Grameen Phone is the largest mobile operator in Bangladesh with over 27 million subscribers. It is a joint venture between Telenor and Grameen Telecom. Telenor owns 55.8% shares and Grameen Telecom owns 34.2%. Grameen Phone launched on March 26, 1997 and has since established itself as the dominant mobile provider through superior network coverage and quality. However, its market share has declined from 63% in 2005 to 44% in 2010 due to increased competition. Grameen Phone aims to provide the best network and services at affordable prices across Bangladesh, including rural areas.
Grameenphone is the leading telecommunications provider in Bangladesh. Their marketing strategy focuses on segmentation, targeting, positioning, products, pricing, place, and promotion. They target premium, upper middle class, and middle class customers. Their products include prepaid and postpaid plans for consumers and businesses. They use a variety of advertising tools like TV, radio, and print. Research findings show room for improvement in areas like customer service, package options, and call rates. Recommendations include increasing service awareness and developing new products and services while ensuring proper awareness of offerings.
This document provides a case study on the business level strategies of Grameenphone Ltd. It discusses Grameenphone's history, ownership structure, vision, mission, values, and the strategies they employ at different levels including business, functional, and global levels. It also includes a SWOT analysis that identifies Grameenphone's strengths such as large network coverage and opportunities for expansion, as well as weaknesses like billing issues and threats from new competitors.
Term paper on grameen phone telecom...Download: http://studyassignment.blogsp...Pujan Kumar Saha
Get the full term paper on grameen phone telecom from here: http://studyassignment.blogspot.com/2014/05/term-paper-on-grameenphone.html
Get more assignment, term paper, report, powerpoint presentation from here: http://studyassignment.blogspot.com
The document provides information about Grameen Phone, the largest mobile network operator in Bangladesh. It discusses Grameen Phone's history, operations, products/services, competitors, and financial performance. Some key points:
- Grameen Phone was established in 1997 as a joint venture between Telenor and Grameen Telecom. It now has over 50 million subscribers, making it the largest operator in Bangladesh.
- It provides both voice and data services to customers. Value-added services include health services, education information, mobile financial services and more.
- Major competitors include Banglalink, Robi, Airtel, Teletalk and Citycell. Grameen Phone maintains the largest market share
This document provides information about a marketing management course project submitted to Eastern University on Grameen Phone. It includes an acknowledgement, introduction on the telecommunications sector in Bangladesh and Grameen Phone, history and milestones of Grameen Phone, company overview including mission/vision and competitors, description of products and marketing mix, SWOT analysis, financial information, survey analysis, findings, and conclusion.
This report summarizes the communication processes of Grameenphone Ltd. (GP), a leading mobile phone operator in Bangladesh. It discusses GP's organizational structure, products and services, departments, and strategies for internal and external communication. GP aims to satisfy all customers through various consumer packages. Its communication department plays a critical role in formulating policies to ensure business goals and objectives are met. As technologies evolve, GP is working to improve security standards and protect critical resources through effective communication across management levels.
Assignment on communication in grameen phoneburhanseu
The document is an assignment report on communication in GrameenPhone Ltd. It discusses GrameenPhone's communication methods with customers, internally within the organization, and with dealers/agents.
GrameenPhone communicates with customers through direct methods like hotline services, customer centers, and messages/email. It uses indirect methods like advertisements. Internally, it uses email, mobile phones, and face-to-face communication between employees. Communication flows downward from management and upward from employees.
GrameenPhone sells products through dealers, franchises, and agents. It maintains communication with agents through mobile phones, online channels, and in-person meetings to discuss products, services, and operations.
Grameenphone is the leading telecommunications provider in Bangladesh. Their marketing strategy focuses on segmentation, targeting, positioning, products, pricing, place, and promotion. They target premium, upper middle class, and middle class customers. Their products include prepaid and postpaid plans for consumers and businesses. They use a variety of advertising tools like TV, radio, and print. Research findings show room for improvement in areas like customer service, package options, and call rates. Recommendations include increasing service awareness and developing new products and services while ensuring proper awareness of offerings.
This document provides a case study on the business level strategies of Grameenphone Ltd. It discusses Grameenphone's history, ownership structure, vision, mission, values, and the strategies they employ at different levels including business, functional, and global levels. It also includes a SWOT analysis that identifies Grameenphone's strengths such as large network coverage and opportunities for expansion, as well as weaknesses like billing issues and threats from new competitors.
Term paper on grameen phone telecom...Download: http://studyassignment.blogsp...Pujan Kumar Saha
Get the full term paper on grameen phone telecom from here: http://studyassignment.blogspot.com/2014/05/term-paper-on-grameenphone.html
Get more assignment, term paper, report, powerpoint presentation from here: http://studyassignment.blogspot.com
The document provides information about Grameen Phone, the largest mobile network operator in Bangladesh. It discusses Grameen Phone's history, operations, products/services, competitors, and financial performance. Some key points:
- Grameen Phone was established in 1997 as a joint venture between Telenor and Grameen Telecom. It now has over 50 million subscribers, making it the largest operator in Bangladesh.
- It provides both voice and data services to customers. Value-added services include health services, education information, mobile financial services and more.
- Major competitors include Banglalink, Robi, Airtel, Teletalk and Citycell. Grameen Phone maintains the largest market share
This document provides information about a marketing management course project submitted to Eastern University on Grameen Phone. It includes an acknowledgement, introduction on the telecommunications sector in Bangladesh and Grameen Phone, history and milestones of Grameen Phone, company overview including mission/vision and competitors, description of products and marketing mix, SWOT analysis, financial information, survey analysis, findings, and conclusion.
This report summarizes the communication processes of Grameenphone Ltd. (GP), a leading mobile phone operator in Bangladesh. It discusses GP's organizational structure, products and services, departments, and strategies for internal and external communication. GP aims to satisfy all customers through various consumer packages. Its communication department plays a critical role in formulating policies to ensure business goals and objectives are met. As technologies evolve, GP is working to improve security standards and protect critical resources through effective communication across management levels.
Assignment on communication in grameen phoneburhanseu
The document is an assignment report on communication in GrameenPhone Ltd. It discusses GrameenPhone's communication methods with customers, internally within the organization, and with dealers/agents.
