its vision to be a leader in the industry. It includes a SWOT analysis identifying strengths like strong branding and weaknesses such as network limitations in rural areas. Additionally, it highlights corporate social responsibility initiatives, like water treatment and internet accessibility projects.

1. Presented by: Rising Sun

2. Presented to:
Presented by:
Md. Asif Nawaz
Lecturer
Department of Banking &
Insurance
University of Dhaka
Abdullah-Al-Mamun
ID: 19-010
Department of Banking &
Insurance.
University of Dhaka

3. Planning
Controlling
Organizing
The functions of
management
Leading
Staffing

4. PLANNING
Mission and vision



Vision: to be a leader as a telecommunication service provider
in Bangladesh.
Mission: Empowering you.
Principles & Purpose: Uncompromising Integrity, Customer at
the Centre. I Can, I Will.

5. PLANNING PROCESS OF ROBI WITH KPI

6. WHO DOES THE PLAN IN ROBI ?
Corporate Strategy Division
• Corporate Management & Strategy Planning
(CMSP)
 • New Business Development.


7. SWOT ANALYSIS OF ROBI
Strength
Weakness
Strong Brand
images
Weak network
in remote area
Offer quality
products
Could not
cover all the
rural area
better
equipment to
give better
service
Difficult to take
out profit from
the operation
Good
relationship
with retailer

8. SWOT ANALYSIS OF ROBI
Opportunities
Threats
Continuously
increase the
using rate of
mobile phone
Restriction of
Government
regulations
Robi is using
Bangla name
for their
products
There are five
strong
competitors
Increasing
income of
population
Switching
behavior of
customer

9. CORPORATE SOCIAL RESPONSIBILITY OF ROBI
Nirapod Pani, Sushtho Jibon: Water Treatment
Plant

10. ROBIR ALO

11. ROBI INTERNET CORNER