Zong presentation By Zebi Butt

2By - Zohaib Butt M.Com (A) 0123 UCP

3By - Zohaib Butt M.Com I (A) 0123 UCP

ZONG is the first International brand of China
Mobile, launched in Pakistan. China Mobile is
the world's largest telecom operator. Having a
customer base of over ,
its network routes
every day and handles
5By - Zohaib Butt M.Com (A) 0123 UCP

In 2003, Millicom, bought Paktel.
In 2004,Paktel launched GSM services in Pakistan.
In January 2007 Millicom sold Paktel for $284 million to
China Mobile (CMPak).
So far CMPak has invested more than US$ 2500 million in
telecom sector in Pakistan.
In 2007 China Mobile Company introduced its new brand in
Pakistan called “ZONG” formally “Paktel” with
introductory slogan or .

“Making Communication Exciting”
To be the Leading Mobile Operator of Pakistan by
continuously innovating and offering exceptional
quality services; to be a good corporate citizen and
envoy of friendship between China and Pakistan.

Total Permanent Employees 788
Total Outsourced
Employees 1704
Male 90%
Female 10%
20-30
55%
31-40
36%
41-50
7%
51-64
2%
Age Analysis
Avg. Age
32 Years
8
Market Share is 6.1%
By - Zohaib Butt M.Com I (A) 0123 UCP

China mobile is a Strong Historical and trusted Brand.
Continuously improving its Network Services.
Backing of World’s Largest Mobile Company.
Strong relationship with the Government and PTA.
Nation Wide Lowest Rates
Strong Image of Parent Company
Network Portability

Weak brand image - still fairly new to the market
Acquisition from Paktel which was not Popular Brand
Bad Management Information System
Label of “Chinese Brand”

o Can expand globally from Pakistan
o Can win the customers of its competitors by
providing them superior service on lower price.
o Zong can introduce new products such as dish
TV
o Opportunity of grow its customer base due to
increasing trend of using mobile phones.

o Threat of new entrance
o Bargaining power of buyers
o Threat from other cellular brands
o Bad economic/security conditions of the country
o Electricity & Energy Problems

CEO
COO
DRICTOR Customer Service
Regional Manager Central 1
Regional Manager Central 2
Regional Manager North
Regional Manager South
CSC Manager
Customer Service
Representative
Finance Officer

CSC Manager
CSR (Value
added services)
CSR (prepaid
information)
CSR (postpaid
information)
CSR (GPRS
setting)
Finance officer

Fayyaz Hussain Hashmi
Sr. Manager HR, (Human Capital & Compensation)
• Qualification: MBA, Post Graduate Diploma in Strategic HRM,
Diploma in Global HR Management.
• Experience: 17 Years total HR Experience. 05 Years at Zong.
Shumaila Afzal
Sr. Manager OD, (Performance Management & HR
Operations)
• Qualification: MBA
• Experience: 6.5 Years total HR Experience. 2 Years at Zong

Build capacity to grow , short term ,medium term
and long term
Strengthen Organization & People Capability
Institutionalize H.R Processes /Interventions
Become Employer Of Choice
Partner in Successful Transformation

Employee
Facilitation /
Daily HR
Operations
Grievance
Management &
Employee
Counseling
Strong
reporting of
Exit Interviews
Entertaining
Event
Management
Corporate Social
Responsibility
Staff Welfare
activates
•Hajj Draws
• Independence Day celeb
• New Year Celeb
•Ramadan Meals & Eid
Cakes
•Health Club
•Flood relief fund
•Swat IDPs
•Environment Protection
Activities
•Scholar ship Prog for UET
students
•Support to rain affecties in
sind

Memos
Reports
Meetings
Face to Face discussions
Teleconferences
Videos
E-Mails
Conferences

Customers Service
Competitors
Distributers
Advertisement on Busses, Rikshaws
Campaigns
Electronic Media
Social Media
Print Media
Government
PTA
Tax Department 25

is set of correlated tools that work together to achieve
company’s objectives

Product means offerings of a company, and
ZONG is offering its customers Services as well
as products. In services ZONG is offering
followings:
o Postpaid Packages
o Prepaid Packages
o Value Added Services

ZONG is offering its products and services at a low price so
ZONG is using price penetration because all the packages
(postpaid and prepaid) are very low priced and also other
value added services are also very low in cost. Some of
them are absolutely free of cost like:
o Missed Call alert
o MNP
o Conference Call
o E-Care

ZONG is promoting its products and services in many
ways like:
o Print Media
o Billboards
o T.V Add
o Mobile Promotions
o Through Local Cable
o Internet
o Offerings

Place means that how a company reach to its customers
or how a customer can get product of a company.
ZONG is reaching to its customers in the following
manners:
o Franchises
o Customer Service Centers
o Retailers
o Through Student Entrepreneurs

o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o

o
o
o
o
o

Yaari Call
Zongopedia
Video On Demand
Islamic Portal
Sports
Ringtones
Games
Buddy Chat Rooms
Wallpaper
Breaking News

o Zong offers several promotions, services and packages to
cater different needs of a wide variety of customer base.
o They have done considerable research In order to
understand customer needs of this country based on their
cultural as well as religious compulsions
o Zong is Innovative and use young/experienced talent in
order to reach the top.

By - Zohaib Butt M.Com I (A) 0123

38
oWhat is the Market
Share of Zong in
Pakistan?

o Number Of Total
Employees in Zong ?

oWhat is The Name of
CEO Of Zong ?

oHow Much Zong Invested
in Telecom Sector in
Pakistan?

Zong presentation By Zebi Butt

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