GrameenPhone communicates with customers through direct methods like hotline services, customer centers, and messages/email. It uses indirect methods like advertisements. Internally, it uses email, mobile phones, and face-to-face communication between employees. Communication flows downward from management and upward from employees.
GrameenPhone sells products through dealers, franchises, and agents. It maintains communication with agents through mobile phones, online channels, and in-person meetings to discuss products, services, and operations.
This document provides an overview of Grameenphone Ltd., the largest mobile network operator in Bangladesh. It discusses Grameenphone's history, operations, market share, growth, management structure, values, domestic and international markets, competitors, and SWOT analysis. Recommendations are made to focus on customer retention, target new customers, improve performance management, and increase advertising. The conclusion states that Grameenphone maintains a dominant market position through effective strategies while continuing to grow.
An overview on Grameenphone, the largest mobile phone operator in Bangladesh. Grameenphone or GP is also the first GSM Technology introducer in Bangladesh.
This document is an internship report submitted to BRAC University on an analysis of internet services provided by Grameenphone, the largest mobile network operator in Bangladesh. The report includes an introduction outlining the research objectives to analyze customer awareness and satisfaction with Grameenphone's internet packages and services. It also includes chapters on the company background, market competitive scenario, the author's job responsibilities, findings from a survey of 150 customers, and recommendations.
Strategic Management Function of GrameenphoneMd Saddam Hosen
Grameenphone is the leading telecommunications provider in Bangladesh, with over 50 million subscribers. It aims to make communications services easily accessible to customers. Grameenphone employs business strategies like offering various call and data plans to increase market share. It focuses on customer service, quality, and innovation through initiatives like its 24/7 helpline. Grameenphone also pursues corporate strategies such as vertically integrating operations and producing low-cost handsets and modems to expand internet access across Bangladesh.
This document provides a presentation on the business level strategies of Grameenphone Ltd., a leading telecommunications provider in Bangladesh. It discusses Grameenphone's ownership structure as a joint venture between Telenor and Grameen Telecom Corporation. It also summarizes Grameenphone's business level strategies around distinguishing its product offerings, expanding its network, and increasing market share. Finally, it reviews Grameenphone's evolution and history of growth since its founding in 1997 to become the dominant mobile provider in Bangladesh.
Grameenphone is the leading telecommunications provider in Bangladesh with over 55 million subscribers. It was the first to introduce GSM technology and pre-paid services in Bangladesh. Grameenphone has over 4,700 employees and supports the livelihoods of 500,000 people through dealers, retailers, and suppliers. The company's mission is to help customers get the full benefit of connectivity, and its vision is to use digital communication to improve lives and secure a better future. Grameenphone offers products and services through 11 divisions and manages operations with a focus on customers, sales and distribution, marketing, and network development.
Internal & external communication systems of Grameenphone LTD.Amit Biswas
Grameenphone is the largest telecommunications provider in Bangladesh with over 50 million subscribers. It has 11 divisions and 5 departments to manage operations. Grameenphone uses both formal and informal internal communication systems, including face-to-face communication, mobile phones, letters, and memos. Externally, it communicates through business letters, reports, and proposals. Communication flows downward from management to employees and upward from employees to management to share feedback. Grameenphone's effective communication skills help it achieve its goals and expand its business.
Training and Development of Grameenphone. HRM-501 assignment_Niloy Saha
The document provides information about the training and development practices of Grameenphone, the largest mobile network operator in Bangladesh. It discusses Grameenphone's various on-the-job and off-the-job training programs, as well as safety training. It also describes Grameenphone's development process for employees and compensation and benefits packages. The document aims to evaluate Grameenphone's training and development practices.
Internal Communication Systems In Grameenphone LTD.Amit Biswas
Grameenphone Ltd. is the largest mobile telecommunications operator in Bangladesh. It operates a digital mobile network using GSM, 900 MHz, 1800 MHz, and 2100 MHz spectrum bands. Grameenphone serves both rural and urban customers across Bangladesh and has invested over BDT 278 billion to build its nationwide network infrastructure, covering over 99% of the population. The company is jointly owned by Telenor (55.8%) and Grameen Telecom (34.2%), and aims to provide affordable communications services to help socioeconomic development in Bangladesh. It has pioneered various mobile solutions such as health services, bill payments, and education initiatives to expand access in rural areas.
Dialog Telekom Limited is Sri Lanka's largest mobile network operator and telecommunications company. It operates Dialog GSM, the country's largest mobile network, as well as Sri Lanka's leading internet service provider, Dialog Internet. Dialog has spearheaded advancements in Sri Lankan mobile technology, launching services such as GPRS and MMS earlier than other regional networks. The company prides itself on innovation as well as its customer service infrastructure and community development initiatives. Dialog's vision is to be the undisputed leader in multi-sensory connectivity that empowers and enriches lives and enterprises in Sri Lanka.
Grameenphone - company analysis (Group presentation)Tanvir Hasan
Grameenphone is the largest telecommunications provider in Bangladesh. It was founded in 1997 as a subsidiary and has expanded infrastructure through a nationwide fiber optic network. The company aims to provide excellent communication services to improve people's lives. Grameenphone targets different customer segments with products like Grameenphone PCO for businesses and Grameenphone Inspire for professionals. It evaluates employee performance using a KPI system and targets to meet goals like quality service, customer excellence and profitable growth. While Grameenphone has high market share and subscriber base, it needs to focus on areas like capital efficiency, operational excellence and maintaining consistency to remain the market leader.
This document summarizes an internship report submitted by a student on their internship experience at GrameenPhone Limited. It includes an executive summary of the report, chapters on the organization (GrameenPhone), a SWOT analysis, job description, and a project section analyzing customer satisfaction of GrameenPhone through a survey. GrameenPhone is a joint venture between Bangladesh and Norway and is the market leader in mobile telecommunications in Bangladesh. The report assesses customer satisfaction levels and identifies factors contributing to dissatisfaction such as billing rates, network availability, and service quality to provide recommendations on how GrameenPhone can improve satisfaction.
