Banglalink is a leading mobile service provider in Bangladesh. The presentation summarizes Banglalink's promotional tools which include advertisements through various media channels, billboards, transit ads, sales promotions, public relations activities and corporate social responsibility initiatives. It also outlines Banglalink's services, packages and achievements in promotional activities such as award-winning advertisements. The presentation provides an overview of Banglalink's history, competition, network coverage and departments to give context around its promotional strategies.

1. A presentation on
PROMOTIONAL TOOLS OF
BANGLALINK

2. Submitted to:
Mr. Md. Ashraf Harun
Lecturer
Department of marketing
Bangladesh University of Business &
Technology
(BUBT )

3. Submitted by:
Group name: Xenon
Group member
Nigar Nargis Jisa
(10113101135)
Afina Mashrufa Noushin
(10113101099)
Humayra Akter Shatu
(10113101110)
Mahmuda Akter Tuhin
(10113101133)
Md Rashedul Islam Sajal
(10113101109)
Ariful Hoque
(10113101049)
Samanta Zaman
(10113101132)
Program BBA, intake 25th, Section: 3

4. overview
 Company overview
 Promotional tools
 Factors that determine the type of promotional
tools used in banglalink
 Promotional tools of banglalink
 Services offered by banglalink
 Latest package
 Special offer
 Banglalink confirms 3G licence
 Current promotion
 Achivement in promotional activity
 conclusion

5. Company overview
What Is Banglalink
Banglalink is new brand name of
Sheba World (019), which has
been providing Global Service of
Mobile (GSM) in the country
since 1998. Orascom Telecom
bought 100% share of Sheba
Telecom and gave its new name
as Banglalink aiming to provide
quality service in Bangladesh.

6. Logo
The meaning of
Banglalink logo is tiger
which is national
animal of Bangladesh.
Banglalink wants to
become the national
asset of Bangladesh;
this is why it used the
symbol.

7. Company History
Orascom Telecom Bangladesh Ltd.
Type
:Subsidiary
Founded
: 1999
Headquarters : Tiger House, House # SW(H)04,
Gulshan Avenue,Gulsha Model Town,
Dhaka, Bangladesh
Area served : 62 districts and 447 thanas
Key people : Ahmed Abou Doma, CEO & MD

8. Industry : Telecommunication
Products : Telephony
Parent Orascom : Telecom S.E. Egypt
Slogan : Making a difference, onuvutir
network
Website : http://www.Banglalinkgsm.com

9. Banglalink coverage
Banglalink are constantly
investing and expanding
infrastructure to ensure
high quality service for
customers. Nationwide
fiber optic network is a
great example of this
and speaks of relentless
commitment. It will
continue to strive to
provide an excellent
network.

10. Level of Competition
Close Competitors:
- Grameen Phone
- Warid which is now known as airtel
- Aktel which is now known as Robi
- Teletalk
- Citycell
Distance Competitors:
- RanksTel
- Dhaka Phone
- People’s Telecom

11. Departments of the
Banglalink





Human Resource
Marketing
Customer Service
Billing And It
Operations: Network
Planning
 System Engineering:
Procurement
 Finance

12. Promotion- the promotional
tools
 Advertising
 Direct marketing
 Personal Selling
 Sales Promotion
 Public Relations

13. Factors that determine the
type of promotional tools
used in Banglalink
1 Resource availability
and the cost of each
promotional tool
2 Market size and
concentration
3 Customer information
needs
4 characteristics of
Banglalink customer

14. Promotional Tools of
Banglalink
 Advertisements in the
national newspapers
It is the habit of our people
to go through some kind of
newspapers or magazines
and Banglalink’s eye catching
newspaper ads has attracted
a lot of customers for the
Company.

15.  Advertisements through
billboards
Billboards are the cheapest
and easiest way to catch
the attention of the moving
people of the city. The
billboards of Banglalink are
hung beside the busiest of
roads and streets of the
city. Where people travel
frequently such as Gulshan,
Banani, Dhanmondi, uttara
etc.

16.  Advertisement through Electronics
media:
Banglalink published their advertisement
different channel as like- ntv, channel 1, Rtv,
Bangla vision, ATN Bangla, radio today etc.

17. Popular ad of banglalink
Banglalink Customer Care
Banglalink Jaagoroner Gaan

18.  Transit Advertising:
One of the most popular
ways of advertising today is
transit advertising, which
are the ads on body of the
big buses as majority of the
people of the country uses
them for traveling.

19. Personal Selling
Personal presentation by the firm’s sales
forces for the purpose of making sales and
building customer relationship. Banglalink
uses personal selling in different stages of
marketing and distribution.

20. Sales promotion
Sales promotion includes a wide
way of tools that can attract
consumer’s attraction, strong
incentive of purchase, free
gifts, discount and several
types of occasional program.
 Road show
 Handbag Distribution
 Scarf Distribution
 Free sampling

21. Public Relation
Public relation is used to promote products,
people, places, ideas, activities, organizations
and even nations. Public relation can also
influence a product sales or brand awareness.
Banglalink arrange meeting always with the
wholesalers and retailer for maintaining a good
relationship with them.