This presentation summarizes an internship report on human resource development practices at Grameenphone in Bangladesh. Grameenphone is a joint venture between Telenor and Grameen Telecom. The presentation provides an overview of the company, its vision, mission and values. It then describes the intern's responsibilities in the security and expat support department. The presentation outlines the objectives, conceptual framework and methodology of the research report. It presents findings on employee demographics, reliability of survey measures, correlation between HR practices and performance, and impact of variables on employee performance. It concludes with limitations and recommendations.
Banglalink is one of the leading cellular companies in Bangladesh that was previously known as Shebaworld. The document outlines Banglalink's mission to deliver innovative, customer-focused products and be a benchmark for excellent customer service. It discusses Banglalink's objectives to be the number one telecom company through having the largest coverage and greatest number of customers. The marketing plan also analyzes Banglalink's target markets, segmentation strategy, marketing mix including product packages and pricing, as well as promotional activities and SWOT analysis.
Xiaomi Marketing Strategy: Bangladesh Vs Other CountriesNaimul Arif
An internship report written on Xioami strategy on Bangladesh and other countries.
All the information are collected from internet, news articles and research papers.
Grameenphone is the largest mobile operator in Bangladesh with over 50 million subscribers. It is a joint venture between Teleport and Grameen Telecom Corporation. Grameenphone was the first to introduce GSM technology and established the first 24-hour call center in Bangladesh. It offers both prepaid and postpaid mobile services as well as internet, bill pay, and other services. Grameenphone has invested heavily in its network infrastructure and has over 8,000 base stations covering 99% of the population. It also runs various corporate social responsibility initiatives focused on education, healthcare, and connecting rural communities.
The Influence of Motivation on Organizational Performance of GrameenphoneMd. Kamran Hasan
Grameenphone is Bangladesh's leading telecommunications provider with over 54.5 million subscribers. The document discusses an assignment submitted by a group of students on the influence of motivation on Grameenphone's organizational performance. It includes an acknowledgement, executive summary, table of contents, and the introductory chapter which outlines the objectives and scope of the study.
Grameenphone is the largest mobile service provider in Bangladesh. It was established in 1997 as a joint venture between Telenor, Grameen Telecom, and others. Grameenphone launched with a vision of providing reliable and affordable mobile services across Bangladesh, including rural areas, through initiatives like their Village Phone Program. The company has been very successful, becoming the largest telecom provider in the country through strategies focused on nationwide coverage, affordable pricing, and innovative products and services.
The document discusses the introduction, objectives, scope, limitations, and methodology of a study conducted on GrameenPhone Ltd, including an overview of the company's background, structure, management team, and human resource practices related to planning, recruitment, job descriptions, and employee classifications.
This document provides an overview of Grameenphone Ltd., the largest mobile network operator in Bangladesh. It discusses Grameenphone's history, operations, market share, growth, management structure, values, domestic and international markets, competitors, and SWOT analysis. Recommendations are made to focus on customer retention, target new customers, improve performance management, and increase advertising. The conclusion states that Grameenphone maintains a dominant market position through effective strategies while continuing to grow.
An overview on Grameenphone, the largest mobile phone operator in Bangladesh. Grameenphone or GP is also the first GSM Technology introducer in Bangladesh.
This document is an internship report submitted to BRAC University on an analysis of internet services provided by Grameenphone, the largest mobile network operator in Bangladesh. The report includes an introduction outlining the research objectives to analyze customer awareness and satisfaction with Grameenphone's internet packages and services. It also includes chapters on the company background, market competitive scenario, the author's job responsibilities, findings from a survey of 150 customers, and recommendations.
Strategic Management Function of GrameenphoneMd Saddam Hosen
Grameenphone is the leading telecommunications provider in Bangladesh, with over 50 million subscribers. It aims to make communications services easily accessible to customers. Grameenphone employs business strategies like offering various call and data plans to increase market share. It focuses on customer service, quality, and innovation through initiatives like its 24/7 helpline. Grameenphone also pursues corporate strategies such as vertically integrating operations and producing low-cost handsets and modems to expand internet access across Bangladesh.
This document provides a presentation on the business level strategies of Grameenphone Ltd., a leading telecommunications provider in Bangladesh. It discusses Grameenphone's ownership structure as a joint venture between Telenor and Grameen Telecom Corporation. It also summarizes Grameenphone's business level strategies around distinguishing its product offerings, expanding its network, and increasing market share. Finally, it reviews Grameenphone's evolution and history of growth since its founding in 1997 to become the dominant mobile provider in Bangladesh.
Grameenphone is the leading telecommunications provider in Bangladesh with over 55 million subscribers. It was the first to introduce GSM technology and pre-paid services in Bangladesh. Grameenphone has over 4,700 employees and supports the livelihoods of 500,000 people through dealers, retailers, and suppliers. The company's mission is to help customers get the full benefit of connectivity, and its vision is to use digital communication to improve lives and secure a better future. Grameenphone offers products and services through 11 divisions and manages operations with a focus on customers, sales and distribution, marketing, and network development.
Internal & external communication systems of Grameenphone LTD.Amit Biswas
Grameenphone is the largest telecommunications provider in Bangladesh with over 50 million subscribers. It has 11 divisions and 5 departments to manage operations. Grameenphone uses both formal and informal internal communication systems, including face-to-face communication, mobile phones, letters, and memos. Externally, it communicates through business letters, reports, and proposals. Communication flows downward from management to employees and upward from employees to management to share feedback. Grameenphone's effective communication skills help it achieve its goals and expand its business.
Training and Development of Grameenphone. HRM-501 assignment_Niloy Saha
The document provides information about the training and development practices of Grameenphone, the largest mobile network operator in Bangladesh. It discusses Grameenphone's various on-the-job and off-the-job training programs, as well as safety training. It also describes Grameenphone's development process for employees and compensation and benefits packages. The document aims to evaluate Grameenphone's training and development practices.
Internal Communication Systems In Grameenphone LTD.Amit Biswas
Grameenphone Ltd. is the largest mobile telecommunications operator in Bangladesh. It operates a digital mobile network using GSM, 900 MHz, 1800 MHz, and 2100 MHz spectrum bands. Grameenphone serves both rural and urban customers across Bangladesh and has invested over BDT 278 billion to build its nationwide network infrastructure, covering over 99% of the population. The company is jointly owned by Telenor (55.8%) and Grameen Telecom (34.2%), and aims to provide affordable communications services to help socioeconomic development in Bangladesh. It has pioneered various mobile solutions such as health services, bill payments, and education initiatives to expand access in rural areas.
Dialog Telekom Limited is Sri Lanka's largest mobile network operator and telecommunications company. It operates Dialog GSM, the country's largest mobile network, as well as Sri Lanka's leading internet service provider, Dialog Internet. Dialog has spearheaded advancements in Sri Lankan mobile technology, launching services such as GPRS and MMS earlier than other regional networks. The company prides itself on innovation as well as its customer service infrastructure and community development initiatives. Dialog's vision is to be the undisputed leader in multi-sensory connectivity that empowers and enriches lives and enterprises in Sri Lanka.
Grameenphone - company analysis (Group presentation)Tanvir Hasan
Grameenphone is the largest telecommunications provider in Bangladesh. It was founded in 1997 as a subsidiary and has expanded infrastructure through a nationwide fiber optic network. The company aims to provide excellent communication services to improve people's lives. Grameenphone targets different customer segments with products like Grameenphone PCO for businesses and Grameenphone Inspire for professionals. It evaluates employee performance using a KPI system and targets to meet goals like quality service, customer excellence and profitable growth. While Grameenphone has high market share and subscriber base, it needs to focus on areas like capital efficiency, operational excellence and maintaining consistency to remain the market leader.
This document summarizes an internship report submitted by a student on their internship experience at GrameenPhone Limited. It includes an executive summary of the report, chapters on the organization (GrameenPhone), a SWOT analysis, job description, and a project section analyzing customer satisfaction of GrameenPhone through a survey. GrameenPhone is a joint venture between Bangladesh and Norway and is the market leader in mobile telecommunications in Bangladesh. The report assesses customer satisfaction levels and identifies factors contributing to dissatisfaction such as billing rates, network availability, and service quality to provide recommendations on how GrameenPhone can improve satisfaction.
This presentation summarizes an internship report on human resource development practices at Grameenphone in Bangladesh. Grameenphone is a joint venture between Telenor and Grameen Telecom. The presentation provides an overview of the company, its vision, mission and values. It then describes the intern's responsibilities in the security and expat support department. The presentation outlines the objectives, conceptual framework and methodology of the research report. It presents findings on employee demographics, reliability of survey measures, correlation between HR practices and performance, and impact of variables on employee performance. It concludes with limitations and recommendations.
Banglalink is one of the leading cellular companies in Bangladesh that was previously known as Shebaworld. The document outlines Banglalink's mission to deliver innovative, customer-focused products and be a benchmark for excellent customer service. It discusses Banglalink's objectives to be the number one telecom company through having the largest coverage and greatest number of customers. The marketing plan also analyzes Banglalink's target markets, segmentation strategy, marketing mix including product packages and pricing, as well as promotional activities and SWOT analysis.
Xiaomi Marketing Strategy: Bangladesh Vs Other CountriesNaimul Arif
An internship report written on Xioami strategy on Bangladesh and other countries.
All the information are collected from internet, news articles and research papers.
Grameenphone is the largest mobile operator in Bangladesh with over 50 million subscribers. It is a joint venture between Teleport and Grameen Telecom Corporation. Grameenphone was the first to introduce GSM technology and established the first 24-hour call center in Bangladesh. It offers both prepaid and postpaid mobile services as well as internet, bill pay, and other services. Grameenphone has invested heavily in its network infrastructure and has over 8,000 base stations covering 99% of the population. It also runs various corporate social responsibility initiatives focused on education, healthcare, and connecting rural communities.
The Influence of Motivation on Organizational Performance of GrameenphoneMd. Kamran Hasan
Grameenphone is Bangladesh's leading telecommunications provider with over 54.5 million subscribers. The document discusses an assignment submitted by a group of students on the influence of motivation on Grameenphone's organizational performance. It includes an acknowledgement, executive summary, table of contents, and the introductory chapter which outlines the objectives and scope of the study.
Grameenphone is the largest mobile service provider in Bangladesh. It was established in 1997 as a joint venture between Telenor, Grameen Telecom, and others. Grameenphone launched with a vision of providing reliable and affordable mobile services across Bangladesh, including rural areas, through initiatives like their Village Phone Program. The company has been very successful, becoming the largest telecom provider in the country through strategies focused on nationwide coverage, affordable pricing, and innovative products and services.
The document discusses the introduction, objectives, scope, limitations, and methodology of a study conducted on GrameenPhone Ltd, including an overview of the company's background, structure, management team, and human resource practices related to planning, recruitment, job descriptions, and employee classifications.
Performance dynamics of an industrial enterprise in bangladesh a case study o...Khan Md. Sher Zaman
Grameenphone is the leading telecommunications provider in Bangladesh with over 55 million subscribers. The document provides an overview of Grameenphone's history and operations, including its products/services, market status with competitors, employee structure and corporate governance, financial performance from 2014-2015, SWOT analysis, and recommendations to improve performance. It concludes that Grameenphone has sustained growth and remains the market leader due to its ability to innovate and meet customer needs.
Shakil ahmed [crm,product management] internship reportShakil Badhon
1. The document discusses the internship activities undertaken by the author at Grameenphone's Commercial division in the Customer Lifecycle Management department.
2. Key responsibilities included preparing Frequently Asked Questions, execution templates, and Siebel offer documentation to support various "Below The Line" promotional campaigns.
3. The author also participated in important pre-launch and post-launch testing of campaigns through User Acceptance Testing both before and after campaign launches.
This document summarizes a study on the annual reports of Grameenphone over 10 years. It includes an analysis of gross profit and net profit from 2006 to 2015 showing increases over time. Charts in the form of histograms and polygons visualize these trends. Key findings note that Grameenphone is the largest telecom provider in Bangladesh with over 56 million subscribers and extensive network coverage. The network provides mobile, internet, and other digital services across the country.