22. Social Commitment
 Blood Donation
program
 Blanket
distribution
Program

23. Other Promotional Activities
 Banglalink continues to play an active role in the
area of corporate social responsibility.
 Banglalink has given Dhaka International
Airport-the gateway of Bangladesh a completely
new look.
 Provision of high quality passenger trolleys,
phone booths, emergency charging station and
beautification of the premises is an exemplary
initiative which no other multinational has taken.
 Banglalink also contributed to an important
tiger conservation project in the Sundarbans,
and continues to support the Cox’s bazar beach
cleaning program.

24. Service offered by
banglalink
 Banglalink ISO facilitie
 SMS
 Banglalink Push-Pull





Service
Health link
Railway tickets available
DESCO Bill Service:
Music Station
krishibazaar

25. Value added services
 » information based




services
» entertainment
» data based services
» call management
services
» mobile financial services

26. Latest package
 Banglalink desh
banglalink entered the
market with a promise of
making mobile telephony
affordable for people.
banglalink "desh" was
launched in september
2006. banglalink desh is
the best prepaid package
for making calls to any
network in any time.

27. Ad of Banglalink Desh

28. Banglalink desh ek rate
Banglalink offers customers
to enjoy a single rate of tk.
0.89/min to any number 24
hours a day. this offer is
specially targeted towards
those customers who want
flat call rate throughout the
day.

29. Ad of Banglalink Desh Ek
Rate

30. Banglalink desh ek rate
darun
banglalink brings ek rate darun which has a
highly competitive tariff option of tk.
1.09/min in 1st min and from 2nd min
onwards tk. 0.69/min.

31. Banglalink desh rangdhanu
banglalink has once again hit the market with
another exciting offer rangdhonu! with this
package, banglalink customers will be able to
talk for half an hour by paying for only 5
minutes!

32. Banglalink desh 7fnf
banglalink launches a
new package with 7 fnf
numbers to any
operator. any prepaid
customer can migrate
to the new desh
package by typing
‘reg’ and sending sms
to 2000.

33. 1 second pulse
banglalink has introduced 1
second pulse for its
customers. the new
banglalink desh 1
second package provides
customers 1 second pulse to
any operator any time of
day. This means customers
will now only pay as much as
they talk and the charge is
only 2 paisa/sec any time in
any local number.

34. Banglalink desh special fnf
banglalink presents yet another attractive
package, banglalink desh special fnf. as the
name suggests, now you can talk to someone
special at only 29 paisa/minute. the package
also includes two fnfs at only 59 paisa/minute.
all prepaid customers can migrate to this
package by typing reg and sending sms to 7363.

35. Banglalink desh obiram
banglalink has launched banglalink desh
obiram package for the customers who enjoy
long calls.it offers lower call rate for longer
conversation. Customers can enjoy lowest
call rate of 25 paisa/minute in long
conversations

36. Banglalink inspire
banglalink inspire brings special new features
for postpaid subscribers with remarkably low
monthly line rent and call rates, along with
the lots of fnf numbers and many other
services and facilities!

37. Ad of Banglalink Desh Obiram

38. Special Offer
Priyojon program
banglalink launches priyojon program
where customers can earn and
redeem points to enjoy wonderful
gifts.
Priyojon boisakhi offer
priyojon partnership program with
walton
priyojon partnership program with
seagull

39. Banglalink internet packages
p1: pay as you go
p2: unlimited internet
p3: night-time internet
pack
p4: daily pack
p6: 1 gb
p7: mini pack

40. Banglalink Confirms 3G
Licenses
The launch of 3G services could also assist in
closing the "digital divide" which results in
Bangladesh being poorly served by
broadband internet services. A recent ITU
report on telecoms in the Asia-Pacific region
found that the minimum advertised
broadband speed in countries such as Hong
Kong and Japan is faster than the maximum
broadband speed available in Bangladesh.

41. Current Promotion
 get a free smartphone with banglalink




inspire!
introducing post-paid unlimited bundle
instant bonus offer banglalink 2012, 100%
bonus talk time
Exciting reactivation offer
Exciting incentive for banglalink customers

42. Achievement in promotional
activity
 Banglalink award winning Advertisement
Banglalink introduce advertisement that is
different in nature and manner. Their
advertisement was awarded for the touching
of heart of the people of our country.

43. Banglalink Ad on
Independence Day 2007
Targeting the corporate and SME segments,
banglalink has launched "Banglalink
Enterprise" with state of theart services
including GPRS, corporate SMS
broadcast,dedicated customer relationship
management, andcustomized packages.they
offer many packages in different occasion.

44. Ad of Independence Day 2007

45. Conclusion
Banglalink is one of the largest foreign director
investments in Bangladesh. The company, after
its inception in February 2005, has grown rapidly
into the leading mobile phone service of the
country.
They plan product price place promotion to satisfy
their target market. they segment their market
and plan variety promotional tools to promote
their product.
This variety promotional strategy help them to
survive in the market and holding top position in
the market .

46. THANK YOU