Grameenphone is the largest mobile network operator in Bangladesh, with over 27 million subscribers. It aims to provide widespread cellular coverage across both urban and rural areas of Bangladesh in order to connect communities and drive economic development. Key strategies include establishing village phones, community information centers, and investing in network infrastructure to achieve nationwide coverage.
7127346 customer-satisfaction-grameen-phone-bangladeshKhairul Duke
This document provides a report on customer satisfaction of GrameenPhone in Bangladesh. It was prepared by Md. Firoz Alam for his professor at Daffodil International University as part of a course requirement. The report includes an acknowledgement, executive summary, table of contents, and introduction. It discusses the background of the wireless phone industry in Bangladesh and objectives of the study, which are to analyze customer satisfaction levels, areas of dissatisfaction, and GrameenPhone's yearly contributions to the national treasury. The methodology describes the limitations of studying a large subscriber base scattered across the country within time constraints.
Grameenphone is the leading mobile phone operator in Bangladesh. It was established in 1997 through a joint venture between Telenor and Grameen Telecom. The summary analyzes Grameenphone's operations and performance over the years:
1) Grameenphone has built the largest cellular network in Bangladesh, with over 12,000 base stations covering 98% of the population. It has grown from 18,000 subscribers in 1997 to over 45 million currently, making it the dominant player in the market.
2) In addition to basic calling services, Grameenphone introduced various value-added services like SMS, international roaming, and mobile internet. It has also expanded customer service through over 600
1. There are 6 major mobile phone operators in Bangladesh: Grameenphone, Banglalink, Robi, Airtel, Citycell, and Teletalk.
2. As of March 2012, Grameenphone had the largest market share at 42.2% followed by Banglalink at 27.5% and Robi at 19.8%.
3. The number of mobile phone subscribers in Bangladesh grew rapidly from 45.21 million in February 2009 to 89.47 million by March 2012.
Telecommunication industry of bangladeshSarker Shuvo
This presentation provides an overview of the telecommunication industry in Bangladesh. It introduces the group members giving the presentation and provides background on the liberalization of the telecom sector in Bangladesh in the late 1980s. It then summarizes the leading mobile operators in the country, including Grameenphone, Banglalink, Robi, Airtel, Citycell, and BTCL. For each operator, it gives key details like ownership, subscribers, services offered, and financial information. The presentation aims to inform the audience about the major players and development of the telecom sector in Bangladesh.
IISWBM is a premier management institute in eastern India that has introduced a unique PG Diploma program in Telecom Management in collaboration with BSNL. Tata Teleservices Limited (TTSL) is part of the Tata Group and is a major telecom company in India that offers services like telephony, media, data and infrastructure. TTSL has faced financial difficulties in recent years with losses widening from Rs. 13 billion in 2010 to Rs. 42 billion in 2011-12 due to intense competition and high debt. While its data business and focus on the SME segment have grown, retaining customers and profitability in the voice segment remain a challenge.
This document provides an overview of Grameen Phone Ltd., the leading telecommunications service provider in Bangladesh. It discusses Grameen Phone's history and milestones, vision, mission, organizational structure, major products and services, strategies, technology used, and financial and strategic objectives. The key points are that Grameen Phone has over 45 million subscribers after 20 years of operation, uses GSM technology, aims to benefit customers and the poor through affordable access, and seeks to increase revenues while maintaining market leadership.
Customer Satisfaction level of mobile Telecom. Se ctor of BangladeshFahad Aziz
Performance of Grameenphone and Robi in Telecom. Sector of Bangladesh: A Comparative Study by
S. M. Akterujjaman....Md. Rouf Biswas....
Md. Nur-E-Alam Siddique
This internship report summarizes the training and development strategies of Airtel Bangladesh. It discusses that Airtel aims to be the most preferred mobile provider through developing its employees, products, and services. The report outlines Airtel's history and operations, vision, mission, organizational structure, and SWOT analysis. It also examines Airtel's strategies for training and motivating employees, such as providing on-site recreation, free transportation, and mobile phones to encourage customer service.
Grameen Phone uses several methods to communicate with customers, employees, and dealers. They communicate with customers directly through face-to-face interactions, phone calls, and SMS messages. Within the organization, they communicate through meetings, emails, reports and online messaging. They communicate new promotions and deals to dealers through sales representatives during visits. Effective communication is important for Grameen Phone to operate successfully and meet business goals.
Environment analysis of grameenphone organijetionTasnuba Hossain
This presentation provides an overview of Grameenphone's business environment in Bangladesh. It discusses both Grameenphone's internal environment, including its ownership structure, board of directors, employees, and organizational culture. It also examines Grameenphone's external environment, highlighting key competitors, customers, suppliers, strategic partners, and regulators. The external environment analysis also considers technological, economic, social/cultural, political/legal, and international factors influencing Grameenphone's operations.
Grameen Telecom Stakeholder: My Thesis SummaryDjadja Sardjana
The process and reasons for the emergence of this thesis subject matter is the constituent; Why Grameen Telecom Stakeholders was instrumental in Strategy Management Effectiveness?
Meanwhile, opportunities, expectations and challenges in this thesis is: What opportunities are available for Stakeholder Grameen Telecom was instrumental in Strategy Management Effectiveness?, What is expected by all stakeholders in the implementation of Grameen Telecom Management Strategy?, What challenges faced by the Grameen Telecom as a very important role Stakeholders in Strategy Management Effectiveness?
Deloitte's Technology, Media, Telecom Center of Excellence (TCOE) was established in China to leverage Deloitte's experience in the TMT sector and provide thought leadership to companies in the China TMT industry. The document discusses the global MVNO market and analyzes strategies used by successful MVNOs, including leveraging existing resources like brands, distribution channels, or content. Key elements for MVNO success include having an advantage like these resources, clearly differentiating services, and targeting specific customer segments with tailored offerings rather than direct price competition with telecom operators.
Banglalink is one of the leading cellular companies in Bangladesh that was established in 2000 after being acquired by Orascom Telecom. It has grown rapidly through effective segmentation, targeting, and marketing strategies. Banglalink offers a variety of prepaid and postpaid packages at competitive prices to appeal to different customer segments based on demographics like income, occupation, and lifestyle. Their goal is to provide innovative, high quality services while maintaining excellent customer service.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
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2. Page | 2
1.1 Introduction
GrameenPhone Ltd. (GP) is the market leader in the mobile telecommunication industry of
Bangladesh. The address of its Head Office is: GP HOUSE. Bashundhara, Baridhara Dhaka ‐
1229, Bangladesh. GP is a joint venture between Bangladesh and Norway. Major shareholders
were Telenor (68%) and Grameen Telecom (32%). In 2008 it went public. Presently the
shareholder status of the company is Telenor (61.2%), Grameen Telecom (28.8%), Institute
(5%), and Public (5%). Telenor is the state owned telecommunication company of Norway. It
has operations in different countries of the world. On the other hand, Grameen Telecom is the
sister concern of Grameen Bank, one of the biggest Non Government Organizations (NGO) of
Bangladesh. Principally GP was established in 1995. But due to government policy, GP did not
permission to start their operation. The license agreement was signed on October 31, 1996.
They started the hard work of the developing the infrastructure facilities in the country. GP did
not take much time to start its operations. The commercial launch was on March 26, 1997.
Bangladesh is a developing country. Per capita income here is very low. Very few people
have access to telecommunication. In this situation GP started their operation here. GP’s aim
was to develop one GSM cellular mobile communications network in Bangladesh in
competition with two other GSM operators and one AMPS (Advanced Mobile Phone System)
operator. GP aims to provide the best possible technical quality, customer service, and coverage
also in the rural areas at the most favorable prices, to as many customers possible in
Bangladesh. GP has a dynamic management composed of business people with a profile drive,
prepared to take calculative risk. The shareholders of the company are stable, established
companies with solid international reputation. They have already made approximately $125
million investment to GP and will reinvest their profit share to GP. The GrameenPhone network
is designed with latest computer assisted design technology. GP has reached its break‐even
point in the year 2000, in the fourth year of its operation. The company made its first net profit
of $ 3.7 million during the year ending in December 2000. GrameenPhone is the leading
Cellular Net Provider in Bangladesh. GrameenPhone started their business approximately 11
years. Since then GrameenPhone has been operating in the market for a long time. During this
time GrameenPhone went for different types of mergers as well as acquisitions. They gained
success from the very beginning of their operation and were capable enough to hold the
3. Page | 3
success year after year. GrameenPhone main competitors are AKTEL, BANGLA LINK,
and CITYCELL WARID TELECOM & TELETALK. One of the strongest sides of
GrameenPhone is its customer’s service and relationship. GrameenPhone was awarded license
to operate as a mobile telecommunication service provider in Bangladesh on 28th
of November
1996. It officially launched its network on 26th
of March 1997 and went into commercial
operation on 15th
of April
1.2 Company profile
Grameen Phone is the number 1 mobile operator with 44% market share (September, 2010).
Number of subscribers stands at 2865 mn (Sep'10). For 2010 up to end 03, total revenues were
SOT 55.1 ho versus R0T48.6 hr for same comparable period in 2009, whereas 525 for 2010 up
to end 0.3 was SOT 523 against BDT 537 for the same period in 2009. Initial capex cycle of
geographical coverage build Out complete. Subscriber churn levels at 1% per month in 2010;
amongst the lowest in emerging Asian markets. One of the largest ISPs in Bangladesh with
approximately 4.5mn active subscribers. Its network covers over 99.14% of the population in all
64 districts of Bangladesh and 88.84% of the total land area, and the network infrastructure
included around 114,000 TRXs in more than 7,200 base stations. Grameenphone operates on
both OSM 900 & 1800 bands with a bandwidth of 22MHz. The recent allocation of 7,4M1-lz to
OP in addition to the 14.6MHz it already has will help to decrease the pressure on GPs network.
OP has 11300 base stations in over 6500 locations across Bangladesh.
1.3 Background of the Company
Name of the company: “Grameen Phone” is extensively documented as GP.
Nature of business: With more than 27 million subscribers, Grameen phone is the largest
cellular operator in the country. It is a joint venture enterprise between Telenor and Grameen
Telecom Corporation, a non-profit sister concern of the internationally acclaimed
microfinance organization and community development bank Grameen Bank. Telenor, the
largest telecommunications company in Norway, owns 55.8% shares of Grameen phone,
Grameen Telecom owns 34.2% and the remaining 10% is publicly held.
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1.4 objectives of the study
The primary purpose of the report is the fulfillment of the course requirement. The main
objectives of the report are as follows:
To fulfill the partial requirement of the “Business Communication” course offered in
BBA program.
To explore advantages provides by the skill of Business Communication and
contribution to the profitably of the organizations as well as economy of Bangladesh.
It will also enable me to improve my skill on report writing. As corporate executive put
great value on report writing as an important element in management success, this part
of the course will prepare me to face the future challenges of corporate world.
To analyze the benefit of applying the skill of communication in organizations.
To analyze how GP build up their Communication System.
1.5 Scope of the Study
This report renders a close analytical look at the subscribers’ service awareness and usages
with a closer to view subscribers’ expected Medias to learn GP services. At the same time
this report will help to gather knowledge about the services provided by GrameenPhone.
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2.1 Overview
Grameen Phone (GP) started operations in 1997. In 2009, GP offered 69,439,400 ordinary
shares at BDT 10 (US$. 014) each, in addition to a BDT 60 (US$ 0.871 premium, totaling BDT
4.86 bn (US$ 70.lSmn) & got Listed on OSE & CSE. Quickly after its inception in 1997, GP
established itself as the leading mobile operator in the country by providing superior coverage
and better network quality perception than its competitors. In the last 4 years, market dominance
of GP has slowly eroded through intense competition, falling from 63% in 2005 to about 44%
(September 2010). GP's AR?U has teen constantly declining, as mobile voice tariffs continue to
fall and as greater numbers of subscribers come from lower income groups. From USD 5.4 in
Q1'07, the ARPU has come down to USD 3.03 in 03'10 (02 2010 USD 3.47). GP was the first
mobile operator to introduce prepaid mobile connections in Bangladesh in 1999. Apart from
internet services through EDGE, Crameenphone is also the only medium through which Cell
Bazaar operates a service where people can buy and sell products through a mobile. It also
operates a telemedicine service called Health line, It provides a host of other VAS services
including ringtones, welcome tunes, SMS-MMS, instant messaging, sports-news updates, stock
market updates, electronic ticketing service etc. . However, to turn its business GrameenPhone
divides its communication process into three sectors.
2.2 Evolution and History
November 28th 1996
GrameenPhone was offered a cellular license in Bangladesh by the Ministry of Posts and
Telecommunications, Government of the People‟s Republic of Bangladesh.
March 26th1997
GrameenPhone launched its service on the Independence Day of Bangladesh.
November 5th2006
After almost 10 years of operation, GrameenPhone has over 10 million subscribers.
September 20th2007
7. Page | 7
GrameenPhone announces 15 million subscribers.
November 30th 2009
After almost 10 years of operation, Grameenphone has over 10 million subscribers
Now Grameenphone is now the leading telecommunications service provider in the
country with more than 27 million subscribers as of October 2010.Presently, there are about 60
million telephone users in the country, of which, a little over one million are fixed-phone users
and the rest mobile phone subscribers. Starting its operations on March 26, 1997, the
Independence Day of Bangladesh, Grameenphone has come a long way. It is a joint venture
enterprise between Telenor (55.8%), the largest telecommunications service provider in
Norway with mobile phone operations in 12 other countries, and Grameen Telecom
Corporation (34.2% ), a non-profit sister concern of the internationally acclaimed micro-
credit pioneer Grameen Bank. The other 10% shares belong to 10% to general retail and
institutional investors. Over the years, Grameenphone has always been a pioneer in
introducing new products and services in the local market. GP was the first company to
introduce GSM technology in Bangladesh when it launched its services in March
1997.The technological know-how and managerial expertise of Telenor has been
instrumental in setting up such an internationalstandard mobile phone operation in
Bangladesh. Being one of the pioneers in developing the GSM service in Europe, Telenor
has also helped to transfer this knowledge to the local employees over the years.
2.3 GP Vision
Grameenphone exist to help their customers get the full benefit of communications
services in their daily lives. The one and only vision of them is “We Are Here to
Help”
2.4 GP Mission
Grameenphone is the only reliable means of communication that brings the people of
Bangladesh close to their loved ones and important things in their lives through
unparalleled network, relevant innovations & services.
8. Page | 8
2.5 Objective
The objectives of this report are:
• To determine the GrameenPhone subscribers services awareness status and services
usages.
• To recognize the popularity of the VAS and determine the frequency of its usage.
• To identify the efficient and effective Medias to build services awareness among
GrameenPhone’s subscribers.
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3.1 Methodology
I would like to make sure that I have all the necessary data required to come up with effective
result. Therefore, I have combined both primary and secondary data collection method. All data
related to this study is attached with the appendix.
A. Primary source of data:
Interview of customer manager working at GP
B. Secondary source of data:
Internet
Newspaper archive
Annual Report of GP 2010
3.2 Marketing Strategy
Setting Price
Grameen phone sets its products prices by closely evaluating the following factors:
i. per sim acquisition: depending upon the investment GP has put into the product
and how much they want in return, this depends on the rate at which they want/
need to pay back their loans.
ii. Market demand: as GP’s products have competitive advantage in the market, it
is therefore at very high demand thus this allows GP to rule the market as
monopolistic competitor.
iii. Competitor’s price: As GP is a part of a very vast competition, they do have to
price their products by regarding their competitor’s prices so as to please their
customers more.
iv. Economic condition: Product pricing depends a lot on the country’s economic
condition as without a stable economy their products will not sell as expected
thus prices will then have to be reduced.
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v. Seasonal Fluctuations: GP offers some products and services depending on the
season. This consideration of seasonal fluctuations helps GP offer discounts and
other offers during festivals which would please their customers further.
vi. Desired image: GP has the image of Bangladesh’s most high end
telecommunication service provider. This is because they have maintained higher
price which is contributed to their very strong vast network service and unique
products which only GP provides or are the first to provide.
3.3 Target market
GP’s telecommunication service targets the entire population of Bangladesh. Initially their
market consisted of urbanities only, as during those times urbanities were the only ones to use
wireless telecommunication system. But now with the expansion of education and technology
everyone is ready to use GP’s services. Their present target market is the rural area people who
form the almost untouched market a huge number of potential clients in this sector.
3.4 Data Collection and Sources of Data
Primary data for this report has been collected through telephone questionnaire. Here the total
number of GrameenPhone subscribers is considered the population of the research and out of
these total subscribers randomly picked 55 subscribers will be the sample. For this purpose a
questionnaire was developed encompassing the objectives of the reports and the sample.
Printed reports available at CMD, annual reports, leaflets, brochures and the official web site
were the sources of secondary data.
13. Page | 13
4.1 Findings and Analysis
Communication method with customers: After fourteen years of operation, Grameen Phone
has about 30 million subscribers as of may 2008. To retain the current subscriber and to
increase the number of them, Grameen Phone has to communicate its customer continuously.
As a result it comes to know about customers problems, expectations and demand from the
company.
To do so, Grameen Phone gets linked to its subscriber 24 hours throughout the year by
providing information. Moreover, the company fascinates the customer by giving every type of
facilities such as SIM replacement, change of address as so on in their customer care centre. To
provide these services. The company communicates with its customers through direct or
indirect method. These methods are described below.
4.2 Products life cycle analysis
Length of a products life is shorter in telecommunication sector. So, within a short period of
time Grammen Phone's product changes phase from the introductory to growth to its present
maturity stage. At the end of the cycle there arises the necessity to alter the cycle by introducing
new products or features.
4.3 Products portfolio analysis
Grameen Phones products portfolio analysis ensures whether each product fulfils managements
minimum performance criteria, and access the strength and weakness of the product relative to
other products in the portfolio.
4.4 Cost reduction
Grameen Phone’s products quality gives this company major advantage over its competitors.
Grameen Phone’s technological innovation, marketing productivity and mass consumer helps to
maintain this lower cost.
14. Page | 14
Product alteration
Products are often improved by changing their features and quality. These features provide a
way of differentiating a brand against competition. Grameen Phone renamed its products as
Easy to Smile; Regular to Explore. A number of new features also have been added with these
products in that time. But consumer’s preferences suggest that quality is more important than
features. So quality improvements are also considered as an important strategy for increasing
competitive advantage.
Product Elimination
In deciding to drop a product from product line, Grameen Phone’s management considers
variety of performance criteria in addition to the product’s sales and priorities. But product
elimination is a key decision that is thoroughly evaluated by Grameen Phone’s management.
Because Grameen Phone’s core value is to “Make it easy”. Grameen Phone and Banglalink
have joined forces to share network infrastructure to take services at low costs to the untapped
rural market. The partnership will help Banglalink expand its outreach via GP's infrastructure.
Network-sharing between the two big players that occupy a combined 70 percent share of the
six-operator market will help both minimise infrastructure costs by utilising resources together.
This will equally benefit both operators in providing faster and cost effective services.
4.5 Product Mix
As being in a service oriented business Grameen Phone relies more on coverage and quality
than the number of services or products offered. It has divided its product into two types:
Standardized and customized product.
Standardised product
Standardised product is further divided into two categories i.e. Prepaid and Post-paid.
• Smile(Standard)
17. Page | 17
Direct Method
Through this direct process, the effective communication of Grameen phone with its customer
occurs in a two way, face to face situation where both verbal and non verbal symbols and
languages are apparent to both parties, which can be called level 1 communication. Moreover the
company deals with its subscribers by level 2 communication where a two ways, but now face
verbal situation occurs. Both in these two types of communication, instant feedback are
available. As a result, the company can gradually learn about what subscriber wants from the
company and can fill its subscribers demands, expectations and solve problems as per as its
ability. However, after learning about the expectation, demand and problem of subscriber,
Grameen phone divide these things into three segments and these are Request
# Complains
# Queries
After doing so, then Grameen phone inform their management by doing email in the internet.
Actually, in the whole process of corresponding, Grameen phone prefers too email subscribers
and management. There are some kinds of examples on direct method are shown below through
which Grameen phone be connected with customers.
$ *111*# all time get to any information
$ 121 hot online service:
$ Message service & Email contacts
$ Customer Management centre
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4.7 Communication Flow In The GP
The flows of communication within the organization may be upward, downward, or horizontally
directed.
Grameen Phone Limited has downward and upward communication flows which are following:
Downward Communication
Downward Communication is that from superior to subscriber-from boss to employee, and from
policy maker to operating personnel. Five elements of downward communication are following:
Job instruction: Teaching new or current employees how to do a particular task.
Rationale: The justification for the organization and its goals; how a particular function fits into
the total organization.
19. Page | 19
Information: Orientation to the company - its rules, practices, procedures, and history.
Feedback about job performance: Supervisors evaluation or appraisal of employee
performance.
Ideology: The effort to convey to and install in employees a degree of enthusiasm, loyalty, or
support for the organization.
This flows, of course, related to the hierarchical structure of the organization.
Upward communication: When management requests information from lower organizational
levels, the resulting information becomes feedback to the request. This is called upward
communication. This communication keeps management informed about the feelings of
subordinates, helps management identity both difficult and potentially promotable employees,
and paves the way for even more effective downward communication.
Basically these two types of communication flow are used by the Grameen Phone.
4.8 Communication System in GP
Every organization has two types of communication system. Grameen Phone is not except from
them. It has also two types of communication system which are following:
External System: This system is typified by the formal organization chart. This system is used
to control individual and group behavior and to achieve organizational goals. Some elements of
external system are following:
#Business letter
#Report writing
#Business proposal
Memorandum report etc.
Internal System: The internal system develops as people interact within the formal, external
system and certain behavior patterns emerge, patterns which accommodate social and
20. Page | 20
psychological needs. In internal system, both formal and informal elements of communication
are used which are following:
#Grapevine
#Face to face communication
#PABX
#Mobile
#Letter etc
4.9 SWOT ANALYSIS
STRENGTHS
Largest Geographical Coverage
Largest International roaming Service
Strong Distribution Channels
Pre-Paid service that are so Flexible
Low price handsets with quality and variability for rural people
Lease of Fiber-Optic cable from Bangladesh Railway
Market Leadership & financial soundness
Good Owner Structure
Competitive Price
Dynamic Management Team
24 Hours Customer Services
Skilled Human Resource
Access to the Widest Rural Distribution network through Grameen Bank.
22. Page | 22
5.1 RECOMMENDATION
Based on the findings & analysis, some realistic recommendations are mentioned in the
following:
QA department is strongly working but the department should give more concentration
on contractual employees in making them permanent to make faster growth of GP than
the present time.
Besides existing customers, other customers should be strongly targeted.
Performance appraisal system should be controlled and followed to measure the
performance of each employee.
Should give more concentration on advertising & sponsorship.
GP should increase the service quality/after sales service.
5.2 Conclusion
Grameen Phone was the first telecommunication service provider to reach a million subscribers
milestone in Bangladesh, which is still increasing. With their vast strong network, niche
marketservices, loyalty based offers and new unique products; GP has gained its customers
completedevotion hence they are able to stay as the best telecommunication service provider in
Bangladesh while commanding the most premium charges.
23. Page | 23
5.3 Bibliography and References
Internet:
http://www.Grameen Phone.com/
http://www.scribd.com/doc/24455104/MKT-GP
http://investing.businessweek.com/research/stocks/financials
http://www.scribd.com/doc/40481911/Financial-Statement-Analysis-of-Grameen Phone
http://investor-relations.Grameen Phone.com/annualreport/
http://www.slideshare.net/rubayatppt/organizational-environment-of-Grameen Phone
http://en.wikipedia.org/wiki/Grameen Phone
Interview and Class notes
Understanding Business, (8th
Edition), William G. Nickels, James M. McHugh & Susan
M. McHugh, McGraw-Hill, 2